Email Marketing Course Overview

Email Marketing Course Outline

Module 1: Introduction to Email Marketing

  • What is Email Marketing?
  • When is It Appropriate?
  • What are the Success Factors of Email Marketing? 

Module 2: Legal Briefing

  • Data Protection Act
  • Gaining Permission

 Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a Timescale
  • Setting Realistic Goals

 Module 4: Designing Email Templates

  • Be Bold
  • Say Less
  • Avoid Clutter

Module 5: Segmentation and Targeting

  • Introduction
  • Data Collection for Email Marketing
    • Competitions and Campaigns
    • Onsite Forms and Surveys
    • Leverage Commercial Partners
    • Likes on Social Media
    • Events
    • Communication Invites
    • Tracking Behavioural Advertising

Module 6: Email Design and Layout for Specific Campaigns

  • Having a Strategy
  • Reducing ‘Spam Factor’
  • Adding Images and Videos

Module 7: Structuring an Email to Maximise Response

  • What Does Audience Want?
  • Making it Easy for Customers to Respond or Access the Website
  • Importance of a Subject

 Module 8: Email Analytics

  • Analytics and Email Marketing
  • Benefits of Using Email Analytics

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Who should attend this Email Marketing Course?

The Email Marketing Course is tailored for individuals and professionals who aim to enhance their proficiency in Email Marketing strategies and techniques. This Email Marketing Course can be beneficial for a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Digital Marketers
  • Marketing Managers
  • E-commerce Professionals
  • Social Media Managers
  • Freelancers and Consultants

Prerequisites of the Email Marketing Course

There are no formal prerequisites for this Email Marketing Course.

Email Marketing Course Overview

Email Marketing remains a cornerstone of effective communication and customer engagement. It involves crafting compelling messages and strategically delivering them to the right audience. With the ever-increasing reliance on digital communication, understanding the nuances of email marketing is crucial for businesses aiming to connect authentically with their customer base.

Proficiency in Email Marketing Courses is invaluable across industries. Marketing professionals, Business Owners, Content Creators, and even Customer Service Representatives benefit from mastering this skill. It empowers them to create targeted campaigns, nurture customer relationships, and drive conversions effectively.

This intensive 1-day course in marketing equips delegates with practical strategies to leverage email marketing's power. From crafting attention-grabbing subject lines to understanding analytics for campaign optimisation, delegates gain hands-on experience. The course delves into segmentation, automation, and compliance, ensuring attendees leave with actionable insights and techniques to implement immediately.

Course Objectives:

  • To understand the importance of Email Marketing in the digital marketing landscape
  • To learn how to build and segment an effective email subscriber list
  • To explore best practices for designing visually appealing and engaging email campaigns
  • To grasp the essentials of A/B testing and data analytics for optimising email performance
  • To comprehend the legal and ethical considerations in Email Marketing, including GDPR compliance
  • To gain practical insights into automated email workflows for efficient and targeted communication

Upon completion of this course, delegates will not only possess a comprehensive skill set for crafting compelling email campaigns but will also be equipped to enhance customer engagement, drive conversions, and ultimately boost the effectiveness of their marketing strategies.

 

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What’s included in this Email Marketing Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Email Marketing Certificate 
  • Digital Delegate Pack 

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Email Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Email Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Email Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Email Marketing Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Email Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Email Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Email Marketing Course FAQs

The primary four types of Email Marketing include Transactional Emails, Direct Emails, Retention Emails and Engagement Emails.
Email Marketing thrives on seven strategies, which include personalisation, segmentation, automation, compelling content, mobile optimisation, clear calls-to-action, and regular testing. Implementing these enhances engagement and boosts conversion rates.
B2B Email Marketing targets businesses with tailored emails for building relationships, generating leads, and driving conversions. It involves sending relevant content and offers to business email addresses to foster professional connections and credibility. Personalisation and clear calls-to-action are essential for successful B2B email campaigns.
The 5 Ts of Email Marketing generally include Targeting, Timing, Testing, Tracking and Technology.
The first rule of Email Marketing is to get permission before sending emails. It's about respecting people's choices and privacy, ensuring they willingly sign up to receive your messages and giving them an easy way to opt-out.
Email Marketing relies on tools like Mailchimp, Constant Contact, and Sendinblue for campaign management, while platforms such as HubSpot and ConvertKit offer advanced features like automation and personalised content creation. Integrations with CRM systems like Salesforce and marketing automation tools like Marketo enhance comprehensive email marketing strategies.
Yes, Email Marketing remains in high demand due to its effectiveness in reaching audiences directly and through personalised communication. Its adaptability to various industries and its cost-effectiveness contributes to sustained relevance in marketing strategies.
Mastering it involves understanding audience segmentation, crafting engaging content, and analysing data for effective campaigns. It's a powerful tool for businesses to connect, engage, and convert leads into customers, making it a highly sought-after skill in the marketing realm.
Email Marketing has evolved into a dedicated career, requiring skills in strategy, content creation, data analysis, and audience engagement. It's a dynamic field blending creativity and analytics, offering a rewarding career path within marketing.
Yes, Email Marketing has a promising future due to its adaptability, personalisation, and integration with advanced technologies.
Email Marketing excels in e-commerce, education, and travel industries, engaging customers with tailored offers, course updates, and travel deals. Its success across various sectors relies on delivering targeted, valuable content to specific audiences.
To become an Email Marketer, master fundamentals like list building and segmentation. Gain hands-on experience through internships or freelance work, honing copywriting, design, and analytics skills. Stay updated on industry trends and tools for effective and engaging email campaigns.
Email Marketing specialists need technical skills in tools like automation and HTML and strong communication and analytical abilities. Creativity in content, a keen eye for data, and strategic thinking for campaign optimisation are essential for success.
To begin learning Email Marketing, start by understanding the fundamentals of email campaigns, including target audience identification and goal setting.
There are no prerequisites for attending this Email Marketing Course.
The training fees for Email Marketing Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Email Marketing Course.
Please see our Marketing Courses courses available in the United Kingdom
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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