Search Engine Marketing (SEM) Training | Digital Marketing Course in Gatwick

Search Engine Marketing (SEM) Training​ Course Outline

Module 1: Introduction to Search Engine Marketing (SEM)

• What is Search Engine Marketing?
• SEM Terminology
• SEO Vs PPC

Module 2: Search Engines and Marketing

• What are Search Engines?
• Search Engine Advertising

Module 3: Introduction to Keywords

• Keywords Working
• Keyword Matching Types
• Keyword Research
• Negative Keywords

Module 4: Introduction to Quality Score

• What is Quality Score?
• Factors Influencing Quality Score
• Improving Quality Score

Module 5: Exploring Search Engine Optimisation

• Search Engines
• Working of SEO
• On-Page and Off-Page SEO
• Link Building
• Improving SEO

Module 6: SEM and Other Marketing Types

• SEM and Social Media Marketing
• SEM and Email Marketing

Module 7: Setting Search Engine Marketing Strategy

• Steps to Set Up Search Engine Marketing Strategy
  • Establish a Plan
  • Highlighting Goals
  • Determining Available and Necessary Resources
  • Analysing Market and Competitors
  • Choosing Media and Tools

Module 8: Analysing SEM Strategy Efficiency

• Analyse Visits
• Analyse Click-through Rate
• Analyse Number of Conversions
• Analyse ROI

Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

• Advertising Professionals
• E-commerce Professionals
• Digital Marketers
• Marketing Consultants
• Public Relations Specialists
• Social Media Managers
• Marketing Managers

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches

In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training by The knowledge Academy is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns, ads, and set up conversion tracking in AdWords accounts.

Course Objectives

• To introduce the foundational principles of effective SEM strategies
• To cultivate expertise in creating and optimising PPC campaigns
• To understand keyword research, selection, and bidding processes
• To analyse campaign metrics for ongoing refinement and ROI maximisation
• To explore advanced techniques for ad targeting and audience segmentation

By the end of this training, delegates will be familiar with on-page and off-page SEO and will be able to set up effective SEM strategies and analyse its efficiency with ease.

What’s included in this Search Engine Marketing (SEM) Training Course?

• World-Class Training Sessions from Experienced Instructors
• Search Engine Marketing (SEM) Certificate
• Digital Delegate Pack