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This 1 day Google Analytics Masterclass provides delegates with knowledge of how data is collected, stored, and presented. Delegates will learn to extract valuable information from Google Analytics, such as the number of people visiting their website, how long their visits last, and what they visit whilst on the site. They will then discover what to do with the information they find, to assure that the elements attracting people continue to be prominent, whilst the things people are not clicking on are removed for the purpose of expenditure savings.
By the end of this Masterclass, individuals will possess good knowledge of how to collect credible information relating to the usability of websites. Ultimately, delegates will be able to convert their findings into achieving business goals.
Google Analytics Advanced adopts a more hands-on approach than the introductory training course, enabling delegates to tailor their knowledge to real scenarios, and providing them with the skills to monitor their own websites efficiently by making the best use of Google Analytics features. Following this training course, delegates will be able to implement what they learn within their own organisation immediately.
This Google Analytics training course is designed for those placed in website marketing roles, such as Web Analysts and Digital Marketers, and anyone wishing to enhance their website’s performance using Google Analytics.
There are no requirements for this Masterclass, so anyone can attend.
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Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell