Handling Sales Objection Training Overview

Handling Sales Objection Training Course Outline

Module 1: What Objections Really Are?

  • Eliminating Objections Before They Arise
  • Leading with the ‘Soft’ Sell
  • Follow with the ‘Hard’ Sell

Module 2: Six-Step Method for Handling Objections

  • Tips, Hints, and Techniques to Become Effective Salesperson
  • Six-Step Method

Module 3: Getting in the Door: Appointment Objections

  • Getting Past the Gatekeeper
  • Feel, Felt, Found
  • Speaking with the Decision-Maker

Module 4: What Does It Really Cost: Price Objections

  • Getting Past Price Concerns

Module 5: Time, Experience, Credentials, and Need: Objections Continued

  • Time Objections
  • Experience Objections
  • Using Testimonials: Power of a Second Opinion
  • Credential Objections
  • Need Objections
  • Ways to Differentiate Yourself from the Competition

Module 6: Mistakes That Annoy Customers and Incite Objections

  • Not Being Organised
  • Talking Too Much
  • Interrupting
  • Lacking Sincerity
  • Not Analysing Needs
  • Being Too Pushy
  • Reciting a Script
  • Not Building Rapport
  • Getting Defensive
  • Taking it Personally

Module 7: Confidence: Great Objection Deflector

  • Prepare
  • Immerse
  • Know Where Your Value Lies

Module 8: Knowing When to Walk Away

  • Know When to Walk Away
  • Follow the 80/20 Rule
  • Ask Yourself Some Difficult Questions

Module 9: Essential Elements of the Sales Cycle

  • Prospecting
  • Qualifying
  • Presentation
  • Closing
  • Follow-Through
  • Steps for Overcoming Obstacles

Show moredowndown

Who should attend this Objection Handling Training Course? 

This Objection Handling Training Course is ideal for sales professionals, business development representatives, and anyone involved in sales activities. This Sales Training Course can benefit a wide range of professionals, including:

  • Sales Executives
  • Account Managers
  • Sales Managers
  • Customer Relationship Managers
  • Sales Consultants
  • Inside Sales Representatives
  • Field Sales Representatives

Prerequisites of the Objection Handling Training Course

There are no formal prerequisites for this Objection Handling Training Course.





Handling Sales Objection Training Course Overview

Sales Objection is a clear expression by a buyer that a barrier exists between the current situation, which needs to be satisfied before buying any product or service. Sales objections drive many prospects not to buy products or services offered by an organisation or individual. Responding to a buyer's objections in a way that changes their mind or alleviates their concerns is known as sales objection handling. Sales objection handling skills allow salespersons to tailor their pitch and zero in on the factors that could break the deal.

This Objection Handling Training Course equips sales professionals with the tools and expertise necessary to confidently address objections, build customer trust, and increase sales success rates. It focuses on practical skills, communication techniques, and objection-handling strategies essential for navigating the sales process challenges effectively. This training provides delegates with the knowledge and skills required to overcome various sales objections and convert prospects into customers as well.

In this 1-day Objection Handling Training Course, delegates learn about setting the tone, ground rules, and how to gather information about the customer’s needs and concerns. They also attain in-depth knowledge about showing the customer how the product or service offered is not the problem they see it to be, but can benefit them in various ways, etc.

Course Objectives:

  • To understand the importance of handling objections in sales
  • To learn how to identify and classify objections
  • To develop strategies for handling objections
  • To practice taking complaints through role-playing and other exercises
  • To create a positive attitude towards handling objections

After attending this Objection Handling Training Course, delegates learn to take objections positively and take them as opportunities to understand their customers properly. They also learn to effectively move to the next stage of the sales process after solving the customer's objections and making the sale.


Show moredowndown

What’s included in this Handling Sales Objection Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Handling Sales Objection Certificate 
  • Digital Delegate Pack

Show moredowndown

Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Handling Sales Objection Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Handling Sales Objection Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Handling Sales Objection Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Handling Sales Objection Training sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Handling Sales Objection Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Handling Sales Objection Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Handling Sales Objection Training FAQs

A buyer's clear and specific expression that there is a barrier between the current situation and what needs to be satisfied before buying from you is called a sales objection.
There are no formal prerequisites for this Objection Handling Training course.
This Objection Handling Training Course is suitable for anyone who deals with customers and manages their objections.
Sales Objection Handling is the process of responding to a buyer's objections in a way that changes their mind or alleviates their concerns.
The steps to Handle Sales Objections typically involve empathising with the prospect, clarifying the objection, acknowledging it, providing a solution or addressing concerns, and then confirming the resolution to move forward, ensuring a constructive and effective approach to overcoming objections in the sales process.
In this Objection Handling Training Course, delegates will acquire skills in setting the tone, establishing ground rules, and gathering information about customers' needs and concerns. The curriculum covers handling appointment objections, communicating with decision-makers, addressing common customer grievances, and various other essential concepts to enhance sales proficiency.
The price for Handling Sales Objection Training certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Handling Sales Objection Training.
Please see our Sales Training courses available in the United Kingdom
Show more down

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Sales Training?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on 01344203999 and speak to our training experts, we should be able to help you with your requirements.






Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.



Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.