Handling Sales Objection Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Objection Handling Training Outline

Module 1: What Objections Really Are?

  • Eliminating Objections Before They Arise
  • Leading with the ‘Soft’ Sell
  • Follow with the ‘Hard’ Sell

Module 2: Six-Step Method for Handling Objections

  • Tips, Hints, and Techniques to Become Effective Salesperson
  • Six-Step Method

Module 3: Getting in the Door: Appointment Objections

  • Getting Past the Gatekeeper
  • Feel, Felt, Found
  • Speaking with the Decision-Maker

Module 4: What Does It Really Cost: Price Objections

  • Getting Past Price Concerns

Module 5: Time, Experience, Credentials, and Need: Objections Continued

  • Time Objections
  • Experience Objections
  • Using Testimonials: Power of a Second Opinion
  • Credential Objections
  • Need Objections
  • Ways to Differentiate Yourself from the Competition

Module 6: Mistakes That Annoy Customers and Incite Objections

  • Not Being Organised
  • Talking Too Much
  • Interrupting
  • Lacking Sincerity
  • Not Analysing Needs
  • Being Too Pushy
  • Reciting a Script
  • Not Building Rapport
  • Getting Defensive
  • Taking it Personally

Module 7: Confidence: Great Objection Deflector

  • Prepare
  • Immerse
  • Know Where Your Value Lies

Module 8: Knowing When to Walk Away

  • Know When to Walk Away
  • Follow the 80/20 Rule
  • Ask Yourself Some Difficult Questions

Module 9: Essential Elements of the Sales Cycle

  • Prospecting
  • Qualifying
  • Presentation
  • Closing
  • Follow-Through
  • Steps for Overcoming Obstacles
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Who Should Attend this Objection Handling Training?

This Objection Handling Course is ideal for sales professionals, business development representatives, and anyone involved in sales activities. This training course can benefit a wide range of professionals, including:

  • Sales Executives
  • Account Managers
  • Sales Managers
  • Customer Relationship Managers
  • Sales Consultants
  • Inside Sales Representatives
  • Field Sales Representatives

Prerequisites for the Objection Handling Training

There are no formal prerequisites for this Objection Handling Course.

Objection Handling Training Course Overview

 Sales Objection Handling Training equips professionals with techniques to address and overcome client concerns confidently. It helps transform objections into opportunities, build trust, strengthen relationships, and improve overall sales performance.

This training sharpens skills in active listening, problem-solving, and confidence-building. Delegates learn to handle resistance effectively and turn challenges into successful sales outcomes.

This 1-Day course offered by The Knowledge Academy enables delegates to apply objection-handling techniques with confidence. Delegates gain practical insight into understanding customer concerns and positioning solutions effectively.

Objection Handling Training Objectives

  • To understand the importance of handling objections in sales
  • To learn how to identify and classify objections
  • To develop strategies for handling objections
  • To practice taking complaints through role-playing and other exercises
  • To create a positive attitude towards handling objections

After completing this Objection Handling Training in the United Kingdom, delegates will confidently handle objections, strengthen customer relationships, and move prospects successfully through the sales process.

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What’s Included in this Objection Handling Training?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Objection Handling Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Handling Sales Objection Training in-house or onsite training in Bath? We specialise in corporate group training and bulk bookings for organisations of all sizes in Bath. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Bath venue

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Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Bath is a city located in Somerset, South West England. It has a population of around 88,000 people and lies around 100 miles away from London. There are a large number of educational establishments in Bath. There are 27 primary schools and 7 secondary schools. There are also 5 independent schools such as King Edward’s School and Royal High School. Norland College is for those who wish to get training and education in childcare. Two universities reside in Bath; University of Bath and Bath Spa University. The University of Bath is one of the highest performing universities in the country and provides some of the best programs in physical science, architecture, technology, social science, mathematics and technology. It is also well known for its Sports Training Village.

The University of Bath has a high employability rate for its students; up to 86% of graduates go onto employment or further education. Bath Spa University has been a university since 2005 and has schools in art, design, education, history, music and education. It also has connections with Weston College and provides degrees through that establishment also. The rate of unemployment in Bath is at 5.7%. This is lower than the national average of England which is 7.6%.

Popular searched areas in and around Bath include:-

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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Handling Sales Objection Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Access Handling Sales Objection Training in Bath delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Handling Sales Objection Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Handling Sales Objection Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Handling Sales Objection Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access Handling Sales Objection Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access Handling Sales Objection Training in Bath from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective Handling Sales Objection Training that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Experience the most sought-after learning style with The Knowledge Academy's Handling Sales Objection Training Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Handling Sales Objection Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Handling Sales Objection Training Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Handling Sales Objection Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Handling Sales Objection Training

Our training experts have compiled a range of course packages on a variety of categories in Handling Sales Objection Training, to boost your career. The packages consist of the best possible qualifications with Handling Sales Objection Training, and allows you to purchase multiple courses at a discounted rate.

Handling Sales Objection Training | Sales Training - in Bath FAQs

What is Objection Handling Sales?

Objection handling in sales is the process of addressing customer concerns or doubts effectively. It involves understanding the buyer’s perspective and responding with clarity and confidence. This helps turn objections into opportunities to close deals.

Why Sales Objection Handling Training Matters?

This Objection Handling Training helps professionals handle resistance and build trust with customers. It improves communication and persuasion skills in sales conversations. As a result, it increases conversion rates and sales success.

What is the duration of the Objection Handling Training?

This Objection Handling Training takes 1-Day to complete, during which delegates participate in intensive learning sessions that cover various course topics

Are there any prerequisites for attending this Objection Handling Training?

There are no formal prerequisites for attending this Objection Handling Training. It is suitable for beginners as well as experienced sales professionals. Basic communication skills can be helpful for better understanding.

How can I access this Objection Handling Course content?

You will be able to access the Objection Handling Course material using MyTKA Training Portal, which is where you will find all the training materials. It will be available to you even after the training period, so that you can constantly refer to and learn.

What are the benefits of this Objection Handling Course?

The Handling Objections Training Course improves confidence, communication, and negotiation skills. It helps professionals effectively manage objections and close deals. This leads to better sales performance and customer relationships.

Which individuals or roles require Handling Sales Objections Training?

This training is ideal for sales professionals, business development executives, and customer-facing roles. It is also beneficial for entrepreneurs and account managers. Anyone involved in selling can gain value from this course.

Do you offer 24/7 support for training?

Yes, The Knowledge Academy offers 24/7 support via phone and email. Learners receive assistance before, during, and after the course. This course ensures a smooth, uninterrupted learning experience.

Do you provide corporate training for this course?

Yes, corporate training is available for organisations and teams. It can be customised to meet specific business objectives. This helps improve team-wide sales performance.

Will I receive a certification upon completion of the course?

Yes, delegates receive a certification after completing the training. It validates their knowledge and practical sales skills. This enhances professional credibility.

How can completing this course impact my salary?

Professionals with strong sales and objection-handling skills can see salary increases of around 10% to 20%. Improved performance often leads to better incentives and career growth. This makes it a valuable investment.

What career opportunities are available after I learn to Handle Objections in Sales?

Career opportunities include roles such as Sales Executive, Account Manager, and Business Development Manager. It also supports careers in consulting and client relationship management. These roles exist across various industries.

How can this Course enhance my career prospects?

This course strengthens essential sales and communication skills. It improves your ability to influence decisions and close deals. This supports faster career progression.

How is this Sales Objection Handling Training kept aligned with current industry practices?

The course is regularly updated to reflect modern sales techniques and market expectations. It incorporates real-world scenarios and evolving customer behaviours. This ensures learners gain relevant and up-to-date skills.

What is the cost/training fees for Handling Sales Objection Training in Bath?

The training fees for Handling Sales Objection Training in Bath starts from £1295

Which is the best training institute/provider of Handling Sales Objection Training in Bath?

The Knowledge Academy is one of the Leading global training provider for Handling Sales Objection Training.

What are the best Sales Training courses in Bath?

Please see our Sales Training courses available in Bath

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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