Who should attend this Web and Email Copywriting Masterclass?
The Web and Email Copywriting Masterclass is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Business Owners and Entrepreneurs
- Freelancers
- Communication Professionals
- E-Commerce Professionals
- Marketing and Advertising Professionals
Prerequisites of the Web and Email Copywriting Masterclass
There are no formal prerequisites for this Web and Email Copywriting Masterclass.
Web and Email Copywriting Masterclass Course Overview
Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market the ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.
This Web and Email Copywriting Masterclass Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. During this 1-day course, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques.
This Web and Email Copywriting Masterclass course covers the following topics:
- Introduction to writing for digital channels
- What is digital content?
- The skimmers and scanners vs longer readers
- Web usability research
- Breaking down the brief
- Getting started with a digital mind-frame
- Importance of keywords and phrases
- How to sell a digital copy?
At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.
The Knowledge Academy’s Web and Email Copywriting Masterclass training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.