Storytelling for Marketers Training Overview

Storytelling for Marketers Training Course Outline

Module 1: Introduction to the Concept of Storytelling

  • Why Marketing Needs Good Storytellers?
  • Powerful and Persuasive Method of Communication
  • Difference Between a Selling Story and a Sales Pitch?
  • Why Storytelling Operates Good Where Traditional Sales-Step Structures Fail?
  • Characteristics of Storytelling

Module 2: Role of Storytelling in Modern Marketing

  • Storytelling as the Best Way to Promote Your Brand, Products, Solutions and Services
  • Difference Between Brand, Marketing, and Selling Stories
  • What is a 'Brand Story'?
  • How to Create a Really 'Brand Story'?
  • How Big and Small Brands Have Used Storytelling?
  • How to Build Brand Awareness and Affiliation?

Module 3: How to Create a Story You Want to Tell, and Customers Want to Hear?

  • Plan and Plot Your Story?
  • Narrative Stages
  • Narrative Arc
  • Good Structure
  • Principles of a Story's Success
  • Role of the Central Character
  • How to Select an Appropriate One?

Module 4: Storytelling Tips and Strategies

  • Involving the Audience, Prospects and Customers in Your Story?
  • Implementation of Emotional Drivers in Marketing and Storytelling and its Value
  • How to Use Internal Representation as an Engaging Storytelling Device?

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Who should attend this Storytelling for Marketers Training Course? 

This Storytelling for Marketers Training Course is designed for professionals in the field of marketing who are looking to enhance their communication skills and engage their target audience more effectively. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Brand Managers 
  • Advertising Professionals 
  • Sales Representatives 
  • Digital Marketers 
  • Entrepreneurs 
  • Public Relations Professionals 

Prerequisites of the Storytelling for Marketers Training Course 

There are no formal prerequisites for this Storytelling for Marketers Training Course.

Storytelling for Marketers​ Course Overview

Storytelling is just similar to painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience. When there is a combination of an understanding of great storytelling and marketing structure, it produces a narrative which is emotional, visual and compelling. An excellent selling story has the potential to engage, inspire and persuade in a way that more traditional sales pitches often fail to do. 

Storytelling for Marketers Training course illustrates the characters, narratives and main elements, which create memorable and persuasive communications. During this 1-day course, the delegates will achieve the skills required to learn the best possible ending and outcome for them and their audience. They will also learn the key components of an engaging and compelling brand or business story. They will also find out how to implement storytelling techniques and tactics.

This Storytelling for Marketers Training course covers the following topics:

  • Set targets through the customer journey
  • Develop strategies to work with sales to agree on realistic targets
  • Learn techniques to map your key customers' journey
  • Set up realistic and measurable KPIs for each stage
  • Work out a realistic return on investment analysis of your campaigns
  • Identify your audience
  • Find ways to analyse your current best customers to target your best prospects etc.

At the end of this training, delegates will learn about the history of storytelling and its implementation in each and every culture in history in order to inform, engage, inspire the audience. They will also understand why storytelling is so much better than traditional selling structures.

The Knowledge Academy's Storytelling for Marketers Training illustrates the delegates the use of audience-centricity, emotional drivers and internal representation in order to create engaging, enticing and inspiring brand or business story for the target audience.

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What’s included in this Storytelling for Marketers Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Storytelling for Marketers Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Storytelling for Marketers Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Storytelling for Marketers Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Storytelling for Marketers Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Storytelling for Marketers Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Storytelling for Marketers Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Storytelling for Marketers Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Storytelling for Marketers Training FAQs

Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
This Storytelling for Marketers Training is designed for any sales professional who does: • product, service or brand promotion. • It is also highly advantageous for copywriters.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Storytelling for Marketers Training certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Storytelling for Marketers Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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