Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.



Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Email Marketing Course Outline

This Email Marketing training course covers the following:

Module 1: Introduction Email Marketing

  • What is Email Marketing?
  • When is it appropriate?
  • What are the success factors of Email Marketing?

Module 2: Legal briefing

  • Data Protection Act
  • Ensuring you have the permission

Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a timescale
  • Setting realistic goals

Module 4: Designing Email Templates

  • Does the template make it easy for the customer to access the website?
  • Does it prompt engagement?

Module 5: Segmentation and Targeting

  • Knowing the audience
  • Attempting to attract new customers
  • Different emails for several types of customers

Module 6: Email Design and Layout for Specific Campaigns

  • Having a strategy
  • Reducing the ‘spam factor’
  • Adding images and videos

Module 7: Structuring an Email to Maximise Response

  • Knowing what the audience wants
  • Making it easy for customers to respond or access the website
  • The importance of a subject

Module 8: Email Analytics

  • Benefits of using Email Analytics
  • Learn more about customers
  • Learn how to improve marketing campaigns 

Show moredowndown

Who should attend this Email Marketing Course?

This course is designed for any individual who is responsible for producing email marketing campaigns within their organisations.


There are no prerequisites for undertaking this Email Marketing training course.

Email Marketing Course Overview

This Email Marketing training consists of 1 day, trainer-led course that aims to teach delegates vital techniques and strategies for optimising their use of email as a marketing tool. This course will focus on providing candidates with effective methods of targeting, designing, and structuring emails for specific audiences to maximise the response they obtain from their customers.

Email Marketing is an indispensable tool that provides organisations with a marketing method that is environmentally friendly and cheap. This allows the company to reach existing customers, as well as new customers, providing their permission has been granted.

This Email Marketing training is part of a series of courses that come under the topic of Marketing Training. This topic, therefore, provides delegates with the opportunity to complete additional training to improve their skill set further. These courses include Introduction to Marketing Training and Introduction to Public Relations

Show moredowndown

What's included in this Email Marketing Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

Show moredowndown

Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Email Marketing course.
No, delegates do not need to take an examination to pass this Email Marketing course.
Please arrive at the venue at 8:45 am.
The price for Email Marketing certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Email Marketing.
Please see our Marketing Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo
Shell Logo

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

Looking for more information on Marketing Training?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on 01344 203999 and speak to our training experts, we should be able to help you with your requirements.