Pinterest Trends: Boost Traffic and Insights Comparison

Pinterest Trends is your secret weapon. It spills the beans on what’s hot right now, so you can whip up content that dazzles. Whether you’re crafting eye-catching pins or plotting genius marketing moves, Trends has your back.

And guess what? According to a press release by Pinterest, the number of global monthly active users on Pinterest is soaring! In the third quarter of 2025, they hit a whopping 537 million. That’s like having a galaxy of pinners waiting to discover your brilliance. 

So, let’s dive in! We’ll explore how to use Pinterest Trends to find those buzzworthy topics, plan your posts, and cook up products that people crave. Ready to shine? Let’s pin it to win it!  

Table of Contents 

1) What are Pinterest Trends? 

2) How to Use Pinterest Trends to Grow Your Pinterest Traffic?

3) Current Pinterest Trends

4) Pinterest Trends Use Cases

5) How do Pinterest Trends Compare to Google Trends?

6) What is the Pinterest Trends Tool, and How Does it Work? 

7) How can I Track Performance Based on Pinterest Trends?

8) Conclusion

What are Pinterest Trends? 

Pinterest Trends is a feature on Pinterest that helps users discover popular topics and emerging trends based on user activity and searches. It gives insights into what is currently trending on Pinterest in the platform, helping users stay updated with the latest interests, popular pins, and seasonal ideas. 

This tool is useful for Marketers, Content Creators, and businesses to understand audience preferences and tailor their strategies accordingly.

How to Find the Most Searched Words on Pinterest?

To find the most searched words on Pinterest, follow these steps:

a) Log into your Pinterest account

b) Go to the Analytics section in the menu

c) Select "Trends" from the options available

d) Explore the Pinterest Trends tool to see popular search terms and Pinterest trending topics based on user activity
 

How to Use Pinterest Trends to Grow Your Pinterest Traffic?

Using Pinterest Trends to grow your Pinterest traffic involves several steps. Here is how you can do it:

a) Find Popular Keywords: Check the Pinterest Trends tool to check which keywords and topics are trending. Use these keywords in your pins, descriptions, and board names to attract more viewers. This makes your content more discoverable.

b) Create Relevant Content: Make pins and boards that match current trends. When people search for these popular topics, they are more likely to find your content. Creating relevant content increases engagement and shares.

c) Post at the Right Time: Share your pins when the trends are most popular. This gives your pins a better chance of being seen and shared. Pinterest Posting at the right time maximises visibility.

d) Monitor and Adjust: Keep an eye on how your pins are performing. If some trends are bringing more traffic, focus more on those and adjust your content strategy accordingly. Regular monitoring helps you optimise your strategy.

Master Pinterest Today! Learn How to Post on Pinterest for maximum engagement.

Current Pinterest Trends   

Here are Pinterest's top emerging trends, spanning fashion, beauty, home décor, and lifestyle categories.

Fashion and Beauty:

a) Moto Boho: A fusion of bohemian and motorcycle-inspired styles, featuring flowy skirts paired with chunky leather accessories and moto boots. Searches for "boho outfits" have increased by 755%.

b) Cherry Coded: Deep cherry red hues are making a significant impact in both fashion and beauty, with increased interest in cherry-inspired makeup and outfits. Searches for "cherry vibe" have surged by 325%. 

c) Aura Beauty: Embracing vibrant, monochromatic makeup looks that reflect personal moods, with a notable rise in searches for "full-colour makeup eyes," up by 365%. 

d) Goddess Complex: Incorporating ethereal and divine elements into beauty routines, such as goddess braids and golden accents. Searches for "goddess nails" have increased by 760%. 

e) Sea Witchery: Mermaid-inspired aesthetics featuring dark siren makeup and wavy wet hairstyles. Searches for "dark siren makeup" have risen by 695%. 

f) Fisherman Aesthetic: Coastal-inspired fashion elements like cable-knit sweaters, raincoats, and fisherman sandals are gaining popularity. Searches for "cable knit sweaters" have increased by 110%. 

Home Decor:

a) Rococo Revival: A resurgence of opulent and lavish design elements inspired by the Rococo era, appealing to both Gen Z and Boomers. Searches for "rococo party" have increased by 140%. 

b) Castlecore: Medieval-inspired aesthetics featuring elements like candlesticks, stone accents, and dramatic tapestries. Searches for "castle house plans" have risen by 45%. 

c) Modern Surrealism: Incorporating whimsical and fantastical decor elements into home design, influencing tablescapes and overall aesthetics. Searches for "modern surrealism" have increased by 70%. 

d) Primary Play: Embracing vibrant primary colours in home decor, with a focus on playful and youthful designs. Searches for "hand-painted wall patterns" have increased by 60%. 

Lifestyle:

a) Terra Futura: A blend of eco-living with a sci-fi aesthetic, focusing on sustainability and futuristic design. Searches for "solarpunk house" have increased by 80%. 

b) Surreal Soirees: Hosting events with otherworldly and surreal themes, incorporating modern surrealism into party planning.

Attain knowledge about how to drive organic traffic with our Pinterest Marketing Course – join today!

Pinterest Trends Use Cases

Pinterest's emerging trends offer valuable insights for various applications, including:

Marketing Strategies

Businesses can align their campaigns with trending aesthetics, such as cherry tones in beauty or Rococo Revival in décor, to resonate with target audiences.

Product Development

Designers and manufacturers can incorporate popular trends, like Moto Boho fashion or modern surrealism, into their new product lines.

Content Creation

Creators can craft engaging content inspired by trends like Sea Witchery or Castlecore, attracting more views and followers.

Event Planning

Themes such as Surreal Soirées or Goddess Complex can inspire unique event concepts, décor, and styling.

Home Renovations

Homeowners and Interior Designers can use trends like Terra Futura or Primary Play to modernise spaces with eco-friendly or vibrant elements.

Retail Displays

Storefronts and visual merchandising can adopt bold trend aesthetics to attract and engage shoppers.

These use cases demonstrate how Pinterest trends can drive innovation and creativity across industries.

How do Pinterest Trends Compare to Google Trends?

Pinterest Trends and Google Trends help you discover what’s popular, but they focus on different platforms and purposes.

a) Platform Focus: Pinterest Trends shows what people are searching for and engaging with on Pinterest alternative. It is specific to Pinterest users. On the other hand, Google Trends shows search trends from all over the internet, covering a wider range of topics and interests.

b) User Intent: Pinterest Trends highlights visual inspiration and ideas, reflecting what people want to see and create. In contrast, Google Trends captures various search intents, including information seeking, shopping, and more.

c) Data Insights: Both tools provide useful insights. Pinterest Trends is great for content Creators and Marketers who want to reach Pinterest users. On the other hand, Google Trends gives a broader view, helping understand general online search behaviour and trends.

Improve your skills to analyse data effectively with our Google Analytics Certification – join today!

What is the Pinterest Trends Tool, and How Does it Work?

The Pinterest Trends Tool helps marketers and creators discover popular topics and emerging trends on Pinterest. It provides insights into what users are searching for and engaging with, offering a snapshot of the most relevant and trending content. 

How can I Track Performance Based on Pinterest Trends?

To track performance based on Pinterest Trends, you can monitor metrics such as impressions, clicks, and engagement on pins related to trending topics. Pinterest Analytics provides data on how your content is performing in relation to trending keywords and interests. 

Conclusion

Pinterest Trends is like a treasure map for content creators. It guides you to the hottest topics and keywords, so you can craft content that’s in sync with what pinners are loving. It’s like having a crystal ball for Pinterest’s vibrant visual world, giving you the scoop to connect better with the community. By tapping into Pinterest Trends, you’re not just following the buzz; you’re creating pins that resonate and spark conversations. If you're looking to make your content even more engaging, Downloading Pinterest Videos can enhance your posts and provide a dynamic way to capture attention and connect with your audience.

Learn strategies to increase brand visibility with our Social Media Marketing Course – join today!