Marketing Research Training in Gloucester

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Marketing Research Training

Gloucester

Explore advanced research methodologies and data collection techniques
Learn to analyse market trends and identify opportunities for growth
Design effective market research surveys with this Market Research Training

Dates & Prices Dates & Prices

Course information

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

Who Needs Market Research?
New Roles for Market Research
Effect of Regional Culture on the Use of Market Research
Use of Market Research in Business Models and Frameworks
Consumer and Business-to-Business Market Research
Scope of Market Research Information
Quantitative and Qualitative Research
Market Research Process
Organisation of Market Research

Module 2: Market Research Design

What is Worth Researching?
Market Research Suppliers
Market Research Brief: A Statement of the Problem/Opportunity
Market Research Proposal: The Return of Brief (ROB)
Information Required
Accuracy
Budget
Timetable
What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

Understanding Markets and Customers
Understanding and Developing the Offer
Positioning the Brand and Communications

Module 4: Qualitative Research

What is Qualitative Research?
Tools of Qualitative Research
When to Use Qualitative Research
Uses of Qualitative Research

Module 5: Quantitative Research

What is Quantitative Research?
Determining the Size of the Sample
Tools of Quantitative Researcher
What is Quantitative Research Used for?
Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

Why Use Market Segmentation?
Types of Segment Approach Qualitative/Judgement-Based Approach
Quantitative Methods
Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

Research at the Birth (and Re-Birth) of a Brand
Researching New Visual Identities
Brand Health Monitoring
Other Topics Covered as Part of Brand Tracking Studies
Research Design of Brand Tracking Studies
Brand Positioning
Valuing Brands Equity

Module 8: International Market Research

Seeing Things More Clearly
Structure of the Global Market Research Industry
Response Rates Internationally
Measuring Attitudes Across Nations
Coordinating Multi-Country Studies
Using Desk Research (Secondary Research) to Carry Out International Market Research

Who should attend this Marketing Research Training Course?

The Marketing Research Training is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

Market Research Analysts
Marketing Managers
Product Managers
Brand Managers
Business Development Managers
Consumer Insights Specialists
Strategic Planners
Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

To understand the fundamentals of market research methodologies
To learn how to design and implement effective surveys and data collection strategies
To analyse and interpret data to derive actionable insights
To explore the role of market research in shaping marketing strategies
To gain hands-on experience in using market research tools and techniques
To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

What’s included in this Marketing Research Training Courses?

World-Class Training Sessions from Experienced Instructors
Marketing Research Certificate
Digital Delegate Pack

Why choose us

Our Gloucester venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Gloucester is a city in Gloucestershire in South West England. Gloucester was originally founded in AD 97 by the Romans. Gloucester has a population of around 126,000 inhabitants. Gloucester has three renowned schools which are: The Kings School, St Mary de Crypt and Sir Thomas Rich’s School. Gloucester also has various comprehensive schools. Gloucester is home to one of the campuses of the University of Gloucestershire. The University traces back to the Mechanics Institute in 1834 and the Cheltenham Training College which was established in 1874. The institute was awarded university status in 2001. The University offers over 190 courses in undergraduate and postgraduate level. The university has three faculties, Media, Arts and Technology and Business Education and Professional Studies. The university is ranked in the top 20 in the UK for biosciences, media & photography, film studies and accounting & finance. The University has some notable alumni, such as Jon Callard who was an England Rugby Union player and Tony Cragg who is a British sculptor. Gloucestershire University has been nominated for many awards, such as the Outstanding Student Services Team and were ranked 50^th in the Times Higher Education Student Experience Survey in 2014. In 2015 applications to Gloucestershire University rose by 6%.

Nearby Locations include:

Cambridge
Norton
Sandhurst
Slimbridge
Over
Linde
Saul
Corse
Longford
Hartpury
Huntley
Quedgeley
The Dock
Brockworth
Frampton On Severn
Coombe Hill
Barnwood
Staunton
Hardwicke
Cranham

Address

Gloucester

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Gloucester. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Research Training in Gloucester, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Marketing Research Training in Gloucester. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Research Training in Gloucester sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Marketing Research Training in Gloucester FAQs

What does this Market Research Course entail?

This Market Research Training covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.

What are the benefits offered by this Market Research Training?

This training offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.

What are the prerequisites to attend this Market Research Training?

There are no formal prerequisites to attend this course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.

What are the skills I will acquire on completing this Market Research Certification Course?

Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.

What are the career opportunities I will get once certified in Market Research Training?

Upon completing this training, delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.

How relevant are Market Research Certifications in Gloucester?

These certifications are recognised and valued in Gloucester, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.

What is the average salary for professionals certified in Market Research?

The average salary for individuals certified in Market Research in Gloucester ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.

Does TKA provide support for this Market Research Training?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course. Should you encounter any difficulties accessing course materials, our customer support team is available to assist you.

What is the duration of this Market Research Training?

The duration of this course spans across 1 day.

Which companies actively recruit professionals certified in Market Research Training?

Companies actively recruiting certified Market Research professionals in Gloucester include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.

What is the cost/training fees for Marketing Research Training certification in Gloucester?

The training fees for Marketing Research Training certification in Gloucester starts from £995

Which is the best training institute/provider of Marketing Research Training in Gloucester?

The Knowledge Academy is the Leading global training provider for Marketing Research Training.

What are the best Marketing Courses courses in Gloucester?

Please see our Marketing Courses courses available in Gloucester

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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