Who should attend this Privacy and Compliance Marketing Masterclass?
The Privacy and Compliance Marketing Masterclass is designed for professionals and individuals who are involved or interested in the realm of privacy and compliance within the field of marketing. This course can benefit a wide range of professionals, including:
- Marketing Managers
- Digital Marketers
- Legal Professionals
- Compliance Managers
- Privacy Officers
- Advertising Executives
- Brand Managers
Prerequisites of the Privacy and Compliance Marketing Masterclass
There are no formal prerequisites for this Privacy and Compliance Marketing Masterclass.
Privacy and Compliance Marketing Training Course Overview
Marketing compliance strategy includes maintaining the reputation of products and customer loyalty by visible monitoring of actions, decisions and changes in the innovative content production cycle. Nonetheless, developing a compliance strategy plan for many marketers is a pure afterthought. In reality, some may also see it as an inconvenience that is best avoided.
All employee of the company, mainly those who are in productive positions, are susceptive to compliance risks, and awareness of such risks is vital; it is also important that companies provide their marketing departments with resources to ensure compliance at every stage of the evaluation and approval phase.
In this 1-day training, delegates will gain knowledge of the basic concepts of Privacy and Compliance Marketing and its importance. Delegates will understand the compliance guidelines that every marketer should need to know. Delegates will attain an understanding of how the growth of data effect increasing organisations.
This training will cover various concepts, such as:
- Introduction to Marketing Compliance
- Marketing compliance - how does your role contribute?
- Ways to ensure creative marketing compliance
- How does the growth of data impact on organisations?
- Fundamentals of building trust in organisations
- Social media marketing privacy
- Meeting consumer expectations and retaining their trust-how?
- Significance of GDPR in digital marketing
At the end of this training, delegates will also understand how GDPR helps in digital marketing. Delegates will attain the knowledge of the features which help to keep a creative team compliant.