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Business Skills

Digital Marketing Masterclass

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Course Information

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?

  • How did it evolve?

  • Understanding the impact of Digital Marketing on business

  • Permission Marketing

 

Module 2: Planning, Strategy, and Testing

  • Online campaign planning within best practise guidelines

  • Identifying the optimum mix of Digital Marketing techniques

  • Campaign strategy

  • Integration and Multi-channel Marketing

  • What to test and when to do so

 

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)

  • Creating a successful User Experience (UX)

  • Industry methodologies

  • Sitemaps and wireframes

  • User testing

 

Module 4: Mobile Marketing

  • Key challenges and success factors in Mobile Marketing

  • Developing a customer-led mobile strategy

  • Assessing the role of mobile sites v apps

  • Using mobile to drive customer acquisition

  • Building loyalty and customer retention through mobile channels

  • Tracking, analytics, and Conversion Rate Optimisation

 

Module 5: Content Strategy

  • Why content is (still) pivotal

  • Developing content for different customer segments

  • Content and SEO: the power of ‘in-bound marketing’

  • Developing a content plan

  • Examples of successful content strategies

 

Module 6: Social Media

  • The rise of social

  • Key players: Facebook, LinkedIn, YouTube, Twitter

  • Impact of Google+

  • Successes and pitfalls of social media

 

Module 7: Email Marketing

  • Why permission is everything

  • How to acquire names and email addresses

  • Testing email for continuous improvement

  • E-newsletters and other email formats

  • Broadcast and delivery considerations

  • Successful email marketing: case studies

 

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?

  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

 

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Why integration is essential and how best to achieve it

  • Integrating online and offline activity

  • 'Real-world' integrated campaigns

  • Looking ahead: multi-channel for media owners, marketers, and their agencies

 

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Digital Marketing Masterclass Overview

This Digital Marketing Masterclass consists of a 1 day, trainer-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping clients business.

 

This course comes under the topic of Digital Marketing Courses, which provides delegates with a number of Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

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Who should attend?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.

 

Prerequisites

There are no prerequisites for undertaking this Digital Marketing Masterclass.

Digital Marketing Masterclass Examination

There is no examination for this Digital Marketing Masterclass. Completion will be based on full participation and attendance of the course.

Available delivery methods for this course:

Classroom

In-house

Online

Virtual

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Dates & Prices for Digital Marketing Masterclass

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Why choose Virtual?

Attend your course from the office or home
Interactive support from experienced trainers
Simple to setup and easy to use on any device

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Best Price in the Industry

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Resources Included

Resources are included for a comprehensive learning experience

Various Delivery Methods

Flexible delivery methods are available depending on your learning style


Digital Marketing Masterclass FAQs

The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Digital Marketing Masterclass.
No, delegates do not need to take an examination to pass this Digital Marketing Masterclass.
The course will begin at 9 am and finish by 5 pm. We ask that delegates arrive at the venue by 8:45 am so that the course can begin promptly at 9 am.

Some of our clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell


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As of 13th January 2018 we are no longer charging card fees for individuals in all EEA countries. So it's never been a better time to book online!

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