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Sales Negotiation Training Black Friday Offers

Sales Negotiation Training is part of our Black Friday sale. Lock in 62% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM £495 £1,295 SAVE £800

Offer ends 27 November 2026

Sales Negotiation Training Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Teams
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last
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Who Should Attend this Sales Negotiation Training?  

This Sales Negotiation Training in Glasgow is ideal for individuals seeking to refine their negotiation skills, close deals effectively, and achieve mutually beneficial outcomes in sales discussions.

You should attend this course if you are: 

  • Sales Executive: Mastering negotiation techniques to close more deals
  • Account Manager: Navigating complex client discussions with confidence
  • Business Development Manager: Securing favourable terms while maintaining relationships
  • Procurement or Purchasing Specialist: Understanding negotiation from both buyer and seller perspectives
  • Entrepreneur: Improving deal-making skills for partnerships and sales growth
  • Aspiring Sales Professional: Building essential negotiation and persuasion techniques

Prerequisites for the Sales Negotiation Training

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving, sales cycle and communication skills would be beneficial for the delegates.

Sales Negotiation Training Overview

Sales Negotiation Training introduces the principles of sales negotiation and customer engagement. It covers negotiation techniques, objection handling, persuasion, and agreement strategies. The course explains how effective negotiation supports successful sales outcomes.

This training enhances delegates’ confidence, communication, and strategic thinking during negotiations. Delegates learn to adapt negotiation styles, manage pressure, and apply structured frameworks to improve deal quality and sales performance.

This 1-Day course offered by The Knowledge Academy helps delegates apply sales negotiation techniques confidently in real-world scenarios. Delegates develop the ability to plan negotiations and secure sustainable agreements.

Sales Negotiation Course Objectives

  • To understand the key principles and stages of effective sales negotiation
  • To develop strategies for preparing and planning successful negotiations
  • To build confidence in handling objections and managing difficult conversations
  • To apply persuasive communication techniques during negotiation discussions
  • To manage concessions and reach mutually beneficial agreements
  • To close negotiations effectively while maintaining strong customer relationships

Upon successful completion of this Sales Negotiation Training, delegates will have gained practical experience through role plays, case studies, and expert instruction. They will be able to negotiate with confidence, increase deal value, and strengthen customer trust using proven negotiation techniques.

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What's included in this Sales Negotiation Training?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Negotiation Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Sales Negotiation Training in-house or onsite training Glasgow. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,514 organisations

The Knowledge Academy is an approved training supplier to 53,514 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Glasgow venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Glasgow is the largest city in Scotland and is the third largest city in the UK. The population of Glasgow is around 600,000 inhabitants. Glasgow is now considered the largest seaport in Britain. Glasgow is well known for its higher education facilities and has four universities within 10 miles of the city centre. The four main universities in Glasgow are the University of Glasgow, University of Strathclyde, Glasgow Caledonian University and University of the West of Scotland. There are also a few colleges and higher education facilities in Glasgow such as; the City of Glasgow College, Glasgow Clyde College and Glasgow Kelvin College.

The Higher education facilities include Jordanhill Teacher Training College, Royal Conservatoire of Scotland and Glasgow School of Art. The University of Glasgow is the fourth oldest University in the UK. It was founded in 1451. Glasgow originally only educated wealthy students but has however become a pioneer in higher education. Glasgow offered studies to the wealthy in Law, Medicine, Civil Servicing, Teaching and Church Studies. The University of Glasgow currently offers degrees in Arts, Humanities, Modern Languages, Sciences, Medicine, Veterinary Medicine, Engineering and Social Sciences. The University of Glasgow had some notable alumni such as Lady Hazel Cosgrove who became the first woman to be appointed as a permanent seat as a judge in the Court of Session. The University of Strathclyde is another major university in Glasgow. It was established in 1796 and is the third largest university in Scotland with around 20,000 students in attendance. The University offers various degrees in areas such as Engineering, Architecture, Chemistry, Mathematics, Physics, Education, Law, Psychology and Economics.

The University of Strathclyde also has many notable alumni and academics such as Jim McColl who is the richest man in Scotland, Henry Faulds who founded fingerprint identification and John Logie Baird who invented the world’s first working television. The Glasgow Caledonian University is another university located in Glasgow. It has roots tracing back to 1875 but was formally established in 1993. Glasgow Caledonian has around 18,000 students in attendance and is one of Scotland’s Largest Universities. Glasgow Caledonian is ranked among the UK’s top 10 universities. Glasgow Caledonian has many notable alumni, such as Gordon Brown and Neil Buchanan. 

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Ways to take Sales Negotiation Training in Glasgow

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 18 Dec 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Sales Negotiation Training in Glasgow

Our training experts have compiled a range of course packages on a variety of categories in Sales Negotiation Training, to boost your career. The packages consist of the best possible qualifications with Sales Negotiation Training, and allows you to purchase multiple courses at a discounted rate.

Sales Negotiation Training in Glasgow FAQs

What is Sales Negotiation Training?

Sales Negotiation Training equips professionals with strategies to communicate value, manage objections, and close deals effectively. It focuses on understanding buyer needs, building trust, and achieving mutually beneficial outcomes while maintaining long-term business relationships and enhancing overall sales performance.

Who should attend the Sales Negotiation Course?

This Sales Negotiation Skills Course is ideal for Sales Professionals, Account Managers, Business Development Executives, and Entrepreneurs who negotiate deals or manage client relationships. It is also beneficial for anyone aiming to improve persuasion, communication, and closing skills in sales environments.

What is the duration of this Sales Negotiation Training?

This course takes 1-Day to complete, during which delegates participate in intensive learning sessions that cover various course topics.

Are there any prerequisites or required skills to attend this training?

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving, the sales cycle, and communication skills would be beneficial for the delegates.

What are the benefits of this Sales Negotiation Training?

The training enhances your ability to negotiate effectively, build trust, and close profitable deals. It improves communication, strategic thinking, and confidence, helping professionals achieve better outcomes while maintaining strong, long-term client relationships.

Does this training include Advanced Sales Negotiation Techniques?

Yes, the course covers both fundamental and advanced negotiation strategies.

How can I access this Sales Negotiation Training content?

You will be able to access the course material using MyTKA Training Portal, which is where you will find all the training materials. It will be available to you even after the training period, so that you can constantly refer to and learn.

What are the most common challenges delegates face during training?

Delegates sometimes find it challenging to apply new concepts confidently in real workplace scenarios or adapt to different learning styles. With guided support and structured content, these challenges quickly turn into opportunities for growth and improved performance.

Do you offer 24/7 support for this Course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

Do you provide corporate training for this Sales Negotiation Training Course?

Yes, we provide corporate training for this course, tailored to fit your organisation’s requirements.

Will I receive a certification upon completion of the course?

Yes, after completing this course, you will receive a certificate of completion to validate your achievement and demonstrate your proficiency in the course material.

Is this Sales Negotiation Training Course suitable for beginners or advanced learners?

The course is designed to benefit both beginners and experienced professionals. This ensures all learners gain valuable, practical negotiation insights.

How can completing this course impact my salary?

Completing Sales Negotiation Training can positively influence salary growth by improving deal outcomes and sales performance. Delegates who negotiate more effectively often contribute higher revenue, making them stronger candidates for bonuses, commissions, and progression into senior sales or account management roles.

What are the career opportunities after completing Sales Negotiation Training?

Delegates can pursue roles such as Sales Executive, Account Manager, Business Development Manager, or Sales Consultant. Strong negotiation skills also support progression into senior sales leadership and key account roles.

How can Sales Negotiation Training impact long-term career growth?

The training strengthens deal-making, communication, and influence skills that remain valuable across industries. These capabilities support consistent performance, higher earning potential, and long-term advancement into strategic and leadership positions.

Who should I contact if I face issues accessing the Course?

If you are unable to access your training, contact the support team at The Knowledge Academy via our customer service email or phone number provided on our website for prompt assistance and resolution of your issue.

Why choose The Knowledge Academy in Glasgow over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this certification.

What is the cost/training fees for Sales Negotiation Training in Glasgow?

The training fees for Sales Negotiation Training in Glasgow starts from £1295

Which is the best training institute/provider of Sales Negotiation Training in Glasgow?

The Knowledge Academy is one of the Leading global training provider for Sales Negotiation Training.

What are the best Sales Training courses in Glasgow?

Please see our Sales Training courses available in Glasgow

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