Course information

Optimised Digital Store Training Course Outline

Module 1: Digital Store Overview

  • Roles of Online and Offline Stores
  • Introduction to Digital Store
  • Benefits of Digitising Stores

Module 2: Digital Store Optimisation Strategy

  • Install Analytics and Tracking Tools
  • Enrich On-Page Elements
  • Fast-Loading Digital Store
  • Mobile-Ready
  • Make Digital Store ‘Responsive’
  • Boost Store’s UX/UI
  • Personalise Sales Process
  • Streamline Sales Process
  • Optimise the Homepage of Digital Store

Module 3: Optimise Digital Store for Organic Search

  • Keyword Optimisation
  • On-Page SEO
  • Mobile Optimisation
  • Current Site Improvements
  • Blog Content
  • Link Building

Module 4: Driving Revenue Through Digital Store

  • Factors That Contribute to an Increase in Revenue
  • Increase Product Visibility

Module 5: eCommerce Auditing

  • Digital Store Audit

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Who should attend this Optimised Digital Store Training Course?

The Optimised Digital Store Training Course is tailored for individuals involved in e-commerce, online retail, or digital business operations. The course is suitable for a diverse range of professionals, including:

  • E-commerce Managers
  • Digital Marketing Specialists
  • Online Retail Entrepreneurs
  • Supply Chain Coordinators
  • Customer Experience Managers
  • Web Developers
  • Data Analysts
  • Sales Managers

Prerequisites of the Optimised Digital Store Training Course

There are no formal prerequisites required for the Optimised Digital Store Training Course. However, a general understanding of e-commerce concepts and basic digital marketing knowledge can enhance delegates' learning experience.

Optimised Digital Store Training Course Overview

In the era of digital dominance, courses in marketing have become indispensable in the fast-paced digital landscape. The Optimised Digital Store Training delves into the essentials of Marketing, emphasising its relevance in today's business environment. With e-commerce booming, the ability to navigate the complexities of online marketing has become a strategic necessity for businesses aiming to thrive in the digital marketplace.

Understanding the intricacies of courses in marketing is crucial for professionals aiming to excel in digital commerce. This course is particularly beneficial for marketers, entrepreneurs, and business owners seeking to navigate the dynamic world of online retail. Those who master this training will be equipped with the skills to strategically position products in the digital sphere, ensuring they reach the right audience at the right time.

This 1-day training equips delegates with the skills to optimise digital stores effectively. Covering key aspects of Marketing, it ensures participants master strategies for enhanced online visibility, customer engagement, and conversion rates. The course empowers delegates to leverage digital platforms to their full potential, staying ahead in the competitive e-commerce landscape.

Course Objectives

  • To comprehend the fundamentals of digital marketing and its impact on online stores
  • To learn strategies for optimising product listings and enhancing search engine visibility
  • To understand customer behaviour and employ targeted marketing techniques
  • To master the art of creating compelling and persuasive product descriptions
  • To explore tools for analysing website performance and making data-driven decisions
  • To develop skills in social media marketing for increased brand awareness

Upon completion, delegates will emerge with a comprehensive understanding of digital marketing strategies tailored for online stores, positioning them to drive business growth and stay competitive in the ever-evolving digital marketplace.

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What’s included in this Optimised Digital Store Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Optimised Digital Store Certificate
  • Digital Delegate Pack

Why choose us

Our Manchester venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Manchester is a metropolitan borough and city located in Greater Manchester, England. It has an estimated population of approximately 2.55 million citizens, making it the United Kingdom's second most populous urban area. Schools in Manchester follow the British educational system and is divided into three levels: Primary School, Secondary Schools and Higher Education. The education in Manchester is compulsory for children up until they are 16 years old. The Manchester Grammar School is one of Manchester’s notable school. It was established in 1515 and is a free Grammar School for children, aged 7 to 18 years old, who wish to attend this school, and is the largest independent day school for boys. It teaches over 1,000 students with over 200 teaching staffs. Manchester also has 3 other Grammar Schools: Withington Girls' School, Manchester High School for Girls, and William Hulme's Grammar School.

Popular searched areas in and around Manchester include:-

  • Atherton
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  • Old Trafford
  • Prestwich
  • Radcliffe
  • Stretford
  • Swinton
  • The Trafford Centre
  • Trafford Park
  • Urmston
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  • Wythenshawe

There are three universities in Manchester: The University of Manchester, Manchester Metropolitan University and The University of Law. The University of Manchester (uoM) is the largest full-time non-collegiate university. It was instituted in 1851 as Victoria University of Manchester and teaches over 38,000 students with 27,000 of them being undergraduates and 11,000 students doing their postgraduates. Manchester Metropolitan University (MMU) was established in 1970 and was formally known as Manchester Polytechnic; it teaches over 37 students. Manchester Metropolitan University is the second most popular university in the UK and receives over 52,000 applications each year; it is ranked fourth of the new universities in UK. The University of Law (ULaw) was established as the College of Law. It has over 16,000 students attending annually. The University of Law (ULaw) is the largest provider of vocation legal training in Europe. Manchester has notable laureates; 25 being from The University of Manchester, winning Nobel Prizes for Chemistry, Physics, Physiology and Medicine, and Economics.

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Address

Manchester

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Optimised Digital Store Training in Manchester. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Optimised Digital Store Training in Manchester, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Optimised Digital Store Training in Manchester. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Optimised Digital Store Training in Manchester sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Optimised Digital Store Training in Manchester FAQs

A digital store is an online platform where products or services are sold electronically, allowing customers to browse, select, and purchase items digitally.
There are no formal prerequisites to attend this course.
This course is suitable for individuals interested in e-commerce, digital marketing professionals, business owners looking to enhance their online presence, and anyone interested in learning about digital store optimisation.
Digital stores offer benefits such as wider reach, reduced overhead costs compared to physical stores, convenience for customers, scalability, and the ability to track customer behaviour for targeted marketing.
On-page SEO elements include optimising content, meta tags, headings, URL structure, internal linking, image optimisation, and ensuring mobile responsiveness.
Link building is the process of acquiring hyperlinks from other websites to your own, with the goal of improving search engine visibility and driving organic traffic.
Participants will learn about e-commerce optimisation techniques, digital marketing strategies, website usability, conversion rate optimisation, and tools for analysing and improving online store performance.
Optimised Digital Store Training focuses on equipping individuals with the skills and knowledge needed to create, manage, and optimise digital stores for maximum effectiveness and profitability.
Job opportunities may include roles such as e-Commerce Manager, Digital Marketing Specialist, SEO Analyst, Online Sales Manager, or entrepreneurial ventures in online retail.
Salary may vary depending on factors such as location, experience, and specific job role, but professionals with Optimised Digital Store expertise can typically earn competitive salaries in the digital marketing and e-commerce sectors.
The popularity of Optimised Digital Store certification in Manchester is growing steadily as businesses increasingly recognise the importance of digital presence and online sales channels.
The difficulty level can vary depending on individual aptitude and prior knowledge, but with dedication and proper guidance, mastering Optimised Digital Store Training is achievable for most learners.
You can register by simply visiting our official website and filling in an easy form to get started.
This course enhances your career prospects by equipping you with in-demand skills in e-commerce optimisation, digital marketing, and online sales management, making you a valuable asset to employers or potential clients.
Participants get the opportunity to work on projects involving website optimisation, digital marketing campaigns, market research, competitor analysis, and implementing strategies to improve online sales performance.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking the Optimised Digital Store Certification.
The training fees for Optimised Digital Store Training certification in Manchester starts from £995
The Knowledge Academy is the Leading global training provider for Optimised Digital Store Training.
Please see our Marketing Courses courses available in Manchester
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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