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Course Information

Twitter Marketing Masterclass​ Course Outline

Getting Started

  • Twitter as a Business Tool
  • What is Twitter
  • Why Do People Use Twitter?
  • Why Do Businesses Use Twitter?
  • Twitter Overview
  • Getting to Know Twitter – Basic Functionality & Features
  • Timeline
  • Elements and Anatomy of a Tweet
  • The Home Screen
  • Moments and Lists

Introduction to Twitter Marketing

  • Business Features and Functions
  • Connecting and Engaging
  • Setting up a Twitter account, Writing Tweets, Following People and Gaining Followers
  • Using Lists to Group People Together
  • Using Keywords for Researching Topics
  • Using Shortened Links to Track Tweet Popularity
  • Introduction to Hashtags

Twitter Business Strategy

  • Pros and Cons
  • Using Twitter in Your Business Strategy
  • Business Strategy Overview
  • Business Strategy: Listen
  • Business Strategy: Creating Your Plan
  • Business Strategy: Setting Your Content Strategy
  • Business Strategy: Implementation
  • How Often Should I Post
  • Content Best Practices

Twitter Account Management

  • Developing A Strategy
  • 6 Steps to Successfully Managing Your Twitter Account
  • Setting Up Your Profile
  • Managing Your Account Settings
  • How Many Hashtags Should I Use?
  • What Hashtags Should I Use
  • How Often Do I Need to Tweet?
  • The Importance of Good Content
  • Promoting Tweets
  • Do I Need a Lot of Followers?
  • Increasing Your Visibility
  • Interacting and Engaging
  • Monitoring and Responding

Concepts of Twitter Marketing

  • The Ecosystem Approach for Engagement on Twitter
  • Mining Twitter for Relevant Contacts and Content
  • Twitter Advanced Search
  • Twitter Advanced: Growing Your Following
  • Twitter Ads: Introduction
  • Twitter Ads: Overview
  • Twitter Ads: Campaign, Ad Group, and Creative Structure
  • Twitter Ads Step 1: Choosing Your Campaign Objectives
  • Twitter Ads Step 2: Set Up Your Campaign
  • Using Twitter Analytics to Drive Content
  • Managing Twitter Workflow
  • Twitter Automation: Introduction
  • Twitter Automation: HootSuite
  • Twitter Automation: Buffer
  • Twitter Automation: ManageFlitter

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In this Twitter Marketing Masterclass training, there are no formal prerequisites.


This Twitter Marketing Masterclass is for anyone who wants to learn how to use Twitter for promoting their profile or business. This course is much more beneficial for:

  • PAs
  • EAs
  • Office Managers
  • Marketing Assistants
  • Business Development Managers
  • Entrepreneurs

Twitter Marketing Masterclass​ Course Overview

Twitter marketing can be defined as a way of promoting business directly and also the most common social media platform. It can assist people in bringing quality traffic to their blogs, if it is used in a useful way, and they can also create a group of followers for their business. It also allows to promote your business, talk to the followers, follow customers and competitors, which leads to a successful Twitter marketing. Twitter has a powerful evolution of offering measurable results for businesses as an established social media marketing tools.

This Twitter Marketing Masterclass Course will help the delegates to learn the basics of Twitter Marketing and its importance. The course starts from the beginning helping the delegates to set up their profile and takes them to post their first tweet. During this 1-day course, the delegates will learn how to organise twitter account, and use it most effectively for different things. The delegates will also be taken through the technical factors, what kind of things to post, and who to interact with.

This Twitter Marketing masterclass course covers the following topics:

  • setting up a twitter account, writing tweets, following people and gaining followers
  • Using lists to group people together
  • Using keywords for researching topics
  • Using shortened links to track tweet popularity
  • Twitter Ads
  • Hootsuite advanced and Hootsuite pro etc.

At the end of this training, delegates will be able to use Twitter for marketing, customer service, research and information gathering, or to set up a profile.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
In this Twitter Marketing Masterclass training, there are no formal prerequisites.
This Twitter Marketing Masterclass is for anyone who wants to learn how to use Twitter for promoting their profile or business.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Twitter Marketing Masterclass certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider in the world for Twitter Marketing Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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