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At The Knowledge Academy, our classroom-based training courses allow delegates to study and learn in a friendly, engaging,
and interactive environment. We ensure the very best level of teaching, with first-rate instructors, resources,
and state-of-the-art facilities. We provide courses of varying durations and can arrange weekend and residential
courses in order to suit your requirements.
Furthermore, our classroom courses are carried out in thousands of locations worldwide, making training easily accessible wherever you are. Our courses typically begin at 9.00 am and continue until 5.00 pm each day, with breaks and refreshments provided. , As our most popular form of training available, we pride ourselves in continuously delivering an outstanding learning experience for our delegates in the classroom.
Our online-based training courses aim to provide you with a complete training experience. Due to their
flexibility, these courses are greatly suited to busy working professionals, or any individual who would prefer the
convenience of an online training course.
Our Computer-Based Training (CBT) courses remove the time and cost associated with travelling to course locations. You can complete your chosen course in any location, and work at your own pace, as the learning portal can be accessed 24/7. All of our online training courses have technical and administrative support and mobile access. Furthermore, each course has been carefully designed to incorporate informative, instructive, and engaging content. In this way, online learning can guarantee a valuable and enjoyable training solution.
Our In-House training option allows you to select any of our courses and receive training at a venue of your choice,
by any method of your choice.
In-House courses deliver training to multiple employees at once, thus reducing travel expenses and providing you with the ultimate convenience and value for money. In addition, this option allows you to receive a training course that has been specifically tailored to meet your business needs, ensuring first-class quality, applicability, and value.
By choosing to bring bespoke training to the office, you can improve business performance, and make your organisation more streamlined, resourceful, and profitable. With over 25 years’ of experience, we are the market-leaders of In-House training.
Our Virtual training courses provide you with the option to learn using a specialised simulated virtual environment.
In this environment, our expert training instructors will be able to convey information and provide you with the
all the knowledge you require to earn your qualification with The Knowledge Academy. As the largest global
training provider, this method of training allows us to extend our training scope to those who may not
be able to attend a classroom course itself, but would like to receive direct training and support from an instructor.
Using this training delivery method, you would benefit from the convenience of remote access and the elimination of the time and cost associated with travelling to a training venue.
This Digital Marketing Masterclass will cover the following modules:
Module 1: Digital Marketing
What is Digital Marketing?
How did it evolve?
Understanding the impact of Digital Marketing on business
Module 2: Planning, Strategy, and Testing
Online campaign planning within best practise guidelines
Identifying the optimum mix of Digital Marketing techniques
Integration and Multi-channel Marketing
What to test and when to do so
Module 3: Customer Experience and Usability
Principles of the Customer Experience (CX)
Creating a successful User Experience (UX)
Sitemaps and wireframes
Module 4: Mobile Marketing
Key challenges and success factors in Mobile Marketing
Developing a customer-led mobile strategy
Assessing the role of mobile sites v apps
Using mobile to drive customer acquisition
Building loyalty and customer retention through mobile channels
Tracking, analytics, and Conversion Rate Optimisation
Module 5: Content Strategy
Why content is (still) pivotal
Developing content for different customer segments
Content and SEO: the power of ‘in-bound marketing’
Developing a content plan
Examples of successful content strategies
Module 6: Social Media
The rise of social
Key players: Facebook, LinkedIn, YouTube, Twitter
Impact of Google+
Successes and pitfalls of social media
Module 7: Email Marketing
Why permission is everything
How to acquire names and email addresses
Testing email for continuous improvement
E-newsletters and other email formats
Broadcast and delivery considerations
Successful email marketing: case studies
Module 8: Search Engine Marketing: SEO and PPC Defined
Why is search engine marketing so crucial to online success?
Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results
Module 9: Integrating Your Marketing Communications for Maximum ROI
Why integration is essential and how best to achieve it
Integrating online and offline activity
'Real-world' integrated campaigns
Looking ahead: multi-channel for media owners, marketers, and their agencies
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This Digital Marketing Masterclass consists of a 1 day, trainer-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping clients business.
This course comes under the topic of Digital Marketing Courses, which provides delegates with a number of Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.Back to top
This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.
There are no prerequisites for undertaking this Digital Marketing Masterclass.
There is no examination for this Digital Marketing Masterclass. Completion will be based on full participation and attendance of the course.
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We have the guaranteed best price for our courses in the industry
Resources are included for a comprehensive learning experience
Flexible delivery methods are available depending on your learning style
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell
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As of 13th January 2018 we are no longer charging card fees for individuals in all EEA countries. So it's never been a better time to book online!Close X