SWOT Analysis Strategies

Seeking a competitive edge? You’ve landed in the perfect spot! SWOT Analysis is your go-to strategy tool. It dissects four key aspects to measure your business’s industry standing. This technique sheds light on real-world data for smarter decisions and sparks innovation for fresh offerings or tactics. 

Dive into this blog to understand What is SWOT Analysis, its significance, and the perks it brings. Plus, we’ve thrown in  a handy template to kick-start your own SWOT journey at work. All set in straightforward, engaging language to keep you hooked! 

Table of Contents

1) What is SWOT Analysis?  

2) Why is SWOT Analysis important?  

3) SWOT Analysis components  

4) SWOT table    

5) SWOT Analysis benefits  

6) How to conduct a SWOT Analysis?  

7) SWOT Analysis example  

8) SWOT Analysis template  

9) Conclusion  

What is SWOT Analysis?  

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Conducting a SWOT Analysis can challenge precarious presumptions and reveal hidden pitfalls in your organisation’s performance. It offers fresh perspectives on your business’s current state and, crucially, guides you in crafting the perfect strategy for any scenario. 

Consider this: You might recognise several strengths within your business. But juxtaposing them with weaknesses and threats could expose their fragility and unreliability. 

On the flip side, while you may have legitimate worries about certain weaknesses, a thorough SWOT Analysis could uncover a missed opportunity that might well outweigh the drawbacks.

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SWOT Analysis components  

SWOT framework can paint a bigger picture of where you are at and how to take the next step. As you understand What Is a SWOT Analysis, let's explore its various components and see how it can help point out areas of improvement.

SWOT Analysis components

1) Strength  

The "S" of SWOT stands for strengths. When analysing these areas, you will learn what is already working and be able to apply your strength in other areas that may require a little more help, like making your team more productive. To determine the possible strengths of your organisation, ask questions like the following:  

1) What are we doing well, even better, or best?  

2) What makes our organisation different?  

3) What will the target audience like about this organisation?  

4) Which categories or features are better than others and prevail over our competitors?  

2) Weaknesses  

Weaknesses in SWOT denotes to internal initiatives that underperform. It's advised to analyse strengths before weaknesses, so that benchmarking of both success and failure can be done. It allows identifying the internal weaknesses and hence aims to improve those projects. Figure out what your company's weaknesses are by asking these queries.  

1) Which of the programs/initiatives are not performing as they are?  

2) What could you do with improvement?  

3) What resources will give us the best performance?  

4) How do we fare when competing with our colleagues?   

3) Opportunities  

SWOT opportunities arise from your existing strengths and weaknesses, along with further external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you would like to improve or areas that were either not identified or focused on in the first two phases of your analysis. Here are some questions to consider before you start since you can come up with opportunities in many ways: 

What kind of resources can we access to improve our weaknesses?  

1) Do we have any market gaps in our services?  

2) What would some of our business goals for the year look like?  

3) What do your competitors have that you don't?  

4) Threats 

Threats in a SWOT are the areas with potential problems. Unlike weaknesses, threats are external and out of your control. This could be anything from a global pandemic to a shift in the market. A couple of questions that should come to mind are the following in which you can seek external threats:  

1) What changes in the industry are to be of concern?  

2) What kind of emerging trends are coming in the new market?  

3) Where do we fall behind our competitors? .  

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SWOT table  

A SWOT Analysis is presented as a square with each of the four quadrants dedicated to an element of SWOT. This layout gives a view of the position of the company that can be quickly scanned. While not all points under any given heading have equal importance, they should represent key aspects of the balance of opportunities and threats, advantages and disadvantages, etc. 

The SWOT table most often has: 

1)  Internal factors on the top row  

2) External factors on the bottom row  

3) Positive/favourable aspects on the left side of the table 

4) Concerning/negative elements on the right side 

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SWOT Analysis benefits  

A SWOT Analysis is not going to answer every major question a company has. Nonetheless, a SWOT Analysis does have certain advantages that make it easier for strategic decision-makers to move on to the subsequent steps of the process. 

1) Problem management   

When a complex decision is to be made, there will possibly be an overwhelming amount of data to analyse and the relevant points to consider. Generally, a SWOT Analysis is prepared after all ideas are pared down, and the bullets ranked by importance will aggregate a large problem into a more digestible report.  

2) External factors   

Often, a company may be tempted to only consider internal factors while making decisions. However, there are various external factors that are often out of the company's control. This could yield influence, affecting the outcome of a business decision. SWOT analysis covers internal factors that a firm can have control over and the external factors that are also not quite controllable.    

3) Versatile application   

A SWOT Analysis could be related to an organisation, a team, or an individual. It could also conduct a full product line, change to a brand, geographical expansion, or acquisition. The SWOT Analysis is a very versatile tool with many applications.  

4) Data utilisation   

A company will use the internal information for analysing strength and weaknesses. For opportunities and threats, they will need to collect information from the outside pertaining to broad markets, competition, or the macroeconomic forces. A good SWOT Analysis compiles a few of the angles, rather than depending on only one source, which could be full of bias.   

5) Cost effective   

Some of the SWOT reports may not need to be too technical. Thus, many different staff members can contribute to its preparation without training or external consulting. 

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How to conduct a SWOT Analysis?  

Here are a few ways you can make sure your SWOT Analysis is comprehensive and correct. Take a look at some tips for getting started below.  

Step 1: Assess internal factors  

Strengths and weaknesses are typically rooted in an organisation’s internal operations. They are often more manageable to address because they fall within the organisation’s sphere of influence. To tackle these internal elements, consider adopting the following strategies: 

a) Organise a strategic session with key departmental figures to craft a business strategy aimed at enhancing your current operational status. 

b) Investigate and adopt new technological solutions, such as project management software, to help streamline your workflows. 

c) Promptly act on any modifiable factors within a day’s reach. If personal bandwidth is limited, assign these tasks to others, especially if they are time-sensitive. 

Step 2: Analyse external factors  

External factors are influences that originate beyond the immediate scope of your organisation’s control, including competition and prevailing market dynamics. Broadly, they include any circumstances that impact your organisation from an external standpoint. These factors are often more challenging to address due to their uncontrollable nature. However, you can adapt your internal strategies to mitigate the adverse effects of these external elements. To navigate these challenges, you might: 

1) Competing with current market trends  

2) Understand the market trends that happen  

3) Enhancing adaptability to improve your reaction time  

4) Track competitors in real-time by using reporting tools to notify you when it occurs.  

You are not able to manage an external environment, but you can manage the way your organisation responds to it.   

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Step 3: Facilitate brainstorming  

You may want to have high-impact brainstorming sessions in which new and innovative ideas give rise to creativity, inspiring action. To that end, you might want to:  

1) Have representatives from all parts of the company: sales, customer support, research, and finance.  

2) Be judicious about the number of team members you invite; over-inviting can dilute focus or participation. The ideal number of team members for a successful brainstorming session is around ten teammates.  

3) Work on people's different brainstorming techniques that will appeal to their work types.  

4) Set a clear intention for the session.  

Step 4: Foster creativity  

There should be the generation of creative ideas, fun ways to generate creative opportunities. This could involve randomly picking up anonymous ideas, talking through obviously bad examples, or playing team-building games to psych up the team.  

Step 5: Rank opportunities  

You have to invite creative ideas in order to generate them, which means putting some fun ways in which to look for opportunities. It could be randomly drawing up anonymous ideas, talking through obviously bad examples, or playing team-building games to psych up the team.  

Step 6: Implement plans  

At this stage, one really feels "done," but the work has just, in the words of another candidate, "really begun." What shall we do after doing our SWOT Analysis and getting a list of prioritised opportunities? It's time for action. It's time for turning these into strengths. A structured system, such as using a business case, project plan, or implementation plan, outlines what needs to get done and how you plan to do it.  

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SWOT Analysis example  

This SWOT Analysis helps the company identify areas where it excels, where it can improve, and external factors that could impact its success. By understanding these elements, the company can formulate strategies to capitalise on its strengths and opportunities while mitigating its weaknesses and threats. 

 Here’s an example of a SWOT Analysis for a hypothetical technology company: 


a) Innovative culture: The company fosters an environment that encourages creativity and innovation, leading to the development of cutting-edge products. 

b)Strong brand: Recognised as a leader in technology, the company has a loyal customer base and a strong brand image. 

c) Financial health: With robust revenue streams and significant market share, the company is financially stable and capable of investing in new projects. 


a) High dependence on a single market: The majority of the company’s revenue comes from one geographic region, making it vulnerable to regional economic fluctuations. 

b) Limited product range: The company specialises in a narrow range of products, which could be a disadvantage if market trends shift. 

c) Skill gaps: There is a shortage of skilled professionals in certain departments, impacting the company’s ability to innovate rapidly. 


a) Emerging markets: There are emerging markets that the company has not yet tapped into, presenting opportunities for expansion. 

b) Technological advancements: The company can leverage new technologies to improve its products and services, staying ahead of competitors. 

c) Strategic partnerships: Forming alliances with other businesses could open up new markets and enhance the company’s offerings. 


a) Intense competition: The technology sector is highly competitive, with new players constantly entering the market. 

b) Regulatory changes: New regulations could impose additional costs or restrict the company’s operations in certain regions. 

c) Cyber security risks: As a tech company, there is a constant threat of cyber attacks that could compromise data security and customer trust.

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A SWOT Analysis can guide business strategy meetings. It is powerful to have everyone in the room discuss the core strengths and weaknesses of the company, explore the opportunities and threats, and brainstorm different ideas. Mostly, the SWOT Analysis helps you reflect on factors you were unaware of before and would never have captured if not for the group’s input. We hope this blog about What is SWOT Analysis has helped you get an idea about the topic. 

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Frequently Asked Questions

How does SWOT Analysis affect a business? faq-arrow

SWOT Analysis helps businesses strategies by identifying strengths to leverage, weaknesses to improve, opportunities to explore, and threats to mitigate. This technique guides decision-making and strategic planning.  

What are examples of threats? faq-arrow

Threats are certain factors that can potentially harm an organisation. A threat combined with weakness is a risk. Examples of threats include rising material costs, tight labour supply, increasing competition, failure to get approvals, supply chain breakdowns, legal/regulatory issues, weather/natural disasters, etc. 

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The Knowledge Academy takes global learning to new heights, offering over 30,000 online courses across 490+ locations in 220 countries. This expansive reach ensures accessibility and convenience for learners worldwide.  

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The Knowledge Academy’s Knowledge Pass, a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds. 

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Explore Business Analyst Certification Courses with The Knowledge Academy, where more courses await, including BCS Certificate in Business Analysis Practice, BCS Practitioner Certificate in Business Analysis and many more. Tailored for various skill levels, these courses offer in-depth insights into Business Process Analysis

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