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The course covers the following topics:
What is social media?
The power of social proof
How can social media help my business?
Risks and drawbacks
How social media aligns with your business plan
Establishing your identity and your message
Social media and SEO
Why blogging is so important
What to blog about
Guest blogging and commenting
Using graphics and images
How to get the best out of Twitter
Understanding Twitter jargon
Using retweets, hashtags and lists
Tools to make Twitter easier
Finding people with influence
Adding a Twitter widget on your site/blog
Customising your Twitter background
Enhancing your profile
Building connections and recommendations
Using groups and answers to drive traffic
Comparing profiles, groups and pages
Developing a page
Making the most of timeline
Promoted Posts & Ads on Facebook
Setting up your profile and business page
+1’s – what they mean for SEO
Our 1 day social media course provides a thorough introduction to the essentials of social media and how to use it in the right way to support your objectives and grow your business. Delivered with a practical and strategic focus, the training answers fundamental questions many business owners may have, such as:
- Which sites should I use?
- How can I grow my following?
- How often should I post?
And many more. We won’t just cover the principles, we’ll help you to formulate a strategy for optimising your social media activities and to truly deliver meaningful business impact.
The course is aimed primarily at marketing professionals and small business owners, but really it will help anybody wishing to improve their knowledge of social media.
You should have set up or have access to Twitter, LinkedIn, Facebook, Google+ and Pinterest accounts before attending.
There is no exam with this course.