Top 15 Benefits of Digital Marketing

The essence of marketing is based on forging relationships with the right consumers at the right time and being a part of all business stages with them. Digital Marketing refers to the promotion of products or services to a target audience via the internet. It is the most effective manner to establish a brand personality, reach out to a wide range of potential consumers, create a loyal customer base, and more.  

There are multiple types of Digital Marketing methods based on the type of content dealt with. Content marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and email marketing are some of them. It’s safe to say that Digital Marketing is the best way to interact with your target audience, establish a relationship, and promote your brand.  

According to the Digital Advertising Report 2022, it is stated that global mobile revenue in the Digital Marketing sector would be up to 69% by 2027. The top 15 Benefits of Digital Marketing include global reach, approachable medium, cost-effectiveness, brand awareness, and many more. Read further to learn more! 

Table of Contents

1) Top 10 Benefits of Digital Marketing for Business  

     a) Global reach   

     b) Approachable medium  

     c) Cost-effectiveness 

     d) Brand awareness  

     e) Effective targeting 

     f) Multiple strategies 

     g) Increased engagement  

     h) Measurable results  

     i) Better conversion rates  

     j) Better chance at remarketing  

2) Top Digital Marketing channels and how to use them?  

3) Conclusion 

Benefits of Digital Marketing

Almost all businesses have taken to the internet nowadays, and this has increased competition among brands. Companies fight for a spot that will make their brand visible to the maximum number of consumers, which is a testament to how effective Digital Marketing is. Let’s look at some of the reasons that contribute to its importance. Here are the top 15 Benefits of Digital Marketing: 

Approachable medium 

One of the biggest advantages of Marketing with the internet as a medium is its flexibility. It is a highly approachable medium that allows anyone to start and promote a business, which can be accessed from anywhere. 

For example, small business owners are prime examples of using Digital Marketing to establish their brand and grow on the internet. The owners of these businesses could be anyone, such as a 16-year-old girl trying to make more pocket money or a 50-year-old woman pursuing an old passion as a business. 

The inclusivity of the internet makes it an open ground of opportunities for anyone who has a clear vision and knows how to use the internet to their benefit. Digital Marketing is a great way to connect with a wider group of people who could potentially fall under your customer base. 

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Cost-effectivness
 

Digital Marketing is a better investment compared to offline Marketing due to its wider reach and lower cost. Opting for Digital Marketing for your business allows you to save on rent, maintenance, and other charges that come with handling a physical store.  

This method can also bring in extra income for businesses that already have a physical store. Selling your products or services online and offline simultaneously can increase your sales. One of the other Benefits of Digital Marketing lies in its flexibility regarding sudden changes in advertising plans or strategies.  

Digital Marketing helps you analyse the performance of different digital channels, allowing you to determine the right one. This saves a lot of time and money. Tracking the performance of channels is possible with analytics software, which is a luxury that offline Marketing practices do not offer. 

Brand awareness  

Another benefit of Digital Marketing is that it helps you build brand recognition and awareness among your target audience. Brand awareness is the strategy in which people become familiar with your brand and its services or products. It is important for businesses that want to attract new customers and retain existing ones. Digital Marketing can help brands create a consistent and strong image across various online platforms, such as your website, social media, blogs, videos, podcasts, etc. By creating engaging content, you can showcase your brand personality, values, and benefits to your audience. Digital Marketing tools like PPC, SEO, Email Marketing, etc., can help you increase your brand visibility and reach more people who are interested in what you have to offer. 

Effective Targeting 

Digital Marketing offers the freedom to choose the group of people you wish to target. Instead of blindly promoting brands to a large audience, it's possible to determine a target audience and direct your efforts towards them. The first step in attracting a group of potential customers is to understand their interests. 

When your marketing strategies are directed at an audience interested in your brand and what your brand stands for, it becomes easier to convert them into customers. Audiences can be targeted based on various factors such as location, age, etc. Location targeting refers to focusing on a certain geographical area that has the maximum number of potential customers or a like-minded audience. 

Your choice of medium also contributes to determining a target audience. For example, Instagram stands as a social media platform boasting millions of users, primarily comprising a younger demographic. 



 

Multiple strategies  

Digital Marketing also offers you the flexibility to use different strategies and tactics depending on your business goals, type, and industry. There are different businesses that have different preferences and needs. For example, a B2B business that wants to generate more leads from international markets may use a different strategy than a B2C local business that sells clothes online. Some of the common Digital Marketing strategies include Content Marketing, SMM, SEO, Email Marketing, Video Marketing, Influencer Marketing, etc. Each of these strategies has its advantages and disadvantages, and you need to test and analyse the results to find out what works best for your business. A successful Digital Marketing strategy adapts and evolves according to the changing needs of your business. 

Increased engagement  

One of the Benefits of Digital Marketing is that it enables you to increase your engagement with your audience. Engagement is the degree of interaction and involvement that your audience has with your brand online. Various metrics, such as likes, shares, comments, views, clicks, and more, can be employed to gauge it. The more you engage with your audience online, the more you can build trust and loyalty with them. Digital Marketing allows brands to create and share content that appeals to their audience's interests, needs, and emotions. You can use Digital Marketing tools, like chatbots, quizzes, polls, surveys, etc., to interact with your audience in real-time and provide them with personalised experience 

Measurable Results 

The effectiveness of Marketing strategies can be measured using web analytics software. This is one of the most significant Benefits of Digital Marketing. It makes it easier for companies to determine the best possible follow-up plan for the next Marketing campaign based on the feedback of the current Marketing plan. 

Analytics helps provide a concise and visual plan that can be followed for making creative marketing strategies that can bear useful results. Some of the data that can be collected during this process includes the total number of website visits, the channel(s) that produce the most traffic, bounce rate, mobile traffic, engagement rate, and more. Let’s understand some of these in detail: 

a) Total website visits: Among the vast range of Digital Marketing metrics, total website visits hold a high level of significance. You can increase your website visits by creating meaningful and engaging content in the form of blogs, videos, etc, and publishing them on your page. Blogs can drive a lot of traffic to your website depending on their quality. 

b) Bounce rate: Have you ever visited a website and left immediately because it wasn’t what you were looking for? This action gets converted to a Digital Marketing metric called bounce rate. It showcases the number of people who left the website instantly by not engaging with anything on it.

A high bounce rate is an indication of a weak website. The fault could lie in your design, content, or even the colours used. The bounce rate can be brought down by fixing the factors that are contributing to the absence of engagement. 

c) Mobile traffic: Nowadays, there is a gradual shift from desktops to mobiles while pursuing Digital Marketing, which means most customers use the internet on their phones, accounting for Mobile traffic. To meet the likes of mobile users, website pages are required to be mobile-friendly.

For instance, how many times have you opened a website and left immediately because the text wasn’t aligned or because of weird image placements? Your website is a reflection of your brand personality and, therefore, must be readily available in the best possible format all the time. Optimising websites according to different devices, especially mobiles, is, therefore, an important step in improving mobile traffic. 

Better conversion rates 
 

Conversion rates in Digital Marketing refer to the percentage of users that have visited your website and taken an action which fulfils your company’s Marketing objectives. A high conversion rate is reflective of high-quality content and effective Call-To-Actions (CTAs). 

Using Digital Marketing metrics to measure the performance of different aspects of your strategy is an effective process that shows you where the lead got converted from. Conversion is successful in various stages, such as clicking on an ad or providing your email address to the page you are directed to. These processes can lead to the conversion of a potential customer to a paying customer. 

Better chance at remarketing 

Remarketing is the practice of redirecting advertisements to users who have already shown interest in your brand. It is directed towards users who have visited a brand’s website before but have not taken any action to engage. 

Personalised ads are highly effective at the remarketing stage. Swiggy is a good example that illustrates the use of remarketing. When you add a food item to the cart and do not purchase it right away, the company sends you personalised messages on your phone. Sometimes, they even mention your name. The inclusivity creates a sense of trust in the user, and most of the time, they go back to the application to complete their order or make a new one. 

Consumer behaviour patterns have indicated that there are multiple types of consumers. While some prefer to visit websites and fulfil their needs right away, others find it comfortable to take time to consider a brand before engaging with it. Remarketing is the perfect way to renew the latter half’s interest and successfully convert them to a customer. 
 

Generating Leads 

A lead is a potential customer who has shown an interest in your product or service. Generating leads refers to the process of bringing in those potential customers and slowly converting them to customers. It starts with a user discovering your website and clicking on one of the Call-To-Actions (CTAs), which directs them to a landing page. This page will retrieve user information like their email, and use that point of contact to nurture their newly formed relationship. 

A sales funnel is an important tool that can help in lead generation. It represents the journey of a customer while purchasing anything. This allows you to gain insight into the customer’s mentality at various stages of the business. Holding this information helps you craft the right messages for every stage. There are four main stages in the sales funnel: 

a) Awareness: The awareness level is where your brand gets noticed first. This could be through any platform like social media or even word-of-mouth. The quality of your Marketing strategy sill determines how the users will move down the funnel. 

b) Interest: The second stage is where users spend time researching the brand to determine its function and relevance in their lives. They analyse the problem your brand wishes to solve through your product or service, and try to determine if your brand is the best out there. 

c) Decision: As users are well aware of what your brand does and how, they can now look for the last round of data before making purchases, such as the price and guarantee options. 

d) Action: The last stage of the sales funnel is called action because it ultimately depends on whether the user will ‘act’ on their interest and finally make a purchase. The success of lead generation is determined by whether a deal is made. 

Improved Visibility 

Establishing a presence in the digital domain is an essential part of Digital Marketing. Reflecting your brand personality in every ad and content you publish can help your brand seep into the public’s mind and retrieve desirable results. There are many strategies that can be followed to improve visibility. Here are some ways to improve your brand visibility: 

a) SEO: Making your content SEO-friendly is a great way to climb up the visibility ladder in the digital domain. The process involves optimising your content or website to improve ranking on search engines. This can be achieved through posting quality content like blogs, as a result of elaborate keyword researches, addition of external and internal links, and more. 

b) Blogs: Blogs can prove extremely useful in driving traffic to your website. Formulating good quality blogs with engaging and informative content via effective SEO strategies is a proven method to improve visibility.  

c) Posting customer reviews: A positive customer review is bound to leave a positive influence on its readers. Therefore, it is always recommended to leave customer reviews and testimonials on your brand website. The more the reviews published, the more credibility your brand will gain. 

d) Social media: Social media platforms like Instagram, Facebook, and LinkedIn are beneficial for Brand Marketing. With their exorbitant number of users, the opportunity to improve reach and expand your customer base is high. Content can be posted and shared in the form of images, videos, etc.  

Personalisation
 

Personalisation is the process of sending messages crafted to suit the preferences of the customers, making them feel like the brand is listening to them. It makes users feel like their relationship with the brand is valuable and worthwhile. Personalisation is a proven method of retaining customers, as a high percentage of people have reacted positively to it. The process begins with learning about your consumers' needs and credentials, which will serve as the basis for your content. 

Personalisation can be implemented in various ways, from the content of the emails you send to the captions of your brand's social media posts. The effectiveness of this method relies solely on the content creators and strategy makers of the company. When customers feel recognised as individuals, they are more likely to engage with your product or service. 

Customer loyalty is one of the benefits that personalisation can offer. When your content is tailored around the personality of your user, they feel acknowledged, creating a sense of trust. This, in turn, makes your brand stand out and become more memorable, leading to increased sales. 

Scope of A/B tTesting  

A/B testing is an important component of Digital Marketing that has a wide scope in this field. A/B testing is a method of differentiating two versions of the same element or campaign to see which one performs better. You can use A/B testing to optimise various aspects of your Digital Marketing efforts, such as:  

a) Website oOptimisation: You can improve your website design and functionality by testing different elements such as calls-to-action buttons (CTAs), landing pages (LPs), navigation menus (NMs), etc.  

b) Social mMedia Marketing: You can create effective social media content by testing different versions of post copy (PC), videos (V), images (I), etc. You can see which version gets more engagement from your audience.  

c) Email Marketing: You can enhance your email campaigns by testing different variations of subject lines (SLs), images (I), email copy (EC), etc. You can see which version gets more open rates (ORs) and click-through rates (CTR).  

d) Mobile aApp Optimisation: You can refine your mobile app user experience (UX) by testing different elements such as app icons (AI), in-app messaging (IM), push notifications (PN), etc.  

A/B testing helps you make data-driven decisions and improve your Digital Marketing results over time.  

Improved Customer Experience 

Customer Experience (CX) in the digital domain is all about customers' interactions with a brand across various channels. One of the key factors that contributes to a smooth CX is the ease with which users can access information from websites. 

Digital Marketing allows brands to customise their products or services to match the customer persona, which helps to deepen customer loyalty. Data about customers' preferences can be collected through the Internet of Things (IoT) or other mediums. This data can then be used to analyse customer behaviour patterns and develop better marketing strategies in the future. Personalisation is a crucial element in all strategies aimed at improving CX. 

Top Digital Marketing channels and how to use them? 

The choice of Digital Marketing channels depends on the specific Marketing goals, target audience, budget, and industry. A successful Digital Marketing strategy often integrates multiple channels to optimise reach and achieve different outcomes.  

1) Search Engine Optimisation (SEO): SEO aims to enhance a website's structure and content to make it more relevant and visible on Ssearch Eengine Rresults Ppages (SERPS). It helps attract organic traffic and boost brand visibility. 

2) Pay-Per-Click Advertising (PPC): PPC involves creating ads for search engines or other platforms and paying when users click on the ads. It can be used to increase conversions, generate leads and boost website traffic.  

3) Social Media Marketing: Another channel is social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer opportunities to connect with a target audience, drive traffic to landing pages or websites and create brand awareness,  

4) Content Marketing: Content Mmarketing involves producing and distributing content to attract and retain a specific audience. It can be in the form of articles, videos, infographics, blog posts or podcasts and helps establish brand authority and foster customer relationships.  

5) Email Marketing: Email Mmarketing involves sending personalised messages to a list of subscribers. It can be used to nurture leads, increase conversions, market products or services, and build customer loyalty.  

6) Influencer Marketing: Influencer Mmarketing leverages the popularity and influence of individuals or content creators to endorse a brand or product. It can help raise brand awareness, reach new audiences, and increase engagement.  

7)  Affiliate Marketing: Affiliate Mmarketing involves collaborating with affiliates who promote your services or products for a commission. It can help expand your reach, drive sales, and increase brand exposure.  

8) Display aAdvertising: Display advertising involves placing visual ads on social media platforms, websites or mobile apps. It can be used to drive traffic to your website and retarget users who have shown interest.  

9) Video Marketing: Video Marketing utilises video content to communicate and engage with the audience. It can be used to demonstrate products, provide tutorials, share customer testimonials, or create entertaining content to increase brand engagement.  

10) Mobile Marketing: Mobile Marketing focuses on targeting mobile device users through tactics like mobile ads, mobile apps, and SMS Marketing. It can be effective for reaching on-the-go consumers and driving local foot traffic.  

Conclusion

Digital Marketing has become a necessity for brand marketing. As the number of internet users continues to increase, the importance of adopting Digital Marketing for your product or service also grows. We hope this blog has helped you learn about the Benefits of Digital Marketing.  

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