Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.



Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Course Information

LinkedIn Marketing Masterclass​ Outline

Module 1: Getting Started with LinkedIn  

  • Optimising Profile and Build Network
    • Profile Headline
    • Branded Background Image
    • Job Experience with Descriptions
    • Education
    • Skills and Endorsements
    • Interests
    • Make Connections
    • Be Active in Groups
    • Use Career Advice
  • Set Objectives
  • Maximise LinkedIn Presence

Module 2: LinkedIn Company Strategy

  • Creating a Company’s Business Page
  • Strategies to Optimise the Company Page

Module 3: LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign
  • Key Considerations for a Consideration Campaign

Module 4: Targeting and Audiences

  • Building Audiences Natively in LinkedIn
  • Rules Around Native Audiences
  • Data-Driven Marketing on LinkedIn

Module 5: Campaign Execution and Delivery

  • Conversion Tracking
  • Lead Gen Forms
  • Media Budget Planning 

Module 6: Content Strategies

  • Creating Content for LinkedIn Articles
  • Creating Engaging Content for Company Pages
    • Adding Images
    • Optimising for Search
    • Sharing Engaging Content
    • Tracking Your Progress
    • Setting Engagement Targets
    • Sponsoring Your Content
    • Building Your Employer Brand with Career Pages
  • Creating Actionable Ads

Show moredowndown

Who should attend this LinkedIn Marketing Masterclass?

The LinkedIn Marketing Masterclass is tailored for individuals and professionals who want to enhance their skills and leverage the power of LinkedIn for effective marketing. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Business Owners 
  • Entrepreneurs 
  • Sales Representatives 
  • Freelancers and Consultants 
  • HR and Recruitment Professionals 
  • Marketing Analysts 

Prerequisites of the LinkedIn Marketing Masterclass

There are no formal prerequisites for this LinkedIn Marketing Masterclass.

LinkedIn Marketing Masterclass Overview

In today's digital age, LinkedIn stands out as the premier platform for professional networking, brand-building, and B2B marketing. The LinkedIn Marketing Masterclass delves deep into harnessing the true power of this platform, helping individuals and organisations effectively reach their target audience and achieve their marketing objectives.

Proficiency in LinkedIn Marketing is becoming increasingly vital, especially for businesses looking to expand their professional network, drive B2B leads, or recruit top talent. Professionals, particularly Digital Marketing Managers, Brand Strategists, HR Managers, Business Development Executives, and Entrepreneurs, should consider mastering this platform as an essential component of their Digital Marketing toolkit.

This 1-day training course by The Knowledge Academy provides delegates with comprehensive insights into LinkedIn's unique features, algorithms, and best practices. Our experienced instructors will help delegates to gain hands-on experience, allowing them to craft compelling content, engage effectively with their audience, and optimise their LinkedIn strategies.

Course Objectives:

  • To unveil the unique dynamics of LinkedIn's professional network
  • To enhance personal and brand profiles for optimal visibility and engagement
  • To navigate LinkedIn's advertising tools for targeted B2B campaigns
  • To employ best practices for content creation and thought leadership on the platform
  • To decipher LinkedIn analytics for refined marketing strategies and ROI

By the end of this training course, delegates will be proficient in crafting effective LinkedIn campaign strategies, conversion tracking, media budget planning, and creating actionable ads.

Show moredowndown

What’s included in this LinkedIn Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • LinkedIn Marketing Certificate 
  • Digital Delegate Pack

Show moredowndown

Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

LinkedIn Marketing Course FAQs

Please arrive at the venue at 8:45am.
There are no formal prerequisites to attend this course.
Anyone interested to learn how to work with LinkedIn marketing platform can attend this course. This course is well-suited for: Marketers, Entrepreneurs, Professionals.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for LinkedIn Marketing Course certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for LinkedIn Marketing Course.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Digital Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on 01344203999 and speak to our training experts, we should be able to help you with your requirements.