BCS Practitioner Certificate In Digital Product Management Training Course - United Kingdom

BCS Practitioner Certificate in Digital Product Management Training Course Outline

Module 1: Effective Stakeholder Management and Communication Techniques

• Role of the Product Manager
• Identify Stakeholder Categories Using the Stakeholder Wheel
• Apply Effective Methods to Communicate with Stakeholders at Various Levels
• Apply the Power/Interest Grid to Categorise Stakeholders
• Choose an Appropriate Stakeholder Management Strategy
• Importance and Methods of Gaining Stakeholder Buy-in
• Apply Problem Solving Techniques

Module 2: Analyse the Internal and External Environment and Undertake Market Analysis

• Analyse the Business Environment Using an Appropriate Framework
• Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
• How the Organisation’s IT Environment Supports Product Development, Delivery, and Marketing Activities?
• Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
• Prepare an Analysis Using Porter’s Value Chain
• Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
• Analyse the Market to Determine Its Size
• Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
• Apply Data Analysis to Evaluate Research Findings

Module 3: Product Delivery Lifecycle

• Create a Product Roadmap
• Purpose of a Vision for the Product and the Organisation
• Create and Apply Personas to Inform Decision Making
• Analyse the Stages of the Product Delivery Lifecycle
• Concept of Pivoting
• Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
• Apply Appropriate Quality Assurance and Quality Control Methods
• Choose Appropriate Testing Methods to Evaluate Compliance with Product Requirements
• Analyse Metrics to Monitor Product Performance

Module 4: Product Development Techniques

• Apply Prioritisation Techniques
• Apply Product Development Techniques
• Create Business Cases, User Stories, and Use Cases
• Minimum Viable Product
• Prototyping Approaches
• What is Sustainable Product Development?
• Key Features of Different Coding Languages and Use Terminology Associated with Coding

Module 5: Methods and Techniques of Marketing

• Analyse the Different Types of User Acquisition Models
• Concepts Used to Promote a Product into the Market
• Digital Marketing Techniques
• Advantages and Disadvantages of Various Advertising Methods

Who Should Attend BCS Practitioner Certificate in Digital Product Management Training Course?

This training is designed for individuals who want to implement change within their organisation and advance their abilities in the realm of digital product management. It is well suited for:

• Digital Product Managers
• Product Owners
• Agile Product Managers
• Product Strategists
• UX/UI Product Managers
• Innovation Managers
• Product Marketing Managers

Prerequisites of BCS Practitioner Certificate in Digital Product Management Training Course

There are no formal prerequisites for attending this BCS Practitioner Certificate in Digital Product Management Training Course.

BCS Practitioner Certificate in Digital Product Management Course Overview

Digital product management involves overseeing the entire lifecycle of digital products, from conception and development to launch and ongoing optimisation. Digital product managers play a crucial role in aligning product development with organisational goals, market demands, and user needs. This course provides learners with key concepts such as product lifecycle management, user-centric design, market analysis, and agile methodologies. This BCS training allows organisations to meet the needs of a diverse audience keen on mastering the skills necessary for successful digital product management. Holding excellent knowledge of the technical aspects of digital product management enables individuals to gain higher designations in multinational corporations and claim desired earnings.

In this 4-day Business Analysis certification, delegates will gain knowledge of managing digital products using suitable methods. Delegates will learn how to apply effective methods to communicate with stakeholders at various levels. They will also learn about prototyping approaches to get precise estimates for how parts of the product will be built. This course will be led by our highly skilled and professional instructor, who has years of experience in teaching BCS certification courses in the most effective manner.

Course Objectives

• To understand the principles of digital product lifecycle management
• To apply design methodologies in product development processes
• To master agile methodologies for efficient product development practices
• To develop strategic skills for crafting successful digital product initiatives
• To foster effective communication within cross-functional teams
• To navigate challenges and adapt strategies in the evolving digital landscape

After completing the BCS Practitioner Certificate in Digital Product Management Training Course, delegates will be equipped with a comprehensive skill set to excel in the dynamic realm of digital product management. They will also be able to apply user-centric design principles, conduct thorough market analyses, and implement agile methodologies for efficient and adaptive product development.

What's Included this BCS Practitioner Certificate in Digital Product Management Training Course?

• World-Class Training Sessions from Experienced Instructors   
• BCS Practitioner Certificate in Digital Product Management Certificate
• Digital Delegate Pack

BCS Practitioner Certificate in Digital Product Management Exam Information

• Closed Book
• Duration: 90 minutes
• Format: Multiple Choice
• Number of questions: 40
• Pass Mark: 65%. (26/40)
• Supervised