Press esc to close
Press esc to close
Fill out your contact details below and our training experts will be in touch.
If you wish to make any changes to your course, please log a ticket and choose the category ‘booking change’
Back to Course Information
Module 1: Introduction to Marketing
Module 2: Market Orientation
Module 3: Marketing Mix
Module 4: Market Evaluation
Module 5: Adapting a Plan to Brand and Market Needs
Module 6: Marketing Audit
Module 7: Tools of Strategic Marketing Planning
Module 8: Competitive Advantage Analysis
Module 9: Segmentation, Targeting, and Positioning
Module 10: Marketing Research
Module 11: Setting Goals and Objectives
Module 12: Communication Strategy
Module 13: Measurement and Evaluation
The Introduction to Marketing Training Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Introduction to Marketing Training Course.
This 1-day Introduction to Marketing Training course aims to provide delegates with an overview of the fundamentals behind marketing and help candidates in understanding the benefits of marketing. This course will focus on marketing strategies, understanding the customer and the market, the development of new products, and recognising the organisation’s place in the market.
This Introduction to Marketing Training comes under the topic of Marketing Training, which contains several courses that provide delegates with the opportunity to learn new skills and build on existing ones. These include Email Marketing and Introduction to Public Relations. Therefore, this topic can provide delegates with additional training options if further training is desired.
Module 1: Introduction to Content Marketing
Module 2: Developing a Powerful Content Marketing Strategy
Module 3: How to Generate Ideas for Content?
Module 4: Create a Plan and Track Content for Higher Productivity
Module 5: Create Content Like a Professional
Module 6: Tips and Tricks to Produce Impressive Content
Module 7: Different Templates to Organise and Present Content
Module 8: Strategies to Overcome Marketing Obstacles
Module 9: Optimise Content for Search Engines
Module 10: Secrets to Increase Engagement, Traffic, and Sales
Module 11: How to Monetise Content?
The Content Marketing Masterclass is designed for individuals seeking to enhance their understanding and proficiency in content marketing strategies. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Content Marketing Masterclass.
This Content Marketing Masterclass training course is designed for individuals who wish to take their success on the web to the higher level. This training course will enhance the delegate’s potential to create high-value content with a greater impact and efficiency. By the end of this course, the delegate will learn plenty of actionable approaches to engage their ideal customers with valuable content.
Module 1: Introduction Email Marketing
Module 2: Legal Briefing
Module 3: Goal Setting for Email Campaigns
Module 4: Designing Email Templates
Module 5: Segmentation and Targeting
Module 6: Email Design and Layout for Specific Campaigns
Module 7: Structuring an Email to Maximise Response
Module 8: Email Analytics
The Email Marketing Course is tailored for individuals and professionals who aim to enhance their proficiency in email marketing strategies and techniques. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Email Marketing Course.
This Email Marketing training consists of 1 day, trainer-led course that aims to teach delegates vital techniques and strategies for optimising their use of email as a marketing tool. This course will focus on providing candidates with effective methods of targeting, designing, and structuring emails for specific audiences to maximise the response they obtain from their customers.
Email Marketing is an indispensable tool that provides organisations with a marketing method that is environmentally friendly and cheap. This allows the company to reach existing customers, as well as new customers, providing their permission has been granted.
This Email Marketing training is part of a series of courses that come under the topic of Marketing Training. This topic, therefore, provides delegates with the opportunity to complete additional training to improve their skill set further. These courses include Introduction to Marketing Training and Introduction to Public Relations.
Module 1: Overview of Mobile Marketing
Module 2: Future of Mobile Marketing
Module 3: Social Media and Mobile
Module 4: Mobile Search
Module 5: Mobile Advertising
Module 6: Quick Response (QR) Codes
Module 7: Short Messaging Service (SMS)
Module 8: Mobile Analytics
The Mobile Marketing Masterclass is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Mobile Marketing Masterclass.
This Mobile Marketing Masterclass training course will keep you ahead of the curve with the next generation of digital marketing. This type of training course empowers you to become a mobile marketing wizard. It aims to equip you with an in-depth understanding of the two-way marketing communication between the company and consumers taking place through mobile devices. The delegates will gain knowledge about promoting the business by using numerous mobile marketing techniques.
Module 1: Web Analytics—Present and Future
Module 2: Data Collection—Importance and Options
Module 3: Overview of Qualitative Analysis
Module 4: Critical Components of a Successful Web Analytics Strategy
Module 5: Web Analytics Fundamentals
Module 6: Advanced Analytics Concepts
Module 7: Creating a Data-Driven Culture
The Web Analytics Masterclass is designed for individuals seeking to enhance their understanding and skills in the field of Web Analytics. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Web Analytics Masterclass.
The Web Analytics Masterclass training course provides delegates with well-rounded knowledge about the critical elements of web analytics. Delegates will learn about the vital tools and techniques used in web analytics. This training course will ensure that participants are experts at leveraging data from various sources, as well as conducting quantitative and qualitative research. It provides in-depth knowledge about the social, web, content, and mobile analytics.
Module 1: Introduction to Pay Per Click
Module 2: PPC Terminology
Module 3: PPC Campaigns Types
Module 4: Understanding Google AdWords
Module 5: AdWords Campaigns Creation
Module 6: Calculating Campaign ROI Metrics
Module 7: Google AdWords Dashboard
Module 8: Bid Strategy
Module 9: Selecting Keywords
Module 10: Social Media Platforms Ads
The Pay Per Click (PPC) Masterclass is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Pay Per Click (PPC) Masterclass.
This Pay Per Click (PPC) Masterclass training course is designed to transform an individual into an industry-ready paid marketing professional. The delegates will learn how to direct the online traffic to a website. Anyone who is looking to dive into the Digital Marketing world can enhance their skill sets by taking this course. With this training course, you can master the art of paid marketing campaigns and will gain an in-depth understanding of Google AdWords strategies.
Module 1: Introduction to Website Conversion Rate Optimisation
Module 2: Building an Optimisation Plan
Module 3: User Experience (UX) and Funnel Optimisation
Module 4: Landing Page Optimisation
Module 5: Bounce Rate and Exit Rate
Module 6: Testing and Optimisation
Module 7: Measuring Conversion Rate Optimisation Results
Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)
The Website Conversion Rate Optimisation Masterclass is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Website Conversion Rate Optimisation Masterclass.
The Website Conversion Rate Optimisation is a methodology to convert the traffic into revenue. The course will guide you on the basics of Conversion Rate Optimisation (CRO) that will help in improving the website performance. During this course, the delegates will be able to explore various methods of reducing bounce rate and exit rate. This course will assist delegates in converting the passive website's visitors into active users. Delegates will gain knowledge about the various testing tools and will be able to measure the conversion rate optimisation results.
Module 1: Introduction to Public Relations
Module 2: Researching
Module 3: Public Relations and the Media
Module 4: Preparation of PR Campaigns
Module 5: Persuasive Writing
Module 6: Understanding Newsletters, Brochures, and Annual Reports
Module 7: Crisis Communications
Module 8: Non-Profit Public Relations
The Introduction to Public Relations Course is designed for individuals who are interested in gaining a foundational understanding of the field of Public Relations. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Introduction to Public Relations Course.
This 1-day Introduction to Public Relations training course aims to provide delegates with an overview of the most significant aspects of Public Relations (PR) and why they are important for maintaining an organisations or individual’s public image. This course will focus on effective methods of researching, the importance of the media, campaigns, and crisis communications.
This Introduction to Public Relations training course comes under the topic of Marketing Training, which is composed of several courses that aims to develop skills and understanding of the specific topic. Some of the other courses within this topic include Introduction to Marketing Training and Email Marketing.
Module 1: Introduction to Explainer Videos
Module 2: Storytelling Fundamentals
Module 3: Visual Elements and Design
Module 4: Voiceovers and Audio
Module 5: Animation and Motion Graphics
Module 6: Production and Editing
Module 7: Distribution and Promotion
The Explainer Videos Course is ideal for a wide range of individuals who are looking to enhance their skills in creating effective and engaging Explainer Videos. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Explainer Videos Training Course.
An explainer video is a short-animated video used by businesses to tell their brands’ stories expressively and memorably. In simple words, it is a short video introducing a new company or product to potential customers. Explainer videos are shorter than most video content, and they are organised in a way that ensures viewers understand the value of a product clearly. The Knowledge Academy’s Explainer Videos Training course will equip delegates with the complete knowledge of explainer videos from scratch.
In this 1-day course, delegates will learn about explainer videos basics and its working. Delegates will gain a comprehensive knowledge of how explainer videos help companies in their success. In addition, they will learn about the separate ways to use explainer videos comprising sales team, trade shows, digital marketing, training, and internal communications.
During this course, delegates will get an understanding of several types of explainer videos – animation, live-action, screencast video, and whiteboard drawing. This course will teach delegates how to build explainer videos out of different options available in the market. Post completion of this training, delegates will be able to make an animated explainer video.
Module 1: Fundamentals of Integrated Marketing
Module 2: Integrated Marketing Strategy
Module 3: Integrated Marketing Communication
Module 4: Steps, Process, Tools of IMC
Module 5: Role of Creativity in Integrated Marketing
Module 6: Content Distribution Strategy
This Integrated Marketing Masterclass is designed for individuals or professionals who are interested in optimising their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:
There are no formal prerequisites for this Integrated Marketing Masterclass.
Integrated Marketing is a method of developing a centralised and streamlined interface for customers to connect with products and companies. This aims to unite all features of marketing communication, like an advertisement, product promotion, public relations, digital messaging, and social networking, by their combination of strategies, techniques, platforms, networking, and events, so that they operate together as a unified power
In this 1-day training, delegates will gain knowledge of the basic concepts of Integrated Marketing and its importance. Delegates will understand how to identify relevant marketing channels. Delegates will attain an understanding of how to do market research using different strategies.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand which platforms are used for Integrated Marketing. Delegates will attain the knowledge of how to do internal analysis and determine the target audience.
Module 1: Fundamentals
Module 2: Marketing Budgeting for Direct and Digital Marketing
Module 3: Budgeting of Digital Marketing
Module 4: Performance Measurement System for Direct and Digital Marketing
The Marketing Budget Masterclass is designed for professionals and individuals in the field of Marketing who are seeking to enhance their skills and knowledge in Budget Planning and Allocation. This course can benefit a wide range of professionals, including:
There are no formal prerequisites for this Marketing Budget Masterclass.
Establishing simple, specific goals in Digital Marketing Budget is one of the most critical initial steps. You are required to ensure that every dollar goes as far as you can, while you are deciding to invest the money for marketing. Digital marketing is growing more every year, and every individual plan and list the budget of digital marketing for the upcoming year and make it count.
In this 1-day training, delegates will gain knowledge of the basic concepts of Marketing Budget and its importance. Delegates will understand how to identify and evaluate the performance of online and offline marketing channels. Delegates will attain an understanding of how to control and manage a budget using different strategies.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand the modelling of Customer Lifetime Value by source and customer type. Delegates will attain the knowledge of how to do identify KPIs and how to build financial and non-financial metrics balanced scorecard.
Module 1: WCAG
Module 2: Text Alternatives
Module 3: Time-Based Media
Module 4: Adaptable
Module 5: Distinguishable
Module 6: Keyboard Accessible
Module 7: Enough Time
Module 8: Seizures
Module 9: Navigable
Module 10: Readable
Module 11: Predictable
Module 12: Input Assistance
Module 13: Compatible
WCAG (Web Content Accessibility Guidelines) Training is designed to provide individuals with the knowledge and skills needed to create digital content and websites that are accessible to people with disabilities. This course will benefit the following professionals:
There are no formal prerequisites for this WCAG Training Course.
The World-Wide Online Consortium, the principal international standards body for the Internet, has released a number of web accessibility recommendations, including the Web Content Accessibility Guidelines, or WCAG. The main purpose of WCAG is to offer the best and most straightforward method for making your website functional for all of your clients. This training assists in the treatment of various conditions like photosensitivity, speech difficulties, and limits in cognition or movement. This training is advantageous to individuals who suffer from transitory or conditional illnesses as well, such as age-related vision loss or other injuries or mishaps like fracturing a limb. Pursuing this training helps individuals get equipped with the necessary skills and techniques that will ultimately enhance their career opportunities and upgrade their earnings.
In this 1-day WCAG Training course, delegates will gain a deep understanding of the tools and methods used by people with disabilities and how this affects the need for websites to be accessible. They will gain knowledge about the basic role that structure plays in making websites accessible, as well as how HTML texts are constructed. They will also learn about ways to make non-text information accessible as well as how people with various disabilities use the internet. Our highly professional trainer with years of experience in teaching the WCAG course will conduct this training and provide delegates with a complete understanding of all essential topics.
At the end of this training, delegates will be able to use page-percent for container sizes and server-side scripts to resize images of text. They will also be able to select the text size and background and foreground colours.
Module 1: Introduction to International Expansion
Module 2: Market Entry Strategies
Module 3: Market Research and Analysis
Module 4: Legal and Regulatory Compliance
Module 5: Financial Planning and Risk Management
Module 6: Cultural and Language Considerations
Module 7: Marketing and Branding Strategies
Module 8: Operations and Logistics
The International Expansion Masterclass Course is tailored for professionals and entrepreneurs seeking to expand their businesses globally or enhance their understanding of international business strategies. This course is ideal for a diverse range of individuals, including:
There are no formal prerequisites for the International Expansion Masterclass Course. However, having a basic understanding of business concepts and operations can enhance the learning experience.
International business expansion or internationalisation is the method of expanding a business from the national market to the global markets across the world. International Expansion strategies are official and layered strategic plans that make growth more organised and sustainable. International Expansion benefits organisations in many ways, such as establishing new revenue streams, gaining a competitive advantage, accessing a global talent pool, finding new global customers, utilising government incentives, and more along with other benefits. This training will provide information and specialised ability to be successful as Global Expansion Managers, International Expansion Associates, Country Managers, Global Delivery Associates, Commercial Executives, and many more in international organisations.
This 1-day International Expansion Masterclass training course aims to provide delegates with comprehensive knowledge to expand their business internationally. During this course, delegates will learn about different strategies of global marketing used for successful International Expansion. They will also learn to identify and investigate the market to target and develop the business plan. This training course will be taught by our highly professional trainers who have years of experience in teaching soft skills courses.
This training will cover the various essential concepts, such as:
At the end of this International Expansion Masterclass training course, delegates will be able to overcome the common challenges of the International Expansion market. They will also be able to identify and investigate target markets and develop a business plan according to overseas markets.
Module 1: Social Innovation: A New Concepts for a Sustainable Future
Module 2: Perspectives and Consideration
Module 3: Business Concepts Related to Social Innovation
Module 4: Instruments and Application
Module 5: Best Practices in Social Innovation
Module 6: Looking Ahead on Social Innovation
The Social Innovation Masterclass is tailored for individuals passionate about driving positive social change and innovation. This program is well-suited for a diverse range of participants who are committed to making a meaningful impact in society, including:
There are no formal prerequisites for the Social Innovation Masterclass Course. A genuine interest in social impact and a willingness to collaborate and learn from diverse perspectives are valuable attributes.
Social innovation is the process of developing and implementing new as well as effective solutions to solve social or environmental issues adequately. The main purpose of social innovation is to meet social requirements in an effective way than the existing solutions, resulting in working conditions, education, community development or health. It helps individuals to get started gathering new ideas and enhance their confidence and inspiration. Social innovation is beneficial for business financial returns and increases long-term competitiveness, including access to new markets or consumers, strengthening the supply chain, and retaining talent. This Social Innovation: Global Solutions for a Sustainable Future training course will help delegates to achieve higher job posts as Social and Innovation Account Managers, Team Leaders, General Managers, etc., in any organisation.
In this 1-day Social Innovation Masterclass training, delegates will gain a deep understanding of social innovation and the importance of social innovation in a changing world. During this training, delegates will learn various concepts such as the life cycle of social innovation, social innovation education, the role of business in society, interdependence of CRS and social innovation, the design strategy for the bottom of the pyramid, transfer effects on decision making, and many more. This course specially designed by our highly expert trainer and provides tips and tricks to develop their own social innovation initiative.
They will also cover various concepts such as:
At the end of this training, delegates will be able to start their own social innovation project in an organisation. They will also be able to apply the life cycle of social innovation, social capital approach, best practices, and inclusive business models in an organisation more effectively.
Module 1: Digital Store Overview
Module 2: Digital Store Optimisation Strategy
Module 3: Optimise Digital Store for Organic Search
Module 4: Driving Revenue Through Digital Store
Module 5: eCommerce Auditing
The Optimised Digital Store Training Course is tailored for individuals involved in e-commerce, online retail, or digital business operations. The course is suitable for a diverse range of professionals, including:
There are no formal prerequisites required for the Optimised Digital Store Training Course. However, a general understanding of e-commerce concepts and basic digital marketing knowledge can enhance the learning experience.
Digital store is the latest group of cloud-based solutions that allows retailers to integrate consumer-engagement technologies and store infrastructure to provide a cross-channel and seamless experience that will assist them to prosper with the hyperconnected consumer. Store digitisation improves the purchasing experience by bridging the gap between online and offline shopping experiences. Digital store optimisation is a comprehensive method to improve the website and making it easier to convert visitors into customers. It helps businesses to capture the target market’s attention, boost online revenue, and attract the target audience while increasing conversion and sales. Studying Optimised Digital Store Training course will help delegates to effectively optimise digital stores. Having digital store optimisation as a skill will surely help you climb up the ladder of success.
This 1-day Optimised Digital Store Training course covers all the essential topics by which delegates will become fully familiar with digital store optimisation. During this training, delegates will learn about different strategies for digital store optimisation like enrich on-page elements, fast-loading digital store, mobile-ready, make digital store responsive, boost store's UX/UI, etc. They will also learn about various topics such as state value proposition, personalise sales process, streamline the sales process, current site improvements, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help you get a complete understanding of digital store optimisation.
This training will also cover the following essential topics such as:
After attending this Optimised Digital Store Training course, delegates will be able to effectively optimise the homepage of the digital store. They will also be able to optimise the digital store to improve organic search and drive more profits through them.
Module 1: Introduction to Marketing Strategy
Module 2: Types of Marketing Strategy
Module 3: How to Develop a Marketing Strategy?
Module 4: Elements of Branding
Module 5: 6 P's of Marketing
Module 6: Marketing Strategies Tools
The Business Marketing Strategies Course equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:
There are no formal prerequisites for this Business Marketing Strategies Course.
A marketing strategy is a company's overall plan to reach out to potential customers and convert them into paying clients for their goods or services. It includes its value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A marketing strategy aims to achieve and communicate a sustainable competitive advantage over rival companies. An effective marketing strategy helps companies identify their best customers and understand consumers' needs. Pursuing this training course will help individuals excel in highly reputed jobs and upgraded salaries.
In this 1-day Business Marketing Strategies training course, delegates will cover essential concepts and tools they need to successfully develop a marketing strategy for a business, product or service. During this training course, delegates will learn various essential concepts such as introduction to marketing strategy, benefits of marketing strategy, types marketing strategy, elements of branding, place in marketing, products and services, 6 P's of marketing, etc. Our highly professional trainer with years of experience in such courses will conduct this training and help delegates to gain a comprehensive understanding of marketing strategies.
Delegates will cover various topics such as:
At the end of this training, delegates will be able to develop a workforce with the knowledge and skills of business marketing to meet their business objectives. They will also be able to build strong marketing strategies skills that can efficiently improve their performance.
Module 1: Why We Need Qualitative Research Methods
Module 2: Evolution in Understanding Consumers and its Consequences
Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher
Module 4: Projective and Enabling Techniques
Module 5: Defining the Research Questions and Research Schemeta
Module 6: Art of Asking the Right Question
Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators
Module 8: Analysing and Interpreting Qualitative Data
The Consumer Behaviour Masterclass is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:
There are no formal prerequisites for this Consumer Behaviour Masterclass.
Consumer Behaviour is the study of consumers and the processes they use to select, use (consume), and dispose of products and services and consumers' emotional, mental, and behavioural responses towards those services and products. Consumer behaviour research is significant because it helps marketers understand what factors impact customers' purchasing decisions. Getting acquaintance about the customer behaviour is helpful for a company's present goods and new product releases. Holding the skills and abilities to understand what drives consumer behaviour will help learners attain numerous career opportunities with enhanced job roles.
In this 1-day Consumer Behaviour Masterclass, delegates will acquire information about the evolution in understanding consumers and its consequences for qualitative marketing research practice. They will learn about the projective techniques and analyse which techniques should be used in marketing research to read their targeted consumer. Our highly expert trainer will teach the delegates to obtain insights into a customer's processes to make purchasing decisions, dispose of acquired items or services, and research the variables that impact purchasing decisions and product use.
It also accommodates the delegates with more knowledgeable concepts, such as:
At the end of this training course, delegates know the types of qualitative marketing research results presentation. They will also get familiar with the types of skills advisable for group discussion and ethnographic research in the marketing area.
Module 1: Introduction to Passive Income
Module 2: Truth about Passive Income
Module 3: Building a Passive Income Business
Module 4: Best Passive Income Options
Module 5: Other Passive Income Methods
The Earn Passive Income Masterclass is designed for individuals who seek to explore various avenues for generating passive income streams and achieving financial independence. This course will benefit the following professionals:
There are no formal prerequisites to attend the Earn Passive Income Masterclass.
Passive income refers to the earnings from another business in which you are not actively involved but earning some income. It is money that you don't have to put in a lot of active effort to obtain. Businesses can also enhance their wealth and cash flow through passive income sources, resulting in more financial stability and security. Studying Earn Passive Income Masterclass Training is beneficial for learners to cultivate more earnings from passive income. It enables individuals to less worry, more time to pursue other hobbies and projects, and early retirement. This training will surely help individuals flourish their skillset and obtain a better source for earning more proliferated income.
This 1-day Earn Passive Income Masterclass training covers all the essential topics by which delegates will become fully familiar with the passive income sources. During this training, they will learn about how to build a passive income business. They will also learn about the benefits of having passive income streams, the reality of making passive income, popular passive income markets, creating your product, market demands, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of formulating passive income sources.
This training will cover various essential topics, such as:
After attending this Earn Passive Income Masterclass Training course, delegates will be able to earn from passive income sources effectively. They will also be able to build a passive income business.
Module 1: Reimagining Marketing
Module 2: Selection of the MarTech Tool Stack
Module 3: Governance
Module 4: Trends in Marketing Technology
MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:
There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial.
MarTech is also known as marketing technology that includes various software and tools to help achieve marketing objectives and goals. MarTech is a major factor in digital marketing operations and can optimise marketing efforts among marketing channels. Nowadays, technology plays a crucial role in marketing and helps organisations shrink marketing budgets, develop client relationships, bring innovation, etc. This MarTech training is curated to help individuals face new challenges, such as selecting the right MarTech platform, changing company culture, dealing with huge amounts of data, etc. Individuals who know about MarTech practices get numerous opportunities to work in multinational companies with good pay.
In this 1-day MarTech Training course, delegates will gain advanced knowledge about MarTech and what are the technologies used to change marketing strategies. They will learn to select the perfect MarTech tool Stack to optimise and augment their marketing processes throughout the customer lifecycle. Further, during this training, they will also learn about adopting marketing automation and customer journey orchestration products. Our highly skilled and professional trainer will conduct this training who has years of experience teaching Marketing courses.
This course will cover various essential concepts, such as:
After attending this training course, delegates will be able to implement various tools and techniques within their organisations to communicate with the customer, which will result in high rates of customer retention.
Module 1: Introduction to Marketing Research
Module 2: Market Research Design
Module 3: Uses of Market Research
Module 4: Qualitative Research
Module 5: Quantitative Research
Module 6: Using Market Research to Segment Markets
Module 7: Using Market Research Improve a Brand Position
Module 8: International Market Research
The Marketing Research Masterclass is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:
There are no formal prerequisites to attend the Marketing Research Masterclass. However, a basic knowledge of research methods and statistics would be beneficial.
Market research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Market research can assist in resolving issues and lowering the risk of making critical business decisions. It enables organisations or businesses to identify their target market, gather and document feedback, and make informed business decisions. Studying Marketing Research Masterclass Training will help learners to conduct Marketing Research effectively. It will give individuals the best possible opportunity to achieve their business objectives. This training will surely help individuals flourish in their skillset and obtain better career opportunities.
This 2-day Marketing Research Masterclass covers all the essential topics by which delegates will become fully familiar with market research. During this training, they will learn about the effect of regional culture on the use of market research. They will also learn about the new roles for market research, quantitative and qualitative research, uses of qualitative research, brand health monitoring, response rates internationally, market research suppliers, and many more. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of conducting market research.
This training will cover various essential topics, such as:
After attending this Marketing Research Masterclass Training course, delegates will be able to analyse quantitative research effectively. They will also be able to embed segmentation within a client organisation successfully.
Module 1: Fundamentals of Marketing Strategy
Module 2: Market Segmentation and Targeting
Module 3: Product and Service Strategy
Module 4: Distribution and Channel Strategy
Module 5: Integrated Marketing Communications
Module 6: Marketing Analytics and Data-Driven Decisions
Module 7: Strategic Marketing Planning
Module 8: International and Global Marketing
The Strategic Marketing Masterclass course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:
There are no prerequisites required for the Strategic Marketing Masterclass Course.
The strategic marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. Marketing strategy aims to increase and communicate a sustainable competitive advantage over rival companies. It helps organisations to create products and services that offer high association profits. This training will sharpen individuals’ strategic marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment. They will explore today’s big marketing challenges, such as the impact of social media on brand management, low-price competition, and market commoditisation. Pursuing this training course will help individuals to climb up the ladder of success and gain many career advancement opportunities.
In this 1-day Strategic Marketing Masterclass, delegates will learn how to effectively build a marketing strategy to reach their target customers within an organisation. During this training, delegates will learn various concepts such as introduction to Marketing Strategy, marketing competencies, models of consumer behaviour, product development strategy, relationship marketing, growth strategies, customer service strategy, systems, and staff, strategic market management, facilitating the implementation of strategies, etc. Our highly professional trainer with years of experience in teaching such courses will conduct this training and help delegates to gain a comprehensive understanding of strategic marketing practices.
Delegates will also cover several topics such as:
At the end of this training, delegates will be able to expertise and advanced knowledge to become a successful marketing leader of the future. They will also be able to evaluate and develop successful marketing strategies and innovation for organisational growth and profitability.
Module 1: Introduction to Video Marketing
Module 2: Creating Compelling Video Content
Module 3: Optimising for Search and Discovery
Module 4: Video Distribution and Promotion
Module 5: Engaging Your Audience
Module 6: Live Streaming and Webinars
Module 7: Video Marketing Compliance and Ethics
Module 8: Video Marketing Trends and Future Insights
The Video Marketing Masterclass course aims to equip professionals with the knowledge and skills to leverage video as a powerful marketing tool. This course can be beneficial for various professionals, including:
There are no prerequisites required for the Video Marketing Masterclass Course.
Video Marketing is the use of video ad formats to promote a brand or offerings via digital platforms. It is one of the most actionable and measurable ways of marketing today. The main goal is to implement videos to promote and sell your product or service that helps to boost interactions on your digital and social channels, educate prospects and customers, and reach the target audience through a new medium. Organisations use Video Marketing to reach their audience and potential customers through this engaging medium and improve their customer retention and sales. Holding the skills and abilities to create videos for enhancing their marketing strategies can lead you to attain numerous highly paid job profiles.
In this 1-day Video Marketing Masterclass, delegates will enlighten their expertise by making an acquaintance about attracting, delighting, and engaging the audience through online Video Marketing. Delegates will obtain insights required to create video marketing campaigns to empower advertisers to hold a better audience and get more ad clicks. Our highly expert trainer with abundant knowledge will conduct this training and help delegates learn how to engage their audiences using video-based advertising.
It also accommodates the delegates with the other knowledgeable concepts, such as:
At the end of this training course, delegates will be able to get familiar with the DIY (Do It Yourself) video projects that can offer a strong sense of authenticity. They will also be able to know all the basics of video marketing that can showcase your actual value in the marketing arena.
Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on 01344203999 or Enquire.
Our training experts have compiled a range of course packages to compliment a variety of categories in order to help fast track your career. The packages consist of the best possible qualifications in each industry and allows you to purchase multiple courses at a discounted rate.
Total without package: £4475
Package price: £2695 (Save £1780)
Swipe for more. Don’t miss out!
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
We are accredited by PeopleCert on behalf of AXELOS
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water