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Course information

Landing Page Optimisation Training​ Course Outline

Introduction to Landing Page Optimisation (LPO)

  • Define Landing Page Optimisation
  • What is a Landing Page?
  • Elements of a Landing Page
  • Using Landing Pages
  • Benefits of Landing Pages
  • Landing Page Optimisation Tools

Landing Page Best Practices

  • Make Clear Offer
  • Simplify Landing Page
  • Work with Colours
  • Use Scarcity Techniques
  • Work on Call-to-Action Buttons
  • Add Contact Information
  • Add Testimonials
  • Optimise Landing Page for SEO

SEO Optimisation

  • Keyword Research
  • On-Page Optimisation
  • Body Content
  • Call To Action

Overview of A/B Testing

  • What is A/B Testing?
  • Create Variant Page
  • Google Optimise
  • What Can You Test?
  • Performing First A/B Tests

Drive Traffic to Page

  • Driving Traffic to Landing Page
  • Channels to Drive Traffic
  • Strategies
  • Template

Mistakes to Avoid

  • Disconnect Between Ad and Landing Page
  • Lengthy Text
  • Ineffective Call-To-Action
  • Mobile Incompatible Landing Pages
  • Slow Page Load Speed

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There are no prerequisites for attending this course.


Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for:

  • Website Owners
  • Online Marketers
  • Digital Marketing Interns
  • Web Designers and Web Developers
  • Ecommerce and Social Media Managers
  • Pay Per Click / Search Engine Marketing Managers

Landing Page Optimisation Training​ Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of the following specific actions:

  • Register
  • Submit data
  • Make a purchase
  • Subscribe to newsletter or blog
  • Click through to another page

The Knowledge Academy’s Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a well designed and optimised landing page can increase rates significantly.

During this 1-day course, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


Please arrive at the venue at 8:45am.
There are no prerequisites for attending this course.
Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for: Website Owners, Online Marketers, Digital Marketing Interns, Web Designers and Web Developers, Ecommerce and Social Media Managers, Pay Per Click / Search Engine Marketing Managers
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Landing Page Optimisation Training certification in the United Kingdom starts from £495
The Knowledge Academy is the Leading global training provider in the world for Landing Page Optimisation Training.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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