Mobile Marketing Course Overview

Mobile Marketing Masterclass Outline

Module 1: Overview of Mobile Marketing

  • What is Mobile Marketing?
  • Types of Mobile Marketing

Module 2: Future of Mobile Marketing

  • Exponential Development
  • Technology as an Enabler
  • Frictionless Technology
  • Distant Future
  • Guaranteed Future Prediction

Module 3: Social Media and Mobile

  • User Journey and Value Proposition
  • Mobile Social Media Experience
  • Real-World Integration
  • Policy and Planning
  • Outreach, Engagement, and Ego
  • Social Measurement
  • Social Media Advertising

Module 4: Mobile Search

  • Defining Mobile Search
  • Desktop Vs Mobile Results
  • Search Engine Optimisation (SEO)
  • Link Building
  • Paid Search
  • PPC Fundamentals
  • PPC Considerations
  • Working with PPC Agencies
  • Mobile SEO and PPC Working Together

Module 5: Mobile Advertising

  • Mobile Advertising Objectives
  • App Advertising
  • Ad Networks Vs Media Owners
  • Targeting Options
  • Creative Options
  • Mobile Ad Features
  • Ad Reporting and Analytics

Module 6: Quick Response (QR) Codes

  • QR Codes in Perspective
  • Practical Applications   
  • QR Code Adoption
  • Making QR Code Beautiful
  • Future of QR Codes

Module 7: Short Messaging Service (SMS)

  • SMS is Personal
  • Types of SMS Communications
  • SMS Short Codes
  • SMS App Links

Module 8: Mobile Analytics

  • Marvels of Google Analytics
  • Setting Up Analytics
  • Core Reports
  • Multi-Channel Funnels
  • App-Specific Reports
  • Tracking Code

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Who should attend this Mobile Marketing Masterclass?

The Mobile Marketing Masterclass is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including: 

  • Business Owners 
  • Marketing Managers 
  • Digital Marketers 
  • App Developers 
  • Advertising Professionals 
  • Brand Managers 
  • Social Media Managers 
  • Content Strategists 

Prerequisites of the Mobile Marketing Masterclass

There are no formal prerequisites for this Mobile Marketing Masterclass.

Mobile Marketing Masterclass Overview

Mobile marketing is a dynamic and integral facet of contemporary advertising strategies, leveraging the personal nature of mobile devices to reach and engage target audiences effectively. In the landscape of Marketing Courses, the Mobile Marketing Masterclass stands as a crucial exploration of contemporary strategies for engaging with audiences through mobile platforms.

For Marketing professionals aiming to stay at the forefront of industry trends, mastering the intricacies of Mobile Marketing is imperative. From Social Media Managers to Digital Strategists, understanding how to optimise campaigns for mobile platforms is essential in reaching and influencing today's tech-savvy audience.

This 1-day training by the Knowledge Academy serves as a comprehensive guide, equipping delegates with the skills needed to navigate the nuances of mobile marketing effectively. Through interactive sessions and practical insights, participants will gain a nuanced understanding of mobile consumer behaviour, app-based marketing, and responsive design, enhancing their ability to create impactful mobile marketing campaigns.

Course Objectives:

  • To comprehend the unique aspects of mobile consumer behaviour
  • To explore strategies for optimising marketing content for mobile platforms
  • To understand the role of mobile apps in modern marketing campaigns
  • To learn techniques for creating compelling and responsive mobile content
  • To analyse mobile marketing metrics and data for strategic decision-making
  • To implement best practices for successful mobile marketing campaigns

Upon completion of the Mobile Marketing Masterclass, delegates will emerge with a heightened ability to design and execute mobile-centric marketing strategies, ensuring their organisations stay ahead in the ever-evolving digital landscape.

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What’s included in this Mobile Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Mobile Marketing Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Mobile Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Mobile Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Mobile Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Mobile Marketing Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Mobile Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Mobile Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Mobile Marketing Course FAQs

Please arrive at the venue at 8:45am.
There are no prerequisites for this course.
Anyone who wants to gain specialisation in the field of Mobile Marketing can attend this course. This training course is suitable for: Marketing professionals, Digital marketing agencies, Business executives and managers, Entrepreneurs, E-com retailers & Mobile marketers
We can provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Mobile Marketing Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Mobile Marketing Course.
Please see our Marketing Courses courses available in the United Kingdom
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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