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One of our training experts will be in touch shortly to go over your training requirements.

Course information

Ecommerce Strategy Masterclass​ Course Outline

Module 1: Fundamentals

  • Introduction to E-Commerce
  • E-Business Model
  • Significance of eLegalDoc

Module 2: Strategic Market Analysis

  • Market Segmentation
  • Online Target Marketing
    • Targeting Strategies
    • Niche Market - Small Business
    • Technology Adoption Life Cycle Model
    • eLegalDoc Customers and Services
  • Competitive Analysis
  • Positioning

Module 3: E-Marketing

  • E-Business and E-Marketing Strategies
  • E-Business Marketing
    • Traditional VS Internet Marketing
    • E-Business Marketplaces
  • E-Marketing Tactics
    • Domain Name
    • Permission Marketing
    • Viral Marketing
    • Email Marketing
  • Search Engine Marketing

Module 4: Recommendations

  • Website Strategies
  • Website Design Essentials
  • Online Promotion Campaigns
  • Targeted Marketing Programs
  • Trust Building Strategies

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Prerequisites

In this training, there are no formal prerequisites.

Audience

The Knowledge Academy's E-Commerce Strategy Masterclass is best suited for:

  • E-Commerce Managers
  • Project Managers
  • Website and Marketing Managers

Ecommerce Strategy Masterclass​ Course Overview

E-Commerce marketing is a way of generating sales by building, and growing awareness of the goods and service offers on an online store or business. The E-Commerce strategy determines the purpose and main principles for the accomplishment of a goal. It does not describe in detail what you need to do on a daily or monthly basis. Still, seldom it is an excellent concept to explain some of the milestones an organisation requires to accomplish to attain the level of an objective. For certain companies, an E-Commerce approach is a strategic plan for some organisations; the E-Commerce strategy is part of a broader strategy for these organisations. (e.g. for a traditional retailer to develop an electronic distribution portal or a consumer products company fascinated in developing a new alternative go-to-market channel.

In this 1-day training, delegates will gain knowledge of the basic concepts of E-Commerce marketing and its importance. Delegates will understand the role of E-business model and eLegalDoc in digital marketing. Delegates will attain an understanding of strategic marketing analysis.

This training will cover various concepts, such as:

  • Introduction to e-commerce
  • Significance of elegaldoc
  • Online target marketing
  • How to analysis the competitors?
  • E-business & E-marketing strategies
  • Search engine marketing
  • Tools for website designing 
  • How to promote a product online?

At the end of this training, delegates will also understand how to build trust on customers using the internet. Delegates will attain the knowledge of various tactics of E-Commerce marketing.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.

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Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience

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Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.

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Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.

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Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions

FAQ's

Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
The Knowledge Academy's E-Commerce Strategy Masterclass is best suited for: • E-Commerce Managers • Project Managers • Website and Marketing Managers
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The price for Ecommerce Strategy Masterclass certification in the United Kingdom starts from £795
The Knowledge Academy is the Leading global training provider in the world for Ecommerce Strategy Masterclass.

Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

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