Digital Marketing Courses

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Digital Marketing Course Outline

This Digital Marketing Course will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How didi it Evolve?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimisation

Module 5: Content Strategy

  • Why is Content is (still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube & X
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why is Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimisation
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Course?

The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Course

There are no formal prerequisites for this Digital Marketing Training Course.

Digital Marketing Course Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. This Digital Marketing Course delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms and search engines, this course equips professionals with the knowledge needed to navigate the digital landscape effectively.

This course also provides delegates with a well-rounded skill set in Digital Marketing, emphasising permission marketing, integration, multi-channel strategies, etc. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.

The Knowledge Academy’s 1-day course is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimise websites and enhance conversion rates
  • To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
  • To instruct participants in utilising social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this Digital Marketing Course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.

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What’s included in this Digital Marketing Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Digital Marketing Certificate           
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Social Media Marketing Course Outline

Module 1: Introduction

  • What is Social Media?
  • Power of Social Proof
  • How can Social Media Help Business?
  • Risks and Drawbacks

Module 2: Planning

  • How Social Media Aligns with Your Business Plan
  • Establishing your identity
  • Social Media and SEO

Module 3: Blogging

  • Introduction
  • Why Blogging is so Important?
  • What to Blog About?
  • Guest Blogging
  • Using Graphics and Images

Module 4: X

  • How to Get the Best Out of X?
  • Understanding X Jargon
  • Using Retweets, Hashtags, and Lists
  • Tools to Make X Easier
  • Finding People with Influence
  • Adding a X Widget on Websites
  • Customising X Background 

Module 5: LinkedIn

  • Enhancing Your Profile
  • Building Connections and Recommendations
  • Using Groups and Answers to Drive Traffic

Module 6: Facebook

  • Comparing Profiles, Groups, and Pages
  • Developing a Page
  • Making the Most of Timeline
  • Promoted Posts and Ads on Facebook

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Who should attend this Social Media Marketing Course?

The Social Media Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in effectively using social media platforms for personal branding, business marketing, content creation, and engagement. This Social Media Marketing Course can be beneficial for a wide range of professionals, which includes:

  • Digital Marketers
  • Marketing Managers
  • Content Creators
  • Social Media Managers
  • Public Relations Specialists
  • Freelancers
  • E-commerce Professionals

Prerequisites of the Social Media Marketing Course

There are no formal prerequisites for this Social Media Marketing Training Course.

Social Media Marketing Course Overview

Social Media Marketing has become an essential component of any successful business strategy. It involves using social media platforms to promote products, services, and brands, enabling companies to reach a vast audience. This training course offers a comprehensive introduction to the principles and practices of social media marketing, highlighting its crucial role in modern marketing efforts.

Proficiency in this Social Media Marketing Course is vital for professionals aiming to excel in the digital marketing landscape. Mastering this subject allows marketers, business owners, and entrepreneurs to effectively engage with their target audience, drive traffic, and boost conversions. By developing these skills, individuals can stay ahead of the competition and ensure their brands remain relevant and impactful in a constantly evolving market.

This 1-day Social Media Marketing Training offered by The Knowledge Academy is designed to equip delegates with the knowledge and tools needed to create, implement, and optimise social media marketing strategies. Delegates will gain practical insights into various social media platforms, learn how to develop engaging content, and understand the analytics that drive successful campaigns.

Course Objectives

  • To understand the fundamentals of Social Media Marketing
  • To learn how to develop a social media marketing strategy
  • To explore the best practices for creating engaging content
  • To gain insights into various social media platforms and their unique features
  • To learn how to use social media analytics to measure success
  • To understand the role of social media in brand building

After completing the Social Media Marketing Course, delegates will receive a certification that validates their understanding and proficiency in social media marketing. This Social Media Marketing Certification will enhance their professional credentials, making them more competitive in the job market and better equipped to drive successful marketing campaigns.

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What’s included in this Social Media Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Social Media Marketing Certificate        
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Search Engine Optimisation (SEO) Course Outline

Module 1: Introduction to SEO

  • What is SEO?

Module 2: Importance of SE

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Algorithms
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • SEO Copywriting Basics
  • Choosing Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google Ads
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using Your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Module 5: Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • Intros and Sub-Headings 
  • Images
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 6: Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Links Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Module 7: Social Media

  • Integrating Your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design Approach
    • Dynamic Serving Approach
    • Parallel Mobile Site Approach

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Who should attend this Search Engine Optimisation (SEO) Course

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:

  • Digital Marketers
  • Website Owners
  • Content Creators
  • Web Developers
  • E-commerce Professionals
  • PR and Advertising Agencies
  • Public Relations Specialists

Prerequisites of the Search Engine Optimisation (SEO) Course

There are no formal prerequisites for this Search Engine Optimisation Training Course. 

Search Engine Optimisation (SEO) Course Overview

SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.

Course Objectives

  • To gain an understanding of SEO's pivotal role in Digital Marketing
  • To master techniques for identifying optimum keywords for ranking
  • To understand web crawlers and their relevance in SEO
  • To dive into copywriting techniques for enhanced website content
  • To analyse, improve, and optimise traffic across multiple platforms

After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

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What’s included in this Search Engine Optimisation (SEO) Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Search Engine Optimisation Certificate          
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

  • Introduction to Google Analytics
  • Benefits of Using Google Analytics
  • Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

  • Get Started With Analytics
  • Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

  • Paid Search
  • PPC (Pay Per Click)
  • Organic Search
  • Cost-per-click (CPC)
  • Search Engine Optimisation (SEO)

Module 4: Page Tags and Pageviews

  • Page Tags
    • What is Tag?
  • Pageviews
    • Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

  • How Does Google Analytics Work?
  • Characteristics

Module 6: Dashboards

  • Overview
  • Add widgets to your Dashboard

Module 7: Online and Offline Campaigns

  • What is Online Marketing?
  • Benefits of Online Marketing
  • What is Offline Marketing?
  • Benefits of Offline Marketing

Module 8: Landing Pages

  • What is Landing Page?
  • Types of Landing Pages
  • Landing Page Metrics

Module 9: Visitors Flow

  • Introduction
  • What can be Done with the Users Flow Report?

Module 10: Converting Traffic

  • What is Conversion?
  • Set Up Goals or Ecommerce Tracking
  • Content Reports

Module 11: Metrics

  • Valid Dimension-Metric Combinations
  • How Metrics are Calculated?

Module 12: Goal Funnels

  • Introduction to Goal Funnels

Module 13: Ecommerce Reporting

  • What is Ecommerce Reporting?
  • Find the Reports
  • Available Data

Module 14: Table Filters

  • What are Table Filters?
  • Types of Table Filters

Module 15: Channels

  • Introduction
  • Default Google Analytics Channels

Module 16: Custom Reports

  • Steps to See Custom Reports

Module 17: Defining Goals

  • Define Goals
  • Goal Types

Module 18: Understanding Campaigns and Traffic Sources

  • Campaigns and Traffic Sources
  • Collection
  • Processing
  • Reporting
  • Advanced Configuration Options

Module 19: Using Tools to Export

  • Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

  • What is Social Media Traffic?

Module 21: Internal Site Search

  • Tactics to Improve Conversion Rate
  • Hands-on with GA4/UA Demo
  • Additional Set up
  • Implementing and Configuring Google Analytics
  • What if I have Offline campaigns to Compare?
  • User Basics and Intelligence of GA4
  • Create and Manage Tags
  • Custom Reports and Dashboards

Module 22: Events and Conversions

  • Setting Up Destination Events in GA4 
  • Setting Up Interaction Events in GA4 
  • Events to Conversions in GA4 
  • Data Layer and Ecommerce
  • Create Custom Purchase Event Trigger In GTM
  • Advanced Site Search and Terminology
  • Create Custom Purchase Event Trigger In GTM

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Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Masterclass.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Our 1-day comprehensive course on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Course Objectives:

  • To create reports that provide insights into the business
  • To use reports and dashboards to visualise and analyse data
  • To align a website page with a search engine's ranking algorithm
  • To increase its visibility when people search for products or service
  • To measure impressions and clicks from internal promotions
  • To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

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What’s included in this Google Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Google Analytics Certificate            
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

  • What are Google Ads?
  • Benefits of Using Google Ads
  • Method to Advertise on Google
  • How Does Google Ads Work?
  • How to Use Google Ads
  • Types of Google Ads
  • Use Google Keyword Planner for Ads
  • Google Ads Terms to Know

Module 2: Google Ads Basics

  • API Structure
  • Entity Relationships
  • Versioning
  • Changing and Inspecting Objects
  • Retrieving Objects
  • Resource Metadata
  • Call Structure
  • Mutates

Module 3: Account Management

  • Creating an Account
  • Linking to Manager Accounts
  • List Accessible Accounts
  • Get Account Hierarchy
  • Managing User Access
  • Change Status and Event Service

Module 4: Ad Management

  • Introduction to Ad Management
  • Ad Types
  • Create and Mutate Ads
  • Responsive Search and Customisation
  • Upgraded URLs
  • Dynamic Search Ads
  • Responsive Display and Search Ads

Module 5: Create Campaigns

  • Add Campaigns
  • Display Expansion on Search Campaigns
  • Campaign Groups
  • Create Ad Groups

Module 6: Bidding

  • Strategy Types and Status
  • Portfolio and Standard Bidding
  • Set Bids Manually
  • Manage Bid Modifiers

Module 7: Conversion Management

  • Create Conversion Actions
  • Conversion Action Types
  • Upload Click and Call Conversions
  • Enhanced Conversions
  • Custom Conversion Variables
  • Conversion Value Rules
  • Conversion Goals

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Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

  • Digital Marketers
  • E-commerce Professionals
  • Public Relations Specialists
  • Social Media Managers
  • Content Creators
  • Advertising Professionals
  • Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empowers these professionals to leverage Hoogle Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

Course Objectives

  • To send a pre-populated customer ID to the Google Ads API to create an account
  • To handle background authentication tasks and establish a new campaign
  • To target a specific keyword on Google and make a bid on the keyword
  • To generate and share well-timed ads among the target audience
  • To promote the business and rank organically for a search term
  • To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

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What’s included in this Google Ads Certification Course?

  • World-Class Training Sessions from Experienced Instructors     
  • Google Ads Certificate             
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Pinterest Marketing Course Outline

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Social Media Marketing
  • Principle of Social Media Marketing

Module 2: Pinterest Basics

  • Working Principle of Pinterest
  • What is Pinterest Used For?
  • Types of Pinterest Accounts
  • Pinterest Terminology

Module 3: Pinterest – Account Settings

  • Setting up a Pinterest Account
  • Pinterest as a Social Network

Module 4: Interface and Pinning

  • Changing a Pinterest Profile
  • Types of Pinterest Boards
  • Categorising on Pinterest Boards
  • Pinning an Image

Module 5 Pinterest Rich Pins

  • What are Rich Pins?

Module 6: Tracking Traffic

  • Customer Demographics on Pinterest

Module 7: Planning a Campaign

  • Campaign Planning
  • Following other Pinners
  • Tips on Following Right Pinners

Module 8: Drive Traffic

  • Tips on Driving Traffic from Pinterest

Module 9: Generating Customer Loyalty

  • Why Does Customer Loyalty Matter?
  • Utilising Pinterest to Foster Customer Loyalty

Module 10: Pinterest for Marketing

  • How to Use Pinterest for Marketing?
  • Pinterest Marketing Strategies
  • Creating a Pinterest Marketing Strategies
  • Pinterest Marketing Tips
  • Tools for Pinterest Marketing

Module 11: Pinterest Marketing and Pinterest Ads

  • Pinterest Analytics and Pinterest Ads Manager

Module 12: Pinterest SEO and Keyword Research

  • Understanding the Importance of SEO
  • Using Pinterest's Search Function
  • Using Pinterest's Ads Keyword Tool

Module 13: Pinterest for E-commerce

  • Introduction to Pinterest for E-commerce
  • Creating a Shop-Friendly Pinterest Presence
  • Developing Your Pinterest Sales Strategy
  • Marketing Tactics for E-commerce

Module 14: Future Trends in Pinterest Marketing

  • Evolving Landscape of Pinterest
  • Emerging Features on Pinterest
  • Anticipating Patterns in User Behaviour

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Who should attend this Pinterest Marketing Course?

This Pinterest Marketing Training is designed for individuals and businesses looking to enhance their online presence and leverage the power of Pinterest for effective marketing. This course can benefit a wide range of professionals, including:

  • Social Media Managers
  • Digital Marketers
  • Content Creators
  • E-Commerce Professionals
  • Entrepreneurs
  • Small Business Owners
  • Marketing Professionals

Prerequisites of the Pinterest Marketing Course

There are no formal prerequisites for this Pinterest Marketing Training.

Pinterest Marketing Course Overview

Pinterest has become a powerful visual discovery and bookmarking tool, offering businesses a unique platform to showcase products, ideas, and services. With over 400 million active users, Pinterest's potential for driving traffic, generating leads, and increasing brand visibility is immense. Mastering Pinterest marketing can significantly enhance a company's digital strategy, making it a vital skill for modern marketers.

Proficiency in Pinterest marketing is essential for staying competitive in today’s digital landscape. Understanding its algorithms, analytics, and user engagement strategies can lead to more effective campaigns. This course is ideal for social media managers, digital marketers, content creators, and small business owners looking to harness the power of Pinterest to boost their online presence and drive business growth.

This intensive 1-day Pinterest Marketing Course provides delegates with hands-on experience and practical insights into leveraging Pinterest for marketing success. Through expert instruction and interactive sessions, delegates will learn to create compelling pins, develop effective strategies, and analyse performance metrics. By the end of the course, delegates will be equipped with the knowledge and skills to optimise their Pinterest presence and achieve their marketing goals.

Course Objectives

  • To understand the fundamentals of Pinterest and its marketing potential
  • To learn how to set up and optimise a Pinterest business account
  • To create visually appealing and engaging pins
  • To develop a comprehensive Pinterest marketing strategy
  • To utilise Pinterest analytics to measure and improve performance
  • To explore advanced Pinterest features and tools

After completing the Pinterest Marketing Course, delegates will have a thorough understanding of how to effectively use Pinterest as a marketing tool, enabling them to create impactful campaigns and achieve measurable business results. They will be adept at utilising Pinterest to enhance brand visibility and drive significant online traffic.

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What’s included in this Pinterest Marketing Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Pinterest Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

X Marketing Masterclass​ Outline

Module 1: Getting Started

  • What is X?
  • Why Do People Use X?
  • Why Do Businesses Use X?
  • X as a Business Tool
  • Basic Functionality and Features
  • Timeline
  • Elements of a Tweet
  • Home Screen
  • Moments and Lists

Module 2: Introduction to X Marketing

  • Connecting and Engaging
  • Setting Up a X Account
  • Writing Tweets
  • Following People
  • Gaining Followers
  • Using Lists to Group People Together
  • Using Shortened Links to Track Tweet Popularity

Module 3: X Business Strategy

  • Pros and Cons
  • Business Strategy Overview
  • Listen
  • Creating Your Plan
  • Setting Your Content Strategy
  • Implementation
  • How Often Should I Post?
  • Content Best Practices

Module 4: X Account Management

  • Developing a Strategy
  • Steps to Successfully Managing Your X Account
  • Managing Your Account Settings
  • What Hashtags Should I Use?
  • Importance of Good Content
  • Promoting Tweets
  • Do I Need a Lot of Followers?
  • Increasing Your Visibility
  • Monitoring and Responding

Module 5: Concepts of X Marketing

  • Ecosystem Approach for Engagement on X
  • X Advanced Search
  • Introduction to X Ads
  • Campaign, Ad Group and Creative Structure
  • Using X Analytics to Drive Content
  • X Automation

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Who should attend this X Marketing Training Course?

The X Marketing Course is designed for individuals and businesses seeking to enhance their online presence and effectively leverage X for marketing purposes. This course can benefit a wide range of professionals, including: 

  • Small Business Owners.
  • Marketing Professionals.
  • Social Media Managers.
  • Brand Managers.
  • Communication Specialists.
  • Public Relations Professionals.
  • E-Commerce Entrepreneurs.

Prerequisites of the X Marketing Training Course

There are no formal prerequisites for this X Marketing Training Course.

X Marketing Masterclass​ Overview

X stands out as a pivotal platform for real-time information, enabling users to remain abreast of the latest news, trends, and global events as they happen. Beyond just information dissemination, it offers unparalleled opportunities for engagement and networking, allowing direct communication between brands, public figures, and their vast audiences.

X Marketing emerges as a potent means of promoting businesses and stands out as a predominant social media platform. Mastering it is crucial for professionals who aim to drive quality traffic to their blogs or establish a loyal follower base for their enterprises. When employed effectively, X can foster a two-way communication channel, enabling businesses to engage with followers, track competitors, and gauge customer sentiments.

This course, of all the other Digital Marketing Courses offered by The Knowledge Academy, is designed to equip delegates with a thorough understanding of X Marketing dynamics. Throughout this intensive 1-day course, delegates will delve into optimising X accounts, harnessing its features for diverse objectives, discerning the nature of content to post, and pinpointing the right audience for interaction.

Course Objectives:

  • To equip delegates with advanced strategies for organic X growth and engagement.
  • To hone skills in creating compelling X content that resonates with target audiences.
  • To understand and apply X analytics for data-driven marketing decisions.
  • To master the nuances of X advertising for maximised ROI.
  • To cultivate strategies for effective brand representation and crisis management on X.

After completing the X Marketing Training, delegates will be well-equipped to leverage X as a powerful tool in their Digital Marketing arsenal. This course on X Marketing opens up new avenues for professionals looking to excel in the field of Digital Marketing, ensuring their skills remain current and valuable in the industry.

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What’s included in this X Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • X Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Product Content for E-Commerce Training Course Outline

Module 1: E-commerce

  • Introduction
  • How Does E-commerce Work?
  • Types of E-commerce
  • Advantages and Disadvantages of E-commerce
  • E-commerce Applications
  • E-commerce Platforms and Vendors
  • Government Regulations for E-commerce

Module 2: Product Content

  • Introduction to Product Content
  • Product Description
  • Importance of Product Content for Business
  • How to Write the Best Product Description?

Module 3: B2C Business

  • Process Model and Its Variants
  • Pricing Challenge
  • Fulfilment Challenge
  • Payment Challenge
  • B2C Business and CRM

Module 4: B2B Business

  • What is B2B?
  • Business Rules
  • How can ICT Support B2B Business?
  • B2B Vs B2C
  • Strong B2B Relationship
  • Supply Chain Management

Module 5: Content Marketing

  • What is Content Marketing?
  • Importance of Content Marketing
  • How Content Marketing Works?
  • How to Get Started with Content Marketing?
  • SEO and Social Media

Module 6: E-commerce Optimisation

  • Improve Product Pages
  • Optimise Pricing
  • Use Personalisation
  • Optimise for Mobile
  • Use an Upsell
  • Create Urgency with Flash Sales
  • Overcome Other Specific Objections
  • Reduce Cart Abandonment
  • Build an Email List
  • Automate Your Email Marketing

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Who should attend this Product Content for E-Commerce Training Course?

The Product Content for E-Commerce Training Course is designed for professionals and individuals who are involved in creating, managing, and optimising product content for online retail and E-Commerce platforms. This course is beneficial for various professionals, including:

  • E-Commerce Managers
  • Content Managers
  • Product Managers
  • Copywriters
  • User Experience (UX) Designers
  • Catalogue Managers
  • Social Media Managers
  • SEO Specialists

Prerequisites of the Product Content for E-commerce Training Course

There are no formal prerequisites for attending this Product Content for E-Commerce Training Course.

Product Content for E-Commerce Training Course Overview

E-Commerce has revolutionised the way businesses operate, offering a convenient and expansive platform for selling goods and services online. As more consumers shift towards online shopping, understanding the intricacies of E-Commerce becomes vital.

Proficiency in E-Commerce is not only beneficial but essential for businesses aiming to expand their reach and tap into a global customer base. Mastery in this field can significantly enhance sales, customer engagement, and overall brand visibility. This specific course of all the Digital Marketing Courses is indispensable for Digital Marketers, Business Owners, Product Managers, and anyone involved in the online selling space.

Our intensive 1-day Product Content for E-Commerce Training provides comprehensive insights into the strategies and techniques required to develop product content that resonates with consumers. Delegates will learn about keyword optimisation, persuasive copywriting, product image selection, and video creation.

Course Objectives:

  • To equip delegates with skills to craft compelling product descriptions that drive sales
  • To elucidate strategies for optimising product imagery for enhanced user experience
  • To introduce best practices for managing and organising E-Commerce content efficiently
  • To highlight the importance of SEO in product content to improve discoverability
  • To demonstrate techniques for harnessing customer reviews and feedback within product listings

After completing this  Product Content for E-Commerce Training Course, delegates will be equipped with the tools and knowledge needed to excel in the competitive world of E-Commerce. They will possess the skills to create persuasive and engaging product content that drives sales and boosts brand recognition.

 

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What’s included in this Product Content for E-Commerce Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Product Content for E-Commerce Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Copywriting Course Outline

Module 1: Introduction to Copywriting

  • What is Copywriting?
  • Importance of Copywriting
  • Define Copywriter
  • How to Become a Copywriter?

Module 2: Customer-Focused Copy

  • Reddit Threads
  • Amazon Reviews
  • Customer Surveys
  • Customer Interviews
  • Social Media

Module 3: Pro Copywriting Strategies

  • Slippery Slide
  • AIDA Formula
  • Benefits > Features
  • CTAs
  • Social Proof
  • Solving Social Proof Paradox
  • Unique Selling Proposition (USP)
  • Sense of Urgency

Module 4: Writing Amazing Headlines

  • Be Specific
  • Using Numbers
  • Strong Emotions
  • Using FOMO
  • Answering WIIFM

Module 5: Mastering the Lead

  • Starting with a Hook
  • Using Mini-Stories
  • Complementing the Headline
  • 8 Lines or Less

Module 6: Writing Compelling Copy

  • Write as You Talk
  • Short Sentences
  • Active Voice
  • No Big Words
  • Writing for Skimmers

Module 7: Copywriting Tips and Tricks

  • Email Newsletters
  • Landing Pages
  • Blog Posts
  • Sales Letters

Module 8: Advanced Copywriting Strategies

  • Using Crooked Numbers
  • Sellin’ Ain’t Tellin’
  • Using Clear Button Copy
  • Create Mental Movies
  • Reducing Price Objections
  • Making Effective Testimonials

 

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Who should attend this Copywriting Course?

The Copywriting Training Courses designed for individuals seeking to enhance their writing skills specifically in the field of Copywriting. This course can benefit a wide range of professionals, including:

  • Copywriters
  • Digital Marketers
  • Entrepreneurs
  • Marketing Managers
  • Advertising Professionals
  • Communication Managers
  • E-commerce Professionals
  • Sales Representatives

Prerequisites of the Copywriting Course

There are no formal prerequisites for this Copywriting Course.

Copywriting Course Overview

Copywriting is the art of crafting persuasive and compelling text to drive sales, engage readers, and build brand presence. In today’s digital age, the ability to write effective copies is invaluable across various media platforms, including websites, social media, and email marketing. This course offers essential skills to enhance your communication and marketing efforts.

Proficiency in Copywriting is crucial for marketers, content creators, business owners, and anyone involved in brand communication. Mastering Copywriting can significantly improve engagement rates and conversion rates, making it a key skill for professional success. Professionals looking to enhance their persuasive writing skills and boost their career should consider this training.

This 1-day intensive training offered by The Knowledge Academy will equip delegates with practical skills and techniques to create impactful copy. Through interactive sessions and real-world examples, participants will learn to write compelling headlines, persuasive product descriptions, and engaging content that resonates with their audience. This hands-on approach ensures immediate application of learned skills.

Course Objectives

  • To understand the fundamentals of effective Copywriting
  • To learn how to craft compelling headlines and calls-to-action
  • To master the art of storytelling in marketing
  • To enhance skills in writing for different media platforms
  • To develop techniques for audience engagement and retention
  • To improve editing and proofreading skills for clarity and impact

After completing this course, delegates will receive a certification that validates their enhanced Copywriting skills. This certification is a testament to their ability to create persuasive and engaging content, making them valuable assets in any professional setting.

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What’s included in this Copywriting Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Copywriting Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Customer Acquisition Masterclass​ Outline

Module 1: Fundamentals

  • Introduction to Customer Acquisition
  • Decision-Making Process
  • How People and Companies Buy?
  • Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

  • Techniques of Market Search
  • Marketing
    • Analysis
    • Segmentation
    • Profiling
    • Personas
  • Difference Between Volume and Value
  • Prospect Pool

Module 3: Setting Objectives

  • SMART Objectives
  • Developing KPIs
  • Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

  • Describing the Target Audience
  • Defining the Value Statements for the Audience
  • Communicating by the Journey from Prospect to Customer
  • Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

  • Evaluation and Selection of Media
  • Develop an Effective Online and Offline Strategy Using Media
  • Benefits of Multimedia Integration

Module 6: Creative Long-Term Acquisition Marketing Strategies

  • Measuring the Efficiency of Campaigns
  • Focus on Customer Requirements
  • Testing and Evolution’s Role
  • Measure Campaign Effectiveness Using Web Analytics

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Who should attend this Customer Acquisition Training?

The Customer Acquisition Training is tailored for individuals and businesses seeking to enhance their skills and strategies in acquiring new customers. This Customer Acquisition course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners
  • Entrepreneurs
  • Product Managers
  • Digital Marketers
  • E-Commerce Professionals
  • Public Affairs Professionals

Prerequisites of the Customer Acquisition Training

There are no formal prerequisites for this Customer Acquisition Training.

Customer Acquisition Training Overview

Customer Acquisition stands at the heart of every business's growth strategy, embodying the process of attracting and obtaining new consumers. Central to the lifecycle of businesses, it encompasses the strategies and practices aimed at influencing potential customers to patronise a company's products or services.

The cost and efficacy of acquiring new customers directly impacts a business's profitability and sustainability. Understanding Customer Acquisition allows companies to estimate the financial value each consumer brings, an essential metric that shapes marketing budgets, business strategies, and overall direction. Mastery of this subject is paramount for professionals such as marketers, sales executives, business strategists, and startup founders, all of whom play a pivotal role in expanding a company's customer base and revenue streams.

This 1-day Customer Acquisition Training is meticulously crafted to instil delegates with a profound understanding of Customer Acquisition's core principles and advantages. Delegates will delve into the profound impact of technology on consumer behaviours and decision-making processes in modern buying or selling scenarios.

Course Objectives:

  • To equip delegates with cutting-edge strategies for effective customer targeting and outreach
  • To develop proficiency in utilising digital platforms for maximised customer engagement
  • To instil a data-driven approach for analysing and optimising acquisition campaigns
  • To enhance skills for building long-term customer relationships and ensuring retention
  • To provide insights into measuring and evaluating the success metrics of acquisition strategies

After completing this Customer Acquisition Training, delegates will be well-equipped to navigate the ever-evolving domain of Digital Marketing. They will possess the skills needed to design and execute successful customer acquisition campaigns, ultimately driving business growth and revenue.

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What’s included in this Customer Acquisition Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Customer Acquisition Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Data-Driven Marketing Masterclass​ Outline

Module 1: Fundamentals

  • Introduction to Data-Driven for Marketing
  • Data-Driven Marketing Strategy
  • Essential Marketing Metrics
  • Leaders Vs Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

  • Focus on Collecting the Right Data and Create Momentum
  • Conduct Small Experiments
  • Strategies for Obtaining Customer Data
  • Resources and Tools
  • Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

  • Linking Marketing Activities to Metrics
  • Balanced Scorecard for Marketing
  • Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

  • Brand Awareness
  • Test-Drive
  • Churn
  • CSAT
  • Take Rate

Module 5: Essential Financial Metrics

  • Profit
  • Net Present Value (NPV)
  • Internal Rate of Return (IRR)
  • Payback Period
  • Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

  • Introduction to Customer Lifetime Value
  • Value-Based Marketing
  • Balancing Short and Long-Term Customer Profitability
  • Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

  • CPS Vs CPM: Optimising Metric
  • Optimising Sponsored Search
  • Bounce Rate Changing the Internet Search Marketing Game
  • Beyond SEM: Internet Display Advertising Impact
  • Hypertargeting Display Advertising in Social Media
  • Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

  • Which Data Really Need?
  • Need to Build a Ranch House or Empire State Building Infrastructure
  • Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

  • Marketing Campaign Management
  • Marketing Processes, Technology, and the Link to Firm Performance
  • B2B Vs B2C Investment Portfolio Mixes
  • Overcoming the Barriers to Professionalising Marketing Processes
  • Upgrading the Marketing Campaign Management (MCM) Processes

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Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Course is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Marketing Analysts
  • Marketing Managers
  • Data Analysts
  • Digital Marketing Specialists
  • UX/UI Designers
  • Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Masterclass Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives:

  • To equip delegates with tools and techniques for effective data collection and analysis
  • To foster a deep understanding of how to align marketing strategies with data insights
  • To enhance proficiency in measuring, reporting, and optimising campaign performance
  • To develop skills in predicting and responding to market trends using data analytics
  • To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimising marketing strategies through data analysis, empowering them to make informed decisions for business success.

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What’s included in this Data-Driven Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Data-Driven Marketing Certificate 
  • Digital Delegate Pack

Show moredown

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Influencer Marketing Course Outline

Module 1: Introduction to Influencer Marketing

  • What is an Influencer?
  • Types of Influencers
  • Influencer Aspects
  • Which Type of Influencer is Right for You?

Module 2: Why Use an Influencer Marketing Strategy?

  • Product Placement
  • Brand Endorsement
  • Content Creation
  • 3 What’s

Module 3: Situational Influence: A New Model for a New Era

  • Current Trends
  • Gravity
  • Repositioning the Customer at the Center
  • Situational Influence
    • Communities
    • Economic
    • Social and Cultural Groupthink
    • Personal Ideology
  • Situational Factors
    • Personal Situational Factors
    • Environmental Situational Factors
    • Emotional Situational Factors
    • Life Cycle Situational Factors

Module 4: Identifying the Right Influencer

  • Who is Your Marketing Audience?
  • What Response are You Expecting?
  • What Do You Need to Know About Your Potential Influencer?

Module 5: How to Find and Use Influencers

  • How to Approach an Influencer?
  • How to Brief an Influencer?
  • How Much Should You Pay Your Influencer?

Module 6: What to Measure in Your Influencer Campaign

  • Analyse Right from the Start
  • Post Campaign Tracking

Module 7: Risks and Mistakes of Using a Social Media Influencer Marketing Strategy

  • Risk and How to Avoid Them
  • Common Influencer Marketing Mistakes
  • Influencer Marketing Tools

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Who should attend this Influencer Marketing Course?

The Influencer Marketing Course is tailored for individuals seeking to elevate their understanding and proficiency in Influencer Marketing strategies. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Entrepreneurs
  • Brand Managers
  • Social Media Managers
  • Advertising Executives
  • Public Relations Specialists
  • Digital Marketing Specialists

Prerequisites of the Influencer Marketing Course

There are no formal prerequisites for this Influencer Marketing Course.

Influencer Marketing Course Overview

Influencer Marketing has emerged as a pivotal strategy in today's digital-first world, leveraging the power of social media personalities to drive brand awareness and conversion. This course is designed to demystify the complexities of influencer partnerships, equipping professionals with the strategies needed to effectively harness this dynamic marketing channel.

Proficiency in Influencer Marketing is essential for Marketers, Brand Managers, and Entrepreneurs aiming to tap into authentic audiences and foster genuine brand loyalty. Mastering this area enables professionals to craft impactful campaigns, negotiate beneficial partnerships, and measure the true ROI of their influencer collaborations, making it a critical skill set in the modern digital marketing toolbox.

This intensive 1-day Influencer Marketing Training by The Knowledge Academy is crafted to provide delegates with a comprehensive understanding of influencer marketing from the ground up. Participants will learn how to identify the right influencers for their brand, develop effective collaboration strategies, navigate legal considerations, and leverage analytics for campaign optimisation, all aimed at maximising the impact of their influencer marketing efforts.

Course Objectives

  • To understand the fundamentals of Influencer Marketing and its role in the digital marketing landscape
  • To identify and engage with the right influencers for specific brand goals
  • To develop and execute influencer marketing campaigns that drive engagement and ROI
  • To navigate the legal and ethical considerations in influencer partnerships
  • To leverage data and analytics for measuring campaign success and influencer performance

After completing this Influencer Marketing Course, delegates will receive a certification, signifying their proficiency in leveraging influencer partnerships for brand growth. This certification will enhance their professional credentials and equip them with the knowledge and skills to implement their marketing strategies.

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What’s included in this Influencer Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Influencer Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Inducting and Retaining for Success Training​ Course Outline

Module 1: Introduction to Induction and Retention

  • What is the Induction Process?
  • What is Retention?
  • Why is Employee Retention Important?
  • Strategies to Improve Employee Retention
  • How to Improve the induction Process?

Module 2: Key Success Strategies for Induction Programme

  • Integration with Organisational Objectives
  • Tips for Induction Success
  • Definition of Roles and Responsibilities
  • Needs of the Employee

Module 3: Key Success Strategies for Retaining Employees

  • Recognise Retention Starts with Recruitment
  • Identify Candidates Who Will Stay
  • Provide Ongoing Education and Clear Paths to Advancement
  • Offer the Right Benefits
  • Be Transparent and Open
  • Leverage Technology

Module 4: Structure of the HR Function

  • What is an HR Department?
  • How is HR Structured Today?          
  • Purpose of HR Department Structure
  • Steps to Evaluate HR Department Structure
  • Ways to Structure HR Department

Module 5: Elements Required for an Induction Programme

  • Integration with Organisational Objectives
  • Definition of Roles and Responsibilities
  • Abilities of Trainer
  • Technology
  • Evaluation

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Who should attend this Inducting and Retaining for Success Training Course?

The Inducting and Retaining for Success Training Course is designed for individuals across all levels of an organisation who are involved in the onboarding and retention process of new employees. This course can benefit a wide range of professionals, including:

  • Human Resources Managers
  • Managers and Supervisors
  • Training and Development Specialists
  • Recruitment Personnel
  • Executives and Business Owners
  • Training and Development Coordinators
  • Line Managers

Prerequisites of the Inducting and Retaining for Success Training Course

There are no formal prerequisites for this Inducting and Retaining for Success Training Course.

Inducting and Retaining for Success Training Course Overview

Employee induction and retention have become critical aspects of success. This course, offered by The Knowledge Academy, delves into the strategies and techniques necessary for effectively onboarding and retaining talent, ensuring an organisation's long-term viability in the competitive market. With a focus on practical skills and real-world applications, this course equips professionals with the knowledge needed to excel in talent management.

Proficiency in employee induction and retention is crucial for HR professionals, managers, and leaders across industries. It directly impacts employee satisfaction, productivity, and, ultimately, an organisation's bottom line. This course is particularly valuable for HR Specialists, Managers, and anyone looking to enhance their skills in talent management.

This intensive 1-day training course from The Knowledge Academy covers key aspects of employee induction and retention, providing delegates with actionable insights and best practices. Delegates will gain practical knowledge and skills to streamline the onboarding process, improve retention rates, and foster a positive workplace culture. This training empowers professionals to make a meaningful impact on their organisation's success.

Course Objectives:

  • To understand the importance of effective employee induction and retention strategies
  • To learn best practices for onboarding new employees
  • To identify factors contributing to employee retention and satisfaction
  • To develop skills for creating a positive workplace culture
  • To gain insights into talent management trends and industry benchmarks
  • To acquire tools for measuring the effectiveness of induction and retention efforts
  • To learn how to tailor strategies to meet the specific needs of your organisation

After completing this course, delegates will understand the knowledge and skills necessary to excel in the field of talent management. They will be able to contribute to their organisation's success by effectively onboarding and retaining valuable employees.

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What’s included in this Inducting and Retaining for Success Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Inducting and Retaining for Success Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

YouTube Marketing Masterclass Outline

Module 1: Introduction to YouTube Marketing

  • Salient Features of YouTube
  • YouTube Advantage
  • Creating an Account
  • Increase Your Views, Engagements, Comments, Subscribers, and Conversions
  • Increase Your Sales Revenue

Module 2: Creating a Channel

  • My Overall Channel Strategy and Insights
  • Channel Description Box
  • Setup Channel Background
  • Channel Branding

Module 3: Creating Videos

  • Upload a Video
  • Create Video Thumbnails
  • Uploading Custom Thumbnails
  • Video Sharing
  • Deleting a Video
  • Hide Your YouTube Channel
  • Sharing Unlisted and Private Videos
  • Choosing a Video Title
  • YouTube Channel Keywords for the Entire Channel to Boost SEO and Recommendations

Module 4: YouTube Marketing – Handling Comments

  • Change the Priority of Comments
  • Remove and Report Comments
  • Manage Negative Comments

Module 5: Marketing Tricks

  • How to Engage the Visibility of Your Videos?

Module 6: Monetisation of Video

  • Effective Ways to Make Money from YouTube
  • Selling Affiliate Products from Your YouTube Channel
  • Revenue from Ads

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Who should attend this YouTube Marketing Course? 

The YouTube Marketing Course is ideal for individuals and businesses aiming to enhance their online presence and effectively utilise YouTube as a marketing platform. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners and Entrepreneurs 
  • Marketing Managers 
  • Social Media Managers 
  • Communication Professionals 
  • E-Commerce Professionals 
  • Marketing and Advertising Professionals 

Prerequisites of the YouTube Marketing Course

There are no formal prerequisites for this YouTube Marketing Course.

YouTube Marketing Course Overview

YouTube has emerged as a powerful platform for businesses and individuals alike. The YouTube Marketing Course delves into the intricacies of leveraging this dynamic platform for effective digital marketing. With millions of users and an ever-expanding reach, YouTube is a vital component of modern digital marketing strategies.

Proficiency in YouTube Marketing is essential for digital marketing professionals and anyone looking to establish a strong online presence.  This course equips delegates with the knowledge and skills needed to harness the full potential of YouTube for promoting products, services, or personal brands. Digital Marketing Courses, including this one, are crucial for marketers, content creators, and aspiring influencers who seek to stay competitive.

In this 1-day training session, delegates will gain a deep understanding of YouTube's algorithm, content creation techniques, audience engagement strategies, and advertising options. Through hands-on exercises and case studies, delegates will develop practical skills to optimise their YouTube presence.

Course Objectives:

  • To master YouTube's algorithms and ranking factors
  • To create engaging and shareable video content
  • To optimise video titles, descriptions, and tags for search
  • To implement effective audience targeting and advertising campaigns
  • To analyse performance metrics and make data-driven decisions
  • To develop a cohesive YouTube marketing strategy
  • To maximise subscriber growth and retention
  • To stay up-to-date with YouTube's ever-evolving features and policies

After completing the YouTube Marketing Course at The Knowledge Academy, delegates will be better equipped to craft compelling content, grow their subscriber base, and drive conversions.

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What’s included in this YouTube Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • YouTube Marketing Certificate 
  • Digital Delegate Pack

Show moredown

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Lead Generation Training Course Outline

Module 1: Introduction to Lead Generation

  • What is Lead Generation?
  • Need for Lead Generation
  • Lead Funnel
  • Mapping Lead Generation to Funnel
  • Building a Robust Lead Generation Plan

Module 2: Mechanics of Lead Generation

  • Landing Pages
  • Lead Capture Form
  • Offer
  • Call to Action

Module 3: Lead Generation Methods

  • Outbound Lead Generation
  • Inbound Lead Generation
  • Statistics on Inbound Vs Outbound Marketing

Module 4: Exploring Lead Generation Trends

  • Lead Generation Trends
  • Inbound Lead Generation Trends
  • Inbound Lead Generation Challenges

Module 5: Content Marketing

  • Challenges
  • Optimising Content Marketing for Lead Generation

Module 6: Search Engine and Website Optimisation

  • Challenges for Search Engine Optimisation
  • Optimising Search Engine for Lead Generation
  • Challenges for Website Optimisation
  • Optimising Website Optimisation for Lead Generation

Module 7: Social Media and Email Marketing

  • Challenges for Social Media 
  • Optimising Social Media Marketing for Lead Generation
  • Challenges for Email Marketing
  • Optimising Email Marketing for Lead Generation

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Who should attend this Lead Generation Course?

This Lead Generation Training Course is ideal for professionals who wish to enhance their skills and knowledge in generating leads effectively. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Sales Managers
  • Entrepreneurs
  • Marketing Managers
  • Advertising Professionals
  • Customer Relationship Managers
  • E-commerce Managers

Prerequisites of the Lead Generation Course

There are no formal prerequisites for this Lead Generation Training Course.

Lead Generation Course Overview

Lead generation is a critical aspect of modern marketing strategies, playing a pivotal role in the success of businesses across industries. In today's highly competitive digital landscape, the ability to generate high-quality leads is indispensable. This Lead Generation Training Course, offered by The Knowledge Academy, is designed to equip professionals with the essential skills and knowledge needed to excel in the ever-evolving field of Digital Marketing.

Proficiency in Lead Generation is paramount for professionals seeking to thrive in the realm of Digital Marketing. This Lead Generation Course is especially beneficial for marketing professionals, entrepreneurs, and anyone interested in enhancing their Digital Marketing skills.

The 1-day Lead Generation Training Course by The Knowledge Academy empowers delegates with practical knowledge and strategies to boost lead generation efforts. Delegates will gain insights into the latest Digital Marketing techniques and tools essential for successful lead acquisition. Through hands-on exercises and real-world case studies, delegates will develop the skills needed to create effective Lead Generation campaigns and drive business growth.

Course Objectives

  • To understand the fundamentals of Lead Generation in Digital Marketing
  • To explore advanced Lead Generation strategies and tactics
  • To learn to leverage Digital Marketing channels for lead acquisition
  • To create compelling lead magnets and landing pages
  • To analyse data and optimise Lead Generation campaigns

After completing this Lead Generation Course, delegates will be well-prepared to excel in the competitive landscape of Digital Marketing. They will gain the skills and knowledge needed to generate high-quality leads and pave the way for high-paying jobs.

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What’s included in this Lead Generation Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Lead Generation Certificate 
  • Digital Delegate Pack

Show moredown

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Affiliate Marketing Course Outline

Module 1: Introduction to Affiliate Marketing

  • What is Affiliate Marketing?
  • Why Affiliate Marketing is Better Than Door to Door for Sales?
  • Who’s Involved in Affiliate Marketing?
  • Benefits of Affiliate Marketing

Module 2: Mind-Sets to Affiliate Marketing Success

  • Take Advantage of Your Past Year’s Failure
  • Determine Your Passion
  • Determine Search Keywords for Your Selected Business
  • Determine Demand for Your Product and Service
  • Research Your Competition
  • Understand Your Product and Audience
  • Search Engine Marketing
  • Seek Knowledge and Embrace Change

Module 3: Affiliate Networks

  • Great News
  • Benefits of Working with an Affiliate Network
  • Who’s an Affiliate Manager?
  • What Sets Affiliate Networks Apart?
  • Questions to Consider Before Applying
  • Applying for a Network and Getting Approved
  • Follow-Up

Module 4: Free Vs Paid Traffic

  • Free Traffic
  • Paid Traffic
  • Why I Prefer Paid Over Free Traffic?

Module 5: Paid Traffic Source

  • What Sets the Traffic Sources Apart?
  • Types of Paid Traffic Sources
  • Mobile Traffic (Advertising on Cell Phones)

Module 6: Finding the Right Offers for Your Campaigns

  • Biggest Verticals in Affiliate Marketing
  • How Offers Monetise?

Module 7: Ads and Copywriting

  • Types of Ads and Examples
  • Ad Metrics and Formulas
  • Copywriting for Affiliate Marketing
  • Copywriting Tips

Module 8: Affiliate Marketing Angles

  • Choose Your Niche Blending
  • Choose and Research a Demographic
  • Brain Storm
  • Choose Your Offer
  • Populate Creatives
  • Test and Alter

Module 9: Affiliate Marketing Strategy for Beginners

  • Picking the Right Offer
  • Red Ocean Strategy and Blue Ocean Strategy
  • Find Mentors and Mastermind with Other People

Module 10: Affiliate Marketing Tools and Software

  • Introduction to Affiliate Marketing Software
  • Different Affiliate Marketing Tools and Software

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Who should attend this Affiliate Marketing Course? 

This Affiliate Marketing Training Course is designed for individuals who are keen to excel in the world of Affiliate Marketing. It's ideal for Digital Marketers seeking to expand their monetisation channels and Bloggers or Content Creators eager to maximise their online revenue. This Digital Marketing Training can benefit a wide range of professionals, including:

  • Marketing Professionals
  • E-Commerce Store Owners
  • Business Owners
  • Affiliate Managers
  • Network Marketers
  • SEO Specialists
  • Bloggers and Content Creators

Prerequisites of the Affiliate Marketing Course

There are no formal prerequisites for attending this Affiliate Marketing Course.

Affiliate Marketing Course Overview

Affiliate Marketing is a strategic approach where businesses reward individuals or other businesses (affiliates) for driving traffic or sales through their marketing efforts. As a cornerstone of Digital Marketing, Affiliate Marketing is highly valued for its ability to reach broader audiences and generate significant revenue with relatively low costs. Mastering Affiliate Marketing enables businesses to grow exponentially through collaborative partnerships, while affiliates can earn lucrative commissions by promoting products and services.

Proficiency in Affiliate Marketing is crucial for digital marketers, business owners, entrepreneurs, and influencers who seek to maximise their online presence and revenue potential. Professionals in advertising, content creation, and e-commerce will benefit significantly from mastering Affiliate Marketing, as it provides a scalable method to enhance brand visibility and profitability. By understanding and leveraging Affiliate Marketing, these professionals can stay competitive in the rapidly evolving digital landscape.

This comprehensive 1-day training course provided by The Knowledge Academy offers delegates in-depth insights into the world of affiliate marketing. Participants will gain practical skills to create, manage, and optimise affiliate programs. The course covers essential topics such as selecting the right affiliate partners, developing effective promotional strategies, and using analytics to track and improve performance.

Course Objectives

  • To understand the fundamentals of Affiliate Marketing
  • To learn how to set up and manage an affiliate programme
  • To identify and select suitable affiliate partners
  • To implement best practices for compliance and transparency
  • To explore advanced techniques for scaling affiliate efforts
  • To integrate Affiliate Marketing with other digital strategies

Upon completing the course, participants will receive a certification in Affiliate Marketing. This credential signifies their expertise and knowledge in the field, providing a valuable addition to their professional portfolio. The certification enhances career opportunities by demonstrating a commitment to mastering Affiliate Marketing strategies, which are essential for success in the Digital Marketing domain.

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What’s included in this Affiliate Marketing Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Affiliate Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Customer Retention Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Customer
  • Customer Retention and ‘Loyalty’
  • Importance of Customer Retention
  • Why Retention Needs Improvement?
  • Finding New Customers Procedure

Module 2: Retention Strategy

  • Surprise Gifts and Discounts
  • Customer Surveys
  • Customer Onboarding
  • Use Gamification
  • Keep Customers Informed
  • Be Personal

Module 3: Optimise User Experience by Removing Friction in the Customer Journey

  • Analytics Review of Digital Channels
  • Customer Journey Mapping
  • Full Site and App Functional Audit
  • Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

  • Importance of Data Collection
  • Use Data to Customise/Personalise Website, Contact Centre, and Retail Interactions
  • Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

  • Building a Successful Contact Strategy 
  • Segment Customer Base by Value and Engagement 

 

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Who should attend this Customer Retention Training? 

The Customer Retention Traning is tailored for individuals and businesses seeking to enhance their Customer Retention strategies and cultivate lasting relationships with their clientele. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Customer Service Representatives
  • E-commerce Managers
  • Sales Executives
  • Account Managers
  • Digital Marketing Specialists
  • CRM (Customer Relationship Management) Specialists

Prerequisites of the Customer Retention Training

There are no formal prerequisites for this Customer Retention Training.

Customer Retention Training Overview

In an increasingly competitive marketplace, the art and science of Customer Retention has proved helpful to many professionals in the Digital Marketing domain. While attracting new customers is vital, retaining existing ones ensures sustainable growth, brand loyalty, and consistent revenue streams. Customer Retention strategies not only help maintain a solid customer base but also strengthen brand reputation and foster lasting relationships.

Proficiency in Customer Retention is indispensable for businesses aiming for long-term success. Acquiring a new customer can cost up to five times more than retaining an existing one, emphasising the economic advantage of retention strategies. Professionals in roles such as Customer Service, Marketing, Sales, and Brand Management, as well as Business Owners and Entrepreneurs, should prioritise mastering customer retention.

This 1-day Customer Retention Training is meticulously curated to provide delegates actionable insights and practical tools to elevate their retention strategies. During this training, delegates will be introduced to proven methodologies, case studies, and interactive exercises to deepen their understanding of customer behaviour, loyalty programmes, and feedback mechanisms.

Course Objectives:

  • To equip delegates with proven strategies to boost customer loyalty
  • To understand key metrics and indicators for measuring retention success
  • To explore the role of effective communication in retaining clients
  • To analyse case studies for real-world retention insights and best practices
  • To master tools and platforms enhancing post-purchase customer engagement

After completing the Customer Retention Training, delegates will be equipped with the expertise to excel in Digital Marketing. They will possess the knowledge and tools to drive customer loyalty, optimise marketing efforts, and increase ROI. This course is a stepping stone to achieving a Digital Marketing Certification and advancing one's career in this dynamic field.

 

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What’s included in this Customer Retention Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Customer Retention Masterclass Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Direct Marketing Masterclass Outline

Module 1: Fundamentals

  • Introduction to Direct Marketing
  • Direct Marketing Terms
  • Growth and Origins of Direct Marketing
  • Direct Marketing and Customer Relationship Management (CRM)

Module 2: Direct Marketing Concepts

  • Direct Marketing Process
  • Direct Marketing Applications: Segmentation and Targeting
  • Direct Marketing & Analytical Techniques
  • Data Mining
  • Machine Learning

Module 3: Marketing Concepts and Business Analytics

  • Scope of the Study
  • Marketing Database
  • Business Analytics

Module 4: Information Systems and the Direct Marketing Process

  • Business Intelligence Development
  • BI Overview
  • BI Capabilities

Module 5: Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)

  • Process Models Used to Develop the DMP-BI Framework
  • Direct Marketing Objectives
  • Data Preparation
  • Data Modelling
  • Direct Marketing Planning

Module 6: Benchmarking

  • What is Benchmarking?
  • Competitors

Module 7: Development Plan

  • SWOT Analysis
  • Direct Marketing Plan
  • Private Households
  • Bigger Buildings

 

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Who should attend this Direct Marketing Training Course?

This Direct Marketing Course is designed for individuals who want to enhance their proficiency in the realm of Direct Marketing. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Entrepreneurs 
  • Sales Professionals 
  • Public Relations Professionals 
  • Social Media Managers 
  • Digital Marketing Specialists
  • E-commerce Managers

Prerequisites of the Direct Marketing Training Course

There are no formal prerequisites for this Direct Marketing Training.

Direct Marketing Masterclass Overview

Direct Marketing, in the vast landscape of promotional strategies, distinguishes itself by targeting specific audiences with tailored messages. Instead of casting a wide net, this approach values precision, reaching out directly to potential or existing customers with offers, information, or products they are likely to find relevant.

Proficiency in Direct Marketing is pivotal for ensuring that promotional efforts aren't lost in the cacophony of mass advertising. By understanding and mastering the art of direct communication, marketers can achieve higher conversion rates, better ROI, and more engaged customer relationships.

During this 1-day training course, delegates will be taken through the foundational principles, the latest tools and techniques, and the nuances of crafting compelling campaigns. They will gain insights into audience segmentation, crafting personalised messages, and measuring the success of their campaigns.

Course Objectives:

  • To impart the foundational principles of effective Direct Marketing
  • To train delegates in audience segmentation and targeting techniques
  • To enhance skills in crafting personalised and compelling messages
  • To provide insights into measuring and optimising campaign success
  • To explore contemporary tools and platforms in Direct Marketing practice

After completing this Direct Marketing Course, the delegates will be equipped with the expertise needed to excel in Digital Marketing. They will possess the skills to create highly effective, personalised marketing campaigns, boosting customer engagement and driving business growth.

 

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What’s included in this Direct Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Direct Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Display Advertising Training Course Outline

Module 1: Fundamentals

  • Introduction to Display Advertising
  • Five Reasons to Start Using Display Advertising
  • Media Consumption
  • What are the Benefits of Online Display Advertising?

Module 2: Display Advertising

  • Types of Display Advertising 
  • Retargeting Display Ad
  • Contextual Display Ad
  • Behavioural Display Ad
  • Standard Sizes of Display Ads

Module 3: Display Advertising: Use an Affiliate Programme

  • Measure Your Campaign
  • Ways to Improve Performance of Your Display Ad Campaign
  • Optimising the Performance of Your Campaigns
  • Retarget Your Viewers

Module 4: Be Brand Persistent

  • PPC Vs Display Advertising
  • Internet Advertising Network
  • Options Regarding Online Display Advertising
  • Advertising Through Product/Service Search Engines
  • Internet Marketing Strategies

Module 5: Display Advertising: Media

  • Creating Image Ads
  • Video Ads
  • LinkedIn and Facebook Display Ads

 

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Who should attend this Display Advertising Training Course?

This Display Advertising Training Course is designed for individuals seeking to enhance their skills and understanding of Display Advertising techniques. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Digital Marketers
  • Advertising Managers
  • Entrepreneurs
  • Business Owners
  • E-commerce Professionals
  • Public Relations Professionals

Prerequisites of the Display Advertising Training Course

There are no formal prerequisites for this Display Advertising Training Course.

Display Advertising Training Course Overview

Display Advertising, an integral component of the Digital Marketing mosaic, employs visual ads to capture the attention of online audiences across a myriad of platforms. These ads, whether banners, videos, or interactive media, are strategically positioned on websites, social media, and other digital platforms, beckoning users with compelling visuals and messages.

Having proficiency in Display Advertising is crucial in today's visually driven digital world. Effective display ads can increase brand awareness, drive traffic, and generate conversions. Marketers, Brand Managers, and Digital Advertising Professionals stand to benefit immensely from mastering its nuances.

This 1-day Display Advertising Course is meticulously crafted to immerse delegates in the realm of visual advertising in the digital space. During the training, delegates will be introduced to the foundational principles, latest trends, and effective strategies in Display Advertising. All our Digital Marketing Courses, including this Display Advertising Course, are conducted by our expert trainers.

Course Objectives:

  • To elucidate the fundamentals and benefits of Display Advertising
  • To master the creation and optimisation of visually compelling ads
  • To grasp targeting techniques for reaching the ideal audience segment
  • To understand the analytics behind ad performance and ROI
  • To explore best practices for integrating display ads in a holistic marketing strategy

After completing this Display Advertising Training Course under Digital Marketing Courses, delegates will possess an understanding of Display Advertising, enabling them to drive successful campaigns. They will be better equipped to enhance brand visibility and achieve their marketing goals, making this course an asset in their journey towards Digital Marketing excellence.

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What’s included in this Display Advertising Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Display Advertising Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Instagram Marketing Course Outline

Module 1: Introduction to Instagram

  • Need for Instagram
  • Beginning with Instagram
  • Editing Profile
  • Photo and Videos Posts
  • Enhancing Instagram’s Capabilities

Module 2: Creating an Instagram Power Account

  • Choosing Your Niche
  • Optimising Your Instagram Account
  • Types of Instagram Accounts
  • Creating the Perfect Instagram Handle
  • Choosing Your Instagram Name
  • Perfecting Your Instagram Display Picture
  • Crafting Your Instagram Bio
  • Creating Your Instagram Account CTA

Module 3: Instagram for Marketing

  • Developing a Strategy
  • Optimise Your Profile for Business
  • Increasing Your Following
  • Best Time to Post
  • What to Post
  • Instagram Contests
  • Advertising on Instagram
  • Managing Multiple Instagram Accounts
  • Measuring your Use of Analytics on Instagram
  • Monetising Your Instagram Account
  • Building Trustworthy Long Term Relationships
  • Making Money from Instagram
  • Selling Products and Services on Instagram

Module 4: Instagram Growth Tools and Features

  • Instagram Additional Growth Tools and Features
  • Getting Verified
  • Instagram Reels
  • Instagram LIVE

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Who should attend this Instagram Marketing Course? 

The Instagram Marketing Course is tailored for individuals and businesses seeking to enhance their online presence and harness the power of Instagram to achieve their marketing goals. This Instagram Marketing Course can benefit a wide range of professionals, including:

  • Social Media Managers
  • Digital Marketers
  • Content Creators
  • E-Commerce Professionals
  • Entrepreneurs
  • Small Business Owners
  • Marketing Professionals

Prerequisites of the Instagram Marketing Course

There are no formal prerequisites for this Instagram Marketing Course.

Instagram Marketing Course Overview

Instagram, with its visual-centric platform and dynamic user base, has evolved from a simple photo-sharing app to a dominant force in the world of digital marketing. This Instagram Marketing Course teaches you how to make your brand popular and successful on Instagram, a social media platform that's growing very quickly. On Instagram, people are more interested and respond better to advertisements than they do on Facebook.

The Instagram Marketing Course includes hands-on activities, examples from real-life success stories, and discussions on the best ways to do things. Plus, you'll get personalised advice from your instructor throughout the course. Thus, Digital Marketers, Brand Managers, Content Creators, Entrepreneurs, and Influencers stand to benefit immensely from a deep understanding of Instagram's algorithms, features, and best practices.

This 1-day Instagram Marketing Training, offered by The Knowledge Academy is meticulously crafted to immerse delegates in the vibrant world of Instagram advertising and engagement. By the end of this Instagram Marketing Course, delegates will traverse the landscape of profile optimisation, content creation strategies, algorithm insights, and utilising features like Stories and IGTV.

Course Objectives

  • To unpack the dynamics of Instagram's ever-evolving algorithm
  • To hone skills in crafting engaging posts and stories for optimal reach
  • To navigate the realm of influencer partnerships and collaborations
  • To decode the analytics behind post-performance and user engagement
  • To strategise effective paid campaigns for target audience precision

After completing this Instagram Marketing Course, delegates will have the skills and knowledge required to excel in Digital Marketing. They will be equipped to create impactful Instagram marketing campaigns, enhance brand visibility, and drive tangible business results.

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What’s included in this Instagram Marketing Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Instagram Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Vlogger Masterclass Outline

Module 1: Introduction to Vlogging

  • What is a Vlog?
  • History of Vlogging 
  • What Skills You Need for a Career as a Vlogger?
  • Pros and Cons of Vlogging

Module 2: Famous Vloggers

  • What Determines Vlogging Fame?

Module 3: Vlogging Platforms

  • Different Options Available for Vlogging
  • Features of These Vlogging Platforms
  • Pros and Cons of Major Vlogging Platforms 

Module 4: Equipment for Vlogging

  • Basic Equipment You Will Require for Vlogging
  • Information on Camera Features You Need for Vlogging
  • Information on Lighting You Need for Vlogging

Module 5: Different Types of Vlogging

  • Types of Vlog Topics
  • Keeping Your Vlog Focused to Hold the Audience’s Attention
  • How to Choose Fresh Content for Your Vlog? 

Module 6: Editing Vlogs

  • Basics of Editing Video After Filming
  • Transitions

Module 7: Creating a Vlogging Channel

  • Main Things to Start a Vlog Channel
  • How to Increase Your Subscribers?
  • Options for Making Money with Your Vlog Channel
  • Tips and Techniques for Monetising

Module 8: Secrets of Successful Vlogging

  • Why the Quality of Your Video is Critical to Your Vlog?
  • Characteristics of a Good Quality Video
  • Video Production Elements
  • Make Engaging Vlogs
  • Secrets of Film Making and Videotaping Indoors/ Videotaping Outdoors

 

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Who should attend this Vlogger Course?  

The Vlogger Training Course is designed for individuals and businesses seeking to enhance their online presence and effectively leverage Twitter for marketing purposes. This course can benefit a wide range of professionals, including: 

  • Small Business Owners 
  • Marketing Professionals 
  • Social Media Managers 
  • Brand Managers 
  • Communication Specialists 
  • Public Relations Professionals 
  • E-Commerce Entrepreneurs 

Prerequisites of the Vlogger Course

There are no formal prerequisites for this Vlogger Training Course.

Vlogger Masterclass Overview

Vlogging, a blend of "video" and "blogging", has surged in popularity as audiences worldwide crave authentic, real-time content that both informs and entertains. This digital medium offers a personal window into people's lives, experiences, and expertise. From documenting daily activities to delving deep into niche subjects, Vlogging allows creators to forge a direct and intimate connection with viewers, transcending the limitations of traditional media.

As the digital space becomes saturated, proficiency in Vlogging sets creators apart, enabling them to craft engaging narratives that resonate with audiences. The ability to produce high-quality, captivating content is paramount. It's not solely for individuals; brands, educators, influencers, as even traditional media professionals are recognising the value of Vlogging.

This 1-day Online Vlogging Training Course, offered by The Knowledge Academy, is tailored to immerse delegates in the multifaceted world of Vlogging. All our Digital Marketing Courses, including this course, is conducted by experienced trainers who equip delegates with the necessary skills, from understanding the intricacies of video storytelling to mastering the technical aspects of filming and editing.

Course Objectives:

  • To unveil the strategic elements behind successful Vlogging narratives
  • To master technical essentials, from equipment choices to editing techniques
  • To decode platform algorithms for optimised content visibility and engagement
  • To delve into audience engagement, feedback, and community-building strategies
  • To explore monetisation opportunities and brand collaboration insights

After completing this Vlogging Training Course, delegates will have the expertise to craft captivating vlogs and incorporate them into their Digital Marketing strategies effectively.

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What’s included in this Vlogger Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Vlogger Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Search Engine Marketing (SEM) Training​ Course Outline

Module 1: Introduction to Search Engine Marketing (SEM) 

  • What is Search Engine Marketing?
  • SEM Terminology
  • SEO Vs PPC

Module 2:  Search Engines and Marketing 

  • What are Search Engines? 
  • Search Engine Advertising 

Module 3:  Introduction to Keywords

  • Keywords Working
  • Keyword Matching Types
  • Keyword Research
  • Negative Keywords

Module 4: Introduction to Quality Score

  • What is Quality Score?
  • Factors Influencing Quality Score
  • Improving Quality Score

Module 5: Exploring Search Engine Optimisation

  • Search Engines 
  • Working of SEO 
  • On-Page and Off-Page SEO
  • Link Building 
  • Improving SEO 

Module 6: SEM and Other Marketing Types

  • SEM and Social Media Marketing 
  • SEM and Email Marketing 

Module 7: Setting Search Engine Marketing Strategy

  • Steps to Set Up Search Engine Marketing Strategy
    • Establish a Plan
    • Highlighting Goals
    • Determining Available and Necessary Resources
    • Analysing Market and Competitors
    • Choosing Media and Tools

Module 8: Analysing SEM Strategy Efficiency

  • Analyse Visits 
  • Analyse Click-through Rate 
  • Analyse Number of Conversions 
  • Analyse ROI 

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Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • E-commerce Professionals
  • Digital Marketers
  • Marketing Consultants
  • Public Relations Specialists
  • Social Media Managers
  • Marketing Managers

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches.In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns  and ads, and set up conversion tracking in AdWords accounts.

Course Objectives:

  • To introduce the foundational principles of effective SEM strategies
  • To cultivate expertise in creating and optimising PPC campaigns
  • To understand keyword research, selection, and bidding processes
  • To analyse campaign metrics for ongoing refinement and ROI maximisation
  • To explore advanced techniques for ad targeting and audience segmentation

By the end of this training, delegates will be familiar with on-page and off-page SEO, and will be able to set up effective SEM strategies and analyse its efficiency with ease.

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What’s included in this Search Engine Marketing (SEM) Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Search Engine Marketing (SEM) Certificate             
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Cost Optimisation Masterclass Outline

Module 1: Introduction to Cost Optimisation

  • What is Cost Optimisation?
  • Importance of Cost Optimisation
  • Cost Reduction Vs Cost Optimisation
  • Tactics to Optimise Business Costs

Module 2: Costing System

  • What is a Costing System?
  • How a Costing System is Used?
  • Uses of Costing Reports
  • Types of Costing Systems
  • Activity-Based Costing

Module 3: Initiating Strategic Cost Management Projects

  • Catalyst for Change
  • Strategic Cost Management Programme
  • Need of Strategic Information
  • Leadership Essentials
  • Cost Management Framework

Module 4: Processes of Cost Management

  • What is Cost Management?
  • Importance of Cost Management
  • Main Processes
  • Progress Reporting

Module 5: Budget Planning

  • What is Budgeting Planning?
  • Create an Effective Budgeting Plan
  • Benefit of Creating A Budgeting Plan

Module 6: Financial Budget

  • What is a Financial Budget?
  • Why Prepare a Financial Budget?
  • Different Sections of a Financial Budget
  • Financial Budget Plan

Module 7: Strategic and Operational Management

  • What is Strategic Management?
  • What is Operational Management?
  • Strategic Vs Operational Management

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Who should attend this Cost Optimisation Masterclass?

The Cost Optimisation Masterclass is designed for professionals and individuals across various industries who are interested in effectively managing and reducing costs within their organisations. This course is beneficial for various professionals including:

  • Finance Managers
  • Procurement and Supply Chain Professionals
  • Management Consultants
  • Supply Chain and Logistics Managers
  • Manufacturing and Production Managers
  • Risk Management Specialists
  • Human Resources Managers
  • Energy Management Professionals

Prerequisites of the Cost Optimisation Masterclass

There are no formal prerequisites for attending this Cost Optimisation Masterclass.

Cost Optimisation Masterclass Overview

With today's competitive market and tighter profit margins, Cost Optimisation is essential for businesses. The Cost Optimisation Masterclass from The Knowledge Academy offers a focused approach to efficient resource allocation, helping businesses reduce costs while maintaining value.

The command of Cost Optimisation is not only about tightening the financial belts; it's about strategically steering resources to derive maximum value. This proficiency is invaluable for CFOs, Financial Analysts, Business Consultants, and Management Executives, ensuring they not only sustain their businesses but also drive growth in an economically prudent manner. Those who master this art become vital assets in their organisations, guiding fiscal strategies that underpin successful business ventures

This comprehensive 1-day Digital Marketing Certification Training Course by The Knowledge Academy will equip delegates with actionable insights and practical tools to implement Cost-Optimisation in their organisations. All our Digital Marketing Courses, including this certification training, are conducted by experienced trainers, who will equip delegates with all the necessary skills required to effectively implement Cost-Optimisation techniques in the workspace.

Course Objectives:

  • To set goals for employees and organise activities for a company
  • To build awareness and trust using reviews and recommendations
  • To define the responsibilities and accountability of each individual
  • To monitor and control the project costs to meet the determined budget
  • To match actual costs against budgeted cost levels for control purposes
  • To boost performance and create the future of an organisation

After completing this Cost Optimisation Masterclass, delegates will possess the skills and knowledge needed to excel in the Digital Marketing field. They will be well-prepared to implement SEM strategies that drive website traffic, increase conversions, and boost online visibility.

 

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What’s included in this Cost Optimisation Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Cost Optimisation Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

LinkedIn Marketing Course​ Outline

Module 1: Getting Started with LinkedIn  

  • Optimising Profile and Build Network
    • Profile Headline
    • Branded Background Image
    • Job Experience with Descriptions
    • Education
    • Skills and Endorsements
    • Interests
    • Make Connections
    • Be Active in Groups
    • Use Career Advice
  • Set Objectives
  • Maximise LinkedIn Presence

Module 2: LinkedIn Company Strategy

  • Creating a Company’s Business Page
  • Strategies to Optimise the Company Page

Module 3: LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign
  • Key Considerations for a Consideration Campaign

Module 4: Targeting and Audiences

  • Building Audiences on LinkedIn
  • Rules Around Native Audiences
  • Data-Driven Marketing on LinkedIn

Module 5: Campaign Execution and Delivery

  • Conversion Tracking
  • Lead Gen Forms
  • Media Budget Planning 

Module 6: Content Strategies

  • Creating Content for LinkedIn Articles
  • Creating Engaging Content for Company Pages
    • Adding Images
    • Optimising for Search
    • Sharing Engaging Content
    • Tracking Your Progress
    • Setting Engagement Targets
    • Sponsoring Your Content
    • Building Your Employer Brand with Career Pages
  • Creating Actionable Ads

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Who should attend this LinkedIn Marketing Course?

The LinkedIn Marketing Training is tailored for individuals and professionals who want to enhance their skills and leverage the power of LinkedIn for effective marketing. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Business Owners 
  • Entrepreneurs 
  • Sales Representatives 
  • Freelancers and Consultants 
  • HR and Recruitment Professionals 
  • Marketing Analysts 

Prerequisites of the LinkedIn Marketing Course

There are no formal prerequisites for this LinkedIn Marketing Training.

LinkedIn Marketing Course Overview

In today's digital age, LinkedIn stands out as the premier platform for professional networking, brand-building, and B2B marketing. The LinkedIn Marketing Course delves deep into harnessing the true power of this platform, helping individuals and organisations effectively reach their target audience and achieve their marketing objectives.

Proficiency in LinkedIn Marketing is becoming increasingly vital, especially for businesses looking to expand their professional network, drive B2B leads, or recruit top talent. Professionals, particularly Digital Marketing Managers, Brand Strategists, HR Managers, Business Development Executives, and Entrepreneurs, should consider mastering this platform as an essential component of their Digital Marketing toolkit.

This 1-day training course by The Knowledge Academy provides delegates with comprehensive insights into LinkedIn's unique features, algorithms, and best practices. Our experienced instructors will help delegates to gain hands-on experience, allowing them to craft compelling content, engage effectively with their audience, and optimise their LinkedIn strategies.

Course Objectives

  • To unveil the unique dynamics of LinkedIn's professional network
  • To enhance personal and brand profiles for optimal visibility and engagement
  • To navigate LinkedIn's advertising tools for targeted B2B campaigns
  • To employ best practices for content creation and thought leadership on the platform
  • To decipher LinkedIn analytics for refined marketing strategies and ROI

By the end of this training course, delegates will be proficient in crafting effective LinkedIn campaign strategies, conversion tracking, media budget planning, and creating actionable ads.

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What’s included in this LinkedIn Marketing Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • LinkedIn Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Digital CRM Masterclass Outline

Module 1: Fundamentals

  • Introduction to CRM
  • Introduction to Digital Marketing
  • Definition of Digital CRM
  • Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

  • Introduction to E-mail Marketing
  • Benefits of a Successful E-CRM Strategy
  • How to Meet Customer Expectations?
  • Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

  • How to Choose the Right Platform?
  • Interaction Consistency
  • Deep Dive-Moments that Matter

Module 4: Customer Identity and Data Management

  • Primary Purpose of Customer Identity Management
  • Data-Driven Decision-Making

Module 5: Customer Value Management

  • Introduction
  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction

Module 6: CRM Operating Model

  • Introduction
  • Customer-Centric Processes
  • Master Data Management and Governance
  • Technology

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Who should attend this Digital CRM Masterclass? 

The Digital CRM Masterclass is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Sales Representatives 
  • Customer Service Experts 
  • Business Owners and Entrepreneurs 
  • Digital Strategists 
  • Data Analysts 
  • Marketing Managers 

Prerequisites of the Digital CRM Masterclass 

There are no formal prerequisites for this Digital CRM Masterclass.

Digital CRM Masterclass​ Overview

Customer Relationship Management (CRM) has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The Digital CRM Masterclass by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM is not just a luxury but a necessity. It plays a pivotal role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

All our Digital Marketing Courses, including this intensive 1-day masterclass, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Certification Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

Course Objectives:

  • To comprehend the core principles and evolution of Digital CRM
  • To master tools and platforms optimising Customer Relationship Management
  • To strategise personalised campaigns enhancing customer engagement
  • To evaluate CRM metrics and analytics for informed decision-making
  • To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Masterclass, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organisation's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

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What’s included in this Digital CRM Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Digital CRM Certificate 
  • Digital Delegate Pack

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on 01344203999 or Enquire.

Package deals for Digital Marketing Courses

Our training experts have compiled a range of course packages on a variety of categories in Digital Marketing Courses, to boost your career. The packages consist of the best possible qualifications with Digital Marketing Courses, and allows you to purchase multiple courses at a discounted rate.

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Digital Marketing Courses FAQs

Digital Marketing encompasses online strategies used to promote products, services, and brands. It utilises channels like search engines, social media, email, and websites to connect with current and prospective customers, merging technology and modern communication for effective marketing.
From these Digital Marketing Courses, you'll gain insights into SEO techniques, understand paid advertising strategies, grasp content marketing principles, delve into analytics for performance evaluation, and master the nuances of social media campaigns, ensuring a holistic digital marketing prowess.
These Digital Marketing Courses offer a competitive edge, enhancing skillsets, driving business growth, ensuring ROI optimisation, fostering customer engagement, and equipping professionals with strategies to navigate the evolving digital landscape effectively.
No. There are no formal prerequisites for attending these Digital Marketing Courses.
Digital Marketing is a burgeoning field with diverse opportunities. As businesses increasingly shift online, the demand for skilled digital marketers is on the rise. Roles span from SEO Specialists and Content Creators to Data Analysts and Campaign Managers. With its dynamic nature and evolving techniques, it offers both job security and growth potential.
In Digital Marketing Courses, you will learn about a range of tools, including popular ones like Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and various social media management tools. These tools are essential for analysing data, creating and managing online advertising campaigns, and optimising Digital Marketing strategies.
Digital Marketing Courses equip individuals with the skills to optimise online strategies, enhancing brand visibility and engagement. By mastering SEO, PPC, content strategy, and analytics, businesses can drive more targeted traffic, convert leads effectively, and ultimately boost sales and growth.
Upon completing your Digital Marketing Courses, you'll be equipped to apply for roles such as Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, Social Media Manager, Email Marketing Coordinator, Affiliate Marketer, and Online Reputation Manager, among others, in the ever-evolving digital landscape.
In Digital Marketing Courses, delegates will acquire a comprehensive skill set, including SEO techniques, PPC campaign management, content strategy development, social media marketing tactics, email marketing best practices, understanding of analytics, collaboration with affiliates and influencers, and insights into mobile marketing.
Digital Marketing faces challenges such as intense competition, rapidly changing algorithms on platforms, ensuring data privacy compliance, and the need for constant adaptation to emerging technologies.
The Knowledge Academy is the Leading global training provider for Digital Marketing Courses.
The training fees for Digital Marketing Courses in the United Kingdom starts from £995.
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