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Course Information

Google Adwords Masterclass Course Outline

Module 1: PPC

  • What is PPC?
  • How does PPC work?
  • PPC Goals

Module 2: Google AdWords

  • How do Google Know Which Ads to Display?
  • Important Factors in Search Ads
  • Advantages of AdWords

Module 3: Bidding and Quality Score

  • Determine a Bid Strategy Based on Goals
  • Types of Quality Score

Module 4: Quality Score Factors

  • Improving Quality Score
  • How to Increase Quality Score?

Module 5: Keyword Match Types

  • How Keyword Match Types Work?

Module 6: Competitor Research

  • Introduction
  • Tools

Module 7: Writing Adverts

  • Write Successful Text Ads

Module 8: Google Keyword Planner

  • Instructions Related to the Keyword Planner
  • Filtering Keywords from your Keyword Plan

Module 9: Initiating an Ad Campaign

  • Stages for Initiating a Successful Ad Campaign

Module 10: Google AdWords Account

  • Steps are Followed for Creating a Google AdWords Account

Module 11: Ad Extensions

  • Introduction
  • Categories of Ad Extensions

Module 12: Tracking Options

  • How Tracking Works?
  • AdWords Conversion Tracking Options
  • About URL options

Module 13: Assessment of Changes

  • About Assessments
  • Available Assessments

Module 14: Google Ad Preview Tool

  • How to Use the Google Ad Preview Tool?

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Who should attend this Google Training Course?

  • Digital Marketing Personnel
  • Business Owners
  • Entrepreneurs


There are no prerequisites for this course.

Google Adwords Masterclass Overview

Google Adwords is a useful tool for establishing and managing paid search campaigns. By attending our one-day Google Adwords Masterclass, you will learn the fundamental features of this tool, and understand how to create strategic and successful paid search campaigns. In addition, you will be taught about PPC (Pay Per Click), targeting, research, writing ads, and campaign optimisation. Armed with this knowledge, you will be capable of launching and managing a successful campaign, resulting in a variety of business benefits.

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What's included in this Google Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Google Ads is an online advertisement platform developed by Google where advertisers pay to run campaign such as: Search Network Campaign, Display Network Campaign, Shopping Campaign, Video Campaign, App Campaign
Google Ads help to reach the target audience, increase leads, and conversion rate.
Google ads may take up to 24 hours before your campaign shows impression and click statistics.
Google provides Google AdWords/Ads and Google AdSense services, and both are related to creating and delivering ads. Google Ads program allows the business to create an online display, video, and text ads on Google associated SERPs and content pages. Google AdSense will enable publishers to work with Google to place those advertisements on their web-pages to earn money.
In this Google Ads Masterclass course, you will learn about Keyword Research, PPC Techniques and Tools helping you to create effective ads campaign.
The price for Google Adwords Masterclass certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Google Adwords Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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Digital Marketing Package

Save upto 40%
5 courses
Included courses:

Social Media Masterclass£1295

SEO Masterclass£995

Digital Marketing Masterclass£995

Google Analytics Masterclass£1295

Google Adwords Masterclass£1295

Total without package:  £5875

Package price:  £3495 (Save £2380)

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