Consumer Behaviour Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analysing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis
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Who should attend this Consumer Behaviour Course?

The Consumer Behaviour Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:

  • Marketing Specialists
  • Brand Managers
  • Product Developers
  • Sales Representatives
  • Market Researchers
  • Business Analysts
  • Advertising Executives
  • Customer Experience Managers

Prerequisites of the Consumer Behaviour Course

There are no formal prerequisites for this Consumer Behaviour Training Course.

Consumer Behaviour Course Overview

Consumer Behaviour is essential for understanding the motivations and decision-making processes of individuals when purchasing products or services. By analysing consumer habits and preferences, businesses can tailor their marketing strategies, enhance customer satisfaction, and ultimately drive sales.

This Consumer Behaviour Course is beneficial for marketing professionals, product managers, sales executives, and business analysts looking to deepen their insights into consumer dynamics and enhance their strategic approaches.

This 1-day Consumer Behaviour Course by The Knowledge Academy will equip professionals with the skills to analyse consumer behaviour effectively. Delegates will learn how psychological, social, and cultural factors influence purchasing decisions. They will also explore methods to gather and interpret consumer data, allowing them to develop targeted marketing strategies that resonate with their audience.

Course Objectives

  • To understand the key concepts of consumer behaviour
  • To identify the factors influencing consumer decisions
  • To analyse the consumer decision-making process
  • To explore various consumer research methods
  • To assess the impact of marketing strategies on behaviour
  • To apply insights for effective product positioning

Upon completion of the Consumer Behaviour Course, delegates will possess practical skills to apply consumer behaviour insights in real-world scenarios, enabling them to create impactful marketing strategies that drive business success.

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What’s included in this Consumer Behaviour Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behaviour Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Master Consumer Behaviour Course with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Consumer Behaviour Course industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led CIPD Level 3 Foundation Certificate in People Practice Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Consumer Behaviour Course Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Consumer Behaviour Course Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Consumer Behaviour Course

Our training experts have compiled a range of course packages on a variety of categories in Consumer Behaviour Course, to boost your career. The packages consist of the best possible qualifications with Consumer Behaviour Course, and allows you to purchase multiple courses at a discounted rate.

Consumer Behaviour Course FAQs

What is Consumer Behaviour?

Consumer Behaviour is the study of how individuals make decisions to purchase and use goods and services, encompassing the psychological, social, and emotional factors that influence their choices and actions.

What is the importance of Consumer Behaviour Courses?

Consumer Behaviour Courses are important as they provide valuable insights into consumer motivations and decision-making processes, enabling businesses to develop effective marketing strategies and enhance customer engagement for improved business outcomes.

Who can benefit from this Consumer Behaviour Course?

The Consumer Behaviour Course is beneficial for marketing professionals, business owners, product managers, and anyone involved in sales or customer engagement, as well as students seeking to enhance their understanding of consumer dynamics.

Are there any prerequisites for the Consumer Behaviour Course?

There are no prerequisites for the Consumer Behaviour Course, allowing anyone interested in consumer psychology to register and benefit from the training regardless of their previous educational background.

Is the Consumer Behaviour Course delivered online or in-person?

The Consumer Behaviour Course is available in both online and in-person formats, providing flexibility to choose the learning style that best suits your needs and preferences.

Is any prior knowledge required for this Consumer Behaviour Course?

No prior knowledge is required for the Consumer Behaviour Course, making it accessible to all individuals interested in understanding consumer psychology and behaviour, regardless of their educational background.

What career opportunities can this Consumer Behaviour Course open up?

This Consumer Behaviour Course can open various career opportunities, including roles in marketing, market research, brand management, consumer insights analysis, and advertising, enhancing your ability to understand and influence consumer choices.

How do I register for this Consumer Behaviour Course?

To register for the Consumer Behaviour Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

What is the duration of this Consumer Behaviour Training Course?

This Consumer Behaviour Training Course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

What knowledge will I gain from taking this Consumer Behaviour Course?

By taking the Consumer Behaviour Course, you will gain knowledge of consumer decision-making processes, psychological influences on buying behaviour, market research techniques, and strategies to effectively engage and influence target audiences.

What topics are covered in the Consumer Behaviour Certification Course?

The Consumer Behaviour Certification Course covers topics such as decision-making processes, psychological influences, consumer research methods, market segmentation, and the impact of culture and social factors on consumer behaviour.

Why choose The Knowledge Academy in the United Kingdom over others?

The Knowledge Academy in the United Kingdom stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the average salary that can be expected on completing the Consumer Behaviour Course?

Upon completing the Consumer Behaviour Course, graduates can expect an average salary ranging from £25,000 to £45,000 annually, depending on experience and specific roles within the industry.

How beneficial is the Consumer Behaviour Training for one's career?

The Consumer Behaviour training enhances career prospects by equipping individuals with valuable insights into customer motivations and decision-making, enabling more effective marketing strategies and improved business outcomes.

How long is the Consumer Behaviour Certification valid for?

The Consumer Behaviour Certification is valid for a lifetime, ensuring that your qualification remains relevant and recognised throughout your professional journey.

Can I access the materials for Consumer Behaviour Course from multiple devices?

Yes, you can access the materials from multiple devices, allowing for flexible learning and the ability to study whenever and wherever it suits you.

What is the cost/training fees for Consumer Behaviour Course in the United Kingdom?

The training fees for Consumer Behaviour Coursein the United Kingdom starts from £995

Which is the best training institute/provider of Consumer Behaviour Course in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.

What are the best Marketing Courses courses in the United Kingdom?

Please see our Marketing Courses courses available in the United Kingdom

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