SAP Marketing Cloud in Virtual

SAP Marketing Cloud Training Course Outline

Module 1: Introduction and Overview

• Introduction to SAP Marketing Cloud
• Architecture and User Provisioning
• Business Roles and Authorisations
• Steps to Implementation

Module 2: Consumer and Customer Profiling

• Key Capabilities
• Data Model and Merging Logic
• Best Practices for Data Sources
• Extensibility
• Custom Fields and Custom Logic

Module 3: Segmentation

• Key Capabilities
• Target Groups
• Segmentation Configuration
• Creating Segmentation Profiles and Objects
• Extensibility in Segmentation
• Custom Fields, Custom Objects and Custom Views
• Extensibility in Target Groups

Module 4: Scores

• Introduction to Scores
• Architecture and Components
• Rule-Based Scores
• Extensibility of Rule-Based Scores
• Predictive Scores
• Creating a Model Fit
• Success Reporting
• Extensibility of Predictive Scores

Module 5: Campaign Management

• Introduction to Campaign Management
• Campaign Types
• Content Studio Features
• Marketing Permissions
• Suppression Rules
• Extensibility
• Marketing Areas in Campaign Execution
• Integration

Who should attend this SAP Marketing Cloud Training?

This SAP Marketing Cloud Course is designed for anyone who wants to learn about SAP Marketing Cloud. The following professionals can benefit from attending this SAP Course:

• Marketing Managers
• Digital Marketing Professionals
• Campaign Managers
• Customer Engagement Specialists
• CRM (Customer Relationship Management) Professionals
• Marketing Analysts
• Marketing Automation Specialists
• Customer Experience Managers

Prerequisites of the SAP Marketing Cloud Training

There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.

SAP Marketing Cloud Training Course Overview

SAP Marketing Cloud refers to a suite of software solutions and tools developed by SAP to revolutionise the way businesses plan, execute, and analyse their marketing activities. SAP Marketing Cloud is an integral part of the broader SAP Customer Experience (CX) suite, which is dedicated to delivering outstanding customer experiences across all touchpoints.

The significance of SAP Marketing Cloud proficiency lies in its ability to equip businesses and organisations with the tools and capabilities needed to create targeted, personalised marketing campaigns, measure their impact, and optimise marketing strategies. In an era where customer engagement is a top priority, professionals with expertise in SAP Marketing Cloud are highly sought after.

This 1-day SAP Marketing Cloud Training Course by The Knowledge Academy is designed to provide delegates with comprehensive, real-time insights into customer behaviour, enabling businesses to better understand their customers and personalise interactions across all channels throughout the customer journey. Delegates will acquire the knowledge and skills needed to boost conversion rates and cultivate customer trust effectively.

Course Objectives

• To get an overview of SAP Marketing Cloud, its key features, and benefits
• To learn to use the SAP Marketing Cloud to create and manage marketing campaigns
• To use the SAP Marketing Cloud to segment and target customers
• To understand the processes involved in using the SAP Marketing Cloud to measure and report on the performance of marketing campaigns
• To prepare for a career in SAP Marketing Cloud consulting or implementation

By the end of this SAP Course, delegates will not only have a deep understanding of SAP Marketing Cloud but will also be well-prepared to apply this knowledge immediately in their professional roles.

What’s included in this SAP Marketing Cloud Training?

• World-Class Training Sessions from Experienced Instructors           
• SAP Marketing Cloud Training Certificate         
• Digital Delegate Pack