Course information

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimisation

Module 5: Content Strategy

  • Why Content is (still) Pivotal
  • Developing Content for Different Customer Segments
  • Content and SEO: Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimisation
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

Show moredowndown

Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities. 

These Digital Marketing Courses are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives:

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimise websites and enhance conversion rates 
  • To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
  • To instruct participants in utilising social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.

Show moredowndown

What’s included in this Digital Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors  
  • Digital Marketing Certificate           
  • Digital Delegate Pack

Why choose us

Our Glasgow venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Glasgow is the largest city in Scotland and is the third largest city in the UK. The population of Glasgow is around 600,000 inhabitants. Glasgow is now considered the largest seaport in Britain. Glasgow is well known for its higher education facilities and has four universities within 10 miles of the city centre. The four main universities in Glasgow are the University of Glasgow, University of Strathclyde, Glasgow Caledonian University and University of the West of Scotland. There are also a few colleges and higher education facilities in Glasgow such as; the City of Glasgow College, Glasgow Clyde College and Glasgow Kelvin College.

The Higher education facilities include Jordanhill Teacher Training College, Royal Conservatoire of Scotland and Glasgow School of Art. The University of Glasgow is the fourth oldest University in the UK. It was founded in 1451. Glasgow originally only educated wealthy students but has however become a pioneer in higher education. Glasgow offered studies to the wealthy in Law, Medicine, Civil Servicing, Teaching and Church Studies. The University of Glasgow currently offers degrees in Arts, Humanities, Modern Languages, Sciences, Medicine, Veterinary Medicine, Engineering and Social Sciences. The University of Glasgow had some notable alumni such as Lady Hazel Cosgrove who became the first woman to be appointed as a permanent seat as a judge in the Court of Session. The University of Strathclyde is another major university in Glasgow. It was established in 1796 and is the third largest university in Scotland with around 20,000 students in attendance. The University offers various degrees in areas such as Engineering, Architecture, Chemistry, Mathematics, Physics, Education, Law, Psychology and Economics.

The University of Strathclyde also has many notable alumni and academics such as Jim McColl who is the richest man in Scotland, Henry Faulds who founded fingerprint identification and John Logie Baird who invented the world’s first working television. The Glasgow Caledonian University is another university located in Glasgow. It has roots tracing back to 1875 but was formally established in 1993. Glasgow Caledonian has around 18,000 students in attendance and is one of Scotland’s Largest Universities. Glasgow Caledonian is ranked among the UK’s top 10 universities. Glasgow Caledonian has many notable alumni, such as Gordon Brown and Neil Buchanan. 

Popular searched areas in and around Glasgow include:-

  • Balmaha
  • Barrhead
  • Bearsden
  • Bishopbriggs
  • Blantyre
  • Bowling
  • Cambuslang
  • Cumbernauld
  • East Kilbride
  • Giffnock
  • Ibrox
  • Kilsyth
  • Kirkintilloch
  • Milngavie
  • Mount Vernon
  • Newton Mearns
  • Pollock
  • Rutherglen
  • Uddingston

Show moredown

Address

Glasgow

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Glasgow. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Glasgow, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Glasgow. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Digital Marketing Training in Glasgow sessions.

best_trainers

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

venues

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

small_classes

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

value_for_money

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Digital Marketing Training in Glasgow FAQs

Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
Like any form of marketing, the purpose of Digital Marketing is to promote and sell a product or service. More specifically, the use of Digital Marketing is to connect a business or organisation with its target audience via digital channels.
Taking our Digital Marketing Course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.
There are no prerequisites for attending this Digital Marketing Training Course.
A Digital Marketing Manager's primary role involves strategically planning and overseeing campaigns to promote products, brands, and services while assessing performance metrics against set goals. They also evaluate the overall customer experience across various channels. Our course on Digital Marketing will empower you to effectively manage these responsibilities within an organisation.
Yes, whether you have a B2B or B2C business, Digital Marketing works great for any product or service you provide to the customer.
In this course, delegates will learn topics like planning, strategy and testing, customer experience and usability, mobile marketing, social media marketing, content strategies, SEO, PPC and many more, which help them to enhance their skills.
Absolutely, Digital Marketing offers a plethora of career opportunities across various industries. With our Digital Marketing Course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.
Digital Marketing involves various platforms for reaching and engaging with target audiences online. Some of the key platforms include social media platforms like Facebook, Instagram, Twitter, and search engines like Google, Bing, Yahoo, and more.
Search Engine Optimisation (SEO), email marketing, mobile marketing, affiliate marketing, Pay-Per-Click (PPC) advertising, content marketing, and social media marketing are some of the different types of Digital Marketing. Learn more about the subject from this course on Digital Marketing.
This course on Digital Marketing equips you with the expertise needed to create innovative marketing strategies, boosting brand awareness, market value, and sales for your organisation. It paves the way for coveted job titles like CRM Manager, Email Marketing Manager, E-commerce Manager, Digital Manager, SEO Specialist, Social Media Manager, and other high-paying roles.
Pursuing this Digital Marketing Course helps you gain in-depth knowledge about Search Engine Optimisation (SEO), best practices to achieve ROI, key strategies and tactics to maximise SEO, ways to test emails for continuous improvement, the role of social media in businesses, and many other knowledgeable concepts.
The training fees for Digital Marketing Course certification in Glasgow starts from £995
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Digital Marketing Courses?

backBack to course information

Digital Marketing Package

Save upto 40%
5 courses

Total without package:  £4975

Package price:  £2995 (Save £1980)

Purchase now
cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.