Google Tag Manager Masterclass | Digital Marketing Course in Exeter

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Google Tag Manager Certification

Exeter

Google Tag Manager Certification in Exeter helps learners understand Google Tag Manager fundamentals. Professionals develop skills in setting up GTM, creating and publishing tags, using triggers and variables, event tracking, debugging, and managing analytics for digital marketing success.

Attain the basic knowledge with our of Google Tag Manager Certification.
Gain knowledge of how to set up a Google Tag Manager.
Learn how to create and publish the tags and implementing custom events.

Dates & Prices

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Google Tag Manager Certification Black Friday Offers

Google Tag Manager Certification is part of our Black Friday sale. Lock in 61% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM £895 ~~£2,295~~ SAVE £1,400

Offer ends 27 November 2026

Google Tag Manager Certification Overview

Course syllabus

Who it’s for

What’s included

FAQs

Google Tag Manager Outline

Module 1: Fundamentals

Introduction to Google Tag Manager
Reasons to Start Using Google Tag Manager
Product Marketing Tools

Module 2: Set Up

How Does Google Tag Manager Work?
Create a Blog
Create an Account with Google Tag Manager(GTM)
Google Tag Manager Interface

Module 3: Google Tag Manager

Introduction to Tag
Create Tag
Triggers and Variables
Preview and Debug Containers

Module 4: Track Tags

Page View Triggers
Link Tags
Event Tracking

Module 5: Organise the Interface

User Management
Folders

Module 6: Publish a Tag and the Data Layer

Creating Environments in Google Tag Manager
Data Layer
Variables in the Data Layer

Module 7: Advanced Tracking

Implementing Custom Events

Who should attend this Google Tag Manager Training?

The Google Tag Manager Course is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:

Digital Marketers
Web Analysts
Website Developers
E-commerce Managers
Content Managers
Small Business Owners
Data-Driven Professionals

Prerequisites of the Google Tag Manager Course

There are no formal prerequisites for this Google Tag Manager Course.

Google Tag Manager Course Overview

Google Tag Manager (GTM) is an essential tool for marketers and website owners, enabling them to manage and deploy marketing tags without extensive coding knowledge. This streamlined solution simplifies the tracking of website analytics and user interactions, making it easier to optimise marketing efforts and improve overall website performance.

This course is particularly beneficial for digital marketers, web developers, data analysts, and e-commerce professionals who wish to enhance their skills in managing tracking codes and improving their online strategies.

This 1-day Google Tag Manager Course by The Knowledge Academy will empower professionals with the skills to effectively implement Google Tag Manager in their projects. Delegates will learn to set up GTM, manage tags, and utilise event tracking to gain valuable insights into user behaviour. The course equips attendees with the knowledge to streamline their tracking processes, ultimately enhancing their marketing effectiveness.

Course Objectives

To understand the fundamentals of Google Tag Manager
To learn to create and manage tags effectively
To implement event tracking for user interactions
To integrate Google Analytics with GTM
To utilise built-in variables and triggers
To troubleshoot and debug tags efficiently
To ensure compliance with data privacy regulations
To optimise marketing strategies using GTM insights

Upon completion of the course, delegates will have the practical skills to implement Google Tag Manager, driving improved data accuracy and marketing performance in real-world applications.

What’s included in this Google Tag Manager Course?

World-Class Training Sessions from Experienced Instructors
Google Tag Manager Course Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Train Your Workforce

Looking for Google Tag Manager Certification in-house or onsite training Exeter. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,536 organisations

The Knowledge Academy is an approved training supplier to 53,536 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Exeter venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Popular searched areas in and around Exeter include:-

Cadbury
Clapham
Cowley
Cranbrook
Exminster
Exton
Farringdon
Hele
Ide
Kenn
Kenton
Silverton
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St Thomas
Starcross
Tedburn St Mary
Topsham
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Ways to take Google Tag Manager Certification in Exeter

Classroom

Face to face with your trainer in a small group, at our Exeter venue in Exeter.

Best for: people who learn best in the room.

1 day · next Fri 12 Feb 2027

See classroom dates

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 18 Dec 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

Google Tag Manager Certification Schedule in Exeter

Classroom · Exeter

Next: Fri 12 Feb 2027

4 dates in 2027 · 1 day · £2,995

View classroom dates

Live Online · Same trainer and syllabus Soonest

Next: Fri 18 Dec 2026

5 upcoming dates · 1 day · £2,295

View online dates

Classroom · Exeter

Online Instructor-Led

Online Self-Paced

Onsite

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Package deals for Google Tag Manager Certification in Exeter

Our training experts have compiled a range of course packages on a variety of categories in Google Tag Manager Certification, to boost your career. The packages consist of the best possible qualifications with Google Tag Manager Certification, and allows you to purchase multiple courses at a discounted rate.

Google Tag Manager Masterclass | Digital Marketing Course in Exeter FAQs

What is Google Tag Manager?

Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code.

What time shall I arrive at the venue?

Please arrive at the venue at 8:45am.

What are the prerequisites for Google Tag Manager Course?

There are no formal prerequisites for this Google Tag Manager Course

Who should attend this Google Tag Manager Training?

The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.

Do you offer support for the course?

The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.

What is included in the Google Tag Manager Certification?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this GTM Training?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

How can I benefit from taking a Google Tag Manager Course in Exeter?

Google Tag Manager allows you to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

Can this Google Tag Manager Training help me transition into a career in digital analytics?

Absolutely! This Google Tag Manager training equips you with essential skills in tracking and data management, making it an excellent foundation for a successful career in digital analytics.

Can this Google Tag Manager Training Course help me improve my business's digital marketing efforts?

Yes, this Google Tag Manager training course enhances your ability to implement effective tracking and analytics, significantly improving your business's digital marketing efforts and decision-making processes.

Will this Google Tag Manager Course teach me how to integrate GTM with other tools?

Yes, this Google Tag Manager course includes training on integrating GTM with various tools, enabling you to streamline tracking and enhance your analytics capabilities effectively.

How can GTM Training improve website performance?

With GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

Why choose The Knowledge Academy in Exeter over others?

The Knowledge Academy in Exeter stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Google Tag Manager Certification in Exeter?

The training fees for Google Tag Manager Certification in Exeter starts from £2295

Which is the best training institute/provider of Google Tag Manager Certification in Exeter?

The Knowledge Academy is one of the Leading global training provider for Google Tag Manager Certification.

What are the best Digital Marketing Courses courses in Exeter?

Please see our Digital Marketing Courses courses available in Exeter

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Why choose The Knowledge Academy

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water