Course information

Copywriting Masterclass Outline

Module 1: Introduction to Copywriting

  • What is Copywriting?
  • Importance of Copywriting
  • Define Copywriter
  • How to Become a Copywriter?

Module 2: Customer-Focused Copy

  • Reddit Threads
  • Amazon Reviews
  • Customer Surveys
  • Customer Interviews
  • Social Media

Module 3: Pro Copywriting Strategies

  • Slippery Slide
  • AIDA Formula
  • Benefits > Features
  • CTAs
  • Social Proof
  • Solving Social Proof Paradox
  • Unique Selling Proposition (USP)
  • Sense of Urgency

Module 4: Writing Amazing Headlines

  • Be Specific
  • Using Numbers
  • Strong Emotions
  • Using FOMO
  • Answering WIIFM

Module 5: Mastering the Lead

  • Starting with a Hook
  • Using Mini-Stories
  • Complementing the Headline
  • 8 Lines or Less

Module 6: Writing Compelling Copy

  • Write as You Talk
  • Short Sentences
  • Active Voice
  • No Big Words
  • Writing for Skimmers

Module 7: Copywriting Tips and Tricks

  • Email Newsletters
  • Landing Pages
  • Blog Posts
  • Sales Letters

Module 8: Advanced Copywriting Strategies

  • Using Crooked Numbers
  • Sellin’ Ain’t Tellin’
  • Using Clear Button Copy
  • Create Mental Movies
  • Reducing Price Objections
  • Making Effective Testimonials

 

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Who should attend this Copywriting Masterclass?

The Copywriting Masterclass is designed for individuals seeking to enhance their writing skills specifically in the field of Copywriting. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Entrepreneurs
  • Marketing Managers
  • Advertising Professionals
  • Communication Managers
  • E-commerce Professionals
  • Sales Representatives

Prerequisites of the Copywriting Masterclass

There are no formal prerequisites for this Copywriting Masterclass.

Copywriting Masterclass Overview

Copywriting is the art of using words strategically to drive action. In the world of marketing and communication, compelling copy is paramount, as it captivates, persuades, and ultimately converts. Effective Copywriting grabs attention tells a compelling story and convinces the reader to take a desired step.

Proficiency in Copywriting is crucial for marketers, content creators, entrepreneurs, and anyone looking to excel in online and offline marketing. It empowers professionals to create engaging content that resonates with their target audience, increases conversions, and establishes authority in their respective industries.

This intensive 1-day course equips delegates with essential Copywriting skills and techniques. Delegates will learn to write persuasive headlines, compelling product descriptions, and engaging website content. They'll also understand the psychology behind consumer behaviour and how to leverage it in their writing. By the end of the course, delegates will have the confidence and competence to craft copy that converts and achieves business objectives

Course Objectives:

  • To master the art of persuasive Copywriting
  • To create attention-grabbing headlines and taglines
  • To develop compelling product and service descriptions
  • To understand the psychology of consumer decision-making
  • To optimise website content for higher conversion rates
  • To craft persuasive emails and marketing campaigns
  • To enhance brand messaging and credibility
  • To boost ROI through effective Copywriting strategies

After completing the Copywriting Masterclass, delegates will be well-equipped to revolutionise their content creation efforts. They will possess the knowledge and skills to captivate audiences, drive sales, and leave a lasting impact in the digital landscape. Whether aiming to enhance their marketing career or business success, this course will serve as a valuable asset in achieving their objectives.

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What’s included in this Copywriting Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Copywriting Certificate 
  • Digital Delegate Pack 

Why choose us

Our Milton Keynes venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Milton Keynes is a large town located in Buckinghamshire, England. It is in the centre of the Borough of Milton Keynes and is located about 45 miles (72 km) north-west of London. Milton Keynes currently has an estimated population of over 200,000 residents inhabiting the city; it increased from 53,000 in 1961. Schools in Milton Keynes follow the British educational Tripartite System which is divided into three levels: Primary School, Secondary Schools and Higher Education. The education in Milton Keynes is compulsory for children up until they are 16 years old. The city offers over 80 state schools which are Comprehensive School including Stantonbury Campus and Denbigh School, as well as Grammar Schools. The city also includes Private Schools, Webber Independent School, which is a mixes school for children from the ages of 3 to 18 years old, and the Milton Keynes Preparatory School which is also a mixed schools forma age 2 ½ years old to 11 years old. Milton Keynes also offers Special Schools and Alternative Schools for children living in the city including The Redway School and White Spire School. There are four independent Primary and Preparatory Schools including: Broughton Manor Preparatory School, Walton Pre Preparatory School, Milton Keynes Preparatory School, and the Grove School.

Popular searched areas in and around Milton Keynes include:-

  • Bletchley
  • Brooklands
  • Broughton
  • Kingston
  • Loughton
  • Middleton
  • Nash
  • Northfield
  • Salford
  • Simpson
  • Springfield
  • Stonebridge
  • Stony Stratford
  • Thornton
  • Walnut Tree
  • Walton
  • Walton Hall
  • Woburn
  • Wolverton

Milton Keynes is home to The Open University's (OU) headquarters which is situated in the Walton Hall district. It is a public university and was established in 1969 and has nearly 170,000 students; with 156,000 undertaking their undergraduate degrees and 11,000 doing their postgraduates. The Open University has study off-campuses based all over the UK and all over the world. There are many notable current and former academics including astronomer Jocelyn Bell Burnell, editor of Red Pepper magazine Hilary Wainwright, discourse analyst, social psychologist Margaret Wetherell, and space scientist John Zarnecki. Open University's (OU) also has over two million alumni that attended the university. Milton Keynes is notable for its world-famous architect Sir Norman Foster in designing the city as well as the Foster's Beanhill housing scheme.

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Address

Milton Keynes

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Copywriting Course in Milton Keynes. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Copywriting Course in Milton Keynes, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Copywriting Course in Milton Keynes. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Copywriting Course in Milton Keynes sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Copywriting Course in Milton Keynes FAQs

The art of crafting persuasive and compelling written content to promote products, services, or ideas is known as copywriting. It aims to engage and influence readers to take specific action, such as making a purchase or signing up for a newsletter. Copywriters strategically use words to control their audience and drive action.
There are no Prerequisites for attending this course.
A Copywriter writes influential content for ads, websites, and more to convince people to take action, like buying a product or signing up for a service. They use their writing skills and creativity to engage and influence the audience effectively. To know more about copywriting join our Copywriting Course.
If you wish to become a Copywriter and you lack the experience for it, the first recommended step would be to learn the basics of copywriting, take on freelance projects, and network with other writers for mentorship and opportunities.
Yes, copywriting is highly in demand across industries due to its crucial role in creating persuasive content for marketing, advertising, and online communication.
To become a Copywriter, you must possess exceptional writing skills, boundless creativity, impeccable attention to detail, and the ability to effectively communicate with your target audience.
Yes, a copywriting certification is worth it for gaining specialised skills and credibility, but practical experience and a strong portfolio are equally important for success. The value depends on individual career goals and preferences.
Anyone who is interested in enhancing their skills in copywriting can attend this course.
This is a 1-day training course. Delegates engage in intensive learning sessions, covering various aspects of copywriting.
In this course, you'll learn how to create persuasive written content for marketing and advertising, including understanding your audience, crafting compelling headlines, and writing engaging copies. It will equip you with the skills to produce content that captivates readers and drives desired actions.
Once your booking has been placed and confirmed, you will receive an email or call regarding the course details and more.
The training fees for Copywriting Course certification in Milton Keynes starts from £995
The Knowledge Academy is the Leading global training provider for Copywriting Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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