The Future of Digital Marketing: Trends and Predictions

During the pandemic, many firms switched to remote operations, and Digital Marketing became crucial to the survival of most organisations. This continued to be the case as many people have continued working from home or shifted to hybrid working. To decipher the Future of Digital Marketing, it is imperative to stay ahead of the curve to adapt to the demands and requirements of your target market. So, read this blog more to understand the new and advanced trends and the Future in Digital Marketing. Let's delve in to learn more!

Table of Contents

1) What is the Future of Digital Marketing?  

2) Key Digital Marketing Trends 

     a) Emergence of micro-influencer marketing

     b) Voice-powered technologies

     c) Videos to overtake all digital channels

     d) AI powered marketing

     e) Future of social media

     f) Programmatic advertising

     g) Augmented Reality will become mainstream

3) Conclusion 


 

What is the Future of Digital Marketing?  

The seemingly unattainable is undoubtedly only a few decades away, as many of us already know. The metaverse's guiding principle allows users to navigate diverse digital worlds easily to create engaging and affordable AR and VR experiences. This opens a wide range of possibilities that are gradually changing the internet as we know it.  

Now, the big question is, does Digital Marketing have a future? We can begin by defining what the Future of Digital Marketing will include as we become used to the idea of using immersive technologies like AR glasses to see the world.  

Social will seamlessly merge online and offline in ten years. The metaverse, which might currently appear futuristic, will have become commonplace. Most of its essential elements that presently exist will have been improved, and modern technologies that address our as-yet-unknown needs will be incorporated.  

Future situations we may imagine involve society dictating how we live our job and recreational lives, with the readily available information at our fingertips and a desire to explore our potential to the fullest. 



 

Key Digital Marketing trends  

The following are some potential Digital Marketing trends that we might encounter:

1) Emergence of micro-influencer marketing- 

Influencer marketing has already been quite popular in recent years.   There are millions of followers  who religiously follow top influencers on platforms such as Instagram and YouTube. 

 However, in recent years there have been lot of fake influencers and followers which have meddled with consumer’s trust.   However, this can be overcome, if businesses are investing more  in micro-influencers, who are social media users with a smaller but devoted audience who are recognised to offer authentic content. Thisis beneficial as consumers continue to prefer personal recommendations over being promoted. The strength of an influencer will not be determined by the number of followers but rather by the closeness of their relationships with them. 

2) Voice-powered technologies  

Although smart speakers and "assistants" have existed for a while, they began to gain popularity in 2017 and 2018, as people became less embarrassed to speak to their smartphones, and a variety of new consumer electronics, such as Amazon Alexa and Google Home, hit the market.  

There is no reason to suspect that the trend in mobile will slow down, and individuals will  progressively choose to communicate with their gadgets via this hands-free technology. It is believed that voice search powers more than half of all search inquiries. More marketing opportunities will arise as the number of smart devices powered by voice search increases.  

Moreover, voice search now encompasses voice shopping in addition to information delivery.  Voice search and commerce will be crucial in reaching audiences irrespective of their location and in a way that meets their current requirements because the ultimate marketing goal is to offer the correct information, at the right moment, to the right customer with the least amount of effort. 

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3) Videos to overtake all digital channels 

For years, insightful marketers have understood the value of using online video in their Digital Marketing strategies. Although we haven't quite completely mastered   this type of Digital Marketing strategy. Among these Digital Marketing strategies, live streaming video has grown significantly, especially in the last year. 

 Video Marketing will continue to encourage organisations to move up their competitive spirit  to engaging audiences more with their content.  That is what makes this area fascinating. To maintain your internet presence, it's essential to adapt and deliver video marketing techniques which works for  you.    

4) AI powered marketing

The potential of Artificial Intelligence in the field of Digital Marketing has been growing for a while, but over the coming years, we'll see exponential growth in this technology's capacity.  As Machine Learning algorithms get more advanced and can mimic humans with almost uncanny precision, chatbots will replace real operators more consistently in customer care.  Chatbots allow you to capitalise on the trend of marketing becoming much more conversational and personalised without putting additional load on your staff or resources.  

With the help of AI powered marketing, businesses will be able to understand consumer behaviour better as well as predict any future trend. With the help of these AI powered tools, businesses will redefine how they build audience channels as well as provide instant support to customers along with personalised delivery recommendations, based on their preferences and purchase history. Thus, Machine Learning and AI plays a significant role in the Future of Digital Marketing.

5)  Future of social media

Despite what you may believe, social media still has room for expansion. The rise of these networks will not slow down any time soon, even though the future of social media may take the form of something extra social.  

Social media will infiltrate every aspect of our life and fully integrate with both online and offline services.  Likely, most apps on your smartphone are already exchanging information with your social media accounts, and it's increasingly typical for recruiters and employers to check social media accounts before interviews.  In what ways does this affect marketers? As the AI algorithms employed in social media get more advanced, there will be a more significant potential to comprehend each client as an individual and a chance to provide highly targeted offers and services. 

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6) Programmatic advertising

The use of automated technologies to purchase advertising space is known as programmatic advertising. Programmatic advertising employs data insights and algorithms to offer advertisements to the appropriate user at the proper time and cost, as opposed to a marketer manually bidding, placing content, and selecting the timing for a particular ad.

With these processes, marketers only need to supply range, campaign goals (such as maximising brand awareness), financial constraints, and other campaign limitations (such as location and demographics), and the system will optimise the campaigns to produce the highest rates of return possible given the stated objectives and constraints. 

 7) Augmented Reality will become mainstream

An interactive 3D experience known as Augmented Reality mixes a glimpse of the real world with computer-generated features, typically projected on top of the real-world perspective. Marketers must go beyond text-based static communications and offer more immersive experiences because audiences desire versatile, engaging experiences.   

In contrast to Virtual Reality (VR) experiences, AR activities often only call on a mobile device to provide an immersive experience. This dramatically increases the accessibility of these experiences to a larger audience.  

The application of  AR extends beyond video games. It is increasingly being used by brands to connect with consumers. Fashion companies are beginning to use  AR to let their clients virtually try on items conveniently in their homes. At the same time, Ikea now provides a  VR catalogue allowing you to place pieces of furnishings in your home.  

Expect to see more companies join the augmented reality trend, and the technology will gradually spread with serious marketing objectives rather than just as a whimsical trick.   Therefore, it is possible that in the years to come, production costs and capabilities may decrease, enabling more marketers to create these beautiful and engaging experiences. 

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Conclusion

Digital Marketing is essential to preserving an organisation's reputation in the dynamic online world. Given that anybody may access the internet, Digital Marketing must be of the highest calibre to keep customers on the organisation's website. We also hope that from this blog, you understood the Future of Digital Marketing and the amount of potential it holds for the progress of an organisation.

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