Marketing Courses

Online Instructor-led (1 days)

Online Self-paced (8 hours)

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

  • Marketing
  • Types of Marketing
  • Stages of Marketing
  • Product Orientation
  • Sales Orientation
  • Sales Orientation Approach
  • Production Orientation

Module 2: Market Orientation

  • How Market Orientation Works
  • Advantages of Market Orientation
  • Real World Examples of Market Orientation

Module 3: Marketing Mix

  • What is a Marketing Mix
  • Elements of the Marketing Mix
    • Product
    • Price
    • Place
    • Promotion
  • Using the Marketing Mix

Module 4: Market Evaluation

  • How to Conduct a Market Evaluation
  • Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

  • Brand Identity
  • Market Positioning
  • Route to Market
  • Three-Step Process
    • Identify and Quantify Consumers and Need States Today
    • Identify and Assess the Impact of Future Growth Drivers
    • Align the Product Category to Trends

Module 6: Marketing Audit

  • Introduction
  • Benefits of Marketing Audit
  • Steps for conducting a Marketing Audit
  • Internal Environment
  • Marketing Plan

Module 7: Tools of Strategic Marketing Planning

  • SWOT Analysis
    • Identify Objective
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • PESTEL Analysis
  • Five Forces Analysis

Module 8: Competitive Advantage Analysis

  • Model of Competitive Advantage
  • Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

  • Segmentation
  • Effective Targeting
  • Positioning

Module 10: Marketing Research

  • Need and Importance of Marketing Research
    • Identifying Problem and Opportunities in the Market
    • Formulating Market Strategies
    • Determining Consumer Needs and Wants
    • Effective Communication Mix
    • Improving Selling Activities
    • Sales Forecasting
    • Revitalise Brands
    • Facilitate Smooth Introduction of New Products
    • Determine Export Potentials
    • Managerial Decision-Making

Module 11: Setting Goals and Objectives

  • Marketing Funnel
  • Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

  • Communication Methods
  • Integrated Marketing Communications
  • Integrated Marketing Communications (IMC)
  • Social Media Campaigns
  • Reinforcing Brand Messages
  • Building Relationships on Social Media
  • Email Marketing

Module 13: Measurement and Evaluation

  • Methods to Evaluate a Marketing Plan
    • ROI (Return on Investment)
    • Sales Numbers
    • Cost per Lead
    • Customer Response and Feedback
    • Website Traffic to Lead Ratio
    • Customer Lifetime, Retention, and Churn
    • Other Parties

 

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Who should attend this Introduction to Marketing Training Course? 

The Introduction to Marketing Training Course in Philippines is ideal for individuals who are seeking a full to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners and Entrepreneurs 
  • Marketing Managers 
  • Sales Professionals 
  • Small Business Managers 
  • Marketing and Advertising Professionals 
  • Freelancers and Consultants 

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing is a pivotal function in any business, bridging the gap between a company's offerings and the needs of its customers. Understanding marketing principles in Philippines is crucial for creating strategies that resonate with target audiences, foster engagement, and drive business growth. This course offers an immersive introduction to marketing fundamentals tailored for those looking to grasp and apply the core concepts in real-world scenarios.

Proficiency in Marketing in Philippines is essential for professionals aiming to enhance their strategic thinking, market analysis, and campaign execution skills. It is particularly beneficial for marketing managers, business owners, entrepreneurs, and anyone promoting products or services. Mastering marketing principles leads to successful businesses by effectively communicating value, navigating competition, and fostering customer loyalty.

This intensive 1-day training in Philippines is designed to equip delegates with a solid marketing principles and practices foundation. Through interactive sessions, real-life case studies, and practical exercises, participants will learn how to develop strategic marketing plans, understand consumer behavior, and leverage digital marketing tools. The training aims to empower professionals with the skills and confidence to make informed marketing decisions and implement strategies that drive results.

Course Objectives:

  • To introduce the fundamentals of marketing and their application in today’s business environment
  • To enhance understanding of market research and consumer behavior insights
  • To develop strategic thinking and planning capabilities in marketing
  • To explore the integration of digital marketing tactics with traditional marketing strategies
  • To teach effective brand management and positioning techniques

After completing this course in Philippines, delegates will receive a certification in Introduction to Marketing, signifying their understanding of core marketing principles and readiness to apply these concepts professionally. This certification enhances professionals' marketing capabilities, driving growth and innovation in their respective markets.

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What’s included in this Introduction to Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Email Marketing Course Outline

Module 1: Introduction to Email Marketing

  • What is Email Marketing?
  • When is It Appropriate?
  • What are the Success Factors of Email Marketing? 

Module 2: Legal Briefing

  • Data Protection Act
  • Gaining Permission

 Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a Timescale
  • Setting Realistic Goals

 Module 4: Designing Email Templates

  • Be Bold
  • Say Less
  • Avoid Clutter

Module 5: Segmentation and Targeting

  • Introduction
  • Data Collection for Email Marketing
    • Competitions and Campaigns
    • Onsite Forms and Surveys
    • Leverage Commercial Partners
    • Likes on Social Media
    • Events
    • Communication Invites
    • Tracking Behavioural Advertising

Module 6: Email Design and Layout for Specific Campaigns

  • Having a Strategy
  • Reducing ‘Spam Factor’
  • Adding Images and Videos

Module 7: Structuring an Email to Maximise Response

  • What Does Audience Want?
  • Making it Easy for Customers to Respond or Access the Website
  • Importance of a Subject

 Module 8: Email Analytics

  • Analytics and Email Marketing
  • Benefits of Using Email Analytics

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Who should attend this Email Marketing Course?

The Email Marketing Course is tailored for individuals and professionals who aim to enhance their proficiency in Email Marketing strategies and techniques. This Email Marketing Course can be beneficial for a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Digital Marketers
  • Marketing Managers
  • E-commerce Professionals
  • Social Media Managers
  • Freelancers and Consultants

Prerequisites of the Email Marketing Course

There are no formal prerequisites for this Email Marketing Course.

Email Marketing Course Overview

Email Marketing remains a cornerstone of effective communication and customer engagement. It involves crafting compelling messages and strategically delivering them to the right audience. With the ever-increasing reliance on digital communication, understanding the nuances of email marketing is crucial for businesses aiming to connect authentically with their customer base.

Proficiency in Email Marketing Courses is invaluable across industries. Marketing professionals, Business Owners, Content Creators, and even Customer Service Representatives benefit from mastering this skill. It empowers them to create targeted campaigns, nurture customer relationships, and drive conversions effectively.

This intensive 1-day course in marketing equips delegates with practical strategies to leverage email marketing's power. From crafting attention-grabbing subject lines to understanding analytics for campaign optimisation, delegates gain hands-on experience. The course delves into segmentation, automation, and compliance, ensuring attendees leave with actionable insights and techniques to implement immediately.

Course Objectives:

  • To understand the importance of Email Marketing in the digital marketing landscape
  • To learn how to build and segment an effective email subscriber list
  • To explore best practices for designing visually appealing and engaging email campaigns
  • To grasp the essentials of A/B testing and data analytics for optimising email performance
  • To comprehend the legal and ethical considerations in Email Marketing, including GDPR compliance
  • To gain practical insights into automated email workflows for efficient and targeted communication

Upon completion of this course, delegates will not only possess a comprehensive skill set for crafting compelling email campaigns but will also be equipped to enhance customer engagement, drive conversions, and ultimately boost the effectiveness of their marketing strategies.

 

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What’s included in this Email Marketing Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Email Marketing Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Introduction to Public Relations Course Outline

Module 1: Introduction to Public Relations

  • How to Define Public Relations?
  • Public Relations Roles
  • Why are Public Relations Important for an Organisation?
  • Principles of Excellent Public Relations

Module 2: Researching

  • Why is Research Important?
  • How to Conduct Effective Research?
  • Challenges
  • Making Good Use of Findings

Module 3: Public Relations and the Media

  • Complex Relationships Between PR and the Media
  • Staying on Top of News Surrounding Organisation
  • Keeping Good Relations with the Media

Module 4: Preparation of PR Campaigns

  • Organisation is Key
  • Keeping the Campaign Under Wraps
  • Attracting the Right Type of Media

Module 5: Persuasive Writing

  • Types of Writing
  • Writing with a Purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

  • Importance of Writing for a PR Position
  • Newsletters
  • Brochures
  • Annual Reports
  • Using these Features to Release New Products

Module 7: Crisis Communications

  • Importance of Strong Communication Skills
  • Dealing with Difficult Situations

Module 8: Non-Profit Public Relations

  • Non-Profit Tactics
  • Getting the Balance Right

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Who should attend this Introduction to Public Relations Course?

This Public Relations Course is designed for individuals who are interested in gaining a foundational understanding of the field of Public Relations. This course can benefit a wide range of professionals, including:

  • Communication Managers
  • Marketing Professionals
  • Marketing Managers
  • Public Relations and Communication Managers
  • Public Relations Professionals
  • Sales and Customer Relations Professionals
  • Media Professionals

Prerequisites of the Introduction to Public Relations Course

There are no formal prerequisites for this Public Relations Training Course.

Introduction to Public Relations Course Overview

Public Relations (PR) is an essential facet of modern communication, playing a pivotal role in shaping public perception and managing information between organisations and their audiences. The Introduction to Public Relations Course offers an in-depth exploration of PR's fundamental principles, highlighting its significance in today's media-driven world. This course serves as a comprehensive guide to understanding the strategic role of PR in building and maintaining a positive public image.

Grasping the nuances of Public Relations is crucial for professionals in marketing, communications, and media. It is equally vital for Business Leaders and Entrepreneurs who seek to cultivate a strong brand reputation. This Introduction to Public Relations Training is designed for those aspiring to master the art of effective communication and relationship management with stakeholders, clients, and the public at large.

The Knowledge Academy's 1-day PR Training provides delegates with a solid foundation in the strategies and tactics of Public Relations. Through this training, delegates will learn about PR's role in marketing, crisis management, and stakeholder engagement. The course equips them with practical skills and insights needed to implement successful PR campaigns and handle communication challenges proficiently.

Course Objectives

  • To impart a clear understanding of Public Relations' role in business and society
  • To equip participants with skills for developing effective PR strategies
  • To enhance abilities in crafting compelling messages and managing media relations
  • To provide insights into crisis communication management and brand reputation
  • To foster skills in stakeholder engagement and relationship building
  • To encourage an analytical approach towards PR campaign planning and execution

After completing the Introduction to Public Relations Course, delegates will be well-prepared to navigate the PR landscape with confidence and skill. They will be able to apply their knowledge in crafting effective PR strategies, managing media relations, and maintaining a positive public image for their organisations.

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What’s included in this Introduction to Public Relations Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Public Relations Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Content Marketing Course Outline

Module 1: Introduction to Content Marketing  

  • Meaning and Definition
  • Objectives
  • Benefits 

Module 2: Developing a Powerful Content Marketing Strategy

  • What is a Content Marketing Strategy?
  • Various Ways Used to Develop a Content Marketing Strategy

 Module 3: How to Generate Ideas for Content?

  • Steps of Idea Generation for Content
    • Research a Lot
    • Find Your Unique Style
    • Stick to Point
    • Become Creative
    • Form a Killer Title and First Paragraph
    • Don't Exaggerate, Keep It Simple

Module 4: Create a Plan and Track Content for Higher Productivity

  • Set Your Mission and Your Goals
  • Establish your KPIs
  • Know your Audience
  • Assess your Current Position
  • Figure out the Best Content Channels
  • Decide on Content Types
  • Identify and Allocate Resources
  • Create a Content Calendar
  • Create Content
  • Distribute and Market
  • Measure Results

Module 5: Create Content Like a Professional

  • Define Your Content Marketing Goal
  • Research and Understood Your Audience 
  • Set up Your Blog
  • Update your Current Content
  • Start Building an Email List and Know How You're Going to Use it
  • Brainstorm Ideas and do Keyword Research

Module 6: Tips and Tricks to Produce Impressive Content

  • Suggestions on How to Create Content
    • Identify Patterns
    • Address Their Pain
    • Entertain
    • Include the Obscure
    • Leave ’em Wanting More
    • Give People Something to Do

Module 7: Different Templates to Organise and Present Content

  • Content Planning and Calendar Templates
  • Written and Editorial Content Templates
  • Design Content Templates
  • Social Media Content Templates
  • Email Content Templates

Module 8: Strategies to Overcome Marketing Obstacles

  • Keeping Content Powerful and Unique
  • Content Marketers have Insufficient Resources
  • Keep Content Engaging
  • Creating and Maintaining an Effective Publishing Schedule
  • Measuring Content Effectiveness
  • Identifying Buyer Persona Pain Points
  • Growing Competition

Module 9: Optimise Content for Search Engines

  • SEO Copywriting Basics
  • Research
  • Keyword Targeting

Module 10:  Secrets to Increase Engagement, Traffic, and Sales

  • Different Ways to Increase Traffic and Sales

Module 11: How to Monetise Content?

  • Become a Freelance Blogger in Your Niche
  • Sell Ebooks to Your Audience
  • Create and Sell Online Courses
  • Start a Coaching/Consulting Business
  • Offer a Paid Membership Plan
  • Make Money with Display Advertising
  • Become an Affiliate Marketer
  • Launch a Virtual Summit in Your Niche

 

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Who should attend this Content Marketing Course?

The Content Marketing  Training Course is designed for individuals seeking to enhance their understanding and proficiency in Content Marketing strategies. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Digital Marketers
  • Marketing Managers
  • Social Media Managers
  • Communications Professionals
  • Freelancers and Consultants

Prerequisites of the Content Marketing Course

There are no formal prerequisites for this Content Marketing Training Course.

Content Marketing Course Overview

Marketing courses play a pivotal role in equipping professionals with essential skills to thrive in today's competitive business landscape. Content Marketing, a subset of Marketing courses, focuses on creating and distributing valuable, relevant content to attract and engage a target audience. In an age where information is key, mastering Content Marketing Courses is crucial for effective brand communication and audience connection.

Professionals across various industries, especially those involved in content creation, brand management, and digital marketing, should aim at mastering this course. Understanding the nuances of Content Marketing empowers individuals to craft compelling narratives that resonate with their audience, leading to increased brand visibility and customer engagement.

The Knowledge Academy's 1-day training on Content Marketing is designed to provide delegates with practical insights and skills. Covering topics such as content strategy, audience targeting, and effective storytelling, this course ensures that delegates leave with a comprehensive understanding of Content Marketing principles. Through hands-on exercises and real-world case studies, delegates will gain actionable knowledge to immediately enhance their content creation and marketing efforts.

Course Objectives

  • To develop a strategic Content Marketing plan
  • To identify and target the right audience for effective content distribution
  • To create engaging and shareable content across various platforms
  • To measure and analyse content performance using relevant metrics
  • To integrate storytelling techniques into content creation for maximum impact
  • To understand the importance of consistency and adaptability in Content Marketing strategies

Upon completion of this course, delegates will emerge with the skills to drive impactful content strategies, ultimately enhancing brand presence and engagement within their respective industries. This course positions professionals to be creative leaders in the dynamic realm of digital marketing.

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What’s included in this Content Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Content Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Mobile Marketing Masterclass Outline

Module 1: Overview of Mobile Marketing

  • What is Mobile Marketing?
  • Types of Mobile Marketing

Module 2: Future of Mobile Marketing

  • Exponential Development
  • Technology as an Enabler
  • Frictionless Technology
  • Distant Future
  • Guaranteed Future Prediction

Module 3: Social Media and Mobile

  • User Journey and Value Proposition
  • Mobile Social Media Experience
  • Real-World Integration
  • Policy and Planning
  • Outreach, Engagement, and Ego
  • Social Measurement
  • Social Media Advertising

Module 4: Mobile Search

  • Defining Mobile Search
  • Desktop Vs Mobile Results
  • Search Engine Optimisation (SEO)
  • Link Building
  • Paid Search
  • PPC Fundamentals
  • PPC Considerations
  • Working with PPC Agencies
  • Mobile SEO and PPC Working Together

Module 5: Mobile Advertising

  • Mobile Advertising Objectives
  • App Advertising
  • Ad Networks Vs Media Owners
  • Targeting Options
  • Creative Options
  • Mobile Ad Features
  • Ad Reporting and Analytics

Module 6: Quick Response (QR) Codes

  • QR Codes in Perspective
  • Practical Applications   
  • QR Code Adoption
  • Making QR Code Beautiful
  • Future of QR Codes

Module 7: Short Messaging Service (SMS)

  • SMS is Personal
  • Types of SMS Communications
  • SMS Short Codes
  • SMS App Links

Module 8: Mobile Analytics

  • Marvels of Google Analytics
  • Setting Up Analytics
  • Core Reports
  • Multi-Channel Funnels
  • App-Specific Reports
  • Tracking Code

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Who should attend this Mobile Marketing Masterclass?

The Mobile Marketing Masterclass is designed for individuals and professionals who are keen to enhance their understanding and skills in Mobile Marketing strategies. This course can benefit a wide range of professionals, including: 

  • Business Owners 
  • Marketing Managers 
  • Digital Marketers 
  • App Developers 
  • Advertising Professionals 
  • Brand Managers 
  • Social Media Managers 
  • Content Strategists 

Prerequisites of the Mobile Marketing Masterclass

There are no formal prerequisites for this Mobile Marketing Masterclass.

Mobile Marketing Masterclass Overview

Mobile marketing is a dynamic and integral facet of contemporary advertising strategies, leveraging the personal nature of mobile devices to reach and engage target audiences effectively. In the landscape of Marketing Courses, the Mobile Marketing Masterclass stands as a crucial exploration of contemporary strategies for engaging with audiences through mobile platforms.

For Marketing professionals aiming to stay at the forefront of industry trends, mastering the intricacies of Mobile Marketing is imperative. From Social Media Managers to Digital Strategists, understanding how to optimise campaigns for mobile platforms is essential in reaching and influencing today's tech-savvy audience.

This 1-day training by the Knowledge Academy serves as a comprehensive guide, equipping delegates with the skills needed to navigate the nuances of mobile marketing effectively. Through interactive sessions and practical insights, participants will gain a nuanced understanding of mobile consumer behaviour, app-based marketing, and responsive design, enhancing their ability to create impactful mobile marketing campaigns.

Course Objectives:

  • To comprehend the unique aspects of mobile consumer behaviour
  • To explore strategies for optimising marketing content for mobile platforms
  • To understand the role of mobile apps in modern marketing campaigns
  • To learn techniques for creating compelling and responsive mobile content
  • To analyse mobile marketing metrics and data for strategic decision-making
  • To implement best practices for successful mobile marketing campaigns

Upon completion of the Mobile Marketing Masterclass, delegates will emerge with a heightened ability to design and execute mobile-centric marketing strategies, ensuring their organisations stay ahead in the ever-evolving digital landscape.

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What’s included in this Mobile Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Mobile Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Web Analytics Masterclass Outline

Module 1: Web Analytics—Present and Future

  • Current Landscape and Challenges
  • What Web Analytics Should Be?

Module 2: Data Collection—Importance and Options

  • Data Landscape
  • Data
    • Clickstream
    • Outcomes
    • Research
    • Competitive

Module 3: Overview of Qualitative Analysis

  • Essence of Customer Centricity
  • Lab Usability Testing
  • Heuristic Evaluations
  • Site Visits

Module 4: Critical Components of a Successful Web Analytics Strategy

  • Focus on Customer Centricity
  • Solve for Business Questions
  • Follow the 10/90 Rule
  • Hire Great Web Analysts
  • Optimal Organisational Structure and Responsibilities

Module 5: Web Analytics Fundamentals

  • Web Logs or JavaScript Tags
  • Optimal Web Analytics Tool
  • Clickstream Data Quality

Module 6: Advanced Analytics Concepts

  • Power of Statistical Significance
  • Amazing Power of Segmentation
  • Analysis and Reports ‘Connectable’
  • Search Engine Marketing/Pay Per Click Analysis
  • Measure the Adorable Site Abandonment Rate Metric
  • Statistical Control Limit

Module 7: Creating a Data-Driven Culture

  • Key Skills to Look for in a Web Analytics Manager/Leader
  • When and How to Hire Consultants or In-House Experts
  • Steps to Create a Data-Driven Decision-Making Culture

 

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Who should attend this Web Analytics Course?

The Web Analytics Training Course is designed for individuals seeking to enhance their understanding and skills in the field of Web Analytics. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Website Owners and Managers
  • Business Analysts
  • E-Commerce Professionals
  • Data Analysts
  • Digital Strategists
  • Marketing Managers

Prerequisites of the Web Analytics Course

There are no formal prerequisites for this Web Analytics Training Course.

Web Analytics Course Overview

Web Analytics is a pivotal discipline in the digital landscape, offering businesses invaluable insights into the performance and user interactions on their online platforms. Web Analytics allows organisations to track website traffic, user behaviour, and engagement metrics, providing a comprehensive understanding of how visitors interact with their online content.

To stay competitive, marketing professionals must grasp the intricacies of Web Analytics, especially those in roles involving data-driven decision-making. This mastery is crucial for Digital Marketers, Business Analysts, and anyone seeking a comprehensive understanding of online consumer behaviour.

The Knowledge Academy's 1-day Web Analytics Course empowers delegates with practical skills. They learn to interpret website data, optimise campaigns, and derive actionable insights. This intensive training ensures that participants leave equipped with the knowledge needed to navigate the digital landscape effectively.

Course Objectives

  • To comprehend the fundamentals of Web Analytics and its role in digital marketing
  • To explore key metrics and tools for analysing website performance
  • To understand how Web Analytics contributes to informed decision-making in marketing strategies
  • To gain hands-on experience in interpreting and presenting Web Analytics data
  • To optimise digital campaigns based on insights derived from Web Analytics
  • To establish a foundation for continuous improvement through data-driven marketing

Upon completion, delegates will not only possess a profound understanding of Web Analytics but will also be adept at leveraging this knowledge to refine marketing efforts. This course ensures that participants are well-equipped to contribute meaningfully to their organisations' digital success.

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What’s included in this Web Analytics Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Web Analytics Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaigns Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations 

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Who should attend this Pay Per Click (PPC) Training?  

The Pay Per Click (PPC) Training is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners 
  • Marketing Managers 
  • Advertising Professionals 
  • E-Commerce Professionals 
  • Digital Strategists 
  • Marketing Consultants 

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This Marketing Course explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximise their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives:

  • To comprehend the fundamentals of Pay Per Click advertising
  • To explore strategies for effective PPC campaign planning and execution
  • To understand the role of keywords and ad placements in PPC
  • To learn how to analyse and optimise PPC campaigns for better performance
  • To gain insights into budgeting and bidding strategies for maximum ROI
  • To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course, delegates will be empowered to strategically implement PPC campaigns, optimise ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavours.

 

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What’s included in this Pay Per Click (PPC) Training?

  • World-Class Training Sessions from Experienced Instructors    
  • Pay Per Click (PPC) Certificate 
  • Digital Delegate Pack

Show moredown

Online Instructor-led (1 days)

Online Self-paced (8 hours)

Website Conversion Rate Optimisation Masterclass Course Outline

Module 1: Introduction to Website Conversion Rate Optimisation

  • What is Conversion Rate Optimisation (CRO)?
  • Conversion Rate Optimisation (CRO) Components
  • Importance of CRO
  • Best Practices to CRO

Module 2: Building an Optimisation Plan

  • Overview
  • Steps to Create the Conversion Optimisation Plan

Module 3: User Experience (UX) and Funnel Optimisation

  • User Experience (UX)
  • Funnel Optimisation

Module 4: Landing Page Optimisation

  • Introduction
  • Why the Optimisation of Landing Page Matters for Your Online Business?
  • Tips and Tricks for Starting Landing Page Optimisation

Module 5: Bounce Rate and Exit Rate

  • Bounce Rate
  • Exit Rate

Module 6: Testing and Optimisation

  • Funnel Stages
  • Overview of Potential Pages, Importance Pages and Ease Pages
  • Creating Tables and Testing Hypothesis
  • Types of Testing
  • Tools of Testing

Module 7: Measuring Conversion Rate Optimisation Results

  • Understanding Statistics
  • Fetching Insights
  • Understanding Results

Module 8: Conversion Rate Optimisation with Pay Per Click (PPC)

  • Steps to Increase PPC Conversion Rate
  • Parameters Affecting Quality Score

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Who should attend this Website Conversion Rate Optimisation Masterclass?  

The Website Conversion Rate Optimisation Masterclass is ideal for individuals and businesses seeking to enhance their online presence and maximise the effectiveness of their websites. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Designers and Developers 
  • Business Owners and Entrepreneurs 
  • E-Commerce Professionals 
  • Data Analysts 
  • Marketing Managers 
  • Marketing Consultants 

Prerequisites of the Website Conversion Rate Optimisation Masterclass

There are no formal prerequisites for this Website Conversion Rate Optimisation Masterclass. 

Website Conversion Rate Optimisation Masterclass Overview

Unlock the potential of your marketing efforts with the Website Conversion Rate Optimisation Masterclass, a vital component of Marketing. In an era where online presence is paramount, understanding how to optimise website conversion rates is crucial for businesses aiming to maximise their digital impact and boost customer engagement.

Marketing Professionals, Web Developers, and business owners seeking to enhance their online performance should aim to master Website Conversion Rate Optimisation. This knowledge is indispensable for staying competitive in the digital landscape, making it a must-have skill set for those involved in the marketing domain.

This 1-day training by The Knowledge Academy equips delegates with practical insights and techniques to elevate their Website Conversion Rate Optimisation skills. Through interactive sessions and real-world case studies, delegates will gain a deep understanding of optimising websites for better user experience and increased conversion rates, ensuring they leave the course well-equipped to implement effective strategies in their professional endeavors.

Course Objectives:

  • To understand the key principles of Website Conversion Rate Optimisation
  • To identify and analyse factors influencing user behaviour on websites
  • To learn strategies for improving website usability and design
  • To explore A/B testing and other optimisation techniques
  • To implement data-driven decision-making processes for website improvements
  • To develop skills in interpreting analytics to enhance website performance

Upon completion, delegates will be equipped to transform their digital presence, enhance user interactions, and ultimately drive increased conversion rates, making their marketing efforts more impactful and results-driven.

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What’s included in this Website Conversion Rate Optimisation Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Website Conversion Rate Optimisation Certificate 
  • Digital Delegate Pack 

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Explainer Videos Training​ Course Outline

Module 1: Introduction to Explainer Videos

  • Understanding the Purpose
  • Identifying the Audience
  • Types of Explainer Videos
  • Components of an Explainer Video

Module 2: Storytelling Fundamentals

  • Crafting a Compelling Narrative
  • Establishing a Problem-Solution Framework
  • Effective Scriptwriting Techniques
  • Leveraging Emotional Appeal

Module 3: Visual Elements and Design

  • Visual Storytelling Principles
  • Choosing the Right Visual Style
  • Creating Engaging Characters
  • Utilising Visual Metaphors

Module 4: Voiceovers and Audio

  • Selecting the Right Voiceover Talent
  • Script Synchronisation with Voiceovers
  • Sound Effects and Music Selection
  • Audio Editing Tips

Module 5: Animation and Motion Graphics

  • Animation Styles and Techniques
  • Creating Motion Graphics
  • Transition Effects and Timing
  • Incorporating Text and Typography

Module 6: Production and Editing

  • Planning the Production Process
  • Essential Equipment and Tools
  • Editing for Clarity and Flow
  • Review and Feedback

Module 7: Distribution and Promotion

  • Choosing the Right Platforms
  • Video SEO and Metadata
  • Metrics and Analytics
  • Promoting Your Explainer Video

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Who should attend this Explainer Videos Training Course?  

The Explainer Videos Course is ideal for a wide range of individuals who are looking to enhance their skills in creating effective and engaging Explainer Videos. This course can benefit a wide range of professionals, including: 

  • Content Creators 
  • Digital Marketers 
  • Marketers and Sales Professionals 
  • Business Owners and Entrepreneurs 
  • Communication Professionals 
  • Product Managers 
  • Freelancers 

Prerequisites of the Explainer Videos Training Course

There are no formal prerequisites for this Explainer Videos Training Course.

Explainer Videos Training Course Overview

Marketing has evolved to include essential components like Explainer Videos Training, a pivotal aspect in the contemporary business landscape. In today's digital era, where attention spans are fleeting, the ability to convey complex ideas succinctly through engaging visuals is crucial for effective communication.

Understanding Explainer Videos is vital for marketing professionals who aim to elevate their campaigns with compelling and concise content. Mastering this skill is equally pertinent for Content Creators and Digital Marketers looking to enhance audience engagement and brand visibility.

The Knowledge Academy's 1-day Explainer Videos Training equips delegates with practical skills to craft impactful visual narratives. Delegates will learn the art of condensing information into concise, engaging videos, ensuring that their marketing messages are not only heard but remembered.

Course Objectives:

  • To understand the principles of effective storytelling in explainer videos
  • To learn techniques for creating visually appealing and attention-grabbing animations
  • To master the art of simplifying complex concepts for diverse target audiences
  • To gain proficiency in selecting the appropriate style and tone for different brand messages
  • To explore tools and software for efficient explainer video production
  • To learn to receive constructive feedback and refine skills through practical exercises

Upon completion of this course, delegates will emerge with a heightened ability to captivate their audience through visually compelling narratives, enhancing their overall effectiveness in the dynamic field of marketing.

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What’s included in this Explainer Videos Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Explainer Videos Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Integrated Marketing Masterclass Outline

Module 1: Fundamentals of Integrated Marketing

  • Introduction to Integrated Marketing
  • Use of Integrated Marketing
  • Why Integrated Marketing is Important?
  • Guidelines to Create an Integrated Marketing Strategy
  • Integrate Marketing Efforts and Realise the Benefits

Module 2: Integrated Marketing Strategy

  • Integrated Marketing Vs Omnichannel Marketing
  • Benefits of Integrated Marketing
  • Implement Integrated Marketing Strategy
  • Components of Integrated Marketing Strategy
  • Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

  • What is IMC?
  • How to Identifying a Target Audience?
  • Purpose of Integrated Marketing Communication
  • Different Approaches

Module 4: Steps, Process, Tools of IMC

  • Integrated Marketing Communication Planning Process
  • Beneficial Integrated Marketing Communication Tools
  • Emerging Tools of IMC
  • What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

  • What is Creativity Process?
  • Five-Step Model of Creativity Process
  • Dimensions of Creativity

Module 6:  Content Distribution Strategy

  • What is Content Distribution?
  • Social Media Content Distribution
  • Content Types for Distribution
  • Content Distribution Channels
  • How to Build a Content Distribution Strategy?

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Who should attend this Integrated Marketing Masterclass?  

This Integrated Marketing Masterclass is designed for individuals or professionals who are interested in optimising their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as: 

  • Content Creators 
  • Digital Marketers 
  • Marketers and Sales Professionals 
  • Business Owners and Entrepreneurs 
  • Communication Professionals 
  • Product Managers 
  • Freelancers 

Prerequisites of the Integrated Marketing Masterclass 

There are no formal prerequisites for this Integrated Marketing Masterclass.

Integrated Marketing Masterclass Overview

Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course.

In this 1-day training by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behaviour, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives:

  • To comprehend the significance of Integrated Marketing in today's business environment
  • To master the art of creating cohesive brand narratives across various marketing channels
  • To understand the role of data analytics in optimising Integrated Marketing strategies
  • To develop skills in crafting compelling messages tailored to different platforms
  • To explore the latest trends and innovations shaping the field of Integrated Marketing
  • To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

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What’s included in this Integrated Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Integrated Marketing Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Marketing Budget Masterclass​ Outline

Module 1: Fundamentals

  • Introduction to Digital Marketing
  • Digital Marketing-Types
  • Significance of Digital Marketing in Various Businesses

Module 2: Marketing Budgeting for Direct and Digital Marketing

  • What Is Marketing Budget and its Importance?
  • Direct and Digital Marketing- Budgeting Principles
  • Direct and Digital Marketing Activity- Analysing Cost-Effectiveness
  • Offline and Online Marketing Channels- Evaluate The Performance
  • How to Calculate Allowable Marketing Cost (AMC)
  • Modelling LTV (Customer Lifetime Value) by Source and Customer Type

Module 3: Budgeting of Digital Marketing

  • Building Budget and Forecasts
  • Measuring Costs and Response
  • Monitoring and Controlling Budgets
  • How to Evaluate and Managed Costs
  • How to Create a Budget for Various Growing Scenarios?

Module 4: Performance Measurement System for Direct and Digital Marketing

  • How to Access Metrics Frameworks for Efficiency of Budgeting for Digital Marketing
  • Identification of KPIs
  • Building a Financial and Non-Financial Metrics Balanced Scorecard
  • How to Calculate the Cost per Mille (CPM), Cost per Response (CPR), and Cost per Action (CPA)

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Who should attend this Marketing Budget Masterclass? 

The Marketing Budget Masterclass is designed for professionals and individuals in the field of Marketing who are seeking to enhance their skills and knowledge in budget planning and allocation. This course can benefit a wide range of professionals, including:

  • Marketing Managers
  • Brand Strategists
  • Digital Marketers
  • Advertising Executives
  • Business Owners
  • Market Researchers
  • Sales Managers
  • E-commerce Managers

Prerequisites of the Marketing Budget Masterclass

There are no formal prerequisites for this Marketing Budget Masterclass.

 

Marketing Budget Masterclass Overview

Marketing Budget Masterclass is a one-day intensive course offered by the Knowledge Academy, designed to provide a comprehensive understanding of effective budgeting strategies in the realm of marketing. In today's competitive business landscape, where every marketing decision impacts the bottom line, mastering the art of budgeting is crucial.

Professionals across industries, especially those involved in marketing roles, should aim at mastering this course to learn to optimise resource allocation, maximise returns, and enhance overall campaign effectiveness. Understanding marketing budgets is not only key for marketers but also beneficial for business owners and decision-makers who want to ensure their investments yield measurable results.

This 1-day training equips delegates with practical skills to create and manage marketing budgets successfully. From identifying key budgeting components to aligning expenditures with strategic goals, delegates will gain insights that directly impact their organisation's success. The Marketing Budget Masterclass combines theoretical knowledge with hands-on exercises, ensuring that delegates leave with actionable strategies to implement immediately.

Course Objectives:

  • To comprehend the fundamental elements of marketing budgeting
  • To learn techniques for allocating resources based on campaign priorities
  • To understand the role of data analytics in optimising marketing expenditures
  • To explore case studies illustrating successful budget management in diverse industries
  • To gain proficiency in creating comprehensive marketing budgets that align with organisational goals
  • To develop skills in adapting budget strategies to evolving market trends

Upon completion of the Marketing Budget Masterclass, delegates will emerge with a finely tuned understanding of Marketing Budget principles, enabling them to make informed decisions, maximise ROI, and strategically allocate resources for impactful marketing campaigns. This course empowers professionals to navigate the complexities of budgeting in the marketing domain with confidence and competence.

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What’s included in this Marketing Budget Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Marketing Budget Certificate 
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

WCAG Training Course Outline

Module 1: WCAG

  • Introduction to WCAG
  • Principles of Accessibility
  • Layers of Guidance
  • Techniques for WCAG Success Criteria

Module 2: Text Alternatives

  • Non-Text Content

Module 3: Time-Based Media

  • Audio-Only and Video-Only
  • Captions
  • Audio Description or Media Alternative
  • Audio Description
  • Sign Language
  • Extended Audio Description
  • Media Alternative
  • Audio-Only

Module 4: Adaptable

  • Info and Relationships
  • Meaningful Sequence
  • Sensory Characteristics

Module 5: Distinguishable

  • Use of Colour
  • Audio Control
  • Resize Text
  • Images of Text
  • Low or No Background Audio
  • Visual Presentation
  • Images of Text

Module 6: Keyboard Accessible

  • Keyboard
  • No Keyboard Trap
  • Keyboard No Exception

Module 7: Enough Time

  • Timing Adjustable
  • Pause, Stop, and Hide
  • No Timing
  • Interruption
  • Re-Authenticating

Module 8: Seizures

  • Flashes
  • Below Threshold

Module 9: Navigable

  • Bypass Blocks
  • Page Titled
  • Focus Order
  • Link Purpose
  • Multiple Ways
  • Headings and Labels
  • Focus Visible
  • Location
  • Link Purpose
  • Section Headings

Module 10: Readable

  • Language of Page
  • Language of Parts
  • Unusual Words
  • Abbreviations
  • Reading Level
  • Pronunciation

Module 11: Predictable

  • On Focus
  • On Input
  • Consistent Navigation
  • Consistent Identification
  • Change on Request

Module 12: Input Assistance

  • Error Identification
  • Labels or Instructions
  • Error Suggestion
  • Error Prevention
    • Legal
    • Financial
    • Data

Module 13: Compatible

  • Parsing
  • Name, Role, and Value
  • Conformance

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Who should attend this WCAG Training Course?

The WCAG (Web Content Accessibility Guidelines) Training is designed to provide individuals with the knowledge and skills needed to create digital content and websites that are accessible to people with disabilities. This course will benefit the following professionals:

  • Web Developers
  • UX Designers
  • Content Strategists
  • Project Managers
  • Accessibility Consultants
  • Government Agencies
  • QA Testers

Prerequisites of the WCAG Training Course

There are no formal prerequisites for this WCAG Training Course. 

WCAG Training Course Overview

The WCAG (Web Content Accessibility Guidelines) Training Course is designed to equip participants with the knowledge and skills necessary to create digital content that is accessible to all users, including those with disabilities. This comprehensive course covers the guidelines and principles outlined by WCAG, providing practical insights into designing websites, applications, and digital content that prioritise inclusivity.

This training is advantageous to individuals who suffer from transitory or conditional illnesses as well, such as age-related vision loss or other injuries or mishaps like fracturing a limb. Pursuing this training helps individuals get equipped with the necessary skills and techniques that will ultimately enhance their career opportunities and upgrade their earnings.

In this 1-day WCAG Training Course, delegates will gain a deep understanding of the tools and methods used by people with disabilities and how this affects the need for websites to be accessible. They will gain knowledge about the basic role that structure plays in making websites accessible, as well as how HTML texts are constructed. They will also learn about ways to make non-text information accessible as well as how people with various disabilities use the internet.

Course Objectives:

  • To know how to identify informative non-text content
  • To learn ways to independently adjust the auditory levels of background sound
  • To understand single-spacing, space-and-a-half, and double-spaced text
  • To learn the need to exclude non-conforming content from search results
  • To gain deep knowledge about a variety of assistive technologies and alternate keyboards
  • To get in touch with moving between and connecting discrete points

At the end of this training, delegates will be able to use page-percent for container sizes and server-side scripts to resize images of text. They will also be able to select the text size and background and foreground colours.

 

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What’s included in this WCAG Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • WCAG Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

International Expansion Masterclass Outline

Module 1: Introduction to International Expansion

  • Motivation for International Expansion
  • Benefits and Challenges of Going Global
  • International Market Selection and Research
  • Legal and Regulatory Considerations
  • Developing a Global Mindset

Module 2: Market Entry Strategies

  • Different Market Entry Modes
  • Strategic Alliances and Partnerships
  • Acquisitions and Mergers
  • Licensing and Distributorship Agreements
  • Organic Growth Strategies

Module 3: Market Research and Analysis

  • Conducting Market Research in Foreign Markets
  • Identifying Market Trends and Opportunities
  • Understanding Cultural and Societal Factors
  • Competitive Analysis in International Markets
  • Assessing Market Size and Growth Potential

Module 4: Legal and Regulatory Compliance

  • International Trade Regulations
  • Intellectual Property Protection Abroad
  • Taxation and Customs Compliance
  • Employment Laws and Hiring Abroad
  • Contracts and Agreements in Cross-Border Transactions

Module 5: Financial Planning and Risk Management

  • Cost Assessment for International Expansion
  • Budgeting and Financial Projections
  • Currency Exchange and Risk Mitigation
  • Insurance and Contingency Planning
  • Funding Options for Global Expansion

Module 6: Cultural and Language Considerations

  • Cultural Sensitivity and Adaptation
  • Cross-Cultural Communication
  • Language Localisation
  • Building Relationships with Local Partners
  • Managing Cross-Cultural Teams

Module 7: Marketing and Branding Strategies

  • Developing a Global Marketing Plan
  • Tailoring Marketing Messages to Local Audiences
  • International Advertising and Promotion
  • Digital Marketing in International Markets
  • Branding in Diverse Cultural Contexts

Module 8: Operations and Logistics

  • Supply Chain and Distribution Management
  • International Logistics and Transportation
  • Inventory Management Across Borders
  • Quality Control and Compliance
  • Adapting Business Operations for Global Success

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Who should attend this International Expansion Masterclass?

The International Expansion Masterclass Course is tailored for professionals and entrepreneurs seeking to expand their businesses globally or enhance their understanding of international business strategies. This course is ideal for a diverse range of individuals, including:

  • Market Researchers
  • Product Managers
  • Market Researchers
  • International Business Enthusiasts
  • Retail Chain Managers
  • Import/Export Managers
  • Investment Analysts

Prerequisites of the International Expansion Masterclass

There are no formal prerequisites for the International Expansion Masterclass Course. However, having a basic understanding of business concepts and operations can enhance the learning experience.

International Expansion Masterclass Overview

Marketing Courses play a pivotal role in shaping professionals for the global marketplace, and the International Expansion Masterclass is designed to address the nuances of expanding businesses internationally. In an era where businesses strive for global reach, understanding the intricacies of international expansion is not just advantageous but essential.

For professionals aiming to broaden their horizons and tackle the challenges of global markets, mastering the subject of Marketing is crucial. Executives, Entrepreneurs, and Marketing Strategists can significantly benefit from honing their skills in international expansion, ensuring they stay competitive in today's interconnected business landscape.

This 1-day training by The Knowledge Academy aims to equip delegates with the practical knowledge and strategic insights needed to navigate the complexities of expanding businesses internationally. From understanding cultural nuances to devising effective global marketing strategies, this course ensures that delegates gain actionable skills to drive successful international expansions.

Course Objectives:

  • To develop a comprehensive understanding of international market dynamics and cultural influences
  • To equip delegates with strategic tools for crafting effective global marketing campaigns
  • To provide insights into legal and regulatory considerations when expanding businesses across borders
  • To enhance skills in assessing and mitigating risks associated with international business ventures
  • To foster the ability to adapt marketing strategies to diverse cultural contexts and consumer behaviours
  • To empower delegates with the knowledge to create sustainable and competitive global market positions

Upon completion of the International Expansion Masterclass, delegates will emerge with a finely tuned skill set, ready to navigate the complexities of international markets. Armed with a deep understanding of global consumer behaviour, legal landscapes, and effective marketing strategies, delegates will be well-positioned to lead successful international business expansions, ensuring their organisations thrive in the interconnected global economy.

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What’s Included in this International Expansion Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • International Expansion Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Social Innovation Masterclass Outline

Module 1: Social Innovation: A New Concepts for a Sustainable Future

  • Introduction to Social Innovation
  • Overview of the Publication

Module 2: Perspectives and Consideration

  • Social Innovation to Drive Corporate Sustainability
  • Relationship Between Ethics and Innovation
  • Humanitarian Perspective on Social Innovation
  • Knowledge Creation and Transfer Effects on Decision Making
  • A Social Capital Approach Towards Social Innovation

Module 3: Business Concepts Related to Social Innovation

  • Interdependence of CRS and Social Innovation
  • Leading with Innovation: Transforming Corporate Social Responsibility
  • Inclusive Business Models as a Key Driver for Social Innovation
  • Social Entrepreneurs as Main Drivers of Social Innovation
  • Institutional Theory as a Framework for Practitioner of Social Entrepreneurships
  • Design Strategy for the Bottom of the Pyramid

Module 4: Instruments and Application

  • Importance of Marketing for Social Innovation
  • Accounting for Social Innovations
  • Social Innovation Education
  • Life Cycle of Social Innovation
  • Innovation Through Corporate Social Responsibility?

Module 5: Best Practices in Social Innovation

  • Education as Social Innovation
  • Entrepreneurship and Youth Unemployment
  • Responsible Investing as Social Innovation
  • Social Innovation by Giving a Voice
  • Technology for the Environment to Drive Social Innovation
  • Social Innovation for Decarbonisation: The Atlas School Project
  • Social Innovation and the Power of Technology

Module 6: Looking Ahead on Social Innovation

  • Role of Business in Society
  • Sustainable Development: Social Innovation at the Interface of Business, Society and Ecology
  • Sustainability and Social Innovation 

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Who should attend this Social Innovation Masterclass?

The Social Innovation Masterclass is tailored for individuals passionate about driving positive social change and innovation. This course is well-suited for a diverse range of participants who are committed to making a meaningful impact in society, including:

  • Social Entrepreneurs
  • Community Advocates
  • Corporate Social Responsibility (CSR) Professionals
  • Nonprofit Directors
  • Policy Advocates
  • Social Impact Consultants
  • Community Development Practitioners

Prerequisites of the Social Innovation Masterclass

There are no formal prerequisites for the Social Innovation Masterclass. A genuine interest in social impact and a willingness to collaborate and learn from diverse perspectives are valuable attributes.

 

Social Innovation Masterclass Overview

The Social Innovation Masterclass is a transformative learning experience that explores innovative approaches to address societal challenges through marketing strategies. Delegates will delve into cutting-edge concepts that blend business acumen with social impact, fostering a deep understanding of how marketing can be a force for positive change.

For Marketing professionals, mastering Social Innovation is paramount, offering a unique edge in crafting campaigns that resonate with socially conscious consumers. This course is designed for those keen on elevating their Marketing expertise to align with evolving consumer expectations and societal needs.

In this 1-day training by the Knowledge Academy, delegates will delve into practical insights, gaining a nuanced understanding of how Social Innovation integrates with courses in marketing. The course aims to equip professionals with the knowledge and skills to infuse purpose into their marketing strategies, fostering positive societal impact while achieving business objectives.

Course Objectives:

  • To comprehend the interplay between Marketing Courses and Social Innovation
  • To identify opportunities for brands to contribute positively to societal challenges
  • To develop strategies that align marketing efforts with social impact goals
  • To understand the ethical considerations in implementing socially innovative campaigns
  • To leverage consumer insights to create authentic and impactful social narratives
  • To explore case studies illustrating successful integration of Social Innovation in marketing

Upon completion, delegates will not only enhance their marketing prowess but also be well-positioned to navigate the evolving landscape of socially conscious consumerism, driving positive change through their marketing endeavors.

 

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What’s Included in this Social Innovation Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Social Innovation Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Optimised Digital Store Training Course Outline

Module 1: Digital Store Overview

  • Roles of Online and Offline Stores
  • Introduction to Digital Store
  • Benefits of Digitising Stores

Module 2: Digital Store Optimisation Strategy

  • Install Analytics and Tracking Tools
  • Enrich On-Page Elements
  • Fast-Loading Digital Store
  • Mobile-Ready
  • Make Digital Store ‘Responsive’
  • Boost Store’s UX/UI
  • Personalise Sales Process
  • Streamline Sales Process
  • Optimise the Homepage of Digital Store

Module 3: Optimise Digital Store for Organic Search

  • Keyword Optimisation
  • On-Page SEO
  • Mobile Optimisation
  • Current Site Improvements
  • Blog Content
  • Link Building

Module 4: Driving Revenue Through Digital Store

  • Factors That Contribute to an Increase in Revenue
  • Increase Product Visibility

Module 5: eCommerce Auditing

  • Digital Store Audit

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Who should attend this Optimised Digital Store Training Course?

The Optimised Digital Store Training Course is tailored for individuals involved in e-commerce, online retail, or digital business operations. The course is suitable for a diverse range of professionals, including:

  • E-commerce Managers
  • Digital Marketing Specialists
  • Online Retail Entrepreneurs
  • Supply Chain Coordinators
  • Customer Experience Managers
  • Web Developers
  • Data Analysts
  • Sales Managers

Prerequisites of the Optimised Digital Store Training Course

There are no formal prerequisites required for the Optimised Digital Store Training Course. However, a general understanding of e-commerce concepts and basic digital marketing knowledge can enhance delegates' learning experience.

Optimised Digital Store Training Course Overview

In the era of digital dominance, courses in marketing have become indispensable in the fast-paced digital landscape. The Optimised Digital Store Training delves into the essentials of Marketing, emphasising its relevance in today's business environment. With e-commerce booming, the ability to navigate the complexities of online marketing has become a strategic necessity for businesses aiming to thrive in the digital marketplace.

Understanding the intricacies of courses in marketing is crucial for professionals aiming to excel in digital commerce. This course is particularly beneficial for marketers, entrepreneurs, and business owners seeking to navigate the dynamic world of online retail. Those who master this training will be equipped with the skills to strategically position products in the digital sphere, ensuring they reach the right audience at the right time.

This 1-day training equips delegates with the skills to optimise digital stores effectively. Covering key aspects of Marketing, it ensures participants master strategies for enhanced online visibility, customer engagement, and conversion rates. The course empowers delegates to leverage digital platforms to their full potential, staying ahead in the competitive e-commerce landscape.

Course Objectives:

  • To comprehend the fundamentals of digital marketing and its impact on online stores
  • To learn strategies for optimising product listings and enhancing search engine visibility
  • To understand customer behaviour and employ targeted marketing techniques
  • To master the art of creating compelling and persuasive product descriptions
  • To explore tools for analysing website performance and making data-driven decisions
  • To develop skills in social media marketing for increased brand awareness

Upon completion, delegates will emerge with a comprehensive understanding of digital marketing strategies tailored for online stores, positioning them to drive business growth and stay competitive in the ever-evolving digital marketplace.

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What’s Included in this Optimised Digital Store Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Optimised Digital Store Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Business Marketing Strategies Training Course Outline

Module 1: Introduction to Marketing Strategy

  • What is a Marketing Strategy?
  • Importance of Marketing Strategy in Business
  • How does it Work?
  • Strategies Vs Plans
  • Benefits of Marketing Strategy

Module 2: Types of Marketing Strategy

  • Portfolio Marketing Strategy
  • Segmentation Marketing Strategy
  • Brand Positioning Marketing Strategy
  • Marketing Strategy with the Competition
  • Loyalty Marketing Strategy
  • Content Marketing Strategy
  • Direct Marketing Strategy

Module 3: How to Develop a Marketing Strategy?

  • Understand your Product
  • Research the Competition
  • Set Target Market
  • Assess Resources
  • Decide Where to Sell
  • Choose Promotion Channels
  • Review the Strategy Quarterly

Module 4: Elements of Branding

  • Vision and Mission
  • Core Values and Beliefs
  • Brand/Business Name
  • Logo
  • Visual Brand Elements
  • Keywords or Personality
  • Target Market
  • Brand Stories

Module 5: 6 P's of Marketing

  • Products and Services
  • Price Strategies in Marketing
  • Place in Marketing
  • Promotion in Marketing
  • People in Marketing
  • Presentation

Module 6: Marketing Strategies Tools

  • Customer Relationship Management (CRM)
  • Online Advertising
  • Social Media
  • Search Engine Optimisation (SEO)
  • Content Creation and Design
  • Video Marketing
  • Event Marketing
  • Lead Capture and Conversion
  • Lead Generation
  • Website Optimisation and CRO
  • Lead Nurturing and Email Marketing
  • Marketing Automation
  • Data Reporting and Analytics

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Who should attend this Business Marketing Strategies Training Course?

The Business Marketing Strategies Course equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:

  • Marketing Managers
  • Entrepreneurs
  • Marketing Consultants
  • Sales and Business Development Professionals
  • Business Owners
  • Public Relations Professionals
  • Digital Marketers
  • Product Managers

Prerequisites of the Business Marketing Strategies Training Course

There are no formal prerequisites for this Business Marketing Strategies Course. 

Business Marketing Strategies Training Course Overview

Navigating the realm of courses in marketing, Business Marketing Strategies Training emerges as a pivotal resource for professionals aiming to elevate their marketing prowess. This course delves into innovative approaches to marketing, underscoring its crucial relevance in the fast-paced dynamics of today's business landscape.

For professionals looking to master the art of promotion and brand elevation, a deep understanding of Business Marketing Strategies is imperative. From marketing managers to entrepreneurs, individuals in various roles must aspire to refine their skills through this course to remain competitive and impactful in the market.

This 1-day training course by The Knowledge Academy's ensures that delegates gain practical insights into the nuances of crafting effective marketing strategies. Covering a spectrum of topics, from digital marketing tactics to brand management, this course equips delegates with actionable knowledge, empowering them to make an immediate impact on their marketing endeavors.

Course Objectives:

  • To develop a profound understanding of current market trends and consumer behaviour
  • To explore innovative digital marketing strategies for an enhanced online presence
  • To master the art of brand storytelling and strategic positioning
  • To gain practical insights into data analytics for informed decision-making
  • To learn effective communication techniques tailored to diverse target audiences
  • To create and implement a comprehensive business marketing plan

Upon completing the Business Marketing Strategies Training, delegates will emerge with an enhanced ability to navigate the ever-evolving marketing landscape. Armed with practical skills, they will directly contribute to business growth and success, making strategic decisions and implementing effective marketing plans with confidence.

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What’s included in this Business Marketing Strategies Training Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Business Marketing Strategies Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Consumer Behaviour Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemeta

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analysing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis

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Who should attend this Consumer Behaviour Course?

The Consumer Behaviour Training Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:

  • Marketing Managers
  • Brand Managers
  • Market Researchers
  • Product Managers
  • Digital Marketers
  • Customer Experience Specialists
  • Sales Professionals

Prerequisites of the Consumer Behaviour Course

There are no formal prerequisites for this Consumer Behaviour Training Course.

Consumer Behaviour Course Overview

Marketing Courses play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behaviour. In this one-day Consumer Behaviour Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.

Learning about Consumer Behaviour is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.

This 1-day training by the Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behaviour. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.

Course Objectives

  • To comprehend the psychological factors influencing consumer choices
  • To analyse and interpret data related to Consumer Behaviour patterns
  • To develop strategies for effectively targeting and engaging specific consumer segments
  • To understand the impact of culture and social influences on consumer decision-making
  • To enhance marketing campaigns by aligning them with consumer preferences
  • To apply Consumer Behaviour insights to improve product development and innovation

Upon completion of the Consumer Behaviour Course, delegates will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organisational success.

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What’s included in this Consumer Behaviour Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behaviour Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Earn Passive Income Masterclass Outline

Module 1: Introduction to Passive Income

  • What is Passive Income?
  • Benefits of Having Passive Income Streams
  • Why Passive Income Matters?

Module 2: Truth about Passive Income

  • Common Misconceived Thoughts about Passive Income
  • Reality of Making Passive Income

Module 3: Building a Passive Income Business

  • Knowing Market Demands
  • Popular Passive Income Markets
    • Kindle Publishing
    • Making YouTube Videos
    • Blogging
    • Affiliate Marketing

Module 4: Best Passive Income Options

  • Dividend Investing
  • Investing in Rental Properties
  • Peer to Peer Lending
  • Sell Your Own Informational Product

Module 5: Other Passive Income Methods

  • Create and Market a Mobile App
  • Create an Online Course
  • Setting Up Review or Comparison Sites
  • Create Your Own Product

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Who Should Attend the Earn Passive Income Masterclass?

The Earn Passive Income Masterclass is designed for individuals who seek to explore various avenues for generating passive income streams and achieving financial independence. This course will benefit the following professionals:

  • Entrepreneurs
  • Investors
  • Freelancers
  • Content Creators
  • Real Estate Professionals
  • Artists
  • Musicians
  • Retirees

Prerequisites of the Earn Passive Income Masterclass

There are no formal prerequisites to attend the Earn Passive Income Masterclass.

Earn Passive Income Masterclass Overview

Passive Income refers to the earnings from another business in which you are not actively involved but are earning some income. Businesses can also enhance their wealth and cash flow through Passive Income sources, resulting in more financial stability and security. In the Marketing Courses, the Earn Passive Income Masterclass stands out as a beacon for those seeking financial independence and sustainable wealth creation.

For professionals navigating the dynamic landscape of Marketing Courses, mastering the art of earning Passive Income is paramount. Entrepreneurs, freelancers, and marketing enthusiasts can unlock new dimensions of financial success by incorporating passive income strategies into their skill sets.

In this 1-day training by the Knowledge Academy, delegates will gain actionable insights into diverse Passive Income streams, from affiliate marketing to digital product creation. The course empowers delegates to strategically leverage their marketing skills to generate continuous income, providing a comprehensive toolkit for financial resilience.

Course Objectives:

  • To understand the concept of Passive Income and its significance in financial planning
  • To explore various Passive Income streams, including affiliate marketing and online courses
  • To develop skills in creating and marketing digital products for Passive Income generation
  • To analyse real-life case studies of successful Passive Income earners in the marketing field
  • To devise personalised strategies for integrating Passive Income into existing business models
  • To implement practical tips for automating Passive Income streams to maximise efficiency

Upon completion of the Earn Passive Income Masterclass, delegates will possess the knowledge and skills to transform their marketing expertise into continuous financial growth. This course equips delegates with the tools to build a resilient financial future, making it an essential investment for anyone navigating the dynamic landscape of Marketing.

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What’s included in this Earn Passive Income Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Earn Passive Income Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

MarTech Training Course Outline

Module 1: Reimagining Marketing

  • What is MarTech and How it is Changing Marketing
  • Connected Customer Experience
  • Leveraging Micro Moments in the Customer Journey
  • Marketer of Future
  • Customer Single View
  • Hyper Personalisation
  • Redefining Customer Experience through Experiential Marketing

Module 2: Selection of the MarTech Tool Stack

  • Paradox of Choice
  • Beware of the Shiny Object Syndrome
  • Create and Manage the Ideal Stack

Module 3: Governance

  • Measuring ROI 
  • Why do MarTech Failures Happen?
  • Getting the People Ready

Module 4: Trends in Marketing Technology

  • Introduction
  • ‘No Code’ Citizen Creators
  • Platforms, Networks, and Marketplaces
  • Great App Explosion
  • From Big Data to Big Ops
  • Harmonising Humans + Machines

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Who Should Attend the MarTech Training Course?

The MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:

  • Digital Marketing Managers
  • Marketing Analysts
  • Marketing Automation Specialists
  • Data Scientists
  • Marketing Technologists
  • E-commerce Managers
  • Customer Relationship Managers
  • Advertising Executives

Prerequisites of the MarTech Training Course

There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial. 

MarTech Training Course Overview

Marketing Courses have become pivotal in today's dynamic business landscape, serving as a compass for professionals navigating the intricacies of modern marketing practices. In the realm of Marketing Courses, MarTech Training, with its focus on marketing technology, emerges as a crucial element in staying ahead.

For professionals seeking a competitive edge, mastering MarTech is imperative. Marketing enthusiasts, especially those in roles involving digital strategy, data analytics, and campaign management, should aim at becoming proficient in MarTech for comprehensive skill development.

In a swift one-day training session by the Knowledge Academy, delegates will delve into the intricacies of MarTech, gaining practical insights into leveraging technology for marketing success. This intensive course ensures that participants grasp the essentials of implementing marketing technologies seamlessly into their strategies, enhancing their overall proficiency in the field.

Course Objectives:

  • To understand the role of technology in modern marketing practices
  • To explore various marketing technology tools and platforms
  • To analyse data effectively for informed decision-making
  • To integrate marketing technology into overall business strategies
  • To optimise marketing campaigns through tech-driven solutions
  • To stay updated on the latest trends and innovations in MarTech

Upon completion of the MarTech Training, delegates will emerge with a comprehensive skill set, empowered to navigate the evolving marketing landscape with confidence. They will be equipped to harness the power of marketing technology, elevating their strategic impact and contributing significantly to the success of their organisations.

 

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What’s included in this MarTech Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • MarTech Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Marketing Research Masterclass Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-Country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who Should Attend the Marketing Research Training?

The Marketing Research Training is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyse and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

 

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What’s included in this Marketing Research Training Courses?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Strategic Marketing Masterclass Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

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Who should attend this Strategic Marketing Masterclass? 

The Strategic Marketing Masterclass course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Masterclass Course

There are no formal prerequisites required for attending the Strategic Marketing Masterclass.

Strategic Marketing Masterclass Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.

The 1-day Strategic Marketing Masterclass by the Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives:

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyse and interpret consumer behaviour for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

Upon completion, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.

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What’s included in this Strategic Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Video Marketing Masterclass Outline

Module 1: Introduction to Video Marketing

  • What is Video Marketing?
  • How Video Marketing Works?
  • Video Types and Approaches
  • Video Platforms
  • Tools Used in Video Marketing
  • Key Video Metrics

Module 2: Overview of Visual Storytelling

  • What is Visual Storyline?
  • Visual Storyline: Video Marketing for Online Business
  • How Video Marketing Works in the Real World?
  • Distribution of Marketing Videos

Module 3: Creating Great Videos

  • Planning
  • Production
  • Activation

Module 4: DIY (Do It Yourself) Video Projects

  • DIY Video Production
  • DIY Video: Advanced Tips
  • DIY Video: Editing Your Work

Module 5: Creating Effective Video Campaigns

  • Introduction to Multi-Video Campaigns
  • Reviewing Brand Content and Setting Goals
  • Content Planning and Programming Strategy
  • Building the Perfect Content Hub
  • Create High-Volume Video Content Easily
  • Activate Multi-Video Campaign and Test
  • Live Video: Online Events and Webinars

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Who should attend this Video Marketing Masterclass? 

The Video Marketing Masterclass course aims to equip professionals with the knowledge and skills to leverage video as a powerful marketing tool. This course can be beneficial for various professionals, including:

  • Digital Marketers
  • Content Creators
  • Social Media Managers
  • Brand Strategists
  • Video Production Managers
  • Ad Agency Professionals
  • Multimedia Specialists
  • E-commerce Entrepreneurs

Prerequisites of the Video Marketing Masterclass

There are no formal prerequisites required for attending the Video Marketing Masterclass.

Video Marketing Masterclass Overview

Video Marketing is the use of video ad formats to promote a brand or offerings via digital platforms. It is one of the most actionable and measurable ways of marketing today. In today's digital age, Marketing Courses have become imperative for professionals aiming to stay competitive and relevant. Video Marketing Training, as a subset of these courses, holds particular significance due to its dynamic and engaging nature in conveying messages.

Professionals across diverse industries, especially those in marketing and communication roles, should aim at mastering Video Marketing to harness its potential for brand promotion and audience engagement. The knowledge gained from this course is crucial for professionals to navigate the ever-evolving landscape of digital communication.

The Video Marketing Masterclass offered by the Knowledge Academy, a comprehensive 1-day training, is designed to equip delegates with practical skills and insights. This course focuses on strategic video creation, distribution, and analysis, ensuring that participants can immediately apply their learning to enhance marketing efforts and drive results.

Course Objectives:

  • To develop a strategic understanding of video content creation
  • To explore various platforms and techniques for effective video distribution
  • To analyse and interpret video analytics to optimise marketing strategies
  • To enhance storytelling skills for compelling and engaging video narratives
  • To understand the role of video in building and strengthening brand identity
  • To implement practical video marketing strategies in real-world scenarios

Upon completion of the Video Marketing Masterclass, delegates will emerge with a profound understanding of Video Marketing strategies, enabling them to create impactful content, enhance brand visibility, and drive audience engagement effectively in the competitive digital landscape. This course empowers professionals to leverage the power of video to achieve marketing goals efficiently.

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What’s included in this Video Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Video Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

WhatsApp Marketing Training Course Outline

Module 1: Introduction to WhatsApp for Marketing

  • What is WhatsApp Marketing?
  • Benefits of Using WhatsApp for Marketing
  • WhatsApp’s Role in Modern Marketing
  • Differences Between WhatsApp Business and WhatsApp

Module 2: Develop WhatsApp Marketing Strategy

  • Learn the Opt-In Rules
  • Download WhatsApp Business App
  • Create a Business Profile
  • Promote WhatsApp Profile and Opt-In Users
  • Set Up Quick Replies
  • Use Automated Messages
  • Organise Contacts and Chat with Labels
  • Create Catalog of Products

Module 3: WhatsApp Template

  • What is a WhatsApp Template?
  • Types of WhatsApp Templates
  • Guidelines for Using WhatsApp Message Templates
  • Character Limitations and Formatting
  • Crafting Customised WhatsApp Message Templates

Module 4: Broadcasts and Group Messaging

  • What is WhatsApp broadcast and WhatsApp Group?
  • How to Broadcast a Message on WhatsApp?
  • Restrictions and Conditions
  • Maximising Sales with WhatsApp Broadcast Lists
  • Engaging Customers
  • WhatsApp’s Policies
  • Advanced Tactics for WhatsApp Business

Module 5: WhatsApp for Customer Service

  • Keep Customers Up-To-Date on Their Order Status
  • Manage Bookings and Reservations
  • Engage with Customers After the Sale
  • Automate WhatsApp Messaging for Real-Time Responses
  • Leverage Rich Media
  • Gather Insights Through Feedback
  • Global Customer Service for the Future

Module 6: Use WhatsApp as a Marketing Channel

  • Create WhatsApp Business Platform Account
  • Communication Platforms
  • Campaign Goals and Audience
  • Establish Entry Points
  • Design Campaign Message
  • Check Campaign’s Performance
  • Test, Iterate, Repeat

Module 7: Advanced Strategies and Future Projections

  • Conversational Marketing Revolution
  • Conversational Commerce
  • Integration of (AI) Chatbots
  • Heightened Awareness for Online Security
  • Customised Customer Experiences
  • E-Commerce Integration and Transactional Capabilities

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Who Should Attend this WhatsApp Marketing Training Course?

This WhatsApp Marketing Training Course is ideal for marketing professionals, business owners, and digital strategists seeking to harness WhatsApp's potentialHowever, this training will be beneficial for:

  • Marketing Professionals
  • Small Business Owners
  • Sales Managers
  • Customer Service Representatives
  • Social Media Managers
  • Entrepreneurs
  • Digital Marketing Students

Prerequisites of the WhatsApp Marketing Training Course

There are no formal prerequisites to attend this WhatsApp Marketing Training Course. However, Basic familiarity with WhatsApp's user interface and features would be beneficial for learners.

WhatsApp Marketing Training Course Overview

WhatsApp Marketing is a strategic approach to promoting products and services through WhatsApp, a widely used instant messaging application. This form of marketing capitalises on the app's large user base and the personal nature of mobile messaging to reach customers directly. For individuals, especially those running small businesses or personal brands, WhatsApp Marketing offers a cost-effective and direct channel for customer engagement. For organisations, the benefits are multifold. It provides a means to distribute marketing materials instantly to a broad audience, enhances customer service, and allows for the integration of multimedia content in marketing messages. Gaining skills in mobile and social media marketing are in high demand, and expertise in WhatsApp Marketing can significantly enhance a professional's portfolio, opening up opportunities in various fields like digital marketing, e-commerce, customer relations, and business development.

In this 1-Day course, delegates will learn the intricacies of WhatsApp marketing, including how to effectively use WhatsApp Business tools and features to reach and engage customers. They will gain insights into crafting targeted marketing campaigns, managing customer service, and analysing engagement data to refine strategies. The course will also cover the ethical and legal aspects of WhatsApp marketing, ensuring a responsible approach. Additionally, participants will explore innovative ways to integrate WhatsApp into a broader digital marketing strategy, enhancing overall business communication and customer relations.

Course Objectives:

  • To understand WhatsApp's role in modern digital marketing
  • To master WhatsApp Business tools for effective communication
  • To develop engaging and targeted marketing campaigns on WhatsApp
  • To implement best practices in customer service via WhatsApp
  • To analyse and interpret engagement data for strategy refinement
  • To ensure compliance with legal and ethical marketing standards
  • To integrate WhatsApp seamlessly into broader marketing strategies

After attending this training, delegates will be able to develop and execute comprehensive WhatsApp marketing campaigns effectively. They will also be able to use WhatsApp Business features for enhanced customer engagement and service. Furthermore, they will analyse performance metrics to continually refine their marketing strategies, ensuring maximum impact and alignment with business objectives.

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What’s included in this WhatsApp Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • WhatsApp Marketing Certificate
  • Digital Delegate Pack

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Online Instructor-led (1 days)

Online Self-paced (8 hours)

Gmail Course for Productive Email Management Course Outline

Module 1: Introduction to Gmail and Email Management

  • Understanding the Importance of Email Management
  • Why Gmail is a Powerful Email Solution?
  • Setting Up Your Gmail Account
  • Navigating the Gmail Interface

Module 2: Organising Your Inbox

  • Setting Up Filters for Automatic Sorting
  • Archiving vs Deleting Emails

Module 3: Efficient Email Composing and Formatting

  • Composing and Sending Emails
  • Formatting Options in Gmail
  • Using Canned Responses for Templates
  • Adding Attachments and Links

Module 4: Email Searching and Filters

  • Advanced Search Techniques in Gmail
  • Creating Custom Search Filters
  • Using Search Operators for Precision
  • Managing Search Results

Module 5: Inbox Zero and Email Prioritisation

  • Strategies for Achieving Inbox Zero
  • Importance of Email Prioritisation
  • Using the Priority Inbox Feature
  • Implementing the Two-Minute Rule

Module 6: Time Management and Email Etiquette

  • Time-Blocking for Email Management
  • Reducing Email Distractions
  • Email Etiquette Best Practices
  • Setting Up Out-of-Office Autoresponders

Module 7: Gmail's Productivity Tools and Integrations

  • Introduction to Google Workspace
  • Utilising Google Calendar and Tasks
  • Collaborating with Google Drive and Docs
  • Integrating Third-Party Apps with Gmail

Module 8: Email Security and Maintenance

 

  • Protecting Your Gmail Account
  • Recognising and Handling Phishing Attempts
  • Regular Email Maintenance Tasks
  • Backing Up Important Emails and Data

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Who should attend this Gmail Course for Productive Email Management training course?

This Gmail Course for Productive Email Management Training Course is designed for anyone who wants to enhance their email creating skills. However, this training will be beneficial for:

  • Business Professionals
  • Entrepreneurs
  • Small Business Owners
  • IT and Technical Support Professionals
  • Public Relations Executives
  • Media Professionals
  • Remote Workers and Freelancers

Prerequisites for Gmail Course for Productive Email Management Training Course

There are no formal prerequisites for attending this Gmail Course for Productive Email Management training course.

Gmail Course for Productive Email Management Course Overview

Gmail (Google Mail) developed by Google, is a popular and widely used email service platform. It allows users to send and receive emails, manage their contacts, and store emails and attachments in a cloud-based system. Gmail, Google’s email service, holds significant importance for individuals, businesses, and organisations. Gmail offers several benefits to organisations as an email and communication platform. Gmail allows organisations to use custom domain names for email addresses enhancing their professional image and branding. Productive email management using Gmail can provide individuals with several career benefits.

This 1-day Gmail Course for Productive Email Management Training Course provides delegates with a comprehensive understanding of email management. They will develop a strong foundation in composing and sending emails and also engage in reducing email distractions. This training will be conducted by our highly professional and skilled trainer, who has experience in delivering training courses.

Course Objectives

  • To utilise Gmail and its features to increase productivity
  • To implement a Gmail productivity strategy
  • To enhance the security and protection of your Gmail account
  • To manage your Google account and its various applications
  • To master the basics of using Gmail
  • To send and manage emails efficiently

After attending this training course, delegates will be able to manage email’s effectively. Delegates will understand how to use labels and filters in Gmail to categorise and organise emails for easy retrieval.

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What’s included in this Gmail Course for Productive Email Management Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Gmail Course for Productive Email Management Certificate 
  • Digital Delegate Pack

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Not sure which course to choose?

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Package deals for Marketing Courses

Our training experts have compiled a range of course packages on a variety of categories in Marketing Courses, to boost your career. The packages consist of the best possible qualifications with Marketing Courses, and allows you to purchase multiple courses at a discounted rate.

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Marketing Courses FAQs

Marketing offers enhanced brand visibility, increased sales and revenue, improved customer engagement, competitive advantage, and the ability to target specific audiences, making it an essential driver of business success.
Yes, you can pursue a career in Marketing without an MBA. Many successful marketers have diverse educational backgrounds, and there are numerous specialised courses and certifications that can provide the necessary skills for a rewarding career in Marketing, like The Knowledge Academy’s Marketing Courses.
Absolutely, marketing is a future-proof career. As businesses continue to grow and the digital landscape evolves, the demand for skilled marketers who can navigate the complexities of modern marketing is likely to increase.
To choose a career in Marketing, identify your interests within the field, whether it's digital marketing, brand management, or market research. Gain relevant skills through courses or on-the-job experience, and network with professionals to explore diverse opportunities within the industry.
Start learning Marketing by taking introductory courses online, like The Knowledge Academy’s Marketing Courses, attending workshops, or pursuing a degree in Marketing. Stay updated on industry trends, practice hands-on projects, and consider internships or entry-level positions to gain practical experience.
Essential marketing skills include strong communication, creativity, analytical thinking, adaptability, and a good understanding of consumer behaviour. Digital marketing skills, data analysis, and strategic thinking are increasingly valuable in the modern marketing landscape.
There are no formal prerequisites for attending any of our courses on Marketing.
This is a 1-day course.
Yes, we provide round-the-clock support for all our courses. The Knowledge Academy’s team is available 24/7 to support you throughout your learning journey.
The Knowledge Academy offers high quality training sessions with expert instructors, which helps delegates gain in-depth knowledge about the subject. Apart from this, we also provide digital delegate packs and a certificate upon completion of the course.
The United States is often considered one of the best countries for a career in Marketing, given its robust business environment and diverse industries. However, countries like the United Kingdom, Germany, and Singapore also offer excellent opportunities in the marketing field.
The Chief Marketing Officer (CMO) is the highest position in the marketing hierarchy. CMOs are responsible for overseeing all aspects of a company's marketing strategy, ensuring alignment with business goals, and driving overall brand success.
Please see our Marketing Courses courses available in Philippines
The Knowledge Academy is the Leading global training provider for Marketing Courses.
The training fees for Marketing Courses in Philippines starts from $1295.
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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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