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Marketing Training

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Introduction to Marketing Training Outline

Module 1: Introduction to Marketing

  • Marketing
  • Types of Marketing
  • Stages of Marketing
  • Product Orientation
  • Sales Orientation
  • Sales Orientation Approach
  • Production Orientation

Module 2: Market Orientation

  • How Market Orientation Works
  • Advantages of Market Orientation
  • Real World Examples of Market Orientation

Module 3: Marketing Mix

  • What is a Marketing Mix
  • Elements of the Marketing Mix
    • Product
    • Price
    • Place
    • Promotion
  • Using the Marketing Mix

Module 4: Market Evaluation

  • How to Conduct a Market Evaluation
  • Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

  • Brand Identity
  • Market Positioning
  • Route to Market
  • Three-Step Process
    • Identify and Quantify Consumers and Need States Today
    • Identify and Assess the Impact of Future Growth Drivers
    • Align the Product Category to Trends

Module 6: Marketing Audit

  • Introduction
  • Benefits of Marketing Audit
  • Steps for conducting a Marketing Audit
  • Internal Environment
  • Marketing Plan

Module 7: Tools of Strategic Marketing Planning

  • SWOT Analysis
    • Identify Objective
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • PESTEL Analysis
  • Five Forces Analysis

Module 8: Competitive Advantage Analysis

  • Model of Competitive Advantage
  • Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

  • Segmentation
  • Effective Targeting
  • Positioning

Module 10: Marketing Research

  • Need and Importance of Marketing Research
    • Identifying Problem and Opportunities in the Market
    • Formulating Market Strategies
    • Determining Consumer Needs and Wants
    • Effective Communication Mix
    • Improving Selling Activities
    • Sales Forecasting
    • Revitalise Brands
    • Facilitate Smooth Introduction of New Products
    • Determine Export Potentials
    • Managerial Decision-Making

Module 11: Setting Goals and Objectives

  • Marketing Funnel
  • Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

  • Communication Methods
  • Integrated Marketing Communications
  • Integrated Marketing Communications (IMC)
  • Social Media Campaigns
  • Reinforcing Brand Messages
  • Building Relationships on Social Media
  • Email Marketing

Module 13: Measurement and Evaluation

  • Methods to Evaluate a Marketing Plan
    • ROI (Return on Investment)
    • Sales Numbers
    • Cost per Lead
    • Customer Response and Feedback
    • Website Traffic to Lead Ratio
    • Customer Lifetime, Retention, and Churn
    • Other Parties

 

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Who should attend this Introduction to Marketing Training Course? 

The Introduction to Marketing Training Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners and Entrepreneurs 
  • Marketing Managers 
  • Sales Professionals 
  • Small Business Managers 
  • Marketing and Advertising Professionals 
  • Freelancers and Consultants 

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

This 1-day Introduction to Marketing Training course aims to provide delegates with an overview of the fundamentals behind marketing and help candidates in understanding the benefits of marketing. This course will focus on marketing strategies, understanding the customer and the market, the development of new products, and recognising the organisation’s place in the market.

This Introduction to Marketing Training comes under the topic of Marketing Training, which contains several courses that provide delegates with the opportunity to learn new skills and build on existing ones. These include Email Marketing and Introduction to Public Relations. Therefore, this topic can provide delegates with additional training options if further training is desired. 

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What’s included in this Introduction to Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Marketing Certificate 
    Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Content Marketing Masterclass Course Outline

Module 1: Introduction to Content Marketing  

  • Meaning and Definition
  • Objectives
  • Benefits 

Module 2: Developing a Powerful Content Marketing Strategy

  • What is a Content Marketing Strategy?
  • Various Ways Used to Develop a Content Marketing Strategy

 Module 3: How to Generate Ideas for Content?

  • Steps of Idea Generation for Content
    • Research a Lot
    • Find Your Unique Style
    • Stick to Point
    • Become Creative
    • Form a Killer Title and First Paragraph
    • Don't Exaggerate, Keep It Simple

Module 4: Create a Plan and Track Content for Higher Productivity

  • Set Your Mission and Your Goals
  • Establish your KPIs
  • Know your Audience
  • Assess your Current Position
  • Figure out the Best Content Channels
  • Decide on Content Types
  • Identify and Allocate Resources
  • Create a Content Calendar
  • Create Content
  • Distribute and Market
  • Measure Results

Module 5: Create Content Like a Professional

  • Define Your Content Marketing Goal
  • Research and Understood Your Audience 
  • Set up Your Blog
  • Update your Current Content
  • Start Building an Email List and Know How You're Going to Use it
  • Brainstorm Ideas and do Keyword Research

Module 6: Tips and Tricks to Produce Impressive Content

  • Suggestions on How to Create Content
    • Identify Patterns
    • Address Their Pain
    • Entertain
    • Include the Obscure
    • Leave ’em Wanting More
    • Give People Something to Do

Module 7: Different Templates to Organise and Present Content

  • Content Planning and Calendar Templates
  • Written and Editorial Content Templates
  • Design Content Templates
  • Social Media Content Templates
  • Email Content Templates

Module 8: Strategies to Overcome Marketing Obstacles

  • Keeping Content Powerful and Unique
  • Content Marketers have Insufficient Resources
  • Keep Content Engaging
  • Creating and Maintaining an Effective Publishing Schedule
  • Measuring Content Effectiveness
  • Identifying Buyer Persona Pain Points
  • Growing Competition

Module 9: Optimise Content for Search Engines

  • SEO Copywriting Basics
  • Research
  • Keyword Targeting

Module 10:  Secrets to Increase Engagement, Traffic, and Sales

  • Different Ways to Increase Traffic and Sales

Module 11: How to Monetise Content?

  • Become a Freelance Blogger in Your Niche
  • Sell Ebooks to Your Audience
  • Create and Sell Online Courses
  • Start a Coaching/Consulting Business
  • Offer a Paid Membership Plan
  • Make Money with Display Advertising
  • Become an Affiliate Marketer
  • Launch a Virtual Summit in Your Niche

 

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Who should attend this Content Marketing Masterclass?  

The Content Marketing Masterclass is designed for individuals seeking to enhance their understanding and proficiency in content marketing strategies. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Business Owners and Entrepreneurs 
  • Digital Marketers 
  • Marketing Managers 
  • Social Media Managers 
  • Communications Professionals 
  • Freelancers and Consultants 

Prerequisites of the Content Marketing Masterclass 

There are no formal prerequisites for this Content Marketing Masterclass.

Content Marketing Masterclass Course Overview

This Content Marketing Masterclass training course is designed for individuals who wish to take their success on the web to the higher level. This training course will enhance the delegate’s potential to create high-value content with a greater impact and efficiency. By the end of this course, the delegate will learn plenty of actionable approaches to engage their ideal customers with valuable content.

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What’s included in this Content Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Content Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Email Marketing Course Outline

Module 1: Introduction Email Marketing

  • What is Email Marketing?
  • When is It Appropriate?
  • What are the Success Factors of Email Marketing? 

Module 2: Legal Briefing

  • Data Protection Act
  • Gaining Permission

 Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a Timescale
  • Setting Realistic Goals

 Module 4: Designing Email Templates

  • Be Bold
  • Say Less
  • Avoid Clutter

Module 5: Segmentation and Targeting

  • Introduction
  • Data Collection for Email Marketing
    • Competitions and Campaigns
    • Onsite Forms and Surveys
    • Leverage Commercial Partners
    • Likes on Social Media
    • Events
    • Communication Invites
    • Tracking Behavioural Advertising

Module 6: Email Design and Layout for Specific Campaigns

  • Having a Strategy
  • Reducing ‘Spam Factor’
  • Adding Images and Videos

Module 7: Structuring an Email to Maximise Response

  • What Does Audience Want?
  • Making it Easy for Customers to Respond or Access the Website
  • Importance of a Subject

 Module 8: Email Analytics

  • Analytics and Email Marketing
  • Benefits of Using Email Analytics

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Who should attend this Email Marketing Course? 

The Email Marketing Course is tailored for individuals and professionals who aim to enhance their proficiency in email marketing strategies and techniques. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Business Owners and Entrepreneurs 
  • Digital Marketers 
  • Marketing Managers 
  • E-commerce Professionals 
  • Social Media Managers 
  • Freelancers and Consultants 

Prerequisites of the Email Marketing Course

There are no formal prerequisites for this Email Marketing Course.

Email Marketing Course Overview

This Email Marketing training consists of 1 day, trainer-led course that aims to teach delegates vital techniques and strategies for optimising their use of email as a marketing tool. This course will focus on providing candidates with effective methods of targeting, designing, and structuring emails for specific audiences to maximise the response they obtain from their customers.

Email Marketing is an indispensable tool that provides organisations with a marketing method that is environmentally friendly and cheap. This allows the company to reach existing customers, as well as new customers, providing their permission has been granted.

This Email Marketing training is part of a series of courses that come under the topic of Marketing Training. This topic, therefore, provides delegates with the opportunity to complete additional training to improve their skill set further. These courses include Introduction to Marketing Training and Introduction to Public Relations

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What’s included in this Email Marketing Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Email Marketing Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Mobile Marketing Masterclass Course Outline

Module 1: Overview of Mobile Marketing

  • What is Mobile Marketing?
  • Types of Mobile Marketing

Module 2: Future of Mobile Marketing

  • Exponential Development
  • Technology as an Enabler
  • Frictionless Technology
  • Distant Future
  • Guaranteed Future Prediction

Module 3: Social Media and Mobile

  • User Journey and Value Proposition
  • Mobile Social Media Experience
  • Real-World Integration
  • Policy and Planning
  • Outreach, Engagement, and Ego
  • Social Measurement
  • Social Media Advertising

Module 4: Mobile Search

  • Defining Mobile Search
  • Desktop Vs Mobile Results
  • Search Engine Optimisation (SEO)
  • Link Building
  • Paid Search
  • PPC Fundamentals
  • PPC Considerations
  • Working with PPC Agencies
  • Mobile SEO and PPC Working Together

Module 5: Mobile Advertising

  • Mobile Advertising Objectives
  • App Advertising
  • Ad Networks Vs Media Owners
  • Targeting Options
  • Creative Options
  • Mobile Ad Features
  • Ad Reporting and Analytics

Module 6: Quick Response (QR) Codes

  • QR Codes in Perspective
  • Practical Applications   
  • QR Code Adoption
  • Making QR Code Beautiful
  • Future of QR Codes

Module 7: Short Messaging Service (SMS)

  • SMS is Personal
  • Types of SMS Communications
  • SMS Short Codes
  • SMS App Links

Module 8: Mobile Analytics

  • Marvels of Google Analytics
  • Setting Up Analytics
  • Core Reports
  • Multi-Channel Funnels
  • App-Specific Reports
  • Tracking Code

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Who should attend this Mobile Marketing Masterclass?

The Mobile Marketing Masterclass is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including: 

  • Business Owners 
  • Marketing Managers 
  • Digital Marketers 
  • App Developers 
  • Advertising Professionals 
  • Brand Managers 
  • Social Media Managers 
  • Content Strategists 

Prerequisites of the Mobile Marketing Masterclass

There are no formal prerequisites for this Mobile Marketing Masterclass.

Mobile Marketing Masterclass Course Overview

This Mobile Marketing Masterclass training course will keep you ahead of the curve with the next generation of digital marketing. This type of training course empowers you to become a mobile marketing wizard. It aims to equip you with an in-depth understanding of the two-way marketing communication between the company and consumers taking place through mobile devices. The delegates will gain knowledge about promoting the business by using numerous mobile marketing techniques.

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What’s included in this Mobile Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Mobile Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Web Analytics Masterclass Course Outline

Module 1: Web Analytics—Present and Future

  • Current Landscape and Challenges
  • What Web Analytics Should Be?

Module 2: Data Collection—Importance and Options

  • Data Landscape
  • Data
    • Clickstream
    • Outcomes
    • Research
    • Competitive

Module 3: Overview of Qualitative Analysis

  • Essence of Customer Centricity
  • Lab Usability Testing
  • Heuristic Evaluations
  • Site Visits

Module 4: Critical Components of a Successful Web Analytics Strategy

  • Focus on Customer Centricity
  • Solve for Business Questions
  • Follow the 10/90 Rule
  • Hire Great Web Analysts
  • Optimal Organisational Structure and Responsibilities

Module 5: Web Analytics Fundamentals

  • Web Logs or JavaScript Tags
  • Optimal Web Analytics Tool
  • Clickstream Data Quality

Module 6: Advanced Analytics Concepts

  • Power of Statistical Significance
  • Amazing Power of Segmentation
  • Analysis and Reports ‘Connectable’
  • Search Engine Marketing/Pay Per Click Analysis
  • Measure the Adorable Site Abandonment Rate Metric
  • Statistical Control Limit

Module 7: Creating a Data-Driven Culture

  • Key Skills to Look for in a Web Analytics Manager/Leader
  • When and How to Hire Consultants or In-House Experts
  • Steps to Create a Data-Driven Decision-Making Culture

 

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Who should attend this Web Analytics Masterclass?

The Web Analytics Masterclass is designed for individuals seeking to enhance their understanding and skills in the field of Web Analytics. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Website Owners and Managers 
  • Business Analysts 
  • E-Commerce Professionals 
  • Data Analysts 
  • Digital Strategists 
  • Marketing Managers

Prerequisites of the Web Analytics Masterclass 

There are no formal prerequisites for this Web Analytics Masterclass.

Web Analytics Masterclass Course Overview

The Web Analytics Masterclass training course provides delegates with well-rounded knowledge about the critical elements of web analytics. Delegates will learn about the vital tools and techniques used in web analytics. This training course will ensure that participants are experts at leveraging data from various sources, as well as conducting quantitative and qualitative research. It provides in-depth knowledge about the social, web, content, and mobile analytics. 

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What’s included in this Web Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Web Analytics Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Pay Per Click (PPC) Masterclass Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaigns Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations 

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Who should attend this Pay Per Click (PPC) Masterclass?  

The Pay Per Click (PPC) Masterclass is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners 
  • Marketing Managers 
  • Advertising Professionals 
  • E-Commerce Professionals 
  • Digital Strategists 
  • Marketing Consultants 

Prerequisites of the Pay Per Click (PPC) Masterclass

There are no formal prerequisites for this Pay Per Click (PPC) Masterclass.

Pay Per Click (PPC) Masterclass Course Overview

This Pay Per Click (PPC) Masterclass training course is designed to transform an individual into an industry-ready paid marketing professional. The delegates will learn how to direct the online traffic to a website. Anyone who is looking to dive into the Digital Marketing world can enhance their skill sets by taking this course. With this training course, you can master the art of paid marketing campaigns and will gain an in-depth understanding of Google AdWords strategies.

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What’s included in this Pay Per Click (PPC) Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Pay Per Click (PPC) Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Website Conversion Rate Optimisation Masterclass Course Outline

Module 1: Introduction to Website Conversion Rate Optimisation

  • What is Conversion Rate Optimisation (CRO)?
  • Conversion Rate Optimisation (CRO) Components
  • Importance of CRO
  • Best Practices to CRO

Module 2: Building an Optimisation Plan

  • Overview
  • Steps to Create the Conversion Optimisation Plan

Module 3: User Experience (UX) and Funnel Optimisation

  • User Experience (UX)
  • Funnel Optimisation

Module 4: Landing Page Optimisation

  • Introduction
  • Why the Optimisation of Landing Page Matters for Your Online Business?
  • Tips and Tricks for Starting Landing Page Optimisation

Module 5: Bounce Rate and Exit Rate

  • Bounce Rate
  • Exit Rate

Module 6: Testing and Optimisation

  • Funnel Stages
  • Overview of Potential Pages, Importance Pages and Ease Pages
  • Creating Tables and Testing Hypothesis
  • Types of Testing
  • Tools of Testing

Module 7: Measuring Conversion Rate Optimisation Results

  • Understanding Statistics
  • Fetching Insights
  • Understanding Results

Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)

  • Steps to Increase PPC Conversion Rate
  • Parameters Affecting Quality Score

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Who should attend this Website Conversion Rate Optimisation Masterclass?  

The Website Conversion Rate Optimisation Masterclass is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Designers and Developers 
  • Business Owners and Entrepreneurs 
  • E-Commerce Professionals 
  • Data Analysts 
  • Marketing Managers 
  • Marketing Consultants 

Prerequisites of the Website Conversion Rate Optimisation Masterclass

There are no formal prerequisites for this Website Conversion Rate Optimisation Masterclass. 

Website Conversion Rate Optimisation Masterclass Course Overview

The Website Conversion Rate Optimisation is a methodology to convert the traffic into revenue. The course will guide you on the basics of Conversion Rate Optimisation (CRO) that will help in improving the website performance. During this course, the delegates will be able to explore various methods of reducing bounce rate and exit rate. This course will assist delegates in converting the passive website's visitors into active users. Delegates will gain knowledge about the various testing tools and will be able to measure the conversion rate optimisation results.

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What’s included in this Website Conversion Rate Optimisation Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Website Conversion Rate Optimisation Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Introduction to Public Relations Course Outline

Module 1: Introduction to Public Relations

  • How to Define Public Relations?
  • Public Relations Roles
  • Why are Public Relations Important for an Organisation?
  • Principles of Excellent Public Relations

Module 2: Researching

  • Why is Research Important?
  • How to Conduct Effective Research?
  • Challenges
  • Making Good Use of Findings

Module 3: Public Relations and the Media

  • Complex Relationships Between PR and the Media
  • Staying on Top of News Surrounding Organisation
  • Keeping Good Relations with the Media

Module 4: Preparation of PR Campaigns

  • Organisation is Key
  • Keeping the Campaign Under Wraps
  • Attracting the Right Type of Media

Module 5: Persuasive Writing

  • Types of Writing
  • Writing with a Purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

  • Importance of Writing for a PR Position
  • Newsletters
  • Brochures
  • Annual Reports
  • Using these Features to Release New Products

Module 7: Crisis Communications

  • Importance of Strong Communication Skills
  • Dealing with Difficult Situations

Module 8: Non-Profit Public Relations

  • Non-Profit Tactics
  • Getting the Balance Right

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Who should attend this Introduction to Public Relations Course? 

The Introduction to Public Relations Course is designed for individuals who are interested in gaining a foundational understanding of the field of Public Relations. This course can benefit a wide range of professionals, including: 

  • Business Owners and Entrepreneurs 
  • Marketing Professionals 
  • Marketing Managers 
  • Public Relations and Communication Managers 
  • Public Relations Professionals 
  • Sales and Customer Relations Professionals 
  • Media Professionals 

Prerequisites of the Introduction to Public Relations Course 

There are no formal prerequisites for this Introduction to Public Relations Course.

Introduction to Public Relations Course Overview

This 1-day Introduction to Public Relations training course aims to provide delegates with an overview of the most significant aspects of Public Relations (PR) and why they are important for maintaining an organisations or individual’s public image. This course will focus on effective methods of researching, the importance of the media, campaigns, and crisis communications.

This Introduction to Public Relations training course comes under the topic of Marketing Training, which is composed of several courses that aims to develop skills and understanding of the specific topic. Some of the other courses within this topic include Introduction to Marketing Training and Email Marketing.

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What’s included in this Introduction to Public Relations Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Public Relations Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Explainer Videos Training​ Course Outline

Module 1: Introduction to Explainer Videos

  • Understanding the Purpose
  • Identifying the Audience
  • Types of Explainer Videos
  • Components of an Explainer Video

Module 2: Storytelling Fundamentals

  • Crafting a Compelling Narrative
  • Establishing a Problem-Solution Framework
  • Effective Scriptwriting Techniques
  • Leveraging Emotional Appeal

Module 3: Visual Elements and Design

  • Visual Storytelling Principles
  • Choosing the Right Visual Style
  • Creating Engaging Characters
  • Utilizing Visual Metaphors

Module 4: Voiceovers and Audio

  • Selecting the Right Voiceover Talent
  • Script Synchronization with Voiceovers
  • Sound Effects and Music Selection
  • Audio Editing Tips

Module 5: Animation and Motion Graphics

  • Animation Styles and Techniques
  • Creating Motion Graphics
  • Transition Effects and Timing
  • Incorporating Text and Typography

Module 6: Production and Editing

  • Planning the Production Process
  • Essential Equipment and Tools
  • Editing for Clarity and Flow
  • Review and Feedback

Module 7: Distribution and Promotion

  • Choosing the Right Platforms
  • Video SEO and Metadata
  • Metrics and Analytics
  • Promoting Your Explainer Video

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Who should attend this Explainer Videos Training Course?  

The Explainer Videos Course is ideal for a wide range of individuals who are looking to enhance their skills in creating effective and engaging Explainer Videos. This course can benefit a wide range of professionals, including: 

  • Content Creators 
  • Digital Marketers 
  • Marketers and Sales Professionals 
  • Business Owners and Entrepreneurs 
  • Communication Professionals 
  • Product Managers 
  • Freelancers 

Prerequisites of the Explainer Videos Training Course

There are no formal prerequisites for this Explainer Videos Training Course.

Explainer Videos Training​ Course Overview

An explainer video is a short-animated video used by businesses to tell their brands’ stories expressively and memorably. In simple words, it is a short video introducing a new company or product to potential customers. Explainer videos are shorter than most video content, and they are organised in a way that ensures viewers understand the value of a product clearly. The Knowledge Academy’s Explainer Videos Training course will equip delegates with the complete knowledge of explainer videos from scratch.

In this 1-day course, delegates will learn about explainer videos basics and its working. Delegates will gain a comprehensive knowledge of how explainer videos help companies in their success. In addition, they will learn about the separate ways to use explainer videos comprising sales team, trade shows, digital marketing, training, and internal communications.

During this course, delegates will get an understanding of several types of explainer videos – animation, live-action, screencast video, and whiteboard drawing.  This course will teach delegates how to build explainer videos out of different options available in the market. Post completion of this training, delegates will be able to make an animated explainer video.

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What’s included in this Explainer Videos Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Explainer Videos Certificate 
  • Digital Delegate Pack

Show moredown

Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Integrated Marketing Masterclass Course Outline

Module 1: Fundamentals of Integrated Marketing

  • Introduction to Integrated Marketing
  • Use of Integrated Marketing
  • Why Integrated Marketing is Important?
  • Guidelines to Create an Integrated Marketing Strategy
  • Integrate Marketing Efforts and Realise the Benefits

Module 2: Integrated Marketing Strategy

  • Integrated Marketing Vs Omnichannel Marketing
  • Benefits of Integrated Marketing
  • Implement Integrated Marketing Strategy
  • Components of Integrated Marketing Strategy
  • Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

  • What is IMC?
  • How to Identifying a Target Audience?
  • Purpose of Integrated Marketing Communication
  • Different Approaches

Module 4: Steps, Process, Tools of IMC

  • Integrated Marketing Communication Planning Process
  • Beneficial Integrated Marketing Communication Tools
  • Emerging Tools of IMC
  • What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

  • What is Creativity Process?
  • Five-Step Model of Creativity Process
  • Dimensions of Creativity

Module 6:  Content Distribution Strategy

  • What is Content Distribution?
  • Social Media Content Distribution
  • Content Types for Distribution
  • Content Distribution Channels
  • How to Build a Content Distribution Strategy?

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Who should attend this Integrated Marketing Masterclass?  

This Integrated Marketing Masterclass is designed for individuals or professionals who are interested in optimising their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as: 

  • Content Creators 
  • Digital Marketers 
  • Marketers and Sales Professionals 
  • Business Owners and Entrepreneurs 
  • Communication Professionals 
  • Product Managers 
  • Freelancers 

Prerequisites of the Integrated Marketing Masterclass 

There are no formal prerequisites for this Integrated Marketing Masterclass.

Integrated Marketing Masterclass​ Course Overview

Integrated Marketing is a method of developing a centralised and streamlined interface for customers to connect with products and companies. This aims to unite all features of marketing communication, like an advertisement, product promotion, public relations, digital messaging, and social networking, by their combination of strategies, techniques, platforms, networking, and events, so that they operate together as a unified power

In this 1-day training, delegates will gain knowledge of the basic concepts of Integrated Marketing and its importance. Delegates will understand how to identify relevant marketing channels.  Delegates will attain an understanding of how to do market research using different strategies.

This training will cover various concepts, such as:

  • Introduction to Integrated Marketing
  • Significance of IMC (Integrated Marketing Communication)
  • How to implement an Integrated Marketing Strategy?
  • Developing a communication strategy and tactics
  • The role of creativity in Integrated Marketing
  • Integrated Marketing in different areas of the business
  • Process of IMC
  • Media tools

At the end of this training, delegates will also understand which platforms are used for Integrated Marketing. Delegates will attain the knowledge of how to do internal analysis and determine the target audience.

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What’s included in this Integrated Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Integrated Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Marketing Budget Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Digital Marketing-Types
  • Significance of Digital Marketing in Various Businesses

Module 2: Marketing Budgeting for Direct and Digital Marketing

  • What Is Marketing Budget and its Importance?
  • Direct and Digital Marketing- Budgeting Principles
  • Direct and Digital Marketing Activity- Analysing Cost-Effectiveness
  • Offline and Online Marketing Channels- Evaluate The Performance
  • How to Calculate Allowable Marketing Cost (AMC)
  • Modelling LTV (Customer Lifetime Value) by Source and Customer Type

Module 3: Budgeting of Digital Marketing

  • Building Budget and Forecasts
  • Measuring Costs and Response
  • Monitoring and Controlling Budgets
  • How to Evaluate and Managed Costs
  • How to Create a Budget for Various Growing Scenarios?

Module 4: Performance Measurement System for Direct and Digital Marketing

  • How to Access Metrics Frameworks for Efficiency of Budgeting for Digital Marketing
  • Identification of KPIs
  • Building a Financial and Non-Financial Metrics Balanced Scorecard
  • How to Calculate the Cost per Mille (CPM), Cost per Response (CPR), and Cost per Action (CPA)

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Who should attend this Marketing Budget Masterclass?  

The Marketing Budget Masterclass is designed for professionals and individuals in the field of Marketing who are seeking to enhance their skills and knowledge in Budget Planning and Allocation. This course can benefit a wide range of professionals, including: 

  • Marketing Managers 
  • Brand Strategists 
  • Digital Marketers 
  • Advertising Executives 
  • Business Owners 
  • Market Researchers 
  • Sales Managers 
  • E-commerce Managers

Prerequisites of the Marketing Budget Masterclass 

There are no formal prerequisites for this Marketing Budget Masterclass.

Marketing Budget Masterclass​ Course Overview

Establishing simple, specific goals in Digital Marketing Budget is one of the most critical initial steps. You are required to ensure that every dollar goes as far as you can, while you are deciding to invest the money for marketing. Digital marketing is growing more every year, and every individual plan and list the budget of digital marketing for the upcoming year and make it count.

In this 1-day training, delegates will gain knowledge of the basic concepts of Marketing Budget and its importance. Delegates will understand how to identify and evaluate the performance of online and offline marketing channels. Delegates will attain an understanding of how to control and manage a budget using different strategies.

This training will cover various concepts, such as:

  • Introduction to marketing budget
  • Significance of digital marketing in various business
  • Budgeting principles of direct and digital marketing
  • Analysing the cost-effectiveness of direct and digital marketing activity
  • How to calculate allowable marketing cost (AMC)?
  • Building & measuring budget and forecasts
  • How to create a budget for various growing scenarios?
  • Performance measurement system for direct and digital marketing

At the end of this training, delegates will also understand the modelling of Customer Lifetime Value by source and customer type. Delegates will attain the knowledge of how to do identify KPIs and how to build financial and non-financial metrics balanced scorecard.

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What’s included in this Marketing Budget Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Marketing Budget Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

WCAG Training Course Outline

 

Module 1: WCAG

  • Introduction to WCAG
  • Principles of Accessibility
  • Layers of Guidance
  • Techniques for WCAG Success Criteria

Module 2: Text Alternatives

  • Non-Text Content

Module 3: Time-Based Media

  • Audio-Only and Video-Only
  • Captions
  • Audio Description or Media Alternative
  • Audio Description
  • Sign Language
  • Extended Audio Description
  • Media Alternative
  • Audio-Only

Module 4: Adaptable

  • Info and Relationships
  • Meaningful Sequence
  • Sensory Characteristics

Module 5: Distinguishable

  • Use of Colour
  • Audio Control
  • Resize Text
  • Images of Text
  • Low or No Background Audio
  • Visual Presentation
  • Images of Text

Module 6: Keyboard Accessible

  • Keyboard
  • No Keyboard Trap
  • Keyboard No Exception

Module 7: Enough Time

  • Timing Adjustable
  • Pause, Stop, and Hide
  • No Timing
  • Interruption
  • Re-Authenticating

Module 8: Seizures

  • Flashes
  • Below Threshold

Module 9: Navigable

  • Bypass Blocks
  • Page Titled
  • Focus Order
  • Link Purpose
  • Multiple Ways
  • Headings and Labels
  • Focus Visible
  • Location
  • Link Purpose
  • Section Headings

Module 10: Readable

  • Language of Page
  • Language of Parts
  • Unusual Words
  • Abbreviations
  • Reading Level
  • Pronunciation

Module 11: Predictable

  • On Focus
  • On Input
  • Consistent Navigation
  • Consistent Identification
  • Change on Request

Module 12: Input Assistance

  • Error Identification
  • Labels or Instructions
  • Error Suggestion
  • Error Prevention
    • Legal
    • Financial
    • Data

Module 13: Compatible

  • Parsing
  • Name, Role, and Value
  • Conformance

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Who should attend this WCAG Training Course?

WCAG (Web Content Accessibility Guidelines) Training is designed to provide individuals with the knowledge and skills needed to create digital content and websites that are accessible to people with disabilities. This course will benefit the following professionals:

  • Web Developers
  • UX Designers
  • Content Strategists
  • Project Managers
  • Accessibility Consultants
  • Government Agencies
  • QA Testers

Prerequisites of the WCAG Training Course

There are no formal prerequisites for this WCAG Training Course. 

WCAG Training Course Overview

The World-Wide Online Consortium, the principal international standards body for the Internet, has released a number of web accessibility recommendations, including the Web Content Accessibility Guidelines, or WCAG. The main purpose of WCAG is to offer the best and most straightforward method for making your website functional for all of your clients. This training assists in the treatment of various conditions like photosensitivity, speech difficulties, and limits in cognition or movement. This training is advantageous to individuals who suffer from transitory or conditional illnesses as well, such as age-related vision loss or other injuries or mishaps like fracturing a limb. Pursuing this training helps individuals get equipped with the necessary skills and techniques that will ultimately enhance their career opportunities and upgrade their earnings.

In this 1-day WCAG Training course, delegates will gain a deep understanding of the tools and methods used by people with disabilities and how this affects the need for websites to be accessible. They will gain knowledge about the basic role that structure plays in making websites accessible, as well as how HTML texts are constructed. They will also learn about ways to make non-text information accessible as well as how people with various disabilities use the internet. Our highly professional trainer with years of experience in teaching the WCAG course will conduct this training and provide delegates with a complete understanding of all essential topics.

Course Objectives

  • To know about how to identify informative non-text content
  • To learn ways to independently adjust the auditory levels of background sound
  • To understand single-spacing, space-and-a-half, and double-spaced text
  • To learn the need to exclude non-conforming content from search results
  • To gain deep knowledge about a variety of assistive technologies and alternate keyboards
  • To get in touch with moving between and connecting discrete points

At the end of this training, delegates will be able to use page-percent for container sizes and server-side scripts to resize images of text. They will also be able to select the text size and background and foreground colours.

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What’s included in this WCAG Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • WCAG Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

International Expansion Masterclass Course Outline

Module 1: Introduction to International Expansion

  • Motivation for International Expansion
  • Benefits and Challenges of Going Global
  • International Market Selection and Research
  • Legal and Regulatory Considerations
  • Developing a Global Mindset

Module 2: Market Entry Strategies

  • Different Market Entry Modes
  • Strategic Alliances and Partnerships
  • Acquisitions and Mergers
  • Licensing and Distributorship Agreements
  • Organic Growth Strategies

Module 3: Market Research and Analysis

  • Conducting Market Research in Foreign Markets
  • Identifying Market Trends and Opportunities
  • Understanding Cultural and Societal Factors
  • Competitive Analysis in International Markets
  • Assessing Market Size and Growth Potential

Module 4: Legal and Regulatory Compliance

  • International Trade Regulations
  • Intellectual Property Protection Abroad
  • Taxation and Customs Compliance
  • Employment Laws and Hiring Abroad
  • Contracts and Agreements in Cross-Border Transactions

Module 5: Financial Planning and Risk Management

  • Cost Assessment for International Expansion
  • Budgeting and Financial Projections
  • Currency Exchange and Risk Mitigation
  • Insurance and Contingency Planning
  • Funding Options for Global Expansion

Module 6: Cultural and Language Considerations

  • Cultural Sensitivity and Adaptation
  • Cross-Cultural Communication
  • Language Localisation
  • Building Relationships with Local Partners
  • Managing Cross-Cultural Teams

Module 7: Marketing and Branding Strategies

  • Developing a Global Marketing Plan
  • Tailoring Marketing Messages to Local Audiences
  • International Advertising and Promotion
  • Digital Marketing in International Markets
  • Branding in Diverse Cultural Contexts

Module 8: Operations and Logistics

  • Supply Chain and Distribution Management
  • International Logistics and Transportation
  • Inventory Management Across Borders
  • Quality Control and Compliance
  • Adapting Business Operations for Global Success

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Who should attend this International Expansion Masterclass?

The International Expansion Masterclass Course is tailored for professionals and entrepreneurs seeking to expand their businesses globally or enhance their understanding of international business strategies. This course is ideal for a diverse range of individuals, including:

  • Market Researchers
  • Product Managers
  • Market Researchers
  • International Business Enthusiasts
  • Retail Chain Managers
  • Import/Export Managers
  • Investment Analysts

Prerequisites of the International Expansion Masterclass

There are no formal prerequisites for the International Expansion Masterclass Course. However, having a basic understanding of business concepts and operations can enhance the learning experience.

International Expansion Masterclass Course Overview

International business expansion or internationalisation is the method of expanding a business from the national market to the global markets across the world. International Expansion strategies are official and layered strategic plans that make growth more organised and sustainable. International Expansion benefits organisations in many ways, such as establishing new revenue streams, gaining a competitive advantage, accessing a global talent pool, finding new global customers, utilising government incentives, and more along with other benefits. This training will provide information and specialised ability to be successful as Global Expansion Managers, International Expansion Associates, Country Managers, Global Delivery Associates, Commercial Executives, and many more in international organisations.

This 1-day International Expansion Masterclass training course aims to provide delegates with comprehensive knowledge to expand their business internationally. During this course, delegates will learn about different strategies of global marketing used for successful International Expansion. They will also learn to identify and investigate the market to target and develop the business plan. This training course will be taught by our highly professional trainers who have years of experience in teaching soft skills courses.

This training will cover the various essential concepts, such as:

  • Develop competitive and corporate advantages
  • Common overseas expansion challenges
  • Product diversification
  • Reinvest in the business
  • Social entrepreneurship
  • Develop a business plan
  • Business climate

At the end of this International Expansion Masterclass training course, delegates will be able to overcome the common challenges of the International Expansion market. They will also be able to identify and investigate target markets and develop a business plan according to overseas markets. 

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What’s Included in this International Expansion Masterclass

  • World-Class Training Sessions from Experienced Instructors
  • International Expansion Masterclass Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Social Innovation Masterclass Course Outline

Module 1: Social Innovation: A New Concepts for a Sustainable Future

  • Introduction to Social Innovation
  • Overview of the Publication

Module 2: Perspectives and Consideration

  • Social Innovation to Drive Corporate Sustainability
  • Relationship Between Ethics and Innovation
  • Humanitarian Perspective on Social Innovation
  • Knowledge Creation and Transfer Effects on Decision Making
  • A Social Capital Approach Towards Social Innovation

Module 3: Business Concepts Related to Social Innovation

  • Interdependence of CRS and Social Innovation
  • Leading with Innovation: Transforming Corporate Social Responsibility
  • Inclusive Business Models as a Key Driver for Social Innovation
  • Social Entrepreneurs as Main Drivers of Social Innovation
  • Institutional Theory as a Framework for Practitioner of Social Entrepreneurships
  • Design Strategy for the Bottom of the Pyramid

Module 4: Instruments and Application

  • Importance of Marketing for Social Innovation
  • Accounting for Social Innovations
  • Social Innovation Education
  • Life Cycle of Social Innovation
  • Innovation Through Corporate Social Responsibility?

Module 5: Best Practices in Social Innovation

  • Education as Social Innovation
  • Entrepreneurship and Youth Unemployment
  • Responsible Investing as Social Innovation
  • Social Innovation by Giving a Voice
  • Technology for the Environment to Drive Social Innovation
  • Social Innovation for Decarbonisation: The Atlas School Project
  • Social Innovation and the Power of Technology

Module 6: Looking Ahead on Social Innovation

  • Role of Business in Society
  • Sustainable Development: Social Innovation at the Interface of Business, Society and Ecology
  • Sustainability and Social Innovation 

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Who should attend this Social Innovation Masterclass?

The Social Innovation Masterclass is tailored for individuals passionate about driving positive social change and innovation. This program is well-suited for a diverse range of participants who are committed to making a meaningful impact in society, including:

  • Social Entrepreneurs
  • Community Advocates
  • Corporate Social Responsibility (CSR) Professionals
  • Nonprofit Directors
  • Policy Advocates
  • Social Impact Consultants
  • Community Development Practitioners

Prerequisites of the Social Innovation Masterclass

There are no formal prerequisites for the Social Innovation Masterclass Course. A genuine interest in social impact and a willingness to collaborate and learn from diverse perspectives are valuable attributes.

Social Innovation Masterclass Course Overview

Social innovation is the process of developing and implementing new as well as effective solutions to solve social or environmental issues adequately. The main purpose of social innovation is to meet social requirements in an effective way than the existing solutions, resulting in working conditions, education, community development or health. It helps individuals to get started gathering new ideas and enhance their confidence and inspiration. Social innovation is beneficial for business financial returns and increases long-term competitiveness, including access to new markets or consumers, strengthening the supply chain, and retaining talent. This Social Innovation: Global Solutions for a Sustainable Future training course will help delegates to achieve higher job posts as Social and Innovation Account Managers, Team Leaders, General Managers, etc., in any organisation.

In this 1-day Social Innovation Masterclass training, delegates will gain a deep understanding of social innovation and the importance of social innovation in a changing world. During this training, delegates will learn various concepts such as the life cycle of social innovation, social innovation education, the role of business in society, interdependence of CRS and social innovation, the design strategy for the bottom of the pyramid, transfer effects on decision making, and many more. This course specially designed by our highly expert trainer and provides tips and tricks to develop their own social innovation initiative.

They will also cover various concepts such as:

  • Introduction to social innovation
  • Business concepts to social innovation
  • Instruments and application
  • Role of business in society
  • Importance of marketing for social innovation
  • Looking ahead on social innovation

At the end of this training, delegates will be able to start their own social innovation project in an organisation. They will also be able to apply the life cycle of social innovation, social capital approach, best practices, and inclusive business models in an organisation more effectively.

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What’s Included in this Social Innovation Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Social Innovation Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Optimised Digital Store Training Course Outline

Module 1: Digital Store Overview

  • Roles of Online and Offline Stores
  • Introduction to Digital Store
  • Benefits of Digitising Stores

Module 2: Digital Store Optimisation Strategy

  • Install Analytics and Tracking Tools
  • Enrich On-Page Elements
  • Fast-Loading Digital Store
  • Mobile-Ready
  • Make Digital Store ‘Responsive’
  • Boost Store’s UX/UI
  • Personalise Sales Process
  • Streamline Sales Process
  • Optimise the Homepage of Digital Store

Module 3: Optimise Digital Store for Organic Search

  • Keyword Optimisation
  • On-Page SEO
  • Mobile Optimisation
  • Current Site Improvements
  • Blog Content
  • Link Building

Module 4: Driving Revenue Through Digital Store

  • Factors That Contribute to an Increase in Revenue
  • Increase Product Visibility

Module 5: eCommerce Auditing

  • Digital Store Audit

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Who should attend this Optimised Digital Store Training Course?

The Optimised Digital Store Training Course is tailored for individuals involved in e-commerce, online retail, or digital business operations. The course is suitable for a diverse range of professionals, including:

  • E-commerce Managers
  • Digital Marketing Specialists
  • Online Retail Entrepreneurs
  • Supply Chain Coordinators
  • Customer Experience Managers
  • Web Developers
  • Data Analysts
  • Sales Managers

Prerequisites of the Optimised Digital Store Training Course

There are no formal prerequisites required for the Optimised Digital Store Training Course. However, a general understanding of e-commerce concepts and basic digital marketing knowledge can enhance the learning experience.

Optimised Digital Store Training Course Overview

Digital store is the latest group of cloud-based solutions that allows retailers to integrate consumer-engagement technologies and store infrastructure to provide a cross-channel and seamless experience that will assist them to prosper with the hyperconnected consumer. Store digitisation improves the purchasing experience by bridging the gap between online and offline shopping experiences. Digital store optimisation is a comprehensive method to improve the website and making it easier to convert visitors into customers.  It helps businesses to capture the target market’s attention, boost online revenue, and attract the target audience while increasing conversion and sales. Studying Optimised Digital Store Training course will help delegates to effectively optimise digital stores. Having digital store optimisation as a skill will surely help you climb up the ladder of success.

This 1-day Optimised Digital Store Training course covers all the essential topics by which delegates will become fully familiar with digital store optimisation. During this training, delegates will learn about different strategies for digital store optimisation like enrich on-page elements, fast-loading digital store, mobile-ready, make digital store responsive, boost store's UX/UI, etc. They will also learn about various topics such as state value proposition, personalise sales process, streamline the sales process, current site improvements, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help you get a complete understanding of digital store optimisation.

This training will also cover the following essential topics such as:

  • Fast-loading digital store
  • Enrich on-page elements
  • Boost store’s UX/UI
  • Link building
  • Decrease load time
  • Blog content

After attending this Optimised Digital Store Training course, delegates will be able to effectively optimise the homepage of the digital store. They will also be able to optimise the digital store to improve organic search and drive more profits through them.

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What’s Included in this Optimised Digital Store Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Optimised Digital Store Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Business Marketing Strategies Training Course Outline

 

Module 1: Introduction to Marketing Strategy

  • What is a Marketing Strategy?
  • Importance of Marketing Strategy in Business
  • How does it Work?
  • Strategies Vs Plans
  • Benefits of Marketing Strategy

Module 2: Types of Marketing Strategy

  • Portfolio Marketing Strategy
  • Segmentation Marketing Strategy
  • Brand Positioning Marketing Strategy
  • Marketing Strategy with the Competition
  • Loyalty Marketing Strategy
  • Content Marketing Strategy
  • Direct Marketing Strategy

Module 3: How to Develop a Marketing Strategy?

  • Understand your Product
  • Research the Competition
  • Set Target Market
  • Assess Resources
  • Decide Where to Sell
  • Choose Promotion Channels
  • Review the Strategy Quarterly

Module 4: Elements of Branding

  • Vision and Mission
  • Core Values and Beliefs
  • Brand/Business Name
  • Logo
  • Visual Brand Elements
  • Keywords or Personality
  • Target Market
  • Brand Stories

Module 5: 6 P's of Marketing

  • Products and Services
  • Price Strategies in Marketing
  • Place in Marketing
  • Promotion in Marketing
  • People in Marketing
  • Presentation

Module 6: Marketing Strategies Tools

  • Customer Relationship Management (CRM)
  • Online Advertising
  • Social Media
  • Search Engine Optimisation (SEO)
  • Content Creation and Design
  • Video Marketing
  • Event Marketing
  • Lead Capture and Conversion
  • Lead Generation
  • Website Optimisation and CRO
  • Lead Nurturing and Email Marketing
  • Marketing Automation
  • Data Reporting and Analytics

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Who should attend this Business Marketing Strategies Training Course?

The Business Marketing Strategies Course equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:

  • Marketing Managers
  • Entrepreneurs
  • Marketing Consultants
  • Sales and Business Development Professionals
  • Business Owners
  • Public Relations Professionals
  • Digital Marketers
  • Product Managers

Prerequisites of the Business Marketing Strategies Training Course

There are no formal prerequisites for this Business Marketing Strategies Course. 

Business Marketing Strategies Training Course Overview

A marketing strategy is a company's overall plan to reach out to potential customers and convert them into paying clients for their goods or services. It includes its value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A marketing strategy aims to achieve and communicate a sustainable competitive advantage over rival companies. An effective marketing strategy helps companies identify their best customers and understand consumers' needs. Pursuing this training course will help individuals excel in highly reputed jobs and upgraded salaries.

In this 1-day Business Marketing Strategies training course, delegates will cover essential concepts and tools they need to successfully develop a marketing strategy for a business, product or service. During this training course, delegates will learn various essential concepts such as introduction to marketing strategy, benefits of marketing strategy, types marketing strategy, elements of branding, place in marketing, products and services, 6 P's of marketing, etc. Our highly professional trainer with years of experience in such courses will conduct this training and help delegates to gain a comprehensive understanding of marketing strategies.

Delegates will cover various topics such as:

  • What is a marketing strategy?
  • Benefits of marketing strategy
  • Elements of branding
  • Strategies vs plans
  • Marketing strategies tools

At the end of this training, delegates will be able to develop a workforce with the knowledge and skills of business marketing to meet their business objectives. They will also be able to build strong marketing strategies skills that can efficiently improve their performance.

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What’s included in this Business Marketing Strategies Training Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Business Marketing Strategies Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Consumer Behaviour Masterclass Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemeta

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analysing and Interpreting Qualitative Data

  • Why Qualitative Data Analysis is Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis

 

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Who should attend this Consumer Behaviour Masterclass?

The Consumer Behaviour Masterclass is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:

  • Marketing Managers
  • Brand Managers
  • Market Researchers
  • Product Managers
  • Digital Marketers
  • Customer Experience Specialists
  • Sales Professionals

Prerequisites of the Consumer Behaviour Masterclass

There are no formal prerequisites for this Consumer Behaviour Masterclass.

Consumer Behaviour Masterclass Course Overview

Consumer Behaviour is the study of consumers and the processes they use to select, use (consume), and dispose of products and services and consumers' emotional, mental, and behavioural responses towards those services and products. Consumer behaviour research is significant because it helps marketers understand what factors impact customers' purchasing decisions. Getting acquaintance about the customer behaviour is helpful for a company's present goods and new product releases. Holding the skills and abilities to understand what drives consumer behaviour will help learners attain numerous career opportunities with enhanced job roles.

In this 1-day Consumer Behaviour Masterclass, delegates will acquire information about the evolution in understanding consumers and its consequences for qualitative marketing research practice. They will learn about the projective techniques and analyse which techniques should be used in marketing research to read their targeted consumer. Our highly expert trainer will teach the delegates to obtain insights into a customer's processes to make purchasing decisions, dispose of acquired items or services, and research the variables that impact purchasing decisions and product use.

It also accommodates the delegates with more knowledgeable concepts, such as:

  • Examples of enabling techniques
  • Analysis and interpretation of projective and enabling techniques
  • Elementary rules for a good discussion guide
  • Question type rules
  • Additional rules for selecting respondents

At the end of this training course, delegates know the types of qualitative marketing research results presentation. They will also get familiar with the types of skills advisable for group discussion and ethnographic research in the marketing area.

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What’s included in this Consumer Behaviour Masterclass?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behaviour Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Earn Passive Income Masterclass Course Outline

Module 1: Introduction to Passive Income

  • What is Passive Income?
  • Benefits of Having Passive Income Streams
  • Why Passive Income Matters?

Module 2: Truth about Passive Income

  • Common Misconceived Thoughts about Passive Income
  • Reality of Making Passive Income

Module 3: Building a Passive Income Business

  • Knowing Market Demands
  • Popular Passive Income Markets
    • Kindle Publishing
    • Making YouTube Videos
    • Blogging
    • Affiliate Marketing

Module 4: Best Passive Income Options

  • Dividend Investing
  • Investing in Rental Properties
  • Peer to Peer Lending
  • Sell Your Own Informational Product

Module 5: Other Passive Income Methods

  • Create and Market a Mobile App
  • Create an Online Course
  • Setting Up Review or Comparison Sites
  • Create Your Own Product

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Who Should Attend the Earn Passive Income Masterclass?

The Earn Passive Income Masterclass is designed for individuals who seek to explore various avenues for generating passive income streams and achieving financial independence. This course will benefit the following professionals:

  • Entrepreneurs
  • Investors
  • Freelancers
  • Content Creators
  • Real Estate Professionals
  • Artists
  • Musicians
  • Retirees

Prerequisites of the Earn Passive Income Masterclass

There are no formal prerequisites to attend the Earn Passive Income Masterclass.

Earn Passive Income Masterclass Course Overview

Passive income refers to the earnings from another business in which you are not actively involved but earning some income. It is money that you don't have to put in a lot of active effort to obtain. Businesses can also enhance their wealth and cash flow through passive income sources, resulting in more financial stability and security. Studying Earn Passive Income Masterclass Training is beneficial for learners to cultivate more earnings from passive income. It enables individuals to less worry, more time to pursue other hobbies and projects, and early retirement. This training will surely help individuals flourish their skillset and obtain a better source for earning more proliferated income.

This 1-day Earn Passive Income Masterclass training covers all the essential topics by which delegates will become fully familiar with the passive income sources. During this training, they will learn about how to build a passive income business. They will also learn about the benefits of having passive income streams, the reality of making passive income, popular passive income markets, creating your product, market demands, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of formulating passive income sources.

This training will cover various essential topics, such as:       

  • Kindle publishing
  • Why does passive income matter?
  • Affiliate marketing
  • Create an online course
  • Peer to peer lending

After attending this Earn Passive Income Masterclass Training course, delegates will be able to earn from passive income sources effectively. They will also be able to build a passive income business.

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What’s included in this Earn Passive Income Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Earn Passive Income Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

MarTech Training Course Outline

 

Module 1: Reimagining Marketing

  • What is MarTech and How it is Changing Marketing
  • Connected Customer Experience
  • Leveraging Micro Moments in the Customer Journey
  • Marketer of Future
  • Customer Single View
  • Hyper Personalisation
  • Redefining Customer Experience through Experiential Marketing

Module 2: Selection of the MarTech Tool Stack

  • Paradox of Choice
  • Beware of the Shiny Object Syndrome
  • Create and Manage the Ideal Stack

Module 3: Governance

  • Measuring ROI 
  • Why do MarTech Failures Happen?
  • Getting the People Ready

Module 4: Trends in Marketing Technology

  • Introduction
  • ‘No Code’ Citizen Creators
  • Platforms, Networks, and Marketplaces
  • Great App Explosion
  • From Big Data to Big Ops
  • Harmonising Humans + Machines

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Who Should Attend the MarTech Training Course?

MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:

  • Digital Marketing Managers
  • Marketing Analysts
  • Marketing Automation Specialists
  • Data Scientists
  • Marketing Technologists
  • E-commerce Managers
  • Customer Relationship Managers
  • Advertising Executives

Prerequisites of the MarTech Training Course

There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial. 

MarTech Training Course Overview

MarTech is also known as marketing technology that includes various software and tools to help achieve marketing objectives and goals. MarTech is a major factor in digital marketing operations and can optimise marketing efforts among marketing channels. Nowadays, technology plays a crucial role in marketing and helps organisations shrink marketing budgets, develop client relationships, bring innovation, etc. This MarTech training is curated to help individuals face new challenges, such as selecting the right MarTech platform, changing company culture, dealing with huge amounts of data, etc. Individuals who know about MarTech practices get numerous opportunities to work in multinational companies with good pay.

In this 1-day MarTech Training course, delegates will gain advanced knowledge about MarTech and what are the technologies used to change marketing strategies. They will learn to select the perfect MarTech tool Stack to optimise and augment their marketing processes throughout the customer lifecycle. Further, during this training, they will also learn about adopting marketing automation and customer journey orchestration products. Our highly skilled and professional trainer will conduct this training who has years of experience teaching Marketing courses.

This course will cover various essential concepts, such as:

  • What is MarTech and how it is changing marketing forever
  • Connected customer experience
  • Leveraging micro-moments in the customer journey
  • Selection of the MarTech tool stack
  • Governance
  • Trends in marketing technology

After attending this training course, delegates will be able to implement various tools and techniques within their organisations to communicate with the customer, which will result in high rates of customer retention.

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What’s included in this MarTech Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • MarTech Training Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Marketing Research Masterclass Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-Country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who Should Attend the Marketing Research Masterclass?

The Marketing Research Masterclass is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Masterclass

There are no formal prerequisites to attend the Marketing Research Masterclass. However, a basic knowledge of research methods and statistics would be beneficial. 

Marketing Research Masterclass Course Overview

Market research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Market research can assist in resolving issues and lowering the risk of making critical business decisions. It enables organisations or businesses to identify their target market, gather and document feedback, and make informed business decisions. Studying Marketing Research Masterclass Training will help learners to conduct Marketing Research effectively. It will give individuals the best possible opportunity to achieve their business objectives. This training will surely help individuals flourish in their skillset and obtain better career opportunities.

This 2-day Marketing Research Masterclass covers all the essential topics by which delegates will become fully familiar with market research. During this training, they will learn about the effect of regional culture on the use of market research. They will also learn about the new roles for market research, quantitative and qualitative research, uses of qualitative research, brand health monitoring, response rates internationally, market research suppliers, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of conducting market research.

This training will cover various essential topics, such as:

  • Market research process
  • Market research suppliers
  • Budget
  • Tools of qualitative research
  • Brand health monitoring
  • Response rates internationally

After attending this Marketing Research Masterclass Training course, delegates will be able to analyse quantitative research effectively. They will also be able to embed segmentation within a client organisation successfully.

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What’s included in this Marketing Research Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Strategic Marketing Masterclass Course Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

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Who should attend this Strategic Marketing Masterclass Course? 

The Strategic Marketing Masterclass course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Masterclass Course

There are no prerequisites required for the Strategic Marketing Masterclass Course.

Strategic Marketing Masterclass Course Overview

The strategic marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. Marketing strategy aims to increase and communicate a sustainable competitive advantage over rival companies. It helps organisations to create products and services that offer high association profits. This training will sharpen individuals’ strategic marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment. They will explore today’s big marketing challenges, such as the impact of social media on brand management, low-price competition, and market commoditisation. Pursuing this training course will help individuals to climb up the ladder of success and gain many career advancement opportunities.

In this 1-day Strategic Marketing Masterclass, delegates will learn how to effectively build a marketing strategy to reach their target customers within an organisation. During this training, delegates will learn various concepts such as introduction to Marketing Strategy, marketing competencies, models of consumer behaviour, product development strategy, relationship marketing, growth strategies, customer service strategy, systems, and staff, strategic market management, facilitating the implementation of strategies, etc. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of strategic marketing practices.

Delegates will also cover several topics such as:

  • Strategic market management
  • Product life cycle stages
  • Shareholder value analysis
  • Distribution systems
  • Forecasting methods
  • Customer service

At the end of this training, delegates will be able to expertise and advanced knowledge to become a successful marketing leader of the future. They will also be able to evaluate and develop successful marketing strategies and innovation for organisational growth and profitability.

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What’s included in this Strategic Marketing Masterclass Course?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Classroom (1 days)

Online Self-paced (8 hours)

Video Marketing Masterclass Course Outline

Module 1: Introduction to Video Marketing

  • Understanding Video Marketing
  • Importance of Video in Modern Marketing
  • Video Marketing Statistics and Trends
  • Types of Marketing Videos
  • Video Platforms and Channels
  • Setting Video Marketing Goals

Module 2: Creating Compelling Video Content

  • Crafting a Video Marketing Strategy
  • Storytelling in Video
  • Scriptwriting and Storyboarding
  • Video Production Equipment
  • Shooting High-Quality Video
  • Editing and Post-Production

Module 3: Optimising for Search and Discovery

  • Video SEO Strategies
  • Keyword Research for Video
  • Metadata Optimisation
  • Video Thumbnails and Titles
  • Promoting Discoverability

Module 4: Video Distribution and Promotion

  • Choosing the Right Distribution Channels
  • Social Media Video Marketing
  • Email Marketing with Video
  • Paid Video Advertising
  • Influencer Marketing with Video
  • Cross-Promotion Strategies

Module 5: Engaging Your Audience

  • Building a Video Audience
  • Creating Interactive Videos
  • Call to Action (CTA) Strategies
  • Video Analytics and Insights
  • Audience Engagement Metrics
  • Measuring Video ROI

Module 6: Live Streaming and Webinars

  • Live Video as a Marketing Tool
  • Planning and Promoting Live Streams
  • Conducting Successful Webinars
  • Interactive Features in Live Video
  • Live Video Analytics
  • Post-Event Engagement

Module 7: Video Marketing Compliance and Ethics

  • Copyright and Licensing for Video
  • Privacy and Data Protection
  • Ethical Considerations in Video Marketing
  • Compliance with Regulations
  • User-Generated Content Guidelines
  • Handling Negative Feedback

Module 8: Video Marketing Trends and Future Insights

  • Emerging Video Technologies
  • Virtual Reality (VR) and Augmented Reality (AR)
  • Short-Form vs. Long-Form Video
  • Personalisation in Video Marketing
  • Future of Video Marketing
  • Staying Updated in the Video Marketing Landscape

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Who should attend this Video Marketing Masterclass Course? 

The Video Marketing Masterclass course aims to equip professionals with the knowledge and skills to leverage video as a powerful marketing tool. This course can be beneficial for various professionals, including:

  • Digital Marketers
  • Content Creators
  • Social Media Managers
  • Brand Strategists
  • Video Production Managers
  • Ad Agency Professionals
  • Multimedia Specialists
  • E-commerce Entrepreneurs

Prerequisites of the Video Marketing Masterclass Course

There are no prerequisites required for the Video Marketing Masterclass Course.

Video Marketing Masterclass Course Overview

Video Marketing is the use of video ad formats to promote a brand or offerings via digital platforms. It is one of the most actionable and measurable ways of marketing today. The main goal is to implement videos to promote and sell your product or service that helps to boost interactions on your digital and social channels, educate prospects and customers, and reach the target audience through a new medium. Organisations use Video Marketing to reach their audience and potential customers through this engaging medium and improve their customer retention and sales. Holding the skills and abilities to create videos for enhancing their marketing strategies can lead you to attain numerous highly paid job profiles.

In this 1-day Video Marketing Masterclass, delegates will enlighten their expertise by making an acquaintance about attracting, delighting, and engaging the audience through online Video Marketing. Delegates will obtain insights required to create video marketing campaigns to empower advertisers to hold a better audience and get more ad clicks. Our highly expert trainer with abundant knowledge will conduct this training and help delegates learn how to engage their audiences using video-based advertising.

It also accommodates the delegates with the other knowledgeable concepts, such as:

  • DIY (Do It Yourself) video production
  • DIY video: advanced tips
  • Visual storyline: video marketing for online business
  • How video marketing works in the real world?

At the end of this training course, delegates will be able to get familiar with the DIY (Do It Yourself) video projects that can offer a strong sense of authenticity. They will also be able to know all the basics of video marketing that can showcase your actual value in the marketing arena.

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What’s included in this Video Marketing Masterclass Course?

  • World-Class Training Sessions from Experienced Instructors
  • Video Marketing Certificate
  • Digital Delegate Pack

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Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on 01344203999 or Enquire.

Package deals

Our training experts have compiled a range of course packages to compliment a variety of categories in order to help fast track your career. The packages consist of the best possible qualifications in each industry and allows you to purchase multiple courses at a discounted rate.

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Marketing Training FAQs

FAQ's

Please arrive at the venue for 8.45am
There are no formal prerequisites for attending this course.
This is a 1 day course .
We are able to provide support via phone & email prior to attending, during and after the course
Manual, Certificate, Experienced Instructor, Refreshments.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
All of our instructors are fully accredited and have over ten years of experience
Please see our Marketing Training courses available in the United Kingdom
The Knowledge Academy is the Leading global training provider for Marketing Training.
The price for Marketing Training certification in the United Kingdom starts from £895.

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