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Social Media Analytics Overview
Social Media Analytics Course Outline
Module 1: Introduction to Social Media Analytics
- Importance of Social Media Analytics
- Goals and Objectives of Social Media Measurement
- Key Metrics and Performance Indicators
- Tools and Platforms for Social Media Analytics
- Ethical Considerations in Data Collection
Module 2: Setting Up Social Media Analytics
- Choosing the Right Social Media Analytics Tools
- Connecting Social Media Accounts to Analytics Platforms
- Setting Up Conversion Tracking
- Defining Custom Metrics and Goals
- Access Control and Permissions Management
Module 3: Key Social Media Metrics
- Engagement Metrics
- Reach and Impressions
- Click-Through Rate
- Conversion Metrics
- Follower Growth and Churn
Module 4: Analysing Content Performance
- Content Types and Formats
- Content Calendar and Scheduling
- Identifying Top-Performing Posts
- Content A/B Testing
- Content Insights and Recommendations
Module 5: Audience Insights and Segmentation
- Demographic Analysis
- Geographic Analysis
- Psychographic Segmentation
- Buyer Persona Development
- Identifying Audience Trends
Module 6: Social Media Campaign Analytics
- Campaign Goals and KPIs
- Campaign Tracking Parameters
- Assessing Campaign ROI
- Real-time Campaign Monitoring
- Campaign Optimisation Strategies
Module 7: Competitive Analysis
- Identifying Competitors
- Benchmarking Against Competitors
- Analysing Competitor Content and Engagement
- Identifying Competitor Strategies
- Using Competitive Insights for Improvement
Module 8: Reporting and Data Visualisation
- Creating Custom Dashboards
- Reporting Frequency and Format
- Data Interpretation and Insights
- Storytelling with Data
- Communicating Results to Stakeholders
Who should attend this Social Media Analytics Course?
The Social Media Analytics Course delves into the metrics, tools, and strategies used to gather, analyse, and interpret data from Social Media platforms. This knowledge is crucial for candidates who want the ability to optimise Social Media strategies and understand audience behaviours. Here's a list of individuals who would benefit from attending this course:
- Social Media Managers
- Digital Marketers
- Brand Managers
- Content Creators & Bloggers
- SEO & SEM Specialists
- E-commerce Professionals
- Public Relations Professionals
- Advertising Executives
Prerequisites of the Social Media Analytics Course
There are no formal prerequisites for attending this Social Media Analytics Course.
Social Media Analytics Course Overview
Social Media Analytics is the process of collecting the most valuable data from social media channels such as Facebook, Instagram, LinkedIn, and Twitter. Social Media Analytics helps organisations to understand their targeted audience as well as meet business goals more effectively. It also helps individuals enhance their marketing strategy as well as the well-being of the customers and competitors. The main purpose of Social Media Analytics is to boost sales, increase brand awareness or trust, and enhance customer satisfaction. Social Media Analytics allows companies to fast track their performance by enhancing customer service efficiency and market research brought on to social channels, increasing their competitive intelligence, and demonstrating their social media ROI. This course outfits with all the information and specialised ability necessary to turn into Social Media Analysts, Digital Marketers, SEO Experts, SEM Experts, etc.
In this 1-day Social Media Analytics training course, delegates will gain the in-depth knowledge of Social Media Analytics. During this interactive training, delegates will learn various essential concepts such as digital analytics, reporting, the need for social media analytics, techniques of social media analytics, dealing with unstructured data, and many more. Our highly expert trainer will help delegates to level up their skillset in digital marketing.
They will learn various concepts such as:
- Introduction to Social Media Analytics
- Basics of digital analytics
- Organising Social Media Analytics
- Budget and people
- Paid Social Media Analytics platforms
- Challenges of Social Media Analytics
By the end of this training, delegates will be able to reach their target audience using Social Media Analytics techniques. They will also be able to apply various research methods to explore social media platforms effectively. The Knowledge Academy’s Social Media Analytics Training, will help delegates to gather, explore, and analyse real-life social media information that will impact businesses or society.
What’s included in this Social Media Analytics Course?
- World-Class Training Sessions from Experienced Instructors
- Social Media Analytics Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Social Media Analytics. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Social Media Analytics, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Social Media Analytics. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Social Media Analytics sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Social Media Analytics at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Social Media Analytics offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Social Media Analytics FAQs
Social Media Analytics is the process of collecting the most valuable data from social media channels such as Facebook, Instagram, LinkedIn, and Twitter.
There no formal prerequisites for attending this Social Media Analytics training course.
This course is suitable for anyone who wants to pursue their career as a Social Media Analytics. However, it is more beneficial for the following jobs roles:
• Social Media Analysts
• Digital Marketers
Facebook, YouTube, WhatsApp, Messenger, WeChat, Instagram, Tumblr, LinkedIn, Twitter, and many more are the platform of Social Media Marketing.
Sprout Social, HubSpot, TapInfluence, BuzzSumo, Keyhole, Google Analytics, ShortStack, and many more are the best Social Media Analytics tools.
This course is [ ] day(s)
In this training, you will learn various essential concepts such as introduction to Social Medial Analytics, reporting, organising Social Media Analytics, digital security and ethical issues, paid Social Media Analytics platforms, social networks applications, and many more.
Social Media Analysis helps to improve the efficiency of customer service and market research carried out on social channels, invest smarter in product development and marketing, increase their competitive intelligence, and demonstrate their social media ROI.
The training fees for Social Media Analytics certification in the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Social Media Analytics.
Please see our Digital Marketing Courses courses available in the United Kingdom
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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