X Marketing Course - United Kingdom

X Marketing Masterclass​ Outline

Module 1: Getting Started

• What is X?
• Why Do People Use X?
• Why Do Businesses Use X?
• X as a Business Tool
• Basic Functionality and Features
• Timeline
• Elements of a Tweet
• Home Screen
• Moments and Lists

Module 2: Introduction to X Marketing

• Connecting and Engaging
• Setting Up a X Account
• Writing Tweets
• Following People
• Gaining Followers
• Using Lists to Group People Together
• Using Shortened Links to Track Tweet Popularity

Module 3: X Business Strategy

• Pros and Cons
• Business Strategy Overview
• Listen
• Creating Your Plan
• Setting Your Content Strategy
• Implementation
• How Often Should I Post?
• Content Best Practices

Module 4: X Account Management

• Developing a Strategy
• Steps to Successfully Managing Your X Account
• Managing Your Account Settings
• What Hashtags Should I Use?
• Importance of Good Content
• Promoting Tweets
• Do I Need a Lot of Followers?
• Increasing Your Visibility
• Monitoring and Responding

Module 5: Concepts of X Marketing

• Ecosystem Approach for Engagement on X
• X Advanced Search
• Introduction to X Ads
• Campaign, Ad Group and Creative Structure
• Using X Analytics to Drive Content
• X Automation

Who should attend this X Marketing Training Course?

The X Marketing Course is designed for individuals and businesses seeking to enhance their online presence and effectively leverage X for marketing purposes. This course can benefit a wide range of professionals, including: 

• Small Business Owners.
• Marketing Professionals.
• Social Media Managers.
• Brand Managers.
• Communication Specialists.
• Public Relations Professionals.
• E-Commerce Entrepreneurs.

Prerequisites of the X Marketing Training Course

There are no formal prerequisites for this X Marketing Training Course.

X Marketing Masterclass​ Overview

X stands out as a pivotal platform for real-time information, enabling users to remain abreast of the latest news, trends, and global events as they happen. Beyond just information dissemination, it offers unparalleled opportunities for engagement and networking, allowing direct communication between brands, public figures, and their vast audiences.

X Marketing emerges as a potent means of promoting businesses and stands out as a predominant social media platform. Mastering it is crucial for professionals who aim to drive quality traffic to their blogs or establish a loyal follower base for their enterprises. When employed effectively, X can foster a two-way communication channel, enabling businesses to engage with followers, track competitors, and gauge customer sentiments.

This course, of all the other Digital Marketing Courses offered by The Knowledge Academy, is designed to equip delegates with a thorough understanding of X Marketing dynamics. Throughout this intensive 1-day course, delegates will delve into optimising X accounts, harnessing its features for diverse objectives, discerning the nature of content to post, and pinpointing the right audience for interaction.

Course Objectives:

• To equip delegates with advanced strategies for organic X growth and engagement.
• To hone skills in creating compelling X content that resonates with target audiences.
• To understand and apply X analytics for data-driven marketing decisions.
• To master the nuances of X advertising for maximised ROI.
• To cultivate strategies for effective brand representation and crisis management on X.

After completing the X Marketing Training, delegates will be well-equipped to leverage X as a powerful tool in their Digital Marketing arsenal. This course on X Marketing opens up new avenues for professionals looking to excel in the field of Digital Marketing, ensuring their skills remain current and valuable in the industry.

What’s included in this X Marketing Masterclass? 

• World-Class Training Sessions from Experienced Instructors    
• X Marketing Certificate 
• Digital Delegate Pack