close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Course Information

Web and Email Copywriting Masterclass​ Course Outline

Getting Started with Writing for Digital Channels

  • What is Digital Content for writers?
  • Skimmers and Scanners Vs Longer Readers
  • The Skim Factor
  • Web Usability Research and Effective Writing

Breaking Down the Brief

  • Intro to AaDigital Mind-Frame
  • Importance of Phrases and Key Words
  • How to Sell Digital Copy?
  • Tips and techniques for Optimised Web Writing

Expanding Web Pages of Content

  • How SEO Affects Digital Content?
  • Why and Which Words Are the Most Important on A Web Page?
  • Learning ‘Call To Action’ The Digital Way

Making Hard Work Emails and Email Marketing Campaigns 

  • Who and Who Doesn’t Reads Marketing Emails? And Why?
  • Effective Email Copy
  • Cardinal Sins and Golden Rules
  • What and Why to Test and Evaluate?

Editing and Repurposing Content for Digital Channels

  • Main Aspects to Consider When Repurposing or Editing Content
  • Which Stage Should Digital Content need to Consider?
  • Key Editing Do’s and Don’ts

Show moredowndown

Prerequisites 

In this training, there are no formal prerequisites.

Audience

This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.

Web and Email Copywriting Masterclass​ Course Overview

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market the ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.

This Web and Email Copywriting Masterclass Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. During this 1-day course, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques. 

This Web and Email Copywriting Masterclass course covers the following topics:

  • Introduction to writing for digital channels
  • What is digital content?
  • The skimmers and scanners vs longer readers
  • Web usability research 
  • Breaking down the brief
  • Getting started with a digital mind-frame
  • Importance of keywords and phrases
  • How to sell a digital copy?

At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.

The Knowledge Academy’s Web and Email Copywriting Masterclass training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.

Show moredowndown

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

Show moredowndown

Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

best_trainers

Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

venues

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

small_classes

Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

value_for_money

Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

tailored_learning_experience

Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

monitor_progress

Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Web and Email Copywriting Masterclass certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Web and Email Copywriting Masterclass.

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo
Shell Logo

"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

Looking for more information on Digital Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on 01344 203999 and speak to our training experts, we should be able to help you with your requirements.

discount Cyber Monday offers! CYBER MONDAY OFFERS - See our final prices! nav-arrow