Sales Negotiation Training Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Teams
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last
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Who should attend this Sales Negotiation Training?

This course is ideal for individuals seeking to refine their negotiation skills, close deals effectively, and achieve mutually beneficial outcomes in sales discussions.

You should attend this Sales Negotiation Skills Training if you are:

  • Sales Executive: Mastering negotiation techniques to close more deals
  • Account Manager: Navigating complex client discussions with confidence
  • Business Development Manager: Securing favourable terms while maintaining relationships
  • Procurement or Purchasing Specialist: Understanding negotiation from both buyer and seller perspectives
  • Entrepreneur: Improving deal-making skills for partnerships and sales growth
  • Aspiring Sales Professional: Building essential negotiation and persuasion techniques

Prerequisites for the Sales Negotiation Training

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.

Sales Negotiation Training Overview

The Sales Negotiation Skills Training by The Knowledge Academy equips professionals with the essential skills and techniques to negotiate confidently, handle objections, and close mutually beneficial deals.

Negotiation is a vital part of every successful sales process. This course teaches you how to prepare for negotiations, understand buyer psychology, build value, manage concessions, and create win-win outcomes. You will explore proven negotiation frameworks and communication strategies that support long-term customer relationships.

This practical Sales and Negotiation Training is ideal for Sales Representatives, Account Managers, Business Development Professionals, and anyone involved in B2B or B2C selling. Through this, you will build the confidence to navigate high-stakes negotiations and secure favourable results.

Sales Negotiation Training Objectives

  • To understand the stages of an effective sales negotiation process
  • To develop strategies that align customer needs with business goals
  • To manage pricing discussions, objections, and buyer resistance
  • To build long-term relationships through ethical negotiation practices

Delivered over 1 day, this highly interactive Sales Negotiation Course provides a mix of role plays, case studies, and expert instruction. You will leave with the ability to negotiate with confidence, increase deal value, and strengthen customer trust.

Master the art of negotiation and boost your sales success with The Knowledge Academy. We provide you with the practical tools and techniques needed to close more deals more effectively.

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What's included in this Sales Negotiation Training?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Negotiation Certificate
  • Digital Delegate Pack

You’ll also get access to the MyTKA Training Portal, which will be your go to hub for all your training.
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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Negotiation Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Master Sales Negotiation Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Sales Negotiation Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Experience the most sought-after learning style with The Knowledge Academy's Sales Negotiation Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Negotiation Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Sales Negotiation Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Sales Negotiation Training Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Package deals for Sales Negotiation Training

Our training experts have compiled a range of course packages on a variety of categories in Sales Negotiation Training, to boost your career. The packages consist of the best possible qualifications with Sales Negotiation Training, and allows you to purchase multiple courses at a discounted rate.

Sales Negotiation Training FAQs

What is Sales Negotiation?

Sales negotiation is the process of reaching mutually beneficial agreements between buyers and sellers. It involves understanding needs, presenting value, handling objections and closing deals while maintaining strong professional relationships and long-term customer satisfaction.

What is the duration of the Sales Negotiation Training Course?

This course takes over 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Are there any prerequisites to attending this Sales Negotiation Course?

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.

What is the significance of holding this Sales Negotiation Certification?

This Sales Negotiation Certification validates your ability to negotiate effectively and professionally. It demonstrates to employers that you have mastered critical communication, persuasion and deal-closing skills essential for driving business growth and maintaining customer trust.

How can I access this course content?

You can access the course content through the 'MyTKA Training Portal', your central hub for all training resources. You will retain access to the course materials even after completing your training, allowing for continuous reference and learning.

What are the benefits of this Sales Negotiation Training Course?

The training strengthens your ability to influence outcomes, manage objections and close deals confidently. It enhances strategic thinking, improves client relationships, and equips you with techniques to handle high-stakes negotiations effectively in competitive sales environments.

Which individuals or roles require this Sales Negotiation Training Course?

This course is ideal for sales professionals, account managers, business development executives and entrepreneurs. Anyone involved in deal-making, contract negotiation, or customer discussions will benefit from advanced negotiation skills.

Do you offer 24/7 support for this Sales Negotiation Course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

Will I receive a certification upon completion of this course?

Yes, after completing this course you will receive a certificate of completion to validate your achievement and demonstrate your proficiency in the course material.

Do you provide corporate training for this Sales Negotiation Course?

Yes, we provide corporate training for this course, tailored to fit your organisation’s requirements.

Is Sales Negotiation Certification worth it?

Yes, the certification is highly valued by employers and clients. It increases your credibility, boosts your confidence and provides a competitive edge in securing deals and advancing in sales, marketing or business roles.

What career opportunities are after completing this Sales Negotiation Course?

You can pursue roles such as Sales Manager, Business Development Manager, Key Account Manager or Negotiation Consultant. Strong negotiation skills are critical in roles that require deal-making and customer relationship management.

What does this Sales Negotiation Certification aim to achieve?

It aims to develop practical, result-oriented negotiation skills. You will learn to manage discussions effectively, respond to buyer objections, reach win-win outcomes and maintain relationships that support long-term sales success.

How can this course enhance my career prospects?

The course builds confidence and sharpens your strategic communication skills. It enhances your ability to close high-value deals and makes you a more valuable asset in any role that involves sales or client-facing responsibilities.

How does this Sales Negotiation Course stay current with industry trends?

The course is regularly updated with modern sales tactics, digital negotiation tools, and evolving buyer behaviours. It reflects current business practices and incorporates real-world case studies for relevance in today’s sales landscape.

Will this course help me understand strategies for scaling a business?

Yes, it shows how effective negotiation can improve revenue, margins and client retention. You will learn how to build scalable sales strategies by securing better deals and fostering long-term partnerships.

How will this Sales Negotiation Training enhance my ability to innovate within my organisation?

By mastering negotiation, you can propose bold ideas, secure stakeholder buy-in and navigate resistance. This empowers you to lead strategic discussions, close complex deals and introduce innovative sales approaches that drive organisational growth.

Why choose The Knowledge Academy in the United Kingdom over others?

The Knowledge Academy in the United Kingdom stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Sales Negotiation Training in the United Kingdom?

The training fees for Sales Negotiation Trainingin the United Kingdom starts from £995

Which is the best training institute/provider of Sales Negotiation Training in the United Kingdom?

The Knowledge Academy is the Leading global training provider for Sales Negotiation Training.

What are the best Sales Training courses in the United Kingdom?

Please see our Sales Training courses available in the United Kingdom

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