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Course Information

Google Analytics Masterclass Outline

  • Google Analytics Reports and Tools
  • Data
  • Paid Search, Organic Search, PPC, CPC, and SEO
  • Page Tags
  • Pageviews
  • What can Web Analytics Achieve?
  • Google Analytics Workings
  • Exporting, Emailing, and Scheduling Reports and Dashboards
  • Online and Offline Campaigns
  • Landing Pages
  • Visitors Flow
  • Converting Traffic
  • Content Reports
  • Metrics
  • Traffic Sources
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Custom Reports
  • Implementing and Configuring Google Analytics
  • Defining Goals
  • Sorting Problems with Traffic Sources
  • Using Tools to Export
  • Social Media Traffic
  • Advanced Reporting
  • Internal Site Search
  • Advanced Customisation

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Who should attend this Google Training Course?

This Google Analytics training course is designed for those placed in website marketing roles, such as Web Analysts and Digital Marketers, and anyone wishing to enhance their website’s performance using Google Analytics.


There are no requirements for this Masterclass, so anyone can attend.

Google Analytics Masterclass Overview

This 1 day Google Analytics Masterclass provides delegates with knowledge of how data is collected, stored, and presented. Delegates will learn to extract valuable information from Google Analytics, such as the number of people visiting their website, how long their visits last, and what they visit whilst on the site. They will then discover what to do with the information they find, to assure that the elements attracting people continue to be prominent, whilst the things people are not clicking on are removed for the purpose of expenditure savings.

By the end of this Masterclass, individuals will possess good knowledge of how to collect credible information relating to the usability of websites. Ultimately, delegates will be able to convert their findings into achieving business goals. 

Google Analytics Advanced adopts a more hands-on approach than the introductory training course, enabling delegates to tailor their knowledge to real scenarios, and providing them with the skills to monitor their own websites efficiently by making the best use of Google Analytics features. Following this training course, delegates will be able to implement what they learn within their own organisation immediately.

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What's included in this Google Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
The price for Google Analytics Masterclass certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider in the world for Google Analytics Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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