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Module 1: Fundamentals
Module 2: Overcoming the Five Obstacles to Data-Driven Marketing
Module 3: Marketing Metrics
Module 4: Essential Nonfinancial Metrics
Module 5: Essential Financial Metrics
Module 6: Customer Lifetime Value
Module 7: From Clicks to Value with Internet Marketing Metrics
Module 8: Infrastructure for Data-Driven Marketing
Module 9: Marketing Budgets, Technology, and Core Processes
In this Data-Driven for Marketing Masterclass training, there are no formal prerequisites.
This Data-Driven for Marketing Masterclass training is designed for all marketers who want to attain a better knowledge of customers and their behaviour to enhance their campaign performance and Return on Investment.
Data-driven marketing is the technique of using customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising. The exponential growth has followed the increasing quality and volume of marketing data in innovative development and automation technology. The data-driven decision-making process gets the answers to questions such as who, where, when, what, and obtaining those answers actionably. Within the programmatic buying field, data-driven marketing is the most advanced. Through machine learning and leveraging algorithms, marketers and advertisers eliminate all of the guesswork from media planning and buying.
In this 1-day training, delegates will gain knowledge of the basic concepts of data-driven for marketing and its importance. Delegates will understand the essential marketing metrics. Delegates will also attain the experience of marketing, non-financial and financial metrics.
This training will cover various concepts, such as:
At the end of this training, delegates will also understand Return On Marketing Investment (ROMI) framework used for management decisions. Delegates will also understand how to overcome the barriers to professionalising marketing processes.
Why choose us
Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.
Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.
This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.
All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience
Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!
This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.
Our courses can be adapted to meet your individual project or business requirements regardless of scope.
Cut unnecessary costs and focus your entire budget on what really matters, the training.
This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.
Keep track of your employees’ progression and performance in your own workspace.
Course was run very smoothly, Richard our trainer was extremely knowledgeable and delivered the course in a succinct fashion with a twist of humour thrown in.
The course was great and the so was the trainer - brilliantly delivered and I would certainly recommend this course to my colleagues. Thanks to Richard for a great course and delivering it a tough environment virtually.
Richard was very knowledgeable and explained well
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Flexible delivery methods are available depending on your learning style.
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."
Diane Gray, Shell