Social Media Marketing Course Overview

Social Media Marketing Course Outline

Module 1: Introduction

  • What is Social Media?
  • Power of Social Proof
  • How can Social Media Help Business?
  • Risks and Drawbacks

Module 2: Planning

  • How Social Media Aligns with Your Business Plan
  • Establishing your identity
  • Social Media and SEO

Module 3: Blogging

  • Introduction
  • Why Blogging is so Important?
  • What to Blog About?
  • Guest Blogging
  • Using Graphics and Images

Module 4: X

  • How to Get the Best Out of X?
  • Understanding X Jargon
  • Using Retweets, Hashtags, and Lists
  • Tools to Make X Easier
  • Finding People with Influence
  • Adding a X Widget on Websites
  • Customising X Background 

Module 5: LinkedIn

  • Enhancing Your Profile
  • Building Connections and Recommendations
  • Using Groups and Answers to Drive Traffic

Module 6: Facebook

  • Comparing Profiles, Groups, and Pages
  • Developing a Page
  • Making the Most of Timeline
  • Promoted Posts and Ads on Facebook

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Who should attend this Social Media Marketing Course?

The Social Media Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in effectively using social media platforms for personal branding, business marketing, content creation, and engagement. This Social Media Marketing Course can be beneficial for a wide range of professionals, which includes:

  • Digital Marketers
  • Marketing Managers
  • Content Creators
  • Social Media Managers
  • Public Relations Specialists
  • Freelancers
  • E-commerce Professionals

Prerequisites of the Social Media Marketing Course

There are no formal prerequisites for this Social Media Marketing Training Course.

Social Media Marketing Course Overview

Social Media Marketing has become an essential component of any successful business strategy. It involves using social media platforms to promote products, services, and brands, enabling companies to reach a vast audience. This training course offers a comprehensive introduction to the principles and practices of social media marketing, highlighting its crucial role in modern marketing efforts.

Proficiency in this Social Media Marketing Course is vital for professionals aiming to excel in the digital marketing landscape. Mastering this subject allows marketers, business owners, and entrepreneurs to effectively engage with their target audience, drive traffic, and boost conversions. By developing these skills, individuals can stay ahead of the competition and ensure their brands remain relevant and impactful in a constantly evolving market.

This 1-day Social Media Marketing Training offered by The Knowledge Academy is designed to equip delegates with the knowledge and tools needed to create, implement, and optimise social media marketing strategies. Delegates will gain practical insights into various social media platforms, learn how to develop engaging content, and understand the analytics that drive successful campaigns.

Course Objectives

  • To understand the fundamentals of Social Media Marketing
  • To learn how to develop a social media marketing strategy
  • To explore the best practices for creating engaging content
  • To gain insights into various social media platforms and their unique features
  • To learn how to use social media analytics to measure success
  • To understand the role of social media in brand building

After completing the Social Media Marketing Course, delegates will receive a certification that validates their understanding and proficiency in social media marketing. This Social Media Marketing Certification will enhance their professional credentials, making them more competitive in the job market and better equipped to drive successful marketing campaigns.

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What’s included in this Social Media Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Social Media Marketing Certificate        
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Social Media Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Social Media Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Social Media Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Social Media Marketing Course sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Social Media Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Social Media Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Social Media Marketing Course FAQs

Social Media Marketing is a Digital Marketing strategy that involves using Social Media platforms like Facebook, Instagram, and X to promote products, services, or content. It aims to engage and reach a target audience through posts, ads, and interactions on these platforms to build brand awareness and drive desired actions.
To create a Social Media strategy, start by defining your goals, target audience, and Key Performance Indicators (KPIs). Research your competition and choose the right platforms. Develop a content plan, schedule posts, and engage with your audience regularly. Analyse performance data and adjust your strategy as needed to achieve your objectives.
There are various tools you can choose, but you should use tools according to your platform on which you want to reach the maximum audience. Tools will differ according to the platform you choose.
The Social Media Marketing Course enhances your skills in content creation, analytics, and strategy development, boosting brand visibility and engagement. It equips you with tools to effectively manage campaigns, track performance, and stay updated with industry trends.
Social media excels in marketing due to its vast reach, targeted advertising capabilities, real-time engagement, cost-effectiveness, and ability to build brand loyalty. It facilitates direct interaction with customers, amplifying brand awareness and driving sales.
This Social Media Marketing Course will enhance your skills in creating effective strategies, increasing brand awareness, and engaging your audience. You'll learn to leverage various platforms, analyse metrics, and drive business growth through targeted social media campaigns.
There are no formal prerequisites for this Social Media Marketing Training.
After completing an Online Social Media Marketing Course, career opportunities include roles such as Social Media Manager, Digital Marketing Specialist, Content Creator, Social Media Analyst, and Community Manager, with prospects in various industries and freelance opportunities.
A Social Media Marketing Course addresses the latest trends and updates in social media platforms by offering real-time insights, case studies, and hands-on training on new features, algorithm changes, and best practices to stay competitive and effective.
Yes, the skills learned in a Social Media Training Course are versatile and can be applied across various industries and business types, enhancing online presence, customer engagement, and brand awareness regardless of the specific field or market.
Mastering Social Media Marketing enhances brand visibility, boosts customer engagement through interactive content, and drives lead generation by reaching targeted audiences, fostering relationships, and encouraging conversions through strategic and consistent online presence.
Mastering Social Media Marketing amplifies brand visibility, engages target audiences, drives website traffic, and boosts conversions. It enhances customer loyalty, supports other marketing efforts, and provides valuable insights through analytics, contributing significantly to an organisation's overall Digital Marketing strategy.
The training fees for Social Media Marketing Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Social Media Marketing Course.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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