Course information

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaigns Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations 

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Who should attend this Pay Per Click (PPC) Training? 

The Pay Per Click (PPC) Training is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners
  • Marketing Managers
  • Advertising Professionals
  • E-Commerce Professionals
  • Digital Strategists
  • Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course.

Pay Per Click (PPC) Training Course Overview

Marketing has evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximise their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

  • To comprehend the fundamentals of Pay Per Click advertising
  • To explore strategies for effective PPC campaign planning and execution
  • To understand the role of keywords and ad placements in PPC
  • To learn how to analyse and optimise PPC campaigns for better performance
  • To gain insights into budgeting and bidding strategies for maximum ROI
  • To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course, delegates will be empowered to strategically implement PPC campaigns, optimise ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavours.

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What’s included in this Pay Per Click (PPC) Training?

  • World-Class Training Sessions from Experienced Instructors    
  • Pay Per Click (PPC) Certificate 
  • Digital Delegate Pack

Why choose us

Our Edinburgh venue


Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

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Edinburgh has one Gaelic primary school; Bun-sgoil Taobh na Pàirce. There are three other universities in Edinburgh; Queen Margaret University, Heriot-Watt University and Napier Technical College. Queen Margaret University is located on the border of Edinburgh while Edinburgh Napier University sits in the south of the city. Queen Margaret University was originally a women-only university to improve the education and diets of families in the working class but by 1877 it was open to all. The university specialises in medical and healthcare fields, as well as other sciences. Heriot-Watt is a specialist mechanics institute and the world’s first of its kind. It has campuses out in Malaysia, London and Dubai.

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T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training in Edinburgh. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training in Edinburgh, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Pay Per Click (PPC) Training in Edinburgh. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Pay Per Click (PPC) Training in Edinburgh sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Pay Per Click (PPC) Training in Edinburgh FAQs

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to a website rather than earning them organically. Advertisers bid on keywords relevant to their target audience, and when users search for those terms, the ads are displayed.
PPC Courses provide essential skills to navigate and optimise paid advertising campaigns effectively. It empowers individuals to understand bidding strategies, keyword selection, and ad copywriting, ensuring cost-effective campaigns. With the PPC course, marketers can enhance their ability to reach the right audience, maximise ad spend, and achieve measurable results in the competitive digital advertising landscape.
The full form of PPC is "Pay Per Click."
No prerequisites are required for this PPC Training course.
Pay Per Click (PPC) advertising can be highly effective for businesses seeking immediate visibility and targeted exposure. With PPC, you only pay when users click on your ad, ensuring a cost-effective way to reach a specific audience, drive traffic, and achieve measurable results.
Yes, this PPC Training includes comprehensive coverage of A/B testing. Participants will learn how to conduct effective A/B tests to optimise ad performance, refine targeting strategies, and maximise the impact of their PPC campaigns for better return on investment.
We can provide support via phone & email prior to attending, during and after the course.
This course duration is 1 day.
Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.
The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimisation. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimisation ensures a seamless user experience post-click.
The training fees for Pay Per Click (PPC) Training certification in Edinburgh starts from £995
The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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