Digital Marketing Courses | Ad Verification And Tech Training in Heathrow

Ad Verification and Tech Training Course Outline

Module 1: Overview of Ad Verification and Ad Tech

• What is Ad Verification?
• How Does Ad Verification Work?
• Why is Ad Verification Needed?
• What is Ad Tech and How Does it Works?
• Importance of Ad Tech
• Types of Ads

Module 2: Areas Detected by Ad Verification

• Ad Verification – Areas Detect
  • Site Context
  • Ad Placement
  • Viewability
  • Fraudulent Activity
  • Contextual Brand Safety
• Core Pillars of Ad Verification

Module 3: Guidelines to Conduct of Ad Verification

• Terms and Definition
• Principles of Ad Verification
• Ad Serving Environment
• Customer On-Boarding Controls and Communication
• Primary Service Lines
• Data Capture and Inspection

Module 4: Ad Verification Strategies to Protect Media Budget

• Brand Suitability and Brand Safety
• Fraudulent Activity and Fraud Prevention
• Ad Viewability
• Geo-Targeting

Module 5: Ad Tech – How it Works and Its Trends

• What are Advertisers and Publishers?
• Advertiser Objectives
• Who Supports Them?
• Publisher Objectives and Who Support Them
• Understand Real-Time Bidding (RTB)
• O&O Vs. Independent Ad Tech Platforms

Module 6: Ad Tech Essentials

• Why is User Data Important for Ad Tech?
• What kind of User Data Feeds the Ad Tech Industry?
• How Does Ad Tech Manage User Data?
• How Does Ad Tech Generate Revenue?
• What is an Ad Server?
• Ad Tech Ecosystem
• Programmatic Advertising
  • What is a Demand-Side Platform (DSP)? 
  • Define Supply-Side Platform (SSP) 
  • Agency Trading Desk (ATD) 

Who should attend this Ad Verification and Tech Training Course?

The Ad Verification and Tech Training Course is tailored for professionals seeking a comprehensive understanding of ad verification technologies and practices. This course is suitable for a wide range of individuals in the advertising, marketing, and tech industries, including:

• Digital Marketers
• Ad Operations Managers
• Data Analysts
• Brand Managers
• Advertising Technology Specialists
• Content Creators
• Compliance Officers
• Digital Strategists
• Entrepreneurs

Prerequisites of the Ad Verification and Tech Training Course

There are no formal prerequisites required for the Ad Verification and Tech Training Course. A basic familiarity with digital advertising concepts can be helpful for delegates to grasp the course content effectively.

Ad Verification and Tech Training Course Overview

Ad Verification and Tech is an essential aspect of digital marketing that ensures the integrity and effectiveness of online advertising campaigns. It involves assessing ads to confirm they are displayed in the right context, reaching the intended audience, and are free from fraudulent activities. As advertisers invest heavily in digital media, the need for robust verification processes has become critical to safeguarding brand reputation and maximising advertising ROI.

This Ad Verification and Tech Course is particularly beneficial for digital marketers, advertising operations professionals, media buyers, and campaign managers. It is also ideal for data analysts and anyone involved in the planning, execution, and assessment of online advertising campaigns, seeking to enhance their understanding of verification technologies and practices.

This 1-day Ad Verification and Tech Course by The Knowledge Academy equips professionals with the knowledge and skills necessary to navigate the complexities of ad verification technologies. Delegates will learn to implement verification strategies, analyse ad performance, and ensure compliance with industry standards, ultimately improving campaign outcomes and maintaining brand integrity.

Course Objectives

• To understand the fundamentals of ad verification and its importance
• To identify common ad fraud types and mitigation strategies
• To learn about various verification tools and technologies
• To assess the impact of ad verification on campaign performance
• To implement best practices for ad verification
• To analyse case studies to understand real-world applications

Upon completion of the Ad Verification and Tech Course, delegates will possess the skills to implement effective ad verification strategies, ensuring their advertising efforts are efficient, transparent, and aligned with industry best practices, leading to enhanced campaign success and greater trust from clients and stakeholders.

What’s Included in this Ad Verification and Tech Training Course?

• World-Class Training Sessions from Experienced Instructors
• Ad Verification and Tech Certificate
• Digital Delegate Pack