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Web and Email Copywriting Course Overview
Web and Email Copywriting Masterclass Course Outline
Module 1: Getting Started with Writing for Digital Channels
- What is Digital Content for Writers?
- Skimmers and Scanners Vs Extensive Readers
- Web Usability Research and Effective Writing
Module 2: Breaking Down the Brief
- Importance of Phrases and Key Words
- Tips and Techniques for Optimised Web Writing
Module 3: Expanding Web Pages of Content
- How SEO Affects Digital Content?
- Why and Which Words are the Most Important on a Web Page?
- Learning ‘Call to Action’ the Digital Way
Module 4: Making Hard Work Emails and Email Marketing Campaigns
- Who Does not Reads Marketing Emails? and Why?
- Effective Email Copy
- Cardinal Sins and Golden Rules
- What and Why to Test and Evaluate?
Module 5: Editing and Repurposing Content for Digital Channels
- Main Aspects to Consider When Repurposing or Editing Content
- Which Stage Should Digital Content Need to Consider?
- Key Editing Do’s and Don’ts
Who should attend this Web and Email Copywriting Masterclass?
The Web and Email Copywriting Masterclass is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Business Owners and Entrepreneurs
- Freelancers
- Communication Professionals
- E-Commerce Professionals
- Marketing and Advertising Professionals
Prerequisites of the Web and Email Copywriting Masterclass
There are no formal prerequisites for this Web and Email Copywriting Masterclass.
Web and Email Copywriting Masterclass Course Overview
Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market the ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.
This Web and Email Copywriting Masterclass Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. During this 1-day course, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques.
This Web and Email Copywriting Masterclass course covers the following topics:
- Introduction to writing for digital channels
- What is digital content?
- The skimmers and scanners vs longer readers
- Web usability research
- Breaking down the brief
- Getting started with a digital mind-frame
- Importance of keywords and phrases
- How to sell a digital copy?
At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.
The Knowledge Academy’s Web and Email Copywriting Masterclass training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.
What’s included in this Web and Email Copywriting Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Web and Email Copywriting Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web and Email Copywriting Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Web and Email Copywriting Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Web and Email Copywriting Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Web and Email Copywriting Course sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Web and Email Copywriting Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Web and Email Copywriting Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Francesco was excellent and explained things in detail. He took us through the processes logically and with clear steps.
Alan Hayes
Shayan Iqbal was fantastic - he was super knowledgeable and kind. I really enjoyed taking this course with this trainer. He answered all my questions. Focused heavily on the content that was most relevant and added additional examples and details.
Omar Marouf
Web and Email Copywriting Course FAQs
Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Web and Email Copywriting Course certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Web and Email Copywriting Course.
Please see our Digital Marketing Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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