Career in Digital Marketing

What comes to your mind when you hear marketing? Is it giant billboards, pamphlets or television advertisements? Well, you may be right if you were still living in 1999, but it's 2023, and it's the era of Digital Marketing. The career is in demand currently, and the future prospects also look encouraging to start a Career in Digital Marketing since the field is growing rapidly. Unlock your potential with a Career in Digital Marketing. Explore the blog to learn about the skills and responsibilities aligned with Digital Marketing. 

According to Expert Market Research, the Digital Marketing sector is expected to reach over £454 billion by 2028 worldwide. The demand for Digital Marketers will increase at a significant rate across industries. 

So, you can see that the Future of Digitial Marketing industry is bright. It is the right time to start your career in the field. Want to know where to start form? Read the blog and get to know about the benefits of a job in Digital Marketing. 

Table of Contents  

1) Prospects of Digital Marketing  

2) How much is the demand for Career in Digital Marketing? 

3) How to build a Career in Digital Marketing?  

4) What are the various job roles in the Digital Marketing field? 

5) What are the essential skills in Digital Marketing?  

6) What is the average salary for a Digital Marketer? 

7) Conclusion  

Prospects of Digital Marketing 

People constantly surf the internet using platforms like Instagram, Facebook, or a simple web browser. These platforms have become a passport for people or businesses to connect with their target audiences. Due to the round-the-clock accessibility of social media platforms, companies are transitioning from conventional marketing techniques to Digital Marketing, or a blend of both. This shift enables businesses to promote their products swiftly and with greater convenience than before. 

But facilitating and streamlining this work process requires skilled and qualified individuals to fit in different roles. These roles include Search Engine Optimisation (SEO), Email Marketing, Web Design, Copywriting, Editing, Social Media Strategising, and more.   

Whether you're new to the field or possess some experience in Digital Marketing, continuous learning is crucial at every stage. Being visionary and creative, and having a grasp of how businesses operate, is key. As you enhance your skills, your prospects for advancement in the Digital Marketing domain will undoubtedly improve.

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How much is the demand for Career in Digital Marketing? 

With each passing year, the Digital Marketing industry is growing remarkably, whether in revenue generation or job creation. It has become one of the areas where businesses want to spend the most.   

It implies that more and more job opportunities are on the plate if you seek a future-oriented, sustainable and lucrative job. The CMO Survey reports that despite a dynamic economic environment worldwide, companies expect to hire 10.5% more Digital Marketers in 2023 than in previous years.  

Further, since Digital Marketing has many other facets, the number of related jobs is also relatively more. However, there also lies a digital skills gap. While the demand for Digital Marketers is high, not everyone understands its importance. Thus, for every Digital Marketing job created, there need to be more digital professionals to fill them.  

Therefore, beginning a Digital Marketing Creer can be your chance to shine bright if you are in the running to grab a job opportunity in a top-tier industry. Additionally, if you have proper certifications and training, it would be a win-win situation. It also improves your chances of getting hired compared to your uncertified peers. 
 

 

How to build a Career in Digital Marketing?  

Building a career in Digital Marketing is a promising endeavour in the present digital-driven world. Here's how you can build a promising career for yourself:    

1) Gain necessary skills: Digital Marketing is not technically rigid like any other technical job. It requires a lot of transferable skills. Learning a few skills necessary apart from your regular university degree can help you stand out from your competitors in the job market. These skills include content writing, web development, video production, market analysis etc.    

2) Pursue a certification course: Nowadays, many companies look for candidates with proper certifications and basic knowledge of Digital Marketing. Gaining a certification can demonstrate your determination towards the job. It also strengthens your chances of making a good impression on hiring managers. Today, a lot of institutes are accredited certification courses.    

3) Take up a training course: Taking a training course means getting a step ahead to pursue a Digital Marketing Career. Training courses prepare you to implement the skills and knowledge you have acquired practically. Training can further prove to the hiring managers that you possess theoretical knowledge of Digital Marketing and are capable of successfully implementing Digital Marketing strategies.    

4) Build an impactful presence over social media: Building a solid profile on platforms such as LinkedIn, Twitter, and Facebook can help you gain knowledge of the latest market trends. It will further help you approach experts in Digital Marketing and learn from them.  

5) Taking up freelancing projects: While looking for jobs at reputed companies, you can also take up some freelancing projects. This way, you can broaden your network and build connections. At the same time, it will help you develop a strong resume.  

What are the various job roles in the Digital Marketing field? 

Digital Marketing is not limited to just advertising products and services on social media platforms; it also has many other roles. It is essential to consider each role critically to build a Career in Digital Marketing. Each role within the Digital Marketing field is significant and requires different skill sets and qualifications. But what are these special roles within the broad domain of Digital Marketing? Let’s briefly look at them: 

Digital Marketing Manager 

Digital Marketing Manager is the backbone of all the social media content. They strategies and establish a business’s overall digital presence. It involves providing a channel for Digital Marketing campaigns across all social media platforms, SEO/Search Engine Marketing (SEM), advertising, email campaigns, etc. They also lead and overlook the marketing teams to make the overall campaigns efficient and successful. 

Social Media Marketing 

With more and more people connecting over social media applications, Social Media Marketing has become an essential aspect of Digital Marketing. The Social Media Managers are responsible for promoting business over platforms such as Instagram, Facebook, Twitter, LinkedIn, Reddit and others. 

Social Media Marketing further involves many profiles that are integral to Digital Marketing. It includes developing graphics and videos for social media campaigns, researching the brand’s target audience and the latest trends over social media. It also covers copywriting, content writing, social media handling, design, etc. 

Email Marketing 

As the name suggests, this role includes writing and sending emails to the targeted audience. The tasks of Email Marketers entail coming up with engaging subject lines, messages and creative formats to catch the customers’ eye. It helps in increasing customer flow. 

However, another critical task is knowing the target audience. It is because emails sent to the target customers engage them, add up and build awareness about the company’s products and services. 
 

Content Writing 

Content writing focuses on developing a longer form of content that can attract the readers to the site. The role of a Content Writer can involve creating whitepapers, case studies, blog posts, and eBooks. It educates the audience about a particular issue or explains and promotes a specific methodology. 

Further, if the audience finds the content engaging and helpful, they might want to come back for more, leading to increased awareness about the company. 

Search Engine Optimisation (SEO)  

Search Engine Optimisation (SEO) is a significant part of Digital Marketing. The idea behind SEO is to attract more traffic to the website as well as the social media handles of the company. 

So, the role requires individuals to be skilled at understanding social media, content quality scoring, competitor analysis, mobile research and website analysis. Thus, it forms the fundamental for all the written content that covers social media and websites. 

Copywriting 

Copywriting and content writing are often used interchangeably However, they entail different purposes in creating compelling and persuasive content. A copywriter is responsible for writing content essentially for social media. A copywriter writes taglines or captions, product descriptions, ad copies, emails and more.   

Moreover, Copywriters aim to attract the audience with witty and catchy content. The content form might be shorter. However, creativity is what should shine.

Product Marketing 

Product Marketing is at the intersection between marketing, product development, and sales. This multifaceted field involves creating and implementing effective strategies to position and message new products and features that resonate with both potential and existing customers. The success of a product depends on customers being able to understand how to use it and staying informed about new features.  

Product Marketers facilitate this through targeted outreach efforts, ensuring that marketing campaigns are consistent with the product's value proposition. They collaborate closely with sales teams to ensure they are equipped with the knowledge and tools they need to communicate the product's benefits to potential customers effectively. Product marketing is about creating a seamless and consistent experience for both customers and sales teams, resulting in increased engagement, loyalty, and revenue. 

Web development 

Have you ever wondered about the difference between a website designer and a website developer? Just like how a house is built, a website also has its own set of tasks that need to be accomplished. A website designer is like an interior decorator who takes care of the aesthetics and overall look and feel of the website.  

On the other hand, a website developer is like an architect and a contractor who takes care of the infrastructure, such as the foundation, electricity, plumbing, and programming of the website. Web development jobs are specialised in three main areas, which are front-end development, back-end development, and full-stack development. 

1) Front-end developers (who work on the part of the website with which users interact). 

2) Back-end developers (who work on the technology that powers the user-facing part of the website). 

3) Full stack developers (generalists proficient in both disciplines). 

Marketing analytics 

Marketing analytics is a multifaceted approach to comprehensively measure, manage comprehensively, and analyse the performance of marketing campaigns. Its goal is to maximise the effectiveness and optimise return on investment (ROI). Skilled Marketing Analysts meticulously sift through and translate large amounts of data into valuable insights that allow companies to engage with their audience efficiently.  

Marketing teams then leverage these insights to launch and refine products. They also create compelling and conversion-driven content and develop successful paid remarketing strategies. 

What are the essential skills in Digital Marketing? 

The Digital Marketing industry is wider than you might think. As discussed earlier, there are various job profiles that this field has to offer. But if you are thinking of beginning a Career in Digital Marketing or are already a player in the field, you might want to acquire and master some skills to advance your Career.  

Want to know the secret of all successful Digital Marketers? Here is the list of skills you need to possess as a Digital Marketer: 

Content ideation and development 

In Digital Marketing, content is king. Everything that goes over the digital platforms requires some content, whether blogs or taglines or even videos require content. Therefore, a Digital Marketer needs to be a master at providing exciting and convincing content. At the same time, they should present it so that the audience engages and comes back on the website and social media. 

Understanding of the latest market trends 

The digital world is dynamic and rapidly growing. In such a scenario, it becomes vital to keep pace with the new technology and trends in the market and simultaneously make your brand a success. Thus, Digital Marketers, particularly Social Media Strategists, Data Analysts, and Social Media Managers, must deeply understand the business market trend. Thus, contributing to the success of digital campaigns. 

Knowing the audience 

Knowing about the target audience and what content they want is the basis of all Digital Marketing content. Thus, a Digital Marketer must be skilled at in-depth research of the audience’s interests, one-on-one customer interaction, consumer surveys, etc. This way, the Marketing campaigns can become more successful. 

In-depth knowledge of digital platforms 

Since the term includes “Digital,” unawareness about digital platforms will make all marketing efforts in vain. Whether it is Instagram, Twitter, Facebook, LinkedIn and other web browsers, Digital Marketers should be well versed with the algorithms and technicalities of all these platforms. Thus, making your company’s content rank. 

Excellent analytical and research skills 

Everyone engaged in Digital Marketing must possess exceptional analytical and research skills, from SEO Managers to Social Media Strategists and Digital Marketing Managers. In-depth research and analysis are essential to give an edge to competitors and be at the top of the game. 

Adaptability 

This field is continuously developing and changing daily, as social media pages get filled with new content and trends every day. Thus, Digital Marketers must be flexible and accept changes happening in the Digital world. For example, it is expected from a Social Media Strategist to understand the daily market trends and ideate and adjust accordingly. 

Creativity 

Uniqueness is what makes every business stand out from the rest. However, Digital Marketers must be creative to create new, exciting and witty ideas to engage the audience. The success of a Digital Marketing campaign depends on the Digital Marketers' creativity and ingenuity. For example, you might have to develop funny and convincing taglines as a copywriter. 

Team player 

Anyone willing to pursue a Career in Digital Marketing must be able to work in a team-based environment. It is because Digital Marketing is not limited to just advertising. It is a continuously evolving field where Content Writers, Analysts, Graphic Designers, SEO Managers, Social Media Marketing Managers, and others work collaboratively to mark the business's presence in the digital world. In this job you have to collaborate with different teams and individuals, and therefore, you must be a team player to contribute to the common objectives.  

What is the average salary for a Digital Marketer? 

Salary is one of the essential factors to look for while beginning a Career in Digital Marketing. For a Digital Marketer, salary may vary depending on the qualifications, skills, job, role, region, and company. So, before heading forward, it is also essential to consider these areas of specifications. Here is the list of salaries for Digital Marketers: 

Based on experience 

If you are planning to begin your Career in Digital Marketing or possess some experience, then your salary may vary according to your experience. Let's have a look at what pay you can expect as a beginner and an expert: 
 

Years of Experience	Average Salary/year
Entry-level (0 - 2 years)	£36,480
Associate level (3 - 5 years)	£40,700
Specialist (6 - 8 years)	£48,750
Managerial level (9 - 11 years)	£50,650
Directorial level (12 - 15 years)	£99,510

                                                                            Source: Glassdoor

Based on job role 

Since Digital Marketing is a vast field with various job roles, such as Content Management, SEO Management, Copywriting, and others, the salaries also vary within these roles. Following are the Digital Marketing salaries for different Careers: 
 

Job Role	Average Salary/year
Content Manager	£46,400
SEO Content Writer	£24,950
Copywriter	£30,820
SEO Analyst	£28,950
SEO Strategist	£34,770
Social Media Marketing Specialist	£33,010
Social Media Strategist	£40,890
Video Producer	£34,360
Email Marketing Specialist	£36,190
SEM Specialist	£45,030
AR-VR Developer	£41,850
Digital Marketing Manager	£50,650

                                                                            Source: Glassdoor 

Based on region 

The salary of Digital Marketers differs from region to region. It is due to the economic variations among the nations. So, before beginning your Career in Digital Marketing, do not let the internet fool you. Let’s have a look at the salaries of Digital Marketer across countries: 
 

Country	Average Salary/year
United Kingdom	£36,480
United States	$63,840
Singapore	SGD3,000
India	₹9,40,000
Australia	A$77,680
Canada	CA$62,400
U.A.E	AED57,000

                                                                    Source: Glassdoor 

Note: The above-provided salaries are for entry-level Digital Marketing jobs. 

Based on companies 

Experience levels impact a Digital Marketer's salary, and the pay package can even differ from company to company. Here is the list of a few top-tier companies that offer handsome pay to Digital Marketers: 
 

                                                                                         Source: Glassdoor 

Note: The above-provided salaries are for entry-level Digital Marketing jobs.  

Conclusion

As the world has progressed towards digitalisation, Digital Marketing has become one of the critical weapons businesses use to advertise their products and services. It has changed the game of traditional business marketing techniques with its broad and perennial scope. Thus, anyone seeking to build a Career in Digital Marketing is benefitted from vast opportunities to learn, grow and advance in their career. Learning Digital Marketing can vastly benefit your career and help you reach new heights. In this blog we answered questions like How do I start a Career in Digital Marketing respectively. 

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