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One of our training experts will be in touch shortly to go overy your training requirements.

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One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Google Tag Manager Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • 5 Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Google Tag Manager – Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager (GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager - Getting Started

  • Introduction to Tag
  • Creating Your First Tag
  • Triggers and Variables
  • Debugging a Tag

Module 4: Google Tag Manager - Track Tags

  • Page View Tag
  • Link Tags
  • Event Tracking
  • Form Tracking

Module 5: Google Tag Manager – Organise The Interface

  • User Management
  • Folders

Module 6: Google Tag Manager - Publish A Tag and The Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer Events
  • Inspecting the Data Layer
  • Variables in the Data Layer

Module 6: Google Tag Manager - Advanced Tracking

  • Implementing Custom Events
  • Mouse Scroll Tracking

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Prerequisites

In this Google Tag Manager Masterclass training, there are no formal prerequisites.

Audience

The Knowledge Academy's Google Tag Manager Masterclass is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

This training will cover various concepts, such as:

  • Basics to Google Tag Manager
  • Product marketing tools
  • How does Google Tag Manager work?
  • How to create an account with Google Tag Manager (GTM)?
  • Google Tag Manager interface
  • Introduction to tag and creating the first tag
  • How to debug a tag?
  • How to track tags
  • How to organise the interface?
  • How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
In this Google Tag Manager Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Google Tag Manager Masterclass is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Google Tag Manager Masterclass certification in the United Kingdom starts from £795
The Knowledge Academy is the Leading global training provider in the world for Google Tag Manager Masterclass.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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