Storytelling Course - United Kingdom

Who should attend this Selling with Stories Training Course?

Our Selling with Stories Training Course is designed to equip participants with the skills and techniques necessary to excel in the art of using storytelling to enhance sales effectiveness. This training is perfect for individuals who want to harness the power of storytelling to engage customers, communicate value, and achieve successful outcomes in sales interactions. The Selling with Stories Training is particularly well-suited for the following professionals:

• Sales Representatives
• Business Development Managers
• Entrepreneurs and Business Owners
• Brand Representatives
• Content Creation Teams
• Marketing Teams
• Sales Managers

Prerequisites of the Selling with Stories Training Course

There are no formal prerequisites for this Selling with Stories Course. However, basic sales knowledge, strong negotiation, and communication skills would be beneficial for the delegates.     

Selling with Stories Training​ Course Overview

Storytelling is the best communication method used in sales, and it can help the salesperson attain the client's attention and build a mutual relationship. Storytelling in sales can enhance the value of a company's product or highlight its primary purpose by moving it to another context. While selling a product or service, storytelling will help salespeople to create a robust marketing strategy, generate profit, and win the loyalty and affection of the audience, which is also known as storytelling.

Our 1-day Selling with Stories Training Course aims to provide delegates with a comprehensive knowledge of storytelling in sales. During this course, delegates learn about the sales stories that one needs to tell the customers. They also learn about various essential topics such as building rapport, main sales pitch, handling objections, elements of a great story, story structure, stretching the truth, and many more.

In addition to boosting their negotiation skills, this Selling with Stories Training Course empowers delegates to incorporate the impactful art of storytelling into their skill set, a valuable asset that not only enhances their professional value but also opens doors to a wider range of career opportunities. As they master the art of conveying compelling narratives, delegates will find themselves better equipped to engage clients, build trust, and effectively communicate their product or service's value proposition, further solidifying their path to success and career advancement.

Course Objectives:

• To understand the power of storytelling in sales
• To learn how to identify and tell effective stories
• To practice telling stories in a way that is engaging and persuasive
• to develop a personal storytelling style that is authentic and effective
• To use stories to build relationships, persuade prospects, and close more deals

At the end of this Selling with Stories Training Course, delegates learn to craft sales stories effectively and efficiently. They also learn to communicate with clients effectively and create a good bond with clients.

What’s included in this Selling with Stories Training Course?

• World-Class Training Sessions from Experienced Instructors
• Selling with Stories Certificate
• Digital Delegate Pack