Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

  • What is Performance Marketing?
  • How Does Performance Marketing Work?
  • Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

  • Social Media Marketing
  • Programmatic Display Advertising
  • Native Advertising
  • Sponsored Content
  • Affiliate Marketing
  • High Impact Mobile Advertising
  • Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

  • CPM (Cost Per Mille)
  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • LTV (Lifetime Value)
  • Cost Per Sale
  • CPI (Cost Per Install)
  • CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

  • Revenue and Sales
  • Leads
  • Customer Retention and Loyalty
  • Lead Management
  • Brand Awareness
  • Engagement
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Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

  • Digital Marketers
  • Marketing Managers
  • E-commerce Managers
  • Advertising Specialists
  • Social Media Managers
  • Content Creators
  • Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day Performance Marketing Training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

  • To understand the fundamentals of performance marketing
  • To learn how to set up and manage effective performance marketing campaigns
  • To develop skills in analysing key metrics and making data-driven decisions
  • To gain expertise in optimising campaigns for maximum ROI
  • To master the use of tools and platforms essential for performance marketing
  • To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

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What’s Included in this Performance Marketing Training?

  • World-Class Training Sessions from Experienced Instructors
  • Performance Marketing Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Performance Marketing Training Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

classes

Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Master Performance Marketing Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Performance Marketing Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Experience the most sought-after learning style with The Knowledge Academy's Performance Marketing Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led CIPD Level 3 Foundation Certificate in People Practice Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

money

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Performance Marketing Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Performance Marketing Training Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Performance Marketing Training

Our training experts have compiled a range of course packages on a variety of categories in Performance Marketing Training, to boost your career. The packages consist of the best possible qualifications with Performance Marketing Training, and allows you to purchase multiple courses at a discounted rate.

Performance Marketing Training FAQs

What is Performance Marketing?

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.

What are the pre-requisites for Performance Marketing Course?

There are no formal prerequisites required to attend this course.

Who should attend this training?

This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.

What are the benefits of Performance Marketing?

It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.

What are the different channels used for Performance Marketing?

Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.

What is the duration of this course?

The duration of this Performance Marketing Course spans across 1 day.

What is CPC?

CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.

What will I learn during this course in the United Kingdom?

During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.

What tools and software will I learn to use in this Performance Marketing Certification?

You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.

What career paths can this Performance Marketing Certification Course lead to?

This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.

How will this Performance Marketing Course help me measure marketing success?

The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.

What kind of sectors can benefit from this Performance Marketing Certification Course?

Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Performance Marketing Training in the United Kingdom?

The training fees for Performance Marketing Trainingin the United Kingdom starts from £995

Which is the best training institute/provider of Performance Marketing Training in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Performance Marketing Training.

What are the best Digital Marketing Courses courses in the United Kingdom?

Please see our Digital Marketing Courses courses available in the United Kingdom

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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