Case Study 3: Manufacturing
The Challenge
ABC Manufacturing does not just operate, they also source and manufacture fine parts
locally. Despite their links to the community and superior technology to their
competitors, they struggled to recruit staff and customers. When Impact audited
ABC's
marketing, they discovered two fundamental impacts in their strategy:
- Inadequate online presence.
- Branding that did not stand out in their industry.
ABC would require to overhaul its communications to be more broad, memorable, and
effective in order to develop its business and expand its workforce.
What ABC Manufacturing Asked For
Brand Refresh
A brand of the business encompasses all a customer might anticipate while thinking
about
that company on the surface level. It can contain their logo, common language,
standard
colour palette and tone, and other elements. The scope of work involved in renewing
a
business's brand might vary. Sometimes it is as simple as upgrading existing
materials;
other times, the impact must build an entirely new logo, tagline, and more.
Regardless
of the extent, the result of a brand refresh is a unified and versatile set of
assets
and standards that will assist consumers in remembering you more effortlessly.
Social Media
Social media is still a newer mode of communication. Organisations are still
struggling
to develop an efficient and complete social media strategy due to its being young
and
the fact that most users are on it for fun instead of work. The effect creates a
long-term plan by combining best practices in social media marketing with a client's
brand guidelines and goals. It will feature postings aimed at increasing interaction
and
awareness, which will result in more customers and simpler recruitment.
Photography and Videography
Professional photos are required for professional images. Blurry or low-quality
images
and videos make products or services appear undesirable, while stock images and
videos
are so generic that they are quickly forgotten. Photography and videography services
can
help with this. Impact's creatives will photograph your products, places, and staff
in
their best light. A person may even ensure that the completed items blend in
seamlessly
with the rest of your branding, making it simple to stick them into your marketing
materials wherever you want them to go.
The Final Product
Impact continued with our photographic and videography work, presenting ABC's
personnel
and using brilliant colours to accentuate the human connection, with this new brand
character and positioning in mind. Furthermore, Impact redesigned ABC's website and
social channels to communicate the tale of their smart integration and how both the
machinery and their personnel play an important role in their process.
Business Situation
A large-scale expansion was underway at an automotive manufacturing company. Owing to
space limitations, the Machine Shop, CNC machines, and Gear Box Assembly Line were
moved
to a hired place away from the main plant. Workers for this manufacturing activity,
as
well as managerial staff, were transferred.
Challenge
The company was looking for financial services assistance; they required a firm to
manage
the material accounting independently so that they could concentrate on their
primary
manufacturing activity.
Services and Solution
The company briefed the team's trained and experienced accounting professionals on
the
situation. The Team was also given a tour to ensure that they understood the full
process. All areas that could be outsourced were identified by the Team.
Based on the Study the following Processes were Outsourced
The new site's complete material accounting activities. Castings and components
required
for machining and assembly of Gear Boxes are received. Physical material
verification
and reporting of any discrepancies to the main plant. Material is issued to
production
based on the daily production plan. Gearboxes built at Unit Point 2 are dispatched
to
the main facility according to daily timetables. Maintaining data for Excise
authorities, including the filing of monthly returns. Constantly updating management
on
all transactions at Unit point 2.
Results and Benefits
Manufacturing was a primary activity for the company, so it could focus on it. At
Unit 2,
the company was able to eradicate its separate store and excise department. The
company
was constantly updated on material use, including production waste at Unit Point 2.
Any
material differences were recognised, communicated, and examined as soon as
possible.
The company attained important savings in Unit Point 2 staff costs, which were
greater
than professional fees.