Strategic Marketing Course Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behaviour Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing
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Who should attend this Strategic Marketing Course? 

The Strategic Marketing Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Course

There are no formal prerequisites required for attending the Strategic Marketing Course.

Strategic Marketing Course Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.

The 1-day course by The Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyse and interpret consumer behaviour for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

After completing this course, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.

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What’s included in this Strategic Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Strategic Marketing Course Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Master Strategic Marketing Course with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Strategic Marketing Course industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Experience the most sought-after learning style with The Knowledge Academy's Strategic Marketing Course Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Strategic Marketing Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Strategic Marketing Course Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Strategic Marketing Course Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Strategic Marketing Course

Our training experts have compiled a range of course packages on a variety of categories in Strategic Marketing Course, to boost your career. The packages consist of the best possible qualifications with Strategic Marketing Course, and allows you to purchase multiple courses at a discounted rate.

Strategic Marketing Course FAQs

What is Strategic Marketing?

Strategic Marketing is the process of identifying and targeting specific markets to achieve business goals. It involves analysing market trends, understanding customer needs, and creating tailored marketing plans to gain a competitive advantage and drive long-term success.

Are there any prerequisites in taking up the Strategic Marketing Course?

There are no formal prerequisites for attending the Strategic Marketing Training Course.

Who should attend this Strategic Marketing Course?

This Strategic Marketing Course is ideal for marketing professionals, business owners, managers, and anyone seeking to enhance their Strategic Marketing skills. It is also beneficial for those looking to drive business growth through effective marketing strategies and insights.

What is the purpose of Strategic Marketing?

The purpose of Strategic Marketing is to align marketing efforts with business goals, identifying target markets, and creating value propositions to achieve competitive advantage, drive customer engagement, and maximise profitability through effective planning and execution.

What are the types of Marketing Strategies?

Marketing Strategies include Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Guerrilla Marketing, and traditional marketing methods like Print, Radio, and Television Advertising.

How long is the duration of Strategic Marketing Training?

This Strategic Marketing Course is a 1-day long course, during which delegates participate in intensive learning sessions that cover various course topics.

What are the essential steps for creating your Strategic Marketing plan?

The essential steps for creating your Strategic Marketing plan include market research, defining target audience, setting marketing goals, analysing competitors, developing strategies, budgeting, implementing tactics, and continuously monitoring and adjusting the plan for optimal results.

What will I learn during this Strategic Marketing Training?

During this Strategic Marketing Training, you'll learn to develop effective marketing strategies, understand market analysis, identify target audiences, utilise digital marketing tools, create compelling campaigns, and measure performance metrics to enhance business growth and competitiveness.

What job opportunities will I get on completing the Strategic Marketing Training?

Completing the Strategic Marketing Training can lead to job opportunities such as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Executive, and Marketing Consultant, enhancing your career prospects in diverse industries.

What is the salary ranging that one can expect on completing the Strategic Marketing Course?

Upon completing the Strategic Marketing Course, one can expect a salary ranging from £35,000 to £70,000 per year, depending on experience, location, and specific job role within the marketing industry.

How popular is the Strategic Marketing Certification in the United Kingdom?

The Strategic Marketing Certification is highly regarded in the United Kingdom, with significant popularity among marketing professionals. One in three marketing leaders hold Strategic Marketing qualifications, which underscores the demand and recognition of such certifications in enhancing career prospects and skills in the marketing field.

Are the modules in the Strategic Marketing Course updated?

Yes, the modules in the Strategic Marketing Course are regularly updated to reflect the latest industry trends and best practices, ensuring that delegates gain the most current and relevant knowledge in strategic marketing.

How do I stay updated on course announcements?

Stay updated on course announcements by subscribing to The Knowledge Academy's newsletter, following their social media channels, checking their official website regularly, and joining relevant online forums or communities for the latest updates and information.

How beneficial is the Strategic Marketing Course for one's career advancement?

The Strategic Marketing Course significantly enhances career advancement by providing in-depth knowledge of market analysis, strategic planning, and effective marketing techniques, leading to improved decision-making skills, increased job opportunities, and higher potential for leadership roles.

How can I apply for the Strategic Marketing Course?

To apply for the Strategic Marketing Course at The Knowledge Academy, visit our website, navigate to the course page, fill out the registration form, and submit it. For any queries, contact their support team for assistance.

Why choose The Knowledge Academy in the United Kingdom over others?

The Knowledge Academy in the United Kingdom stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Strategic Marketing Course.

What should be the next step after finishing Strategic Marketing training?

After completing Strategic Marketing Training, apply your skill to real project, specialise in areas like digital marketing or brand management, and build a portfolio. Stay updated on industry trends and seek networking opportunities to advance your career.

What skills will I acquire on completing Strategic Marketing course?

In this Strategic Marketing course delegates will learn skills like effective marketing development and strategies, identifying target audiences, digital marketing tools, creating compelling campaigns, and most impotently to measure performance metrics to enhance business growth and competitiveness.

What is the cost/training fees for Strategic Marketing Course in the United Kingdom?

The training fees for Strategic Marketing Coursein the United Kingdom starts from £995

Which is the best training institute/provider of Strategic Marketing Course in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.

What are the best Marketing Courses courses in the United Kingdom?

Please see our Marketing Courses courses available in the United Kingdom

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