Digital Marketing Courses | Programmatic Marketing Training in Exeter

Programmatic Marketing Training Course Outline

Module 1: Fundamentals of Programmatic Marketing

• Introduction to Programmatic Marketing
• What is the Significance of Programmatic Marketing?
• Best Media Channels for Programmatic Marketing
• Pros and Cons of Programmatic Marketing

Module 2: Building a Programmatic Marketing Strategy

• Principles of a Programmatic Strategy
• Ways to Leverage Data to Maximise Programmatic Marketing
• What is the Impact of Data of an Ideal Customer?

Module 3: Strategy into Action

• Case Study of Getting ROI from Programmatic
• Difference between Real Time Bidding and Traditional Display Targeting
• Fundamentals of Effective Programmatic Implementation

Module 4: Programmatic Measurement

• Last vs First Click Attribution Modelling and Pros & Cons
• Multi-Channel Attribution Models
• Measurement Tactics for Optimising Your Programmatic Buys

Who should attend this Programmatic Advertising Course?

The Programmatic Marketing Training Course is designed for marketing professionals, digital advertisers, and individuals interested in leveraging programmatic advertising strategies. This training is valuable for a diverse range of roles, including:

• Digital Marketing Managers
• Advertising Managers
• Media Planners
• Marketing Analysts
• E-commerce Managers
• Brand Strategist
• Content Marketers
• Social Media Manager
• Ad Operations Specialists

Prerequisites of the Programmatic Advertising Course

There are no formal prerequisites required for the Programmatic Marketing Training Course. However, a basic understanding of digital marketing concepts and advertising practices can be helpful for fully engaging with the training material.

Programmatic Advertising Course Overview

In the rapidly evolving landscape of digital marketing, programmatic advertising has emerged as a crucial tool for automating the buying, placement, and optimisation of ads. By using data-driven algorithms, businesses can efficiently target their audience and maximise return on investment. This course provides a comprehensive introduction to programmatic advertising, exploring its mechanics, benefits, and the technology that drives it, ensuring that delegates gain a solid foundation in this critical aspect of modern advertising.

Proficiency in Programmatic Advertising is becoming essential for Marketing Professionals, Media Planners, And Digital Strategists. With the increasing demand for precision in targeting and efficiency in ad spend, those who master programmatic techniques will be at the forefront of their industry. This course is particularly beneficial for professionals looking to enhance their skills in digital marketing, offering them the tools to stay competitive in a data-driven world.

This 1-day training by The Knowledge Academy is designed to equip delegates with practical knowledge and skills in programmatic advertising. Through a combination of theoretical insights and hands-on exercises, delegates will learn how to effectively plan, execute, and analyse programmatic campaigns. The course is structured to provide immediate, actionable takeaways that delegates can apply in their roles, making it a valuable investment of their time.

Course Objectives

• To understand the fundamentals of programmatic advertising
• To learn how to set up and manage programmatic campaigns
• To explore different programmatic platforms and tools
• To gain insights into audience targeting and segmentation
• To develop strategies for optimising ad performance
• To measure and analyse campaign success
• To explore future trends in programmatic advertising
• To ensure compliance with data privacy regulations

After completing course certification, delegates will be equipped with the skills needed to confidently manage programmatic campaigns, enhancing their value as digital marketing professionals. The certification will validate their expertise, giving them a competitive edge in the industry.

What’s Included in this Programmatic Marketing Training Course?

• World-Class Training Sessions from Experienced Instructors
• Programmatic Advertising Certificate
• Digital Delegate Pack