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Course Information

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs. Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking, Analytics, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing’
  • Developing a Content Plan
  • Examples of Successful Content Strategies

Module 6: Social Media

  • Introduction to Social Media
  • Rise of Social
  • How Social Media Helps Businesses?
  • Key Players: Facebook, LinkedIn, YouTube, Twitter
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Integrating SEO and PPC for Optimum Results

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • ROI through Integrated Marketing
    • Best Practices for Achieving ROI
    • Integrating Online and Offline Activity
    • ‘Real-World’ Integrated Campaigns

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Who should attend this Digital Marketing Training Course?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.


There are no prerequisites for undertaking this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

Digital Marketing is the process of advertising brands to connect with prospective consumers via the internet or other forms of digital communication. It is the process of selling, buying, and promoting goods or services using electronic media, including social media platforms, mobile devices, search engines, PPC (Pay Per Click), CPC (Cost Per Click), and more. It is the best way to expand the business of an organisation around the globe. Businesses use it to promote their products and services to new clients, get ahead of their competitors, and increase sales. Digital Marketing helps to decrease the visitor bounce rate and increase website conversion rate. Holding comprehensive knowledge and skills of Digital Marketing can help delegates get their desired job role as analytics manager, CRM manager, SEO specialist, social media manager, and many other reputed job roles in various organisations.

The Knowledge Academy’s Digital Marketing Masterclass is a 1-day course that provides delegates with tips and tricks that will enable them to optimise advertisement and Digital Marketing practices to the best of their abilities. This course will focus on different platforms, devices, and content that must be considered for improving customer usability. The course will also dive into SEO (Search Engine Optimisation) and the importance of quality content for customer engagement. Our popular Digital Marketing Masterclass course is designed by our experts to provide a detailed understanding of handling Digital Marketing campaigns.

It also accommodates the delegates to learn the essential topics related to Digital Marketing, such as:

  • Permission marketing
  • Integration and multi-channel marketing
  • Industry methodologies
  • Sitemaps and wireframes
  • Using mobile to drive customer acquisition
  • How to acquire names and email addresses

At the end of this training, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation. Our highly expert trainer with abundant knowledge has curated this training course to make delegates proficient in using Digital Marketing practices to full of its effect.

This course comes under the topic of Digital Marketing Courses, which provides delegates with several Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

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What's included in this Digital Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
There are no prerequisites for enrolling on this Digital Marketing Masterclass.
Yes, whether you have a B2B or B2C business, digital marketing works great for any product or service you provide to the customer.
There is no fixed number of posts in a week, but if we post once or twice in a week than it will be beneficial.
In this course, Delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, SEO, PPC and many more which help them to enhance their skills.
Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.
It is expected in future many of the companies will have an online presence. And obviously, digital marketing is growing at a faster leap. There will be many career opportunities in digital marketing. We live in this time where people use the Internet for everything.
SEO, SEO crawlers, Google Analytics, Google tag manager, Content Management System (CMS), and Customer Relationship Management (CRM) systems.
Search Engine Optimisation (SEO), email marketing, mobile marketing, marketing analysis, Pay-Per-Click (PPC), content marketing, social media marketing are the types of Digital Marketing.
This Digital Marketing Masterclass course will help you gain expertise that will enable you to devise good and innovative marketing initiatives to increase your brand awareness, increase the market value, and increase your organisation's sales. That will help you to achieve many reputed designations such as CRM manager, email marketing manager, e-commerce manager, Digital Manager, SEO specialist, social media manager, and many more highly paid job roles.
Pursuing this Digital Marketing Masterclass course helps you gain in-depth knowledge about Search Engine Optimisation (SEO), best practices to achieve ROI, key strategies and tactics to maximise Search Engine Optimisation (SEO), ways to test emails for continuous improvement, the role of social media in businesses, and many other knowledgeable concepts.
The price for Digital Marketing Masterclass certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider in the world for Digital Marketing Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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