LinkedIn Marketing Course Overview

LinkedIn Marketing Course​ Outline

Module 1: Getting Started with LinkedIn  

  • Optimising Profile and Build Network
    • Profile Headline
    • Branded Background Image
    • Job Experience with Descriptions
    • Education
    • Skills and Endorsements
    • Interests
    • Make Connections
    • Be Active in Groups
    • Use Career Advice
  • Set Objectives
  • Maximise LinkedIn Presence

Module 2: LinkedIn Company Strategy

  • Creating a Company’s Business Page
  • Strategies to Optimise the Company Page

Module 3: LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign
  • Key Considerations for a Consideration Campaign

Module 4: Targeting and Audiences

  • Building Audiences on LinkedIn
  • Rules Around Native Audiences
  • Data-Driven Marketing on LinkedIn

Module 5: Campaign Execution and Delivery

  • Conversion Tracking
  • Lead Gen Forms
  • Media Budget Planning 

Module 6: Content Strategies

  • Creating Content for LinkedIn Articles
  • Creating Engaging Content for Company Pages
    • Adding Images
    • Optimising for Search
    • Sharing Engaging Content
    • Tracking Your Progress
    • Setting Engagement Targets
    • Sponsoring Your Content
    • Building Your Employer Brand with Career Pages
  • Creating Actionable Ads

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Who should attend this LinkedIn Marketing Course?

The LinkedIn Marketing Training is tailored for individuals and professionals who want to enhance their skills and leverage the power of LinkedIn for effective marketing. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Business Owners 
  • Entrepreneurs 
  • Sales Representatives 
  • Freelancers and Consultants 
  • HR and Recruitment Professionals 
  • Marketing Analysts 

Prerequisites of the LinkedIn Marketing Course

There are no formal prerequisites for this LinkedIn Marketing Training.

LinkedIn Marketing Course Overview

In today's digital age, LinkedIn stands out as the premier platform for professional networking, brand-building, and B2B marketing. The LinkedIn Marketing Course delves deep into harnessing the true power of this platform, helping individuals and organisations effectively reach their target audience and achieve their marketing objectives.

Proficiency in LinkedIn Marketing is becoming increasingly vital, especially for businesses looking to expand their professional network, drive B2B leads, or recruit top talent. Professionals, particularly Digital Marketing Managers, Brand Strategists, HR Managers, Business Development Executives, and Entrepreneurs, should consider mastering this platform as an essential component of their Digital Marketing toolkit.

This 1-day training course by The Knowledge Academy provides delegates with comprehensive insights into LinkedIn's unique features, algorithms, and best practices. Our experienced instructors will help delegates to gain hands-on experience, allowing them to craft compelling content, engage effectively with their audience, and optimise their LinkedIn strategies.

Course Objectives

  • To unveil the unique dynamics of LinkedIn's professional network
  • To enhance personal and brand profiles for optimal visibility and engagement
  • To navigate LinkedIn's advertising tools for targeted B2B campaigns
  • To employ best practices for content creation and thought leadership on the platform
  • To decipher LinkedIn analytics for refined marketing strategies and ROI

By the end of this training course, delegates will be proficient in crafting effective LinkedIn campaign strategies, conversion tracking, media budget planning, and creating actionable ads.

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What’s included in this LinkedIn Marketing Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • LinkedIn Marketing Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led LinkedIn Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's LinkedIn Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's LinkedIn Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led LinkedIn Marketing Course sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite LinkedIn Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our LinkedIn Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

LinkedIn Marketing Course FAQs

LinkedIn Marketing refers to the use of LinkedIn, a professional networking platform, to promote products, services, or personal brands. It involves creating and sharing content, building connections, and leveraging advertising features.
There are no formal prerequisites to attend this LinkedIn Marketing Course.
Anyone interested to learn how to work with LinkedIn marketing platform can attend this course. This LinkedIn Marketing Course is particularly well-suited for: Marketers, Entrepreneurs, Professionals.
Content such as industry insights, thought leadership articles, case studies, and visually appealing images or videos tend to perform well on LinkedIn. Tailor your content to your target audience and industry.
This training course includes world-class training sessions from experienced instructors, a LinkedIn Marketing Certificate upon completion, and a digital delegate pack.
To create an effective Company Page, complete your profile with a compelling description, use a professional logo and cover image, showcase your products/services, and regularly post relevant content to engage your audience.
The duration of this LinkedIn Ads Training spans 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
This course covers profile enhancement techniques, content strategies for engagement, and methods to use LinkedIn tools for lead generation.
Yes, this LinkedIn Marketing Course provides skills for crafting a strong personal brand and teaches networking strategies to connect effectively with industry professionals.
Skills in LinkedIn Marketing open doors to targeted business exposure, increased lead quality, and direct engagement with decision-makers in various industries.
Expertise in LinkedIn Marketing enhances visibility, allows for networking with key players, and positions professionals as thought leaders, accelerating career growth.
Yes, our LinkedIn Marketing Course includes Marketing techniques and real-world case studies relevant to specific industries to enhance learning and applicability.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking LinkedIn Marketing Certification.
The training fees for LinkedIn Marketing Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for LinkedIn Marketing Course.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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