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Course Information

Retail Fundamentals Training Course Outline

Module 1: Fundamentals of Retailing

  • Retailing Defined
  • Retailer within the Distribution Channel
  • Vertical Marketing System
  • Consumer-Led Approach to Retailing
  • Retail Industry - Its Contribution to the Economy
  • A Global Viewpoint
  • Employment in the Retail Sector
  • A Retailer's Position in Society

Module 2: Structure of Retail Industry

  • Retail Industry Structure and Trends
  • High Provision and Market Saturation
  • Concentration Aspects of Retailing
  • Diversity of Retailing
  • Adoption of New Technology

Module 3: Retail Organisations and Formats

  • Introduction
  • Retail Ownership
  • Independent Retailer
  • Multiple Retailers
  • Voluntary Retail Group
  • Retail Conglomerate
  • Franchises in Retailing
  • Co-Operative Retailers
  • Retail Formats
  • Non-Store Formats

Module 4: Sales Associate Services to Customers

  • Concept of Customer
  • Difference Between Customer and Consumer
  • Concept of Customer Service
  • 4Ps of Customer Service
  • Customer Service Functions
  • Customer Satisfaction
  • Importance of Customer Satisfaction

Module 5: Skills for Handling Retail Business

  • Introduction to Skill
  • Essentials of Skill Development
  • Skills for Sales Associate: Customer Services

Module 6: Duties and Responsibilities of a Sales Associate

  • Duties of a Sales Associate
  • Responsibilities of Sales Associates
  • Special Activities of Sales Associate

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For attending this Retail Fundamentals training course, there are no formal prerequisites.


This training course is suitable for anyone who wants to kick start their career in the retail industry. Although, it is much more beneficial for Retail Managers and Sales Consultants.

Retail Fundamentals Training Course Overview

Retailing is the process of buying various products/services in small quantities and selling them to the targeted customers. Retailing greatly impacts the economy as it provides access to a wide variety of products and services to customers. Retailing also helps to create a place, time, and possession of utilities and allows organisations to enhance a product's image. Start learning new career skills with our training courses, which will help you to boost up your confidence level in the marketing field. Our specially tailored training material and the expert trainer will help individuals power up their future in the retailing industry.

In this 1-day Retail Fundamentals Training course, delegates will gain an in-depth understanding of retailing with different distribution channels successfully. This training will provide delegates with a comprehensive knowledge of basic to advanced retailing concepts such as employment in the retail industry, adoption of new technologies, retail ownership, etc. During this training, they will understand the diversity of retailing, vertical marketing systems, customer satisfaction, and many more topics that will help them enhance their retailing skills.

Along the above, delegates will also learn the following concepts:

  • Employment in the retail sector
  • Retail industry structure and trends
  • Franchises in retailing
  • 4Ps of customer service
  • Skills for sales associate: customer services
  • Responsibilities of sales associates

After attending this training, delegates will get fully familiar with the retail industry and its contribution to the economy effectively. They will be able to adopt new technologies in the retail industry structure successfully to get the desired outcomes in their organisations. Delegates will also be able to implement a customer-led approach to retailing for handling retail business efficiently.

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  • Delegate pack consisting of course notes and exercises
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Retail Fundamentals Training FAQs


The process of buying and selling goods and services is known as retailing. It is a very convincing, comfortable, convenient method of selling goods and services.
For attending this Retail Fundamentals training course, there are no formal prerequisites.
This training course is suitable for anyone who wants to kick start their career in the retail industry. Although, it is much more beneficial for Retail Managers and Sales Consultants.
Retailing plays an essential role in distributing the products globally, a convenient form of selling quantity-wise, retail dominates the supply chain, retailers provide maximum employment, it rules the channel of distribution, etc.
There are various valuable functions of retailing such as the delivery of goods to the end consumer, finances the wholesalers, lends a hand in manufacturer's marketing initiative, provides convenience in shopping, hears the voice of the market, etc.
This course is [ ] day(s)
In this Retail Fundamentals training course, individuals will learn various basic to advanced concepts of retailing, which will allow them to perform special activities of a sales associate, understand the diversity of retailing, and also become familiar with the recent trends and retail industry structure, etc.
Attending this Retail Fundamentals Training will benefit your upcoming career as it is a highly demanded profile in the market. It will also help you gain the necessary skills to become a proficient retailer and achieve the desired outcomes.
The price for Retail Fundamentals Training certification in the United Kingdom starts from £895
The Knowledge Academy is the Leading global training provider for Retail Fundamentals Training.
Please see our Sales Training courses available in the United Kingdom

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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