Top 20 Digital Marketing Tools: A Complete Guide

In this ever-evolving digital landscape leveraging the right Digital Marketing Tools is essential for staying ahead. From Social Media Management to Search Engine Optimisation (SEO), these Tools offer various features to optimise various aspects of Digital Marketing.   

According to Statista, the total ad spending in the Digital Advertising market is expected to reach 534 billion GBP in 2023. By using the right Tools, you can expand the reach of your business and reduce expenses. In this blog, you will learn about the top Digital Marketing Tools for increasing your online presence, engaging your audience, and improving your business.   

Table of Contents      

1) Top Digital Marketing Tools 

     a) Sprout Social  

     b) HubSpot  

     c) Google Analytics  

     d) Mailchimp  

     e) SEMrush 

     f) Canva 

     g) Trello 

     h) Vidyard 

     i) Ahrefs 

     j) Salesforce 

2) Conclusion     

Top Digital Marketing Tools 

Best Digital Marketing Tools empower marketers to enhance their strategies, boost productivity, and drive significant results. Let's take a look at some of the top Digital Marketing Tools:  

Sprout Social  

Sprout Social offers a comprehensive Social Media Management (SMM) Tool suite. It simplifies Social Media tasks and enhances engagement with the audience. Its key features include:   

a) Content scheduling: Plan and schedule social media posts in advance for consistent and timely content delivery.   

b) Performance analytics: Track engagement, reach, and conversion metrics to measure the effectiveness of Social Media efforts.   

c) Audience targeting: Identify and understand the target audience through demographic and behavioural insights.   

d) Collaboration and approval workflows: Streamline team collaboration and ensure seamless content approval processes.   

e) Customer relationship management: Manage and nurture customer relationships through Social Media interactions.   

f) Competitor analysis: Gain valuable insights into competitors' Social Media strategies and performance.   

g) Reporting and presentation: Generate detailed reports and customisable dashboards for data-driven decision-making.   

h) Integrations: Seamlessly integrate with other Marketing Tools for enhanced efficiency and workflow optimisation.   

Sprout Social empowers marketers with robust SMM solutions, enabling them to navigate the digital landscape and drive results.


 

HubSpot  

HubSpot is an all-in-one automation platform for Marketing that simplifies and streamlines various aspects of Digital Marketing. It offers various features and functionalities to empower marketers. Key highlights include:   

a) Lead generation: Capture leads through forms, landing pages, and live chat, and nurture them throughout the buyer's journey.   

b) Email Marketing: Create personalised and targeted Email Campaigns to engage and convert leads into customers.   

c) CRM integration: Seamlessly integrate Customer Relationship Management (CRM) data to track interactions and enhance customer experiences.   

d) Analytics and reporting: Gain actionable insights into Marketing performance through robust analytics and reporting Tools.   

e) Social Media Management: Schedule and publish Social Media posts, engage with followers and monitor the conversations on different social networking platforms.   

f) Content management: Easily create, manage, and optimise content across various channels, including blogs and websites.   

g) SEO optimisation: Optimise content and web pages for search engines like Google and Bing to drive organic traffic and improve visibility.   

h) Marketing automation: Automate repetitive Marketing tasks, such as lead nurturing, email workflows, and Social Media posting. 

Google Analytics

Google Analytics is one of the Best important Digital Marketing Tools. It offers valuable data-driven insights for optimising Digital Marketing efforts. It provides various features and capabilities to help marketers make informed decisions. Its key functionalities include:   

a) Website tracking: Track and analyse website traffic, user behaviour, and conversion rates to understand audience engagement.   

b) Goal tracking: Set and monitor specific goals, like form submissions or e-commerce transactions, to measure success.   

c) Audience segmentation: Divide website visitors into segments based on demographics, behaviour, and interests for targeted Marketing.   

d) Behaviour flow analysis: Visualise the user journey on the website, identifying the most common paths and potential bottlenecks.   

e) E-commerce tracking: Monitor and analyse online sales performance, revenue, and product performance for e-commerce websites.   

f) Conversion tracking: Track and attribute conversions to specific Marketing channels, campaigns, and keywords.   

g) Customisable reporting: Create custom reports and dashboards tailored to specific metrics and business goals.   

h) Mobile app analytics: Gain insights into user behaviour and engagement within mobile applications.   

i) Real-time reporting: Monitor website activity and metrics in real-time to make immediate data-driven decisions.   

j) Integration capabilities: Connect Google Analytics with other Tools like Google Ads for comprehensive Marketing insights.   

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Mailchimp  

Mailchimp is a top Email Marketing platform that empowers marketers to create effective and engaging Email Campaigns. It offers multiple features and capabilities to drive Email Marketing excellence. Its key highlights include the following:   

a) Email campaign creation: Design visually appealing emails with drag-and-drop editors and customisable templates.   

b) Audience segmentation: Divide email subscribers into segments based on demographics, interests, and behaviours for targeted messaging.   

c) Personalisation: Customise emails with dynamic content and merge tags to deliver personalised experiences.   

d) Automation workflows: Set up automated email sequences based on user actions, such as welcome emails or abandoned cart reminders.   

e) A/B testing: Test different email variations to find the most effective subject lines, content, and call-to-actions.   

f) Analytics and reporting: Track email open rates, click-through rates, and conversion metrics to measure campaign success.   

g) Integration capabilities: Connect Mailchimp with other platforms, such as e-commerce or CRM systems, for seamless data synchronisation.   

h) Email deliverability: Ensure that emails land in subscribers' inboxes by optimising deliverability rates and reducing spam risks.   

i) Subscriber management: Easily manage email lists, handle subscriptions and unsubscribes, and maintain a clean contact database.   

j) Mobile optimisation: Create mobile-responsive emails that display correctly on various devices and screen sizes. 

SEMrush  

SEMrush is a comprehensive SEO Tool that empowers marketers to master Search Engine Optimisation. Best Digital Marketing Tools like SEMrush help improve their website's visibility in search results. It offers a range of capabilities and features to optimise SEO strategies. Key highlights include:   

a) Keyword research: Discover relevant keywords and analyse their search volume, competition, and trends.   

b) Competitor analysis: Gain insights into competitors' SEO strategies, backlinks, and top-ranking keywords.   

c) On-page SEO optimisation: Identify opportunities to optimise website content, meta tags, headings, and internal linking structure.   

d) Site audit: Analyse the website for technical SEO issues, crawling, and indexability to improve overall performance.   

e) Backlink analysis: Evaluate the quality and quantity of backlinks pointing to the website, identifying opportunities for link building.   

f) Rank tracking: Monitor keyword rankings and track progress over time to assess the effectiveness of SEO efforts.   

g) Content optimisation: Analyse content for readability, keyword usage, and optimisation suggestions to enhance search visibility.   

h) Local SEO: Optimise online presence for local searches, including managing local listings and monitoring online reviews.   

i) SEO reporting: Generate comprehensive reports to showcase SEO performance, track progress, and communicate results.   

j) Social Media integration: Analyse Social Media performance and its impact on SEO efforts, identifying opportunities for optimisation.   

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Canva

Canva is one of the most user-friendly Digital Marketing Tools. Marketers use it to create visually stunning and engaging content. It offers various features and templates to bring creativity to life. Its key highlights include:   

a) Customisable templates: Choose from a vast library of professionally designed templates for various content types, such as Social Media graphics, presentations, posters, and more.   

b) Drag-and-drop interface: Easily create designs by dragging and dropping elements onto the canvas.   

c) Image editing: Enhance images with filters, cropping, resizing, and other editing features to ensure visual appeal.   

d) Typography options: Access various fonts and typography Tools to create eye-catching text elements.   

e) Graphics and illustrations: Choose from an extensive collection of icons, illustrations, and graphics to add visual interest to your designs.   

f) Branding customisation: Upload your logos, fonts, and colours to maintain consistent branding across all designs.   

g) Collaboration: Invite team members to collaborate on designs and streamline the approval process.   

h) Social Media graphics: Create optimised graphics for different Social Media platforms, including posts, cover photos, and ads.   

i) Presentations: Design visually engaging presentations with slide templates and multimedia integration.   

j) Print materials: Design flyers, posters, business cards, and other print materials for offline Marketing campaigns.   

Trello  

It is one of the most versatile Digital Marketing Tools that help marketers streamline their workflows and collaborate effectively. It provides a visual and intuitive interface that enhances productivity and organisation. Key highlights include:   

a) Kanban boards: Organise projects and tasks using customisable boards, lists, and cards, allowing for easy visualisation of project progress.   

b) Task management: Create tasks as cards and assign them to team members, set due dates, add labels, and attach relevant files.   

c) Collaboration and communication: Enable team members to comment, tag others, and have real-time discussions on specific tasks or projects.   

d) Workflow automation: Automate repetitive tasks and actions using Trello's Power-Ups and integrations with other apps, boosting efficiency.   

e) Deadline tracking: Set due dates for tasks and receive notifications and reminders to ensure timely completion.   

f) Activity tracking: Monitor the activity log to stay updated on changes, comments, and progress made within the project.   

g) Calendar integration: Sync Trello with your preferred calendar app to visualise deadlines and tasks alongside other commitments.   

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Vidyard  

Vidyard is a powerful video Marketing Tool that empowers marketers to create, host, analyse, and optimise video content. It offers multiple features and capabilities to maximise the impact of video marketing strategies. Key highlights include:  

a) Video creation and editing: You can easily create professional-quality videos using Vidyard's intuitive video creation and editing Tools.   

b) Hosting and embedding: Host videos securely on Vidyard's platform and easily embed them on websites, landing pages, and Email Campaigns.   

c) Video analytics: Gain valuable insights into video performance, including views, engagement, drop-off rates, and viewer behaviour.   

d) Video SEO: Optimise videos for search engines by adding relevant metadata, transcripts, and captions.   

e) Video heatmaps: Visualise viewer engagement and behaviour through heatmaps, enabling data-driven improvements to video content.   

Ahrefs  

Ahrefs is a highly effective keyword research Tool that empowers marketers to uncover valuable insights and optimise their SEO strategies. It provides comprehensive features to find relevant keywords, analyse competitor strategies, and boost organic search rankings. Key highlights include:   

a) Keyword explorer: Discover new keyword opportunities by entering a seed keyword or domain and accessing a vast database of related keywords.   

b) Keyword difficulty analysis: Evaluate the competitiveness of keywords to prioritise targeting based on their difficulty score.   

c) Search volume data: Access accurate search volume data to understand specific keywords' popularity and potential traffic.   

d) SERP analysis: Analyse Search Engine Results Pages (SERPs) to gain insights into the top-ranking pages, their backlinks, and content optimisation strategies.   

e) Content gap analysis: Identify content opportunities by comparing your website's keywords with your competitors, revealing areas for improvement.   

f) Backlink analysis: Explore your competitors' backlink profiles to uncover potential link-building opportunities and improve your website's authority.   

g) Site audit: Conduct in-depth website audits to identify technical SEO issues, optimise on-page elements, and enhance overall website performance.   

h) Competitive analysis: Analyse your competitors' organic search rankings, keywords, and traffic sources to gain a competitive edge.   

i) Reporting and data visualisation: Generate comprehensive reports and visualisations to track progress, present insights, and demonstrate the impact of your SEO efforts.   

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Salesforce  

It is a leading CRM Tool enabling businesses to manage and nurture customer relationships effectively. It offers comprehensive features and capabilities to streamline sales, Marketing, and customer service processes. Key highlights include:   

a) Contact management: Organise and maintain a centralised customer information database, including contact details, interactions, and preferences.   

b) Sales automation: Automate sales processes, such as lead generation, opportunity management, and quote generation, to streamline sales operations.   

c) Marketing automation: Create targeted campaigns, track performance, and nurture leads to drive conversions.   

d) Customer service management: Manage customer inquiries, support tickets, and service requests, ensuring prompt and efficient resolution.   

e) Analytics and reporting: Gain valuable insights into sales pipelines, Marketing campaigns, customer behaviour, and performance metrics.   

f) Workflow automation: Automate repetitive tasks and streamline business processes, improving efficiency and productivity.   

g) Collaboration and communication: Foster collaboration among teams by providing a centralised platform for sharing customer information and communication.   

Optimizely 

Optimizely is a powerful conversion optimisation Tool that helps marketers increase website conversions and improve user experiences. It offers a range of features and experimentation capabilities to test and optimise different elements of a website. Key highlights include:  

a) A/B testing: Create variations of web pages or specific elements, such as headlines, call-to-action buttons, or forms, and test them simultaneously to determine the most effective version.  

b) Multivariate testing: Test multiple elements and combinations on a webpage simultaneously to identify the best-performing combination.  

c) Visual editing: Modify webpage elements, such as text, images, or layouts, using a visual editor without the need for coding skills.  

d) Funnel analysis: Analyse user behaviour throughout the conversion funnel to identify areas for improvement and optimisation.  

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BuzzStream  

BuzzStream is a comprehensive influencer Marketing Tool that enables marketers to identify, manage, and track their influencer campaigns. It offers various features to streamline finding and collaborating with relevant influencers. Key highlights include:   

a) Influencer discovery: Find relevant influencers in your industry or niche by searching based on keywords, topics, or social media platforms.  

b) Influencer outreach: Streamline outreach efforts by sending personalised, targeted messages to influencers directly from the platform.  

c) Campaign automation: Automate repetitive tasks, such as follow-ups and reporting, to save time and increase efficiency.  

d) Compliance and disclosure: Ensure compliance with FTC regulations by tracking and enforcing influencer disclosure requirements.  

App Annie  

App Annie is a powerful mobile app analytics Tool that provides valuable insights into app performance, user behaviour, and market trends. It offers comprehensive features to help marketers optimise their mobile app strategies. Key highlights include:   

a) App performance tracking: Monitor key metrics such as downloads, user engagement, retention rates, and revenue to evaluate the success of your mobile app.  

b) User behaviour analysis: Gain deep insights into user behaviour, including session duration, screen flow, in-app purchases, and user demographics.  

c) Cohort analysis: Analyse user groups based on specific characteristics or behaviours to identify patterns and optimise user acquisition and retention strategies.  

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Google Ads

Google Ads is a comprehensive ad campaign management Tool that enables marketers to create, optimise, and track online advertising campaigns across the Google network. It provides a range of features to reach target audiences, drive website traffic, and achieve Marketing objectives. Key highlights include:   

a) Campaign creation: Create ad campaigns by selecting goals, defining target audience demographics, setting budgets, and choosing ad formats.   

b) Keyword targeting: Target specific keywords relevant to your business or industry to display ads when users search for those keywords on Google.   

c) Ad format options: Choose from various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads.   

d) Ad customisation: Create compelling ad copy and visuals to attract the attention of your target audience and drive engagement.   

e) Bid management: Set bids for keywords or ad placements to compete for ad placements on Search Engine Results Pages or partner websites.   

f) Audience targeting: Reach specific audiences based on demographics, interests, browsing behaviour, or remarketing lists.   

g) Conversion tracking: Track and measure conversions, such as purchases or form submissions, to assess the effectiveness of your Ad campaigns.   

h) Performance optimisation: Optimise campaigns by analysing performance data, adjusting bids, refining targeting options, and testing Ad variations.   

i) Ad extensions: Enhance your ads with additional information, such as site links, call buttons, or location information, to improve visibility and user experience.   

j) Reporting and analytics: Access comprehensive reports and analytics to gain insights into campaign performance, audience behaviour, and ROI.   

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Brandwatch  

Brandwatch is a powerful social listening and monitoring Tool that allows marketers to gather valuable insights from Social Media conversations and track brand mentions across various platforms. Its key features include:  

a) Geolocation and demographic insights: Gain insights into your audience's geographic location and demographic characteristics to tailor Marketing efforts.   

b) Customisable dashboards and reports: Create customised dashboards and reports to visualise and share Social Media data with stakeholders.   

c) Image and video analysis: Analyse images and videos shared on Social Media to uncover visual mentions and sentiment related to your brand.   

Yoast 

The Yoast plugin for WordPress is available for free, with premium plans available for monitoring additional sites. It is a widely used Tool compatible with both Gutenberg and Classic WordPress editors, offering rich assistance in optimising your content for Search Engines. Yoast helps in selecting brilliant content, optimising focus keywords, managing individual content URLs, and incorporating internal links for added SEO benefits. Additionally, it assesses your page's readability and assigns a Flesch Reading Ease score. Regular updates, synchronised with Google's algorithm changes every two weeks, ensure that your SEO efforts remain current and effective. 

BuzzSumo

Paid subscription plans for BuzzSumo start at £64 GBP  per month. BuzzSumo stands out as a distinctive content research Tool designed to pinpoint influential figures in your industry and facilitate meaningful connections with them. It allows you to explore trending topics and fine-tune your search parameters, enabling the creation of both endless, evergreen content and trending material tailored to your target audience. Furthermore, BuzzSumo offers insights into your content's analytics and social engagement, cultivating a thorough assessment of its performance.

Hootsuite 

Hootsuite is a powerful and widely valued Social Media Management solution that primarily helps with enterprise needs. With Hootsuite, you can store approved content in the cloud and make it accessible to your team around the clock for seamless Social Media posting. It offers the convenience of scheduling multiple posts simultaneously, complete with well-crafted tags and keywords.

Additionally, Hootsuite allows you to monitor the performance of your Social Media content closely. It enables you to calculate crucial metrics like ROI conversions and provides the capability to track public discussions and mentions related to your brand or specific topics of interest. Hootsuite's pricing starts at £23 GBP per month and extends to custom enterprise pricing, accommodating the diverse needs of businesses.

Moosend

Moosend stands out as an exceptionally user-friendly and cost-effective Digital Marketing Tool, making it an ideal choice for those starting to grow their email lists. This platform offers a surprisingly comprehensive email solution, boasting features like codeless campaign creation, straightforward automation workflows, and easily understandable performance reports. 

For paid subscribers, Moosend extends its capabilities to include valuable landing page features such as mobile-friendly pop-ups and countdown timers. These features allow users to not only manage their Email Marketing effectively but also increase their audience engagement through well-designed landing pages. 

Typeform 

Typeform proves to be a smart solution for marketers seeking to create visually appealing, minimalist forms that break away from the conventional pop-up design. These Typeform intake forms blend seamlessly into the user experience (UX) without feeling intrusive like traditional ads.

The platform's uncomplicated editor and seamless embed options improve its user-friendliness. Additionally, TypeForm offers the flexibility to create engaging quizzes and interactive forms, adding an element to your Marketing efforts.

 

Conclusion      

Leveraging the right Digital Marketing Tools is crucial for optimising campaigns and achieving success in today's dynamic landscape. From SMM to analytics and CRM, these Tools empower marketers to drive growth, engage audiences, and make data-driven decisions.   

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