Digital Marketing Course Overview

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimisation

Module 5: Content Strategy

  • Why Content is (still) Pivotal
  • Developing Content for Different Customer Segments
  • Content and SEO: Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimisation
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities. 

These Digital Marketing Courses are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives:

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimise websites and enhance conversion rates 
  • To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
  • To instruct participants in utilising social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.

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What’s included in this Digital Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors  
  • Digital Marketing Certificate           
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Course sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Digital Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Digital Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Course FAQs

Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
Like any form of marketing, the purpose of Digital Marketing is to promote and sell a product or service. More specifically, the use of Digital Marketing is to connect a business or organisation with its target audience via digital channels.
Taking our Digital Marketing Course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.
There are no prerequisites for attending this Digital Marketing Training Course.
A Digital Marketing Manager's primary role involves strategically planning and overseeing campaigns to promote products, brands, and services while assessing performance metrics against set goals. They also evaluate the overall customer experience across various channels. Our course on Digital Marketing will empower you to effectively manage these responsibilities within an organisation.
Yes, whether you have a B2B or B2C business, Digital Marketing works great for any product or service you provide to the customer.
In this course, delegates will learn topics like planning, strategy and testing, customer experience and usability, mobile marketing, social media marketing, content strategies, SEO, PPC and many more, which help them to enhance their skills.
Absolutely, Digital Marketing offers a plethora of career opportunities across various industries. With our Digital Marketing Course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.
Digital Marketing involves various platforms for reaching and engaging with target audiences online. Some of the key platforms include social media platforms like Facebook, Instagram, Twitter, and search engines like Google, Bing, Yahoo, and more.
Search Engine Optimisation (SEO), email marketing, mobile marketing, affiliate marketing, Pay-Per-Click (PPC) advertising, content marketing, and social media marketing are some of the different types of Digital Marketing. Learn more about the subject from this course on Digital Marketing.
This course on Digital Marketing equips you with the expertise needed to create innovative marketing strategies, boosting brand awareness, market value, and sales for your organisation. It paves the way for coveted job titles like CRM Manager, Email Marketing Manager, E-commerce Manager, Digital Manager, SEO Specialist, Social Media Manager, and other high-paying roles.
Pursuing this Digital Marketing Course helps you gain in-depth knowledge about Search Engine Optimisation (SEO), best practices to achieve ROI, key strategies and tactics to maximise SEO, ways to test emails for continuous improvement, the role of social media in businesses, and many other knowledgeable concepts.
The training fees for Digital Marketing Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Digital Marketing Package

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5 courses

Total without package:  £4975

Package price:  £2995 (Save £1980)

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