Video Marketing Course Outline

Module 1: Introduction to Video Marketing

  • What is Video Marketing?
  • How Video Marketing Works?
  • Video Types and Approaches
  • Video Platforms
  • Tools Used in Video Marketing
  • Key Video Metrics

Module 2: Overview of Visual Storytelling

  • What is Visual Storyline?
  • Visual Storyline: Video Marketing for Online Business
  • How Video Marketing Works in the Real World?
  • Distribution of Marketing Videos

Module 3: Creating Great Videos

  • Planning
  • Production
  • Activation

Module 4: DIY (Do It Yourself) Video Projects

  • DIY Video Production
  • DIY Video: Advanced Tips
  • DIY Video: Editing Your Work

Module 5: Creating Effective Video Campaigns

  • Introduction to Multi-Video Campaigns
  • Reviewing Brand Content and Setting Goals
  • Content Planning and Programming Strategy
  • Building the Perfect Content Hub
  • Create High-Volume Video Content Easily
  • Activate Multi-Video Campaign and Test
  • Live Video: Online Events and Webinars
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Who should attend this Video Marketing Course?

The Video Marketing Course aims to equip professionals with the knowledge and skills to leverage video as a powerful marketing tool. This course can be beneficial for various professionals, including:

  • Digital Marketers
  • Content Creators
  • Social Media Managers
  • Brand Strategists
  • Video Production Managers
  • Ad Agency Professionals
  • Multimedia Specialists
  • E-commerce Entrepreneurs

Prerequisites of the Video Marketing Course

There are no formal prerequisites required for attending the Video Marketing Course.

Video Marketing Course Overview

Video Marketing is the use of video ad formats to promote a brand or offerings via digital platforms. It is one of the most actionable and measurable ways of marketing today. In today's digital age, Marketing Courses have become imperative for professionals aiming to stay competitive and relevant. This training, as a subset of these courses, holds particular significance due to its dynamic and engaging nature in conveying messages.

Professionals across diverse industries, especially those in marketing and communication roles, should aim at mastering Video Marketing to harness its potential for brand promotion and audience engagement. The knowledge gained from this course is crucial for professionals to navigate the ever-evolving landscape of digital communication.

The course offered by The Knowledge Academy, a comprehensive 1-day training, is designed to equip delegates with practical skills and insights. This course focuses on strategic video creation, distribution, and analysis, ensuring that delegates can immediately apply their learning to enhance marketing efforts and drive results.

Course Objectives

  • To develop a strategic understanding of video content creation
  • To explore various platforms and techniques for effective video distribution
  • To analyse and interpret video analytics to optimise marketing strategies
  • To enhance storytelling skills for compelling and engaging video narratives
  • To understand the role of video in building and strengthening brand identity
  • To implement practical video marketing strategies in real-world scenarios

Upon completion of the course, delegates will emerge with a profound understanding of Video Marketing strategies, enabling them to create impactful content, enhance brand visibility, and drive audience engagement effectively in the competitive digital landscape. These Marketing Courses empower professionals to leverage the power of video to achieve marketing goals efficiently. 

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What’s included in this Video Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Video Marketing Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Video Marketing Course Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

classes

Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Master Video Marketing Course with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Video Marketing Course industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Experience the most sought-after learning style with The Knowledge Academy's Video Marketing Course Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led CIPD Level 3 Foundation Certificate in People Practice Course sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

classes

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

money

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Video Marketing Course Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Video Marketing Course Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Video Marketing Course

Our training experts have compiled a range of course packages on a variety of categories in Video Marketing Course, to boost your career. The packages consist of the best possible qualifications with Video Marketing Course, and allows you to purchase multiple courses at a discounted rate.

Video Marketing Course FAQs

What is Video Marketing?

Video Marketing is the use of videos to promote and inform people about your product or service.

What are the pre-requisites?

There are no formal prerequisites for attending this Video Marketing Course.

Who should attend this course?

This Video Marketing Training is ideal for anyone who wants to improve their online marketing skills to attain more business proficiency.

What are the benefits of Video Marketing?

Video Marketing helps to influence buying decisions, satisfy the customers, grow revenue, rank higher in search, increase traffic, get more backlinks, reach decision-makers, etc.

What will I learn from this Video Marketing Course?

From this course, you will learn about Video Marketing practices that will enable you to collect data and metrics to learn more about your target consumers and stay focused. You will also learn the numerous tools, various types, and video platforms used in Video Marketing to upgrade the content in your videos.

What career opportunities can I expect after completing a certification in Video Marketing?

Post-certification, you'll find opportunities in Digital Marketing, content creation, brand management, and social media strategy, with enhanced prospects in advertising and media agencies.

How much does a Video Marketer earn?

The salary of a Video Marketer varies widely, with an average range from $40,000 to $70,000 annually, depending on experience and location.

How prevalent is the Video Marketing Certification in the United Kingdom?

The popularity of the Video Marketing Certification in the United Kingdom varies based on many factors. It is to be noticed that this certification is increasingly recognised as a valuable credential in the role and field of digital marketing.

What skills will be acquired through this course?

This course will equip you with a range of tools essential for effective Video Marketing. Some of these skills include video editing software and analytics tools. Additionally, these skills also cover the knowledge of platforms for distribution and promotion.

Which tools are currently considered the most essential?

Some of the tools which are frequently used for Video Marketing encompass a variety of software and platforms. Some of these software's include Adobe Premiere Pro and YouTube. Additionally, some social media advertising tools can include tools like Facebook Ads Manager.

What advantages does Video Marketing Training offer for professional advancement?

Video Marketing Training can be really good for one's career by enhancing skills in a field with huge potential. These skills can be responsible for opening new opportunities for roles such as Video Content Creator, Digital Marketer, or even a Social Media Strategist.

Is completing the Video Marketing Course conducive to a career change?

Completing the Video Marketing Training Course can indeed facilitate a career transition, particularly for individuals looking to pivot into roles centred around Digital Marketing, Content Creation, or Brand Management.

Does the Video Marketing Course pose significant challenges for completion?

The difficulty level one may face while completing the Video Marketing Certification Course may vary depending on different factors. Some of these factors include prior experience and familiarity with the subject matter. Overall, this course is designed for learners at different skill levels.

Is the Video Marketing Course suitable for individuals lacking prior experience?

This Video Marketing Training Course is a pretty good choice for the delegates with no prior experience in the field. This is possible due to the course covering fundamental concepts and providing real training. These options are responsible in helping the beginners grasp essential skills in course.

What is the organisational framework of the Video Marketing Course?

The course is structured to cover a range of topics, including video production techniques, content strategy, audience targeting, distribution channels, and analytics, often organised into modules or units for systematic learning.

Will I receive notifications regarding updates to the course content?

Updates to the course content are usually communicated through announcements or notifications to registered delegates, ensuring that learners stay informed about any changes or additions to the curriculum.

Why choose The Knowledge Academy in the United Kingdom over others?

The Knowledge Academy in the United Kingdom stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Video Marketing Certification.

What is the cost/training fees for Video Marketing Course in the United Kingdom?

The training fees for Video Marketing Coursein the United Kingdom starts from £995

Which is the best training institute/provider of Video Marketing Course in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Video Marketing Course.

What are the best Marketing Courses courses in the United Kingdom?

Please see our Marketing Courses courses available in the United Kingdom

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Flexible delivery methods are available depending on your learning style.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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