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Course Information

Storytelling for Marketers Training Course Outline

Introduction to The Concept of Storytelling

  • Why Marketing Needs Good Storytellers?
  • Powerful and Persuasive Method of Communication
  • The Difference Between a Selling Story and a Sales Pitch?
  • Why Storytelling Operates Good Where Traditional Sales-Step Structures Fail?
  • Characteristics and Features of Storytelling

The Role of Storytelling in Modern Marketing

  • Storytelling as the Best Way to Promote Your Brand, Products, Solutions and Services
  • Difference Between Brand, Marketing and Selling Stories
  • What is A 'Brand Story'?
  • How to Create a Really 'Brand Story'?
  • How Big and Small Brands Have Used Storytelling?
  • How to Build Brand Awareness and Affiliation?

How to Create a Story You Want to Tell, and Customers Want to Hear?

  • Plan and Plot Your Story?
  • Narrative Stages 
  • The Narrative Arc
  • Good Structure
  • Principles of a Story's Success
  • The Role of the Central Character
  • How to Select an Appropriate One?

Storytelling Tips and Strategies

  • Involving the Audience, Prospects and Customers in Your Story?
  • Implementation of Emotional Drivers in Marketing and Storytelling and its Value
  • How to Use Internal Representation as an Engaging Storytelling Device?
  • Learn to Talk in Pictures

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In this training, there are no formal prerequisites.


This Storytelling for Marketers Training is designed for any sales professional who does:

  • product, service or brand promotion.
  • It is also highly advantageous for copywriters.

Storytelling for Marketers​ Course Overview

Storytelling is just similar to painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience. When there is a combination of an understanding of great storytelling and marketing structure, it produces a narrative which is emotional, visual and compelling. An excellent selling story has the potential to engage, inspire and persuade in a way that more traditional sales pitches often fail to do. 

Storytelling for Marketers Training course illustrates the characters, narratives and main elements, which create memorable and persuasive communications. During this 1-day course, the delegates will achieve the skills required to learn the best possible ending and outcome for them and their audience. They will also learn the key components of an engaging and compelling brand or business story. They will also find out how to implement storytelling techniques and tactics.

This Storytelling for Marketers Training course covers the following topics:

  • Set targets through the customer journey
  • Develop strategies to work with sales to agree on realistic targets
  • Learn techniques to map your key customers' journey
  • Set up realistic and measurable KPIs for each stage
  • Work out a realistic return on investment analysis of your campaigns
  • Identify your audience
  • Find ways to analyse your current best customers to target your best prospects etc.

At the end of this training, delegates will learn about the history of storytelling and its implementation in each and every culture in history in order to inform, engage, inspire the audience. They will also understand why storytelling is so much better than traditional selling structures.

The Knowledge Academy's Storytelling for Marketers Training illustrates the delegates the use of audience-centricity, emotional drivers and internal representation in order to create engaging, enticing and inspiring brand or business story for the target audience.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
This Storytelling for Marketers Training is designed for any sales professional who does: • product, service or brand promotion. • It is also highly advantageous for copywriters.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Storytelling for Marketers Training certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider in the world for Storytelling for Marketers Training.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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