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Course Information

Selling with Stories Training​ Course Outline

Module 1: Introduction to Sales Story?

  • What is Sales Story?
  • Why Tell Sales Story?

Module 2: What Sales Stories You Need and When to Tell Them?

  • Introducing Yourself
  • Stories You Tell Yourself
  • Getting Buyers to Tell Their Story
  • Building Rapport
  • Main Sales Pitch
  • Handling Objections
  • Closing the Sale
  • Storytelling After the Sale

Module 3: How to Craft Sales Stories?

  • Elements of a Great Story
  • Choosing the Right Story to Tell
  • Story Structure
  • Challenge, Conflict, and Resolution
  • Lesson and Action
  • Emotion and Surprise
  • Dialogue, Details, and Length
  • Telling Stories with Data
  • Stretching the Truth
  • Practising and Saving Stories

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Who should attend this Selling with Stories Training Course?

Our Selling with Stories Training Course is designed to equip participants with the skills and techniques necessary to excel in the art of using storytelling to enhance sales effectiveness. This training is perfect for individuals who want to harness the power of storytelling to engage customers, communicate value, and achieve successful outcomes in sales interactions. The Selling with Stories Training is particularly well-suited for the following professionals:

  • Sales Representatives
  • Business Development Managers
  • Entrepreneurs and Business Owners
  • Brand Representatives
  • Content Creation Teams
  • Marketing Teams
  • Sales Managers

Prerequisites of the Selling with Stories Training Course

There are no formal prerequisites for this Selling with Stories Course. However, basic sales knowledge, strong negotiation, and communication skills would be beneficial for the delegates.     

Selling with Stories Training​ Course Overview

Storytelling is the best communication method used in sales, and it can help the salesperson attain the client's attention and build a mutual relationship. Storytelling in sales can enhance the value of a company's product or highlight its primary purpose by moving it to another context. While selling a product or service, storytelling will help salespeople to create a robust marketing strategy, generate profit, and win the loyalty and affection of the audience, which is also known as storytelling.

Our 1-day Selling with Stories Training Course aims to provide delegates with a comprehensive knowledge of storytelling in sales. During this course, delegates learn about the sales stories that one needs to tell the customers. They also learn about various essential topics such as building rapport, main sales pitch, handling objections, elements of a great story, story structure, stretching the truth, and many more.

In addition to boosting their negotiation skills, this Selling with Stories Training Course empowers delegates to incorporate the impactful art of storytelling into their skill set, a valuable asset that not only enhances their professional value but also opens doors to a wider range of career opportunities. As they master the art of conveying compelling narratives, delegates will find themselves better equipped to engage clients, build trust, and effectively communicate their product or service's value proposition, further solidifying their path to success and career advancement.

Course Objectives:

  • To understand the power of storytelling in sales
  • To learn how to identify and tell effective stories
  • To practice telling stories in a way that is engaging and persuasive
  • to develop a personal storytelling style that is authentic and effective
  • To use stories to build relationships, persuade prospects, and close more deals

At the end of this Selling with Stories Training Course, delegates learn to craft sales stories effectively and efficiently. They also learn to communicate with clients effectively and create a good bond with clients.

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What’s included in this Selling with Stories Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Selling with Stories Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Storytelling Course FAQs


Storyselling is the action of trading a service or product by telling a story. In simple words, it establishes a human perspective on the traditionally dull concept of selling.
In this Selling with Stories Training course, there are no formal prerequisites.
This Selling with Stories Training is designed for anyone who wants to gain in-depth knowledge about how to sell with storytelling effectively.
Storytelling is an approach that companies use in brand marketing to improve brand awareness. Brand storytelling can increase the ratio of customers by formulating an emotional connection to the audience.
A storytelling in sales is an invaluable tool for uniting salespeople with clients, and it builds an emotional connection with clients. Having storytelling skills will help a salesperson to easily connect with clients and improve the chances of sales.
This Selling with Stories Training course aims to provide you with a comprehensive knowledge of storytelling in sales. You will also learn about various essential topics such as sales pitch, building rapport, elements of a great story, handling objections, stretching the truth, etc.
The price for Storytelling Course certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for Storytelling Course.
Please see our Sales Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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