Adobe Training | Adobe Target Training in Teesside

Adobe Target Training Course Outline

Module 1: Administration

• Safety and Thought Leadership
• Set up Account Preferences
• Understand Enterprise User Permissions
• Configure Enterprise User Permissions
• Set up Workspaces
• Introduction to Administration Setup
• Set up Properties

Module 2: Implementation

• Introduction to Target Implementation
• Integrate Target with Launch
• Implement in Websites and Launch
• Benefits of using Locations
• Introduction to Target Requests

Module 3: Introduction to Target Parameters

• Understand How at.js 2.0 Works
• Implement at.js 2.0 in a Single Page Application (SPA)
• Design a Target Implementation
• Steps to Design a Target Implementation
• Use Opt-In to Control Experience Cloud Solutions Based on User Consent
• Understand Adobe Target Hybrid Deployment
• On-Device Decisioning Overview

Module 4: Integrations

• Integrate Target with Analytics
• Integrate Target with Real-Time CDP

Module 5: Understand Activities

• Understand the Types of Activities
• Use the Artificial Intelligence and Automation Capabilities to Meet the Challenges of Personalisation
• Create A/B Tests
• Create Experience Targeting Activities
• Create Multivariate Tests
• Use Activity Targeting
• Use Activity Settings
• Use Metrics in Activities

Module 6: Troubleshooting

• Troubleshoot with the Experience Cloud Debugger
• Target Traces
• Mbox Errors
• Activity Errors
• Troubleshoot A4T Integration Errors

Who Should Attend the Adobe Target Training?

The Adobe Target Course is a specialised course designed for professionals seeking to enhance their skills in utilising the Adobe Target platform for personalised and data-driven marketing campaigns. This course will benefit the following professionals:

• Digital Marketers
• Marketing Managers
• E-commerce Managers
• Web Analysts
• Data Analysts
• User Experience (UX) Designers
• Conversion Rate Optimisation Specialists

Prerequisites of the Adobe Target Training

There are no formal prerequisites to attend the Adobe Target Course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.

Adobe Target Training Course Overview

Adobe Target is a personalisation platform and web-based testing tool used by organisations to improve customer relationships and boost conversion rates. This training aims to provide learners with the skills to use Adobe Target to maximise website and app experiences, build up A/B and multivariate testing, and develop customised experiences based on user segments.

This training will help organisations improve conversion rates, increase customer engagement and loyalty, and improve overall business performance. This training equips individuals with valuable skills and knowledge that can help them advance in their careers and add value to their employers.

In this 1-day Adobe Target training course by The Knowledge Academy, delegates will learn how to leverage the power of Adobe Target to optimise website and app experiences, drive customer engagement, and increase conversion rates. They will learn how to set up and run A/B and multivariate tests, create personalised experiences based on user segments, and use analytics and reporting to measure and optimise the success of their campaigns. 

Course Objectives

• To understand of Adobe Target and its key features and functionality
• To use Adobe Target to optimise website and app experiences and increase conversion rates
• To set up and run A/B and multivariate tests in Adobe Target
• To create personalised experiences based on user segments
• To implement Adobe Target and troubleshooting common issues
• To drive effective optimisation and personalisation strategies that improve business performance

After attending this training course delegates will be able to set up and run A/B and multivariate tests in Adobe Target, and analyse and report on their results. They will also be able to use analytics and reporting to measure the success of their campaigns and make data-driven decisions.

What’s included in this Adobe Target Training Course?

• World-Class Training Sessions from Experienced Instructors
• Adobe Target Certificate
• Digital Delegate Pack