Introduction to Marketing Training Overview

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

  • Marketing
  • Types of Marketing
  • Stages of Marketing
  • Product Orientation
  • Sales Orientation
  • Sales Orientation Approach
  • Production Orientation

Module 2: Market Orientation

  • How Market Orientation Works
  • Advantages of Market Orientation
  • Real World Examples of Market Orientation

Module 3: Marketing Mix

  • What is a Marketing Mix
  • Elements of the Marketing Mix
    • Product
    • Price
    • Place
    • Promotion
  • Using the Marketing Mix

Module 4: Market Evaluation

  • How to Conduct a Market Evaluation
  • Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

  • Brand Identity
  • Market Positioning
  • Route to Market
  • Three-Step Process
    • Identify and Quantify Consumers and Need States Today
    • Identify and Assess the Impact of Future Growth Drivers
    • Align the Product Category to Trends

Module 6: Marketing Audit

  • Introduction
  • Benefits of Marketing Audit
  • Steps for conducting a Marketing Audit
  • Internal Environment
  • Marketing Plan

Module 7: Tools of Strategic Marketing Planning

  • SWOT Analysis
    • Identify Objective
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • PESTEL Analysis
  • Five Forces Analysis

Module 8: Competitive Advantage Analysis

  • Model of Competitive Advantage
  • Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

  • Segmentation
  • Effective Targeting
  • Positioning

Module 10: Marketing Research

  • Need and Importance of Marketing Research
    • Identifying Problem and Opportunities in the Market
    • Formulating Market Strategies
    • Determining Consumer Needs and Wants
    • Effective Communication Mix
    • Improving Selling Activities
    • Sales Forecasting
    • Revitalise Brands
    • Facilitate Smooth Introduction of New Products
    • Determine Export Potentials
    • Managerial Decision-Making

Module 11: Setting Goals and Objectives

  • Marketing Funnel
  • Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

  • Communication Methods
  • Integrated Marketing Communications
  • Integrated Marketing Communications (IMC)
  • Social Media Campaigns
  • Reinforcing Brand Messages
  • Building Relationships on Social Media
  • Email Marketing

Module 13: Measurement and Evaluation

  • Methods to Evaluate a Marketing Plan
    • ROI (Return on Investment)
    • Sales Numbers
    • Cost per Lead
    • Customer Response and Feedback
    • Website Traffic to Lead Ratio
    • Customer Lifetime, Retention, and Churn
    • Other Parties

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Who should attend this Introduction to Marketing Training Course?

The Introduction to Marketing Training Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners and Entrepreneurs
  • Marketing Managers
  • Sales Professionals
  • Small Business Managers
  • Marketing and Advertising Professionals
  • Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Courses provide a fundamental understanding of the strategies and techniques essential for promoting products, services, or ideas. In today's competitive landscape, mastering Marketing concepts is crucial for professionals to stay relevant and effectively engage with their target audience.

Understanding Marketing is imperative for professionals across various industries, as they equip them with the skills to drive business success and enhance brand visibility. Courses in marketing are particularly beneficial for individuals in sales, advertising, and entrepreneurship, providing them with a comprehensive toolkit for effective communication and strategic planning.

The Knowledge Academy's 1-day Marketing Training course is designed to empower delegates with practical insights and actionable skills. This training aims to equip participants with the knowledge to create compelling marketing strategies, leverage digital platforms, and build strong brand identities. By the end of the course, delegates will be well-prepared to apply these concepts in their respective roles, fostering professional growth and success.

Course Objectives

  • To understand the fundamentals of effective communication in marketing
  • To explore digital marketing strategies and their applications
  • To learn the art of strategic planning for marketing campaigns
  • To gain insights into consumer behaviour and market trends
  • To master techniques for building and managing strong brand identities
  • To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this course online, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organisations or entrepreneurial ventures.

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What’s included in this Introduction to Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Marketing Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Introduction to Marketing Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Introduction to Marketing Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Introduction to Marketing Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Introduction to Marketing Training sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Introduction to Marketing Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Introduction to Marketing Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Introduction to Marketing Training FAQs

This course teaches strategies for promoting products and services, including digital marketing, market research, branding, and consumer behavior analysis to enhance business growth and engagement.
Marketing Training at The Knowledge Academy covers digital marketing strategies, SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics for measuring campaign success.
There are no formal prerequisites for this Introduction to Marketing Course.
This Marketing Training is ideal for marketing professionals, business owners, sales teams, and anyone interested in enhancing their marketing skills and strategies to drive business growth.
The instructors in charge of this course have years of experience which can help delegates to understand and gain a knowledge of Marketing.
The average salary for professionals holding a Marketing Certification varies greatly depending on experience, location, and job role, typically from £30,000 to £60,000 per year.
Once certified in a Marketing Course, one will take up roles such as market research analyst, digital marketing manager, content strategist, SEO specialist, and brand manager, focusing on strategy, analytics, and communication.
The Knowledge Academy offers 24/7 support for delegates before, during, and after this CCSP Course. Our customer support team is available to assist and promptly resolve any issues.
In the in the United Kingdom, Marketing Courses such as CIM, IDM, and Digital Marketing Institute are highly regarded, enhancing professional credibility and career prospects in the marketing field.
Companies across various industries, including tech giants like Google and Facebook, consultancies like McKinsey & Company, consumer goods firms like Procter & Gamble, and many startups, actively seek professionals certified in Marketing Courses.
After completing this Marketing Certification, you will acquire skills in digital marketing strategies, SEO, content marketing, social media management, email marketing, analytics, and advertising.
The demand for marketing professionals is expected to grow as businesses increasingly rely on digital marketing and data analytics to reach their target audiences. SEO, content creation, and social media strategy skills will be particularly valuable.
After completing certification courses in marketing, you can specialise in various sectors including digital marketing, content creation, social media management, market research, advertising and promotions, brand management, SEO and SEM, public relations, and e-commerce.
Career growth in the Marketing sector is promising due to its dynamic nature, demand for innovation, and the increasing significance of digital marketing. Success depends on adaptability, creativity, and staying ahead of trends. Opportunities are vast across industries.
The training fees for Introduction to Marketing Training certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Introduction to Marketing Training.
Please see our Marketing Courses courses available in the United Kingdom
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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